Graber Blinds
Graber Blinds is a US- and Canada-based custom window-treatment brand (founded 1939, owned by Springs Window Fashions) that designs and manufactures made-to-order blinds, shades, shutters, and drapery, selling exclusively through an authorized independent dealer network that provides in-home consultation, measurement, and installation to residential homeowners and interior designers.
- Company typePrivate
- Founded1939
- HeadquartersMontgomery, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Graber Blinds does
Graber Blinds is a US-based custom window-treatment brand operating since 1939 as a flagship label of Springs Window Fashions LLC, headquartered in Middleton, Wisconsin, with a dedicated wood-shutter manufacturing facility in Grayling, Michigan. The company designs, manufactures, and distributes a comprehensive portfolio of made-to-order products including cellular, roller, solar, natural, layered, pleated, sheer, sliding-panel, and Roman shades; wood, composite/faux-wood, vinyl, aluminum, and vertical blinds; wood and composite shutters; and custom drapery, natural drapes, and valances/cornices. Technical differentiation centers on proprietary systems such as the UltraLite Lift System, Eco-Performance fabric lines (GREENGUARD Gold, Cradle to Cradle Bronze, OEKO-TEX), and Smart Shades motorization integrated with third-party smart-home platforms, supported by a Graber Visualizer AR tool for pre-purchase room previewing.
Graber generates revenue exclusively through a US- and Canada-wide authorized independent dealer network, with no direct online purchase of products. Pricing is quote-based per window, with in-home consultation, professional measurement, and installation handled by local Window Treatment Experts. Customer financing through GreenSky (credit limits up to $100,000, deferred interest plans) supports higher-ticket whole-home purchases. Customer segments are (1) residential homeowners (primary), (2) independent dealers and window treatment professionals (primary channel), and (3) interior designers (secondary), the latter served via a Customer's Own Material (C.O.M.) program and custom color matching. The brand is supported by a limited lifetime warranty on most products, free swatch sampling (up to 15), and an active digital marketing presence across blog, AR Visualizer, and social channels.
Graber Blinds firmographics
Firmographics- Name
- Graber Blinds
- Legal name
- Spring Window Fashions LLC
- Website
- https://graberblinds.com
- Company type
- Private
- Founded year
- 1939
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Graber Blinds is a US- and Canada-based custom window-treatment brand (founded 1939, owned by Springs Window Fashions) that designs and manufactures made-to-order blinds, shades, shutters, and drapery, selling exclusively through an authorized independent dealer network that provides in-home consultation, measurement, and installation to residential homeowners and interior designers.
- Ownership category
- akta.pro rank
Graber Blinds industry classification
Industry- Product category
- Window Treatments (Blinds, Shades, Shutters, Drapery)
- NAICS
- Window Treatment Retailers (449122), Blind and Shade Manufacturing (337920)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical) (CRAIAKAA)
- akta.pro secondary industries
- Custom Drapery & Made-to-Measure Window Coverings Retail (CRAIAKAD), Motorized & Smart Window Treatments Retail (Automated, App-Controlled) (CRAIAKAF), Window Treatments & Shading Systems (Blinds, Shades, Awnings) (IMADAIAN), Curtains, Blinds & Window Treatment Installation (HSAGAHAC)
Keywords
Where Graber Blinds is headquartered
LocationHeadquarters
- HQ city
- Montgomery
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Graber Blinds business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Custom Window Treatments: Graber generates revenue through the sale of custom-made window treatments including cellular shades, roller shades, solar shades, natural shades, layered shades, roman shades, blinds (wood, composite, aluminum, vinyl), shutters (wood, composite), and drapery. Products are sold exclusively through their dealer network with in-home consultation, measurement, and installation services provided by dealers.
- Consumer Financing: Graber partners with GreenSky to offer consumer financing options for purchases, including deferred interest plans and credit limits up to $100,000. This enables higher ticket purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | GreenSky Financing - Credit limits up to $100,000 |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels7 records
Graber Blinds product offering
Product offeringCore offering
Graber Blinds designs, manufactures, and distributes custom-made residential window treatments, including blinds, shades, shutters, and drapery. Products are sold exclusively through an authorized dealer network that provides in-home design consultation, professional measurement, and installation services. Offerings include motorization and smart-home integration options plus certified eco-performance fabric collections.
Product overview
Graber Blinds is a custom window treatment company offering a comprehensive portfolio of blinds, shades, shutters, and drapery products. The product line includes Cellular Shades, Roller Shades, Solar Shades (including Exterior Solar Shades), Natural Shades, Layered Shades, Pleated Shades, Sheer Shades, Sliding Panels, Roman Shades (Classic and Tailored), Wood Blinds, Composite and Faux Wood Blinds, Vinyl Blinds, Aluminum Blinds, Vertical Blinds, Wood Shutters, Composite Shutters, Custom Drapery (Artisan Drapery), Natural Drapes, and Valances and Cornices. The portfolio also includes Smart Shades motorization as an add-on, supported by the Graber Product Advisor tool for product selection and the Graber Visualizer for virtual room previewing. Innovation features like the UltraLite Lift System and Eco-Performance Shades collections (Healthy Home and Eco-Friendly) provide differentiation. Products are available through a dealer network with consultation, measurement, and installation services.
Differentiator
Problem solved
Functional benefit
Products and services
- Cellular Shades Soft fabric shades with a honeycomb design that traps air for insulation and energy savings; available from light filtering to blackout. Sold to homeowners through authorized dealers.
- Roller Shades Modern fabric roller shades offering light control from sheer to blackout with smooth operation. Sold to homeowners through authorized dealers.
- Solar Shades Solar fabric shades that reduce glare and UV while preserving the outdoor view, available in various openness levels. Sold to homeowners through dealers.
- Exterior Solar Shades Outdoor solar fabrics that block UV and manage heat and glare in outdoor spaces while enhancing exterior style. Sold to homeowners through dealers.
- Natural Shades Textural, sustainable-material shades in earthy weaves with optional light filtering or blackout liners. Sold to homeowners through dealers.
- Layered Shades Contemporary layered fabric bands that align to shift from view to privacy in one smooth motion. Sold to homeowners through dealers.
- Pleated Shades Evenly spaced crisp folds of woven fabric in patterned designs that add depth and structure. Sold to homeowners through dealers.
- Sheer Shades Airy light-filtering sheer fabrics that soften daylight and provide UV protection while maintaining an elegant look. Sold to homeowners through dealers.
- Sliding Panels Sleek contemporary panel track system ideal for large windows and patio doors, available in a wide selection of materials. Sold to homeowners through dealers.
- Classic Roman Shades Timeless fabric Roman shades with crisp lines and neutral hues, with optional liners for added privacy. Sold to homeowners through dealers.
- Tailored Roman Shades Statement-making fabric Roman shades with dramatic colors, distinctive patterns, and hand tailoring for a designer finish. Sold to homeowners through dealers.
- Wood Blinds Responsibly sourced real-wood blinds that add warmth and insulation with precise light control via easy-to-operate slats. Sold to homeowners through dealers.
- Composite and Faux Wood Blinds Durable composite and faux wood alternatives to real wood that withstand moisture, ideal for high-humidity areas. Sold to homeowners through dealers.
- Vinyl Blinds Lightweight vinyl horizontal blinds offering light control and easy operation in a range of styles. Sold to homeowners through dealers.
- Aluminum Blinds Budget-friendly, durable aluminum horizontal blinds for precise light control on windows of any size. Sold to homeowners through dealers.
- Vertical Blinds Vertical blinds available in vinyl, fabric, and sheer options for light control on wide windows and patio doors. Sold to homeowners through dealers.
- Wood Shutters Premium 100% North American hardwood shutters hand-crafted in a range of custom styles and colors, adding warmth and value to a home. Sold to homeowners through dealers.
- Composite Shutters Refined composite shutter alternative to wood, engineered to resist moisture and wear with a furniture-like finish. Sold to homeowners through dealers.
- Custom Drapery (Artisan Drapery) Hand-crafted custom fabric drapery and top treatments in custom fabrics and colors that add sophistication and elegance to any room. Sold to homeowners through dealers.
- Natural Drapes Renewable-material drapery window treatment ideal for wide windows and patio doors. Sold to homeowners through dealers.
- Valances and Cornices Decorative drapery accessories that can stand alone or complement other Graber window treatments. Sold to homeowners through dealers.
Quantifiable outcome
- Cellular shades can reduce heating and cooling energy loss by as much as 74%
- +1 more outcomes
Companies that use Graber Blinds
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Graber Blinds technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Graber Blinds partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- SomfycoreGraber integrates Somfy Glydea automation technology in their drapery products, enabling motorized opening and closing via smartphone app, remote control, or gentle tug activation. This provides smart home integration and convenient automation for consumers.
- Springs Window FashionscoreGraber is a brand and registered trademark of Springs Window Fashions, the Best Experience Company. Springs Window Fashions is the parent company providing corporate oversight, manufacturing, and brand management for Graber products.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Graber Blinds competitors and assessment
Company assessmentBroad incumbents
- Wayfair: Large online home goods retailer carrying a broad assortment of window treatments from multiple brands including Graber's dealers. Functions as a category aggregator and price-discovery channel adjacent to Graber's dealer flow.
- Lutron (Serena Shades): Premium lighting and shading controls company whose Serena line offers motorized shades widely specified in high-end residential and commercial projects. Comparable on the motorized smart-shade axis where Graber partners with Somfy.
Direct peers
- Smith & Noble: Custom window treatment specialist selling directly online with measuring and installation services. Direct competitor on the custom end of the market and a useful comparison point for Graber's dealer-mediated custom flow.
- Hunter Douglas: Global leader in custom window coverings (shades, blinds, shutters, drapery) sold through a similar dealer/measuring-and-install channel with premium positioning. Closest direct comp to Graber across product breadth, motorization (PowerView), and trade-channel model.
- Budget Blinds: Franchise network of independent dealers offering custom window treatments, motorization and soft furnishings. Comparable franchise/dealer-led go-to-market model with a value-oriented brand positioning.
- 3 Day Blinds: Custom blinds, shades and shutters sold via in-home consultations with quick-turn manufacturing and professional installation. Direct competitor in the custom measured-and-installed segment Graber serves.
- Bali (by Springs Window Fashions): Sister brand under the same Springs Window Fashions parent, offering custom and ready-made blinds, shades and shutters. Closest internal peer; comparison illuminates how Graber's premium custom positioning differs from Bali's broader price-point strategy.
- Levolor: Long-standing US brand of custom and ready-made blinds, shades and shutters sold through home centers and independent dealers. Directly competes with Graber across mid-tier custom shades/blinds and shares the dealer-plus-retail distribution approach.
- Blinds.com: Largest online-only custom blinds and shades retailer, owned by Home Depot. Represents the digital-first competitive threat to Graber's dealer-mediated model and a benchmark for e-commerce scale in the category.
- SelectBlinds: Online retailer of custom and ready-made window coverings with focus on configurability and transparent pricing. Direct competitor for the online research phase of Graber's purchase funnel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Graber Blinds social profiles
Digital presenceGraber Blinds compliance and trust
Trust signalCompliance5 records
Graber Blinds financial estimates
Financial estimateRevenue estimate
Valuation estimate
Graber Blinds leadership team
Management profileNumber of profiles
Graber Blinds funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Graber Blinds M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Graber Blinds
What does Graber Blinds do?
Graber Blinds designs, manufactures, and distributes custom-made residential window treatments, including blinds, shades, shutters, and drapery. Products are sold exclusively through an authorized dealer network that provides in-home design consultation, professional measurement, and installation services. Offerings include motorization and smart-home integration options plus certified eco-performance fabric collections.
Is Graber Blinds a public or private company?
Graber Blinds is a private company. It is classified as corporate owned and is currently operating.
When was Graber Blinds founded?
Graber Blinds was founded in 1939. It employs 11 to 50 people.
Where is Graber Blinds based?
Graber Blinds is headquartered in Montgomery, United States, in the North America region.
How does Graber Blinds make money?
Two revenue lines are on record. Custom Window Treatments are the primary driver. The others are consumer Financing.
Who are Graber Blinds's main competitors?
Broad incumbents on record are Wayfair and Lutron (Serena Shades). Direct peers are Smith & Noble, Hunter Douglas, Budget Blinds, 3 Day Blinds, Bali (by Springs Window Fashions), Levolor, Blinds.com and SelectBlinds.
Does Graber Blinds have an API?
No public API is recorded for Graber Blinds.
What industry is Graber Blinds in?
Graber Blinds's product category is Window Treatments (Blinds, Shades, Shutters, Drapery). Its primary akta.pro industry code is CRAIAKAA, Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical), with a secondary code of CRAIAKAD, Custom Drapery & Made-to-Measure Window Coverings Retail. Its NAICS code is 449122 and its SIC code is 5700.