lautstark

What lautstark does

Lautstark GmbH is a Cologne-based German marketing and communication agency founded in 2007 that specializes in branded entertainment, music marketing, and experiential event production. The agency develops and executes music-based brand activation strategies for large consumer brands across beverages, retail, telecommunications, automotive, healthcare, energy, and cosmetics — among others. Core services include branded entertainment campaigns, music strategy and consultation, artist booking, music synchronization, event management and production, and festival brand-partnership management. The agency serves enterprise clients such as Vodafone, McDonald's Germany, Coca-Cola, Mast-Jägermeister, Anheuser Busch (Beck's and Corona), ALDI Nord/Süd, Techniker Krankenkasse, Pernod Ricard (Havana Club, Ramazzotti), Sennheiser, KIA Motors, Beiersdorf/NIVEA, and Fielmann, among others.

Lautstark operates through two wholly-owned subsidiaries that extend its end-to-end capability stack. White Rabbit develops and manages proprietary music acts (notably the Jägermeister Brass Band, a 15-piece touring orchestra) and activation modules such as Platzhirsch and Jägermeister Gigant, while also holding a shareholding in Cologne on Pop GmbH (organizer of the c/o pop Convention). BRGHT manages brand-partnership sales and account relationships on an exclusive basis for major German festivals including Parookaville, Wacken Open Air, Ikarus Festival, San Hejmo, and Reeperbahn Festival, intermediating between brand marketers and festival properties.

The business model is project-based professional services: revenue is generated through agreed-upon project fees, daily rates, and billed working hours, with expenses (e.g., travel) billed separately. Pricing is not publicly disclosed and is subject to German civil code provisions on price-list transparency. The agency has no disclosed external investors or venture capital ownership and is led by two managing directors, Fabian Gerhartz and Anika Traser. Recognition includes an ADC Award in 2021 (Branded Content — Event/Live Experience) and an Effie Silver Award in 2022 (Highlight category), both for ALDI Original campaigns.

Name

lautstark

Legal name

Lautstark GmbH

Website

https://agentur-lautstark.de

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Lautstark GmbH is a Cologne-based German agency specializing in music-based branded entertainment, event production, and festival brand-partnership management for enterprise consumer-brand clients across beverages, retail, telecom, healthcare, and other sectors, operating through subsidiaries White Rabbit and BRGHT.

Ownership category

akta.pro rank

Product category

Branded Entertainment & Music Marketing Services

NAICS

Media Buying Agencies (54183)

akta.pro primary industry

Sync Licensing Agencies & Representatives (MPAIALAA)

Keywords

• Branded entertainment
• Music marketing
• Festival activations
• Experiential marketing
• Event production

Headquarters

HQ city

Cologne

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional Agency Services: Lautstark generates revenue through project-based professional services including campaign conception, event production, artist booking, brand activation strategy, and music supervision for corporate clients. Fees are based on agreed-upon project compensation, daily rates, and working hours invested, with expenses such as travel costs billed separately.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Lautstark GmbH is a Cologne-based music and experiential marketing agency that develops music-based brand activations, branded entertainment campaigns, and live event production for consumer brand clients. The agency connects brands, artists, and audiences through festival sponsorships, brand home activations, music supervision, and artist booking. Through its wholly-owned subsidiaries BRGHT (festival brand partnership management) and White Rabbit (music act development and event production), Lautstark delivers end-to-end music marketing services across major German festivals.

Product overview

Lautstark GmbH is a German marketing and communication agency specializing in branded entertainment, music marketing strategies, and event management. The agency develops innovative music activation strategies and brand partnerships between brands, artists, and fans. Core offerings include branded entertainment campaigns, music strategy consultation, event production, and festival brand partnerships. The company operates through subsidiaries: BRGHT manages brand partnerships at major music festivals (Parookaville, Wacken Open Air, Ikarus, San Hejmo, Reeperbahn), while White Rabbit handles music act development (Jägermeister Brass Band) and co-owns c/o pop. The agency also organizes the annual Brands & Music Day conference.

Differentiator

Problem solved

Functional benefit

Brands

• White Rabbit: Lautstark subsidiary agency responsible for Jägermeister festival activations (Platzhirsch, Gigant) and music acts
• BRGHT

Products and services

• Branded Entertainment Campaigns Development and production of music activation strategies and brand-artist-fan cooperation campaigns. Includes campaign concepts, cross-media campaigns, and brand activations at festivals and events for consumer brand clients.
• Music Strategy & Consultation Consulting services for music and artist partnerships, from international superstar DJs to local up-and-coming artists. Includes music synchronization, artist booking, and brand-music alignments for advertising campaigns and brand content.
• Event Management & Production Full-service event organization, implementation, and production for brand activations, festival sponsorships, pop-up exhibitions, roadshows, and experiential marketing campaigns for corporate clients.
• Festival Brand Partnerships (BRGHT) Advisory, marketing, and account management for brand partnerships at major music festivals including Parookaville, Wacken Open Air, Ikarus Festival, San Hejmo, and Reeperbahn Festival.
• White Rabbit (Music Act Development & Event Production) Through subsidiary White Rabbit: development and operation of proprietary music acts (e.g., Jägermeister Brass Band), festival brand home modules (Platzhirsch, Jägermeister Gigant), and full event production services for client brand activations.
• c/o pop Convention Annual conference organized at the intersection of music, entertainment, advertising, and agencies — bringing together the music industry, brands, and creative agencies.
• Brands & Music Day Annual event/conference covering sync, branded entertainment, testimonials, product placement, sponsoring, and live music activations — bringing brands and the music industry together.

Quantifiable outcome

• Reeperbahn Festival attracts 45,000-50,000 visitors; Wacken Open Air attracts 85,000; Ikarus Festival attracts 120,000; San Hejmo attracts 65,000; Parookaville attracts 210,000-225,000 visitors annually
• +4 more outcomes

Named customers30 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered subsidiary and minor.

• White RabbitsubsidiaryStrategic or Co-development PartnerWhite Rabbit is a wholly-owned subsidiary of Lautstark GmbH. It develops and manages music acts (e.g., Jägermeister Brass Band, a 15-piece orchestra touring with top acts), creates festival brand home modules (Platzhirsch, Jägermeister Gigant), and is a shareholder of Cologne on Pop GmbH. White Rabbit drives concepts for brands including Jägermeister, manages artist bookings, and handles full event production.
• BRGHTsubsidiaryStrategic or Co-development PartnerBRGHT is a Lautstark division/subsidiary specializing in brand partnership management for music festivals. It exclusively manages brand partnerships for Parookaville, San Hejmo, Ikarus Festival, Wacken Open Air, and Reeperbahn Festival. BRGHT develops new activation concepts with brands and manages festival account relationships.
• Cologne on Pop GmbH (c/o pop)minorStrategic or Co-development PartnerLautstark subsidiary White Rabbit is a shareholder of Cologne on Pop GmbH. Fabian Gerhartz conceptualizes and programs the c/o pop Convention. Lautstark co-founded the Brands & Music Day in 2016 with c/o pop.
• TERRITORY WebguerillasminorStrategic or Co-development PartnerDigital agency partner for the ALDI Original Fashion Kollektion launch in 2020. TERRITORY created the social media campaign while Lautstark developed the brand experience and activation strategy. The collaboration won the ADC Award 2021.
• HipHop.deminorGTM or Marketing PartnerContent partner for Havana Club Grounds project, providing editorial and media support for the campaign.
• Zukunftsmusik e.V.minorOthersCharitable organization receiving donations from E WIE EINFACH Powerhaus activations. Energy consumed at festivals is converted to euro donations of 10,000 EUR per festival to support music education for socially disadvantaged children.
• Lukas Podolski StiftungminorOthersCharitable foundation co-beneficiary of E WIE EINFACH Powerhaus activations. Receives donations tied to energy consumption at festivals alongside Zukunftsmusik e.V.
• Flora & FaunaminorStrategic or Co-development PartnerCreative studio that collaborated with Lautstark on immersive content development for the Techniker Krankenkasse OMR installation, creating artwork interpreting heartbeats and breathing rhythms.
• Kolle Rebbe / Accenture SongminorStrategic or Co-development PartnerCreative agency partner for the ALDI Original 2.0 space world concept in 2021. Lautstark handled event concept and execution while Kolle Rebbe contributed creative direction.

Scale indicators10 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• kempertrautmann: Independent Hamburg creative agency of similar mid-market scale with a strong portfolio in brand experience, campaigns, and content for German and international consumer brands — directly comparable in size, positioning, and client mix to Lautstark.
• Grabarz & Partner: Hamburg-headquartered independent creative agency with a comparable focus on integrated campaigns and brand activations for major German and international consumer brands.
• Kolle Rebbe (Accenture Song): Hamburg-based creative agency (now part of Accenture Song) that has collaborated with Lautstark on the ALDI Original 2.0 campaign. Comparable as a German creative brand-experience agency serving similar enterprise clients across retail, FMCG, and lifestyle.
• Antoni: Berlin-based creative agency (part of the Omnicom group) focused on brand experience and integrated campaigns for major German consumer brands — comparable positioning to Lautstark in the experience-led creative space.
• Scholz & Friends: Berlin/Hamburg-based creative agency group offering brand strategy, campaigns, and activations across consumer categories — overlaps directly with Lautstark in targeting major German brand clients with integrated marketing.
• TERRITORY (formerly TERRITORY Webguerillas): German content and digital brand agency that partnered with Lautstark on the ALDI Original Fashion Kollektion launch (ADC Award 2021). Comparable in serving large consumer brands with branded content and experience campaigns.

Broad incumbents

• DDB Germany: Berlin/Hamburg-based office of the global DDB network, providing creative, digital, and brand-experience services to major German and international advertisers — comparable in client profile, but operating within a global holding-company structure.
• Jung von Matt: Large Hamburg-headquartered independent creative agency network with deep German and international client rosters. Comparable category overlap, but materially larger scale and broader service offering than Lautstark.
• Serviceplan Group: Munich-based largest German independent agency group operating across creative, media, digital, and tech. Overlaps with Lautstark in integrated brand campaigns for major German advertisers, but at significantly greater scale.

Emerging players

• MassiveMusic: Global music agency offering music supervision, sync licensing, and sonic branding — the closest direct functional overlap with Lautstark's music supervision and sync services, though operating at international scale rather than German festival focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/agenturlautstark
• Facebookfacebook.com/AgenturLautstark
• LinkedInlinkedin.com/company/agentur-lautstark

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about lautstark