Kinetic Performance

What Kinetic Performance does

Kinetic Performance (legal entity: Kinetic Performance Technology) is a privately held Australian sports science and technology company headquartered in Mitchell, Australia, founded in 2002 and operating globally. The company develops and sells hardware-anchored measurement systems for strength and power training, serving professional and elite-level sports organizations that require validated, real-time data on athlete power output during weight training. Its primary vertical is elite sports teams, with no disclosed presence in consumer, SMB, or adjacent healthcare/rehabilitation segments.

The company's product portfolio comprises two complementary platforms. GymAware is positioned as the "gold standard" validated Velocity Based Training (VBT) system, providing power monitoring, multiple real-time leaderboards, 1RM (one-rep max) reports, and video analysis through an iOS interface, with accuracy claims targeted at elite team coaches. FLEX is described as a "world first" laser optic-based weight training technology that delivers real-time feedback on bar path, velocity, and power for every barbell lift, marketed as a more accessible engagement tool for the broader weights-room environment. Both products are sold under dedicated sub-brand websites (gymaware.com and flexstronger.com) alongside the corporate site (kinetic.com.au).

The business model is hardware-and-software sales to elite sports teams, but no pricing model, contract structure, distribution partners, or revenue mechanics are publicly disclosed. There is no information on funding history, headcount, named customers, partnerships, certifications, or management beyond founder and co-founder Evan Lawton. The company shows no disclosed AI/ML, patent portfolio, or regulatory milestones in the available data, and no app store presence is recorded.

Name

Kinetic Performance

Legal name

Kinetic Performance Technology

Website

https://kinetic.com.au

Company type

Private

Founded year

2002

Operating status

Operating

Short description

Kinetic Performance is an Australian sports science technology company that builds GymAware and FLEX — validated Velocity Based Training and laser-optic barbell feedback systems — sold to elite sports teams globally for real-time athlete power and technique monitoring.

Ownership category

akta.pro rank

Product category

Sports Performance Monitoring Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Home Gym Systems & Smart Fitness Equipment Retail (Connected Mirrors, Smart Bikes, All-in-One Gyms) (CRAMADAG)

akta.pro secondary industries

Performance Analysis & Video Coaching (HSADAEAG), Strength Training Equipment Retail (Racks, Benches, Barbells, Plates) (CRAMADAB)

Keywords

• Velocity based training
• Power monitoring systems
• Athletic performance tracking
• Barbell velocity sensors
• Strength training technology

Headquarters

HQ city

Mitchell

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales

Core offering

Kinetic Performance designs, develops, and sells proprietary velocity- and power-measurement hardware and software for strength and conditioning environments. Its GymAware system is marketed as the gold standard for Velocity Based Training, providing accurate, validated power and 1RM data with an iOS interface, real-time leaderboards, and video analysis for elite sports teams. Its FLEX system is a world-first laser optic device that delivers real-time bar path, velocity, and power feedback on every barbell lift.

Product overview

Kinetic Performance is a technology company that offers a portfolio of two distinct products for strength training monitoring. GymAware serves as the core platform for Velocity Based Training, providing power monitoring, real-time leaderboards, and video analysis for elite teams. FLEX is a complementary world-first product that uses laser optic technology to deliver real-time barbell lift feedback including bar path, velocity, and power metrics. Both products serve the weights room/training environment market with complementary capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• GymAware: Gold standard technology for monitoring power and implementing Velocity Based Training in the weights room. Designed for elite teams with iOS interface, real-time leaderboards, 1RM reports and video analysis.
• FLEX

Products and services

• GymAware Velocity Based Training (VBT) sensor and software system that monitors barbell power, velocity and 1RM in the weights room, delivered with an iOS interface, real-time leaderboards, automated 1RM reports, and video analysis. Marketed as the gold standard validated VBT system for elite sports teams and their coaches.
• FLEX World-first laser optic weight training system that provides real-time feedback on every barbell lift performed, including bar path, velocity and power metrics, enabling athletes and coaches to monitor lifts in the weights room in real time.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Hawkin Dynamics: US-based provider of force plates and VBT technology for strength and conditioning coaches. Direct competitor in velocity- and power-based training measurement, targeting the same elite and collegiate strength-coaching market.
• PUSH (Push Sports): Canadian maker of a wearable velocity-tracking device for weight training. Direct competitor offering real-time bar-velocity and power metrics to athletes and coaches via a similar hardware-plus-app delivery model.
• Bar Sensei: Company offering a barbell-tracking device that delivers real-time feedback on bar path, speed, and power. Direct competitor to FLEX in the bar-path-tracking niche of the VBT category.
• VALD Performance: Australia-based sports technology company selling force plates (ForceDecks) and human-measurement devices to elite sports teams. Highly comparable: same vertical (elite sports), same product category (sensor-based performance measurement), and overlapping customer base.

Broad incumbents

• Kistler Group: Swiss manufacturer of precision measurement instruments including biomechanics and force-measurement platforms used in sports science labs. Comparable on the underlying measurement-and-sensor technology that powers VBT devices.
• Polar Electro: Finland-based incumbent in sports wearables and performance monitoring with strength-training sensor products and coaching dashboards. Comparable through its athlete-performance measurement offering and iOS-centric app ecosystem.
• Catapult Sports: Australia-listed elite athlete monitoring company spanning GPS wearables, load management, and video analysis. Broader incumbent in elite sports technology, serving the same professional-team buyer with overlapping performance-measurement capabilities.

Emerging players

• Dartfish: Switzerland-based provider of sports video analysis and performance-analysis software used by coaches. Comparable through the video-analysis and performance-analysis features embedded in GymAware, though delivered as software rather than integrated hardware.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/GymAware

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kinetic Performance