AJA Solutions

Name

AJA Solutions

Legal name

AJA Solutions

Website

https://ajasolutions.com.au

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Indigenous Engagement Consulting

NAICS

Management, Scientific, and Technical Consulting Services (5416), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Stakeholder Engagement, Indigenous/Tribal Consultation & Social Impact (SIA) (EUAHAAAH)

Keywords

• Indigenous engagement consulting
• Cultural assessment services
• Strategic partnership brokerage
• Reconciliation Action Plan advisory
• Construction industry training

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting and Advisory Services: Professional consulting engagements providing Indigenous engagement strategies, cultural assessments, strategic planning, and organisational development services to government, private sector, and community organisations.
2. Workshop Delivery: In-person workshops on construction industry topics including tendering, bidding, and safety. Full-day and 3-hour formats offered with group discounts available.
3. Cultural Assessment Tool: Free online self-service tool that generates leads for paid consulting engagements. The assessment itself is complimentary with potential upsell to comprehensive assessment services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

AJA Solutions is a Queensland-based Indigenous engagement consultancy that advises government, private sector, and community organisations on strategies, policies, and frameworks for working with Aboriginal and Torres Strait Islander people. The firm delivers strategic advisory, strategic partnership brokerage, cultural quality framework development, and Indigenous-perspective strategic planning, complemented by a free online Organisational Cultural Assessment Tool and three fee-paying construction industry workshops (Tendering, Bidding, Safety).

Product overview

AJA Solutions is a consulting firm providing Indigenous engagement and cultural assessment services. The core offering consists of advisory services (Indigenous Engagement and Communication Solutions, Strategic Partnership Brokerage, Strategic Planning, and Cultural Quality Frameworks) paired with the Organisational Cultural Assessment Tool - a free online self-evaluation survey. Additionally, the company offers three professional development workshops for the construction industry: a full-day Construction Industry Tendering Workshop and two three-hour workshops covering Bidding and Safety in the Construction Industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Indigenous Engagement and Communication Solutions Strategic advisory and consulting service that guides organisations to understand, establish, and achieve Indigenous engagement and participation requirements, including Indigenous participation plans, employment and procurement services, and stakeholder engagement. Targeted at government, private sector, and community organisations.
• Organisational Cultural Assessment Tool Free online self-evaluation survey of 20 questions taking five minutes or less, providing a one-page report on where an organisation sits on its cultural journey with Aboriginal and Torres Strait Islander peoples. Designed for any organisation seeking a starting point for cultural engagement, and used as a lead generation tool for paid consulting engagements.
• Cultural Quality Frameworks (QA) Framework development service that blends continuous improvement with Kaplan and Norton's Balanced Scorecard principles to drive performance, innovation, and learning, helping businesses maintain cultural quality standards and systems for engagement with Aboriginal and Torres Strait Islander peoples.
• Strategic Planning (Indigenous Perspective) Strategic planning service that integrates policies and practices representing Aboriginal and Torres Strait Islander workforce and stakeholders, including Reconciliation Action Plans, quality improvement frameworks, and change management strategies.
• Strategic Partnership Brokerage Brokerage service that helps clients deliver on strategic goals related to the Commonwealth Government Indigenous Procurement Policy, State/Territory Indigenous Participation Policies, and Reconciliation Action Plans.
• Construction Industry Tendering Workshop Full-day workshop (9am-4:30pm) covering tendering strategies, pricing, health, safety and environment, and Safe Work Method Statement (SWMS) development for residential and commercial construction projects. Includes refreshments, lunch, and a complimentary 1-hour mentoring consultation. A 5% group discount applies for multiple tickets in one transaction.
• Bidding in the Construction Industry Workshop Three-hour workshop (9:30am-12:30pm) covering tendering/bidding fundamentals, understanding estimator perspectives, and pricing effectively on residential and commercial construction projects. Targeted at small to medium construction businesses.
• Safety in the Construction Industry Workshop Three-hour workshop (9:30am-12:30pm) focused on Safe Work Method Statement (SWMS) development, OHS law, Australian Standards, and risk management for small to medium construction businesses.

Quantifiable outcome

• North Queensland Stadium Project – Indigenous engagement on $250m infrastructure project
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Consulting Partners NetworksupportingImplementation/ SI/ Consulting PartnerAJA Solutions collaborates with a carefully selected network of advisors and consultants who complement the company's service offerings. Partners provide capabilities in Corporate Governance, Business Planning, Financial Management, Training and Development, Graphic Design, Communications, Public Relations, and Marketing. AJA Solutions acts as the key contact and manages communications when delivering these services.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Others

• Supply Nation: Australian supplier diversity body that certifies Indigenous-owned businesses and connects them with corporate and government buyers. Adjacent ecosystem player that supports AJA Solutions' procurement and partnership outcomes rather than directly competing.
• Reconciliation Australia: National peak body for reconciliation and RAP framework custodian. Not a direct competitor but shapes the demand environment for AJA Solutions' RAP advisory services and indirectly influences buyer education around Indigenous engagement.
• Indigenous Business Australia: Australian Government agency providing finance, investment, and business support to Aboriginal and Torres Strait Islander businesses. Operates as an adjacent ecosystem enabler for Indigenous entrepreneurship rather than a direct consulting services competitor.

Broad incumbents

• EY Australia (Indigenous Services): EY's Australian Indigenous practice supports corporates and government on Indigenous participation, workforce strategy, and ESG-related reporting. Directly competitive in the Indigenous advisory segment but broadly diversified across consulting, assurance, and tax.
• PwC Australia (Indigenous Consulting): The Big 4 firm's Australian Indigenous Consulting practice advises ASX-listed corporates, government, and major contractors on RAP development, Indigenous procurement, and social impact. Competes with AJA Solutions for the largest enterprise and government engagements but offers a much broader professional services portfolio.
• Deloitte Australia (Indigenous Consulting): Deloitte Australia's Indigenous Consulting team delivers Indigenous engagement, social impact, and reconciliation strategy to enterprise and public-sector clients. Overlaps with AJA Solutions' target buyer and value proposition but scales through a multinational professional services platform.
• KPMG Australia (Indigenous Services): KPMG's Australian Indigenous Services practice advises on Indigenous participation strategy, supply chain inclusion, and RAP implementation. Comparable in customer type (large corporates, government) but competes at a higher deal size and with broader integration across audit, tax, and advisory.

Direct peers

• Gilimbaa: Indigenous-owned Australian agency providing Indigenous engagement, communications, and creative services to corporate and government clients. Comparable in founder-led heritage, Indigenous ownership, and service overlap with AJA Solutions' communications and engagement offerings.
• Mobo Group: Indigenous Australian consultancy delivering Indigenous engagement, participation planning, and cultural advisory services to infrastructure and government clients. Overlapping service lines and customer base with AJA Solutions, particularly in infrastructure procurement contexts.
• Coolamon Advisors: Indigenous-owned Australian advisory firm providing cultural capability, RAP advisory, and Indigenous engagement services to corporate and government clients. Most directly comparable to AJA Solutions in size, niche focus, and target customer profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/in/jaalley

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AJA Solutions