Projekt Service Schwan

What Projekt Service Schwan does

PROJEKTSERVICE Schwan GmbH, trading as Projekt xxl, is a privately held German trade show and event services firm founded in 1989 and headquartered in Meckenheim, Germany. The company is owned and managed by Holger Schwan as Geschäftsführender Gesellschafter and has operated continuously for 35 years without external investors or parent-company ownership. Its core business is custom trade show booth design, construction, and project management (Messebau), covering stands from 6 m² to over 1,000 m², delivered across Germany and selected international exhibition venues such as Paris, Stuttgart, Dresden, and Bremen.

The firm operates an integrated service platform combining four product lines: (1) Messebau, the core trade show construction offering; (2) Veranstaltungen, event planning and execution including info days and conferences; (3) Prävention im betrieblichen Arbeitsschutz, occupational health and safety consulting and training; and (4) Grafik und Werbetechnik, large-format printing, vehicle lettering, construction-site signage, banners, and displays. Underlying capabilities include in-house digital fabrication, large-format printing up to 40×5 meter banners, modular reusable stand systems that reduce waste by up to 80% versus single-use builds, photovoltaic-powered production facilities, and an explicit sustainability program anchored by EcoZert certification from Creditreform and Better Stands Silver and Gold awards.

Revenue is generated via project-based, quote-driven contracts with B2B customers spanning insurance (DAK Gesundheit, Die Bayerische, Pangaea Life, Helmsauer, BARMER), pharmaceutical packaging (Evertis Iberica), nuclear medicine (Mediso, Sirtex, OncoSil, TerThera, Rapp Iso, Hermes), battery technology (DUKOSI), and financial services (Sparkassen-Finanzgruppe). The go-to-market is sales-led direct engagement supplemented by a maintained website (projektxxl.de), social channels (LinkedIn, Facebook, YouTube, Xing), event participation, and earned media in regional outlets. Public procurement pre-qualification (AVPQ) enables government tender participation, and the firm reports 11–50 employees. No revenue, ARR, or pricing data is publicly disclosed.

Name

Projekt Service Schwan

Legal name

PROJEKTSERVICE Schwan GmbH

Website

https://projektxxl.de

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

PROJEKTSERVICE Schwan (trading as Projekt xxl) is a privately held Meckenheim-based German GmbH founded in 1989 that designs and builds custom trade show stands from 6 m² to over 1,000 m², delivers corporate events, and provides large-format printing and signage for B2B clients across insurance, pharma, nuclear medicine, and battery technology.

Ownership category

akta.pro rank

Product category

Trade Show Construction & Exhibition Services

NAICS

Indoor and Outdoor Display Advertising (54185), Indoor and Outdoor Display Advertising (541850), Sign Manufacturing (339950)

akta.pro primary industry

Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)

akta.pro secondary industries

Modular & Portable Display Systems (Pop-Ups, Tension Fabric, Kits) (THAHAHAC), Booth Maintenance, Refurbishment & Reuse Programs (THAHAHAM), Graphics Production & Large-Format Printing (Banners, Wraps, Signage) (THAHAHAG)

Keywords

• Trade show construction
• Exhibition stand design
• Event management
• Large format printing
• Occupational safety training

Headquarters

HQ city

Meckenheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Trade Show Construction (Messebau): Design, construction, and installation of custom exhibition stands ranging from 6 m² to over 1000 m². Revenue is project-based with one-time fees per exhibition.
2. Event Management (Veranstaltungen): Planning and execution of events including info days and conferences.
3. Graphic Production and Advertising Technology: Large-format printing, banners, vehicle lettering, construction site signage, and display materials.
4. Workplace Safety Prevention (Prävention im betrieblichen Arbeitsschutz): Training and consulting services for occupational health and safety in companies.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Projekt Service Schwan (operating as Projekt xxl) designs, builds, and installs custom trade show booths and exhibition stands ranging from 6 sqm to over 1,000 sqm for B2B clients. The company also provides corporate event management, large-format digital printing, vehicle lettering, construction site signage, and occupational health and safety training/consulting, with a strong emphasis on sustainable, reusable exhibition construction.

Product overview

PROJEKTSERVICE Schwan (Projekt xxl) operates as a full-service trade show and event construction company offering a unified portfolio of services centered on trade show booth design and construction (Messebau), event management, occupational health and safety prevention consulting, and graphic/advertising production. The core offering is Messebau—custom trade show stands ranging from compact 6 sqm booths to large-scale exhibitions over 1000 sqm—supported by large format printing, vehicle lettering, construction site signage, and display production. The company emphasizes sustainable exhibition construction with reusable materials and holds sustainability certifications including EcoZert from Creditreform Germany. No formal software product or platform exists; the company is a service-based business serving B2B clients across industries including insurance, pharmaceuticals, nuclear medicine, and finance.

Differentiator

Problem solved

Functional benefit

Products and services

• Messebau (Trade Show Construction) Design, construction, and project management of custom trade show booths and exhibition stands ranging from 6 sqm to over 1,000 sqm for corporate clients at national and international trade shows.
• Veranstaltungen (Events) Planning, design, and execution of corporate events, information days (Infotage), conferences, and association events for B2B clients.
• Prävention im betrieblichen Arbeitsschutz (Occupational Health & Safety Prevention) Workplace safety consulting, training, and moderation of occupational health and safety measures for B2B companies, including action media such as rollover simulators.
• Grafik und Werbetechnik (Graphics and Advertising Technology) Large-format digital printing, vehicle lettering, construction site signage, banners (up to 40x5 meters), displays, and creative graphic design for B2B clients.

Quantifiable outcome

• Waste reduction up to 80% with reusable booth materials
• +3 more outcomes

Named customers17 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered minor and core.

• BARMER 2. Basketball BundesligaminorGTM or Marketing Partner · 1 October 2025Projekt xxl became a partner of the BARMER 2. Basketball Bundesliga. Basketball represents values of dynamism, passion, and fairness that also characterize their work. They joined this network to accompany the league's development.
• BARMER 2. Basketball BundesligaminorGTM or Marketing Partner · 1 October 2025Sports sponsorship/partnership connecting the company's values with basketball's dynamism and fair play.
• IHK Bonn/Rhein-SiegminorGTM or Marketing Partner · 1 August 2025Chamber of Industry and Commerce. Projekt xxl participates in 'Marktplatz Gute Geschäfte' organized by IHK Bonn/Rhein-Sieg in cooperation with Freiwilligenagentur Bonn.
• Freiwilligenagentur BonnminorGTM or Marketing Partner · 1 August 2025Volunteer agency in Bonn. Co-organizer of 'Marktplatz Gute Geschäfte' event where companies support non-profit organizations.
• Stiftung Namen-Jesu-KircheminorOthers · 1 August 2025Non-profit foundation in Bonn. Projekt xxl supports through printing postcards for public relations. Partnership established at 'Marktplatz Gute Geschäfte'.
• HSMA Deutschland e.V.coreGTM or Marketing Partner · 1 March 2025Projekt xxl participated as a trade show builder for the HSMA Lounge at ITB Berlin 2025, creating an exclusive retreat for 15 lounge partners and around 400 daily visitors. HSMA is a hospitality industry association.
• Wirtschaftsförderung MeckenheimminorGTM or Marketing Partner · 1 January 2025Economic development agency of Meckenheim. Featured Projekt xxl in their business newsletter.
• JMT DeutschlandminorOthers · 1 September 2024Furniture supplier that provided furniture for the company's 35th anniversary celebration.
• Creditreform Gruppe DeutschlandcoreStrategic or Co-development Partner · 1 March 2024Awarded EcoZert certification for ecological, entrepreneurial, and social responsibility. Certification renewed in 2025, valid until March 2026.
• Better StandscoreStrategic or Co-development Partner · 1 January 2024Sustainability certification program for trade show construction. Focuses on reducing disposable exhibition stands and promoting reusable structures. Projekt xxl has achieved Silver (2024, 2025) and Gold (2025) certifications.
• ZNS Hannelore Kohl StiftungminorOthers · 1 November 2023Foundation for brain-injured patients. Partnership for swimming competition at Bonn primary schools. Projekt xxl distributed over 270 certificates and prize money of 1,200 euros.
• StadtSportBund BonnminorOthers · 1 November 2023City sports federation in Bonn. Co-organized swimming competition for primary schools together with ZNS Hannelore Kohl Stiftung.
• Kaiserkom (Köln)coreStrategic or Co-development Partner · 1 January 2023Creative agency from Cologne. Jointly created an 'inverted world living room' from a standard sea container for Sparkassen-Finanzgruppe's 'Confusing Times Need Clear Finances' campaign at SparkassenPark Mönchengladbach.
• Click A TreecoreStrategic or Co-development Partner · 1 August 2022German reforestation organization. For every workplace safety training session, the company plants a tree. Since August 2022, 144 trees planted, 576 m² forest area reforested, and 69 tons CO² compensated.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• mac Messebau: German full-service exhibition stand builder offering design, construction, and project management for trade shows. Directly comparable as a domestic Messebau specialist serving B2B exhibitors with similar project-based model.
• VOK DAMS Events: German full-service event and exhibition agency serving enterprise clients across Europe. Comparable in integrated event/exhibition services, German B2B customer base, and ability to deliver complex creative builds.
• 3D Exhibits: US trade show exhibit design and fabrication company serving enterprise exhibitors. Comparable in end-to-end booth services, project-based model, and mid-to-large enterprise customer targeting.
• Hamilton Exhibits: US-based custom exhibit and event design-build firm serving enterprise clients. Comparable in bespoke booth construction, enterprise B2B customer focus, and integrated design-to-installation service model.
• Indigo Messebau: German booth construction company delivering custom trade show stands with in-house production. Comparable as a similarly sized German booth builder with B2B focus and modular capabilities.
• Köhler Messebau: Established German Messebau specialist providing custom exhibition stand design and construction. Comparable in offering, customer type (enterprise B2B exhibitors), and German mid-market positioning.
• JUNG Messe & Display: German trade show stand builder offering design, construction, and rental systems. Comparable in custom booth services, German mid-market B2B clientele, and project-based revenue model.

Broad incumbents

• GL events: Large French publicly listed exhibition services group operating venues, organizing events, and providing booth construction worldwide. Comparable in core booth construction but at vastly larger scale and broader portfolio including venue ownership.
• Messe Frankfurt: Major German trade show organizer and venue operator. Adjacent rather than directly competing, but the dominant ecosystem player whose exhibitions drive demand for booth builders like Projekt Service Schwan.
• Messe Berlin: Major German trade fair organizer and venue operator. Comparable ecosystem role to Messe Frankfurt; not a direct competitor in booth construction but shapes demand patterns for German Messebau specialists.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@projektxxlnews
• LinkedInlinkedin.com/company/projektservice-schwan

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Projekt Service Schwan