Stute Foods
Stute Foods is a UK family-owned food and drink manufacturer founded in 1969, producing no-sugar-added preserves, jams, juices, peanut butters, and hazelnut spreads. The company supplies all major UK supermarket chains and exports to over 50 countries.
- Company typePrivate
- Founded1969
- HeadquartersBristol, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Stute Foods does
Stute Foods is a 100% family-owned British food and drink manufacturer founded in 1969 by Dennis Hybs in Bristol, United Kingdom. The company operates a privately owned 500,000+ square metre production facility employing over 1,000 people with capacity to load 500 lorries per day, producing a portfolio of over 30 SKUs spanning no-sugar-added preserves (jams and marmalades in 10 varieties, 430g), traditional conserves and marmalades (6 varieties, 340g), juice drinks (1L and 1.5L formats), smooth and crunchy peanut butters, a no-sugar-added hazelnut chocolate spread, and ambient waffles. The core technical capability is a proprietary no-sugar-added recipe (protected as a trade secret since 1969) using naturally occurring sweeteners such as sorbitol to deliver products with 90% less sugar (2-5g vs 60-65g per 100g) and 30% fewer calories than standard equivalents, while maintaining 45-50g fruit per 100g in core preserves. Independent certifications include IFS Higher Level, BRC Grade A, ISO 9001, SugarWise, UTZ, and Vegetarian Society approval.
The business sells through UK retail multiples (Tesco, Sainsbury's, Morrisons, Waitrose, Ocado, Booths), independent food shops, health food stores, and pharmacies, and exports to over 50 countries through distributor relationships developed in part via Department for International Trade trade missions to China and South East Asia. International business now represents more than 50% of revenue, having grown approximately 300% over five years. Pricing is B2B unit-pricing negotiated with retailers and exporters; no public consumer pricing is disclosed. Ownership remains within the founding Hybs family across three generations: founder Dennis Hybs, Managing Director Laurence Hybs (22+ years), and third-generation International Business Development lead Alex Hybs. The company has reinvested organically with no external funding rounds and no disclosed revenue figures.
Distribution and marketing spans trade show participation (SIAL Paris, Food Matters Live, Speciality & Fine Food Fair), PR through Storm Communications, content marketing via owned website and recipe development, and engagement on LinkedIn and Twitter. Recent strategic emphasis has been on repositioning from a diabetic-specific niche (rebranded from Diabetic Range to No Sugar Added in 2017), extending the no-sugar-added proposition into adjacent categories (1L juice drinks exempt from the UK Sugar Tax, no-sugar-added hazelnut chocolate spread), and pursuing certified verification (SugarWise) to access the broader health-conscious mainstream consumer rather than only clinical diabetic segments.
Stute Foods firmographics
Firmographics- Name
- Stute Foods
- Legal name
- Stute Foods Ltd
- Website
- https://stute-foods.com
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Stute Foods is a UK family-owned food and drink manufacturer founded in 1969, producing no-sugar-added preserves, jams, juices, peanut butters, and hazelnut spreads. The company supplies all major UK supermarket chains and exports to over 50 countries.
- Ownership category
- akta.pro rank
Stute Foods industry classification
Industry- Product category
- Fruit Preserves and Spreads Manufacturing
- NAICS
- Sugar and Confectionery Product Manufacturing (3113), Soft Drink Manufacturing (312111)
- SIC
- Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Bottled & Canned Soft Drinks & Carbonated Waters (2086), Sugar & Confectionery Products (2060)
- akta.pro primary industry
- Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)
- akta.pro secondary industries
- Juice & Nectar Production (Including Juice Drinks) (AFAFABAC), Pretzels & Salted Snacks (CRADABAI)
Keywords
Where Stute Foods is headquartered
LocationHeadquarters
- HQ city
- Bristol
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Stute Foods business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Food and Drink Products: Manufacturing and sale of preserved foods, juices, spreads and peanut butters to UK retail multiples, independent stores, and international distributors
- Export Sales: International distribution of food products to over 50 countries through trading partners
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | No Sugar Added Strawberry Jam 430g |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Stute Foods product offering
Product offeringCore offering
Stute Foods manufactures and supplies a portfolio of food and drink products from its privately-owned Bristol factory, including juice drinks (1L and 1.5L), No Sugar Added jams and marmalades, traditional conserves and marmalades, smooth and crunchy peanut butters, No Sugar Added hazelnut chocolate spread, and BWaffle ambient snack products. The company's proprietary No Sugar Added recipe, developed over 45 years ago, produces preserves containing 90% less sugar than ordinary jams.
Product overview
Stute Foods is a family-owned UK food and drink manufacturer founded in 1969, producing a diverse portfolio of preserves, juices, spreads, and snacks. The product portfolio includes: Juice Drinks (Orange, Apple, Cranberry, Mango, Tropical Fruit, Red Grape in 1L and 1.5L formats); No Sugar Added Preserves (10 varieties of jams and marmalades in 430g jars containing 90% less sugar); Conserves & Marmalades (6 traditional preserves in 340g jars with high fruit content); Peanut Butters (Smooth and Crunchy varieties in 270g jars made with High-Oleic Peanuts); No Sugar Added Hazelnut Chocolate Spread (350g UTZ Certified spread); and BWaffle snack products. The portfolio is distributed across UK retail channels and exported to over 50 countries.
Differentiator
Problem solved
Functional benefit
Brands
- Choc-O-Nut: Hazelnut spread with cocoa brand, later replaced by No Sugar Added Hazelnut Chocolate Spread.
- BWaffle
Products and services
- Juice Drinks
- No Sugar Added Preserves
- Conserves & Marmalades
- Peanut Butters
- No Sugar Added Hazelnut Chocolate Spread
- BWaffle
Quantifiable outcome
- 90% less sugar than ordinary jams (2-5g vs 60-65g per 100g)
- +3 more outcomes
Companies that use Stute Foods
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Stute Foods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Stute Foods partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Department for International Trade (DIT)coreParticipated in trade missions to China (September 2017) organised by DIT with partners Santander and Milsted Langon; visits to Shanghai and Beijing to meet potential importers; continues to provide country-specific support for export expansion
- SugarWisecoreCertification partnership ensuring products are independently verified as low in sugar; Stute is the only jam on the market with SugarWise certification; supports marketing claims and consumer confidence
- Storm CommunicationsminorLondon-based PR and communications consultancy appointed to drive awareness of new and existing product ranges; targeting wholesale, convenience and grocery trade media
- Culina LogisticscoreUK warehousing and deliveries through Culina Logistics offering reliable and professional service; enables mixed pallet deliveries across the range
- UTZ CertifiedminorMembership in UTZ Certified program for sustainable farming; covers Stute Choc-O-Nut Hazelnut Spread with Cocoa; largest program for sustainable farming of coffee and cocoa worldwide
- SantanderminorPartner in Department for International Trade organised missions to China
- Milsted LangonminorPartner in Department for International Trade organised missions to China
Scale indicators7 records
Recent moves6 records
Expansion highlights7 records
Stute Foods competitors and assessment
Company assessmentEmerging players
- Pip & Nut: Pip & Nut is a UK-founded premium nut butter brand with strong direct-to-consumer and digital presence. Comparable to Stute as a UK specialty nut butter player targeting health-conscious consumers, but differentiated by its digitally-led GTM and younger brand positioning.
Direct peers
- Wilkin & Sons (Tiptree): Wilkin & Sons (Tiptree) is a UK family-owned premium preserves and marmalade manufacturer based in Essex with a heritage dating to 1885. Comparable to Stute as a multi-generational family-owned UK preserves brand with international distribution, premium positioning, and conserves/marmalades as core SKUs.
- Duerr's: Duerr's is a UK-based preserves and marmalade manufacturer with deep heritage. Directly comparable to Stute in the UK jams/marmalades category, with overlapping retail distribution and similar product formats targeting the same breakfast-spreads consumer occasion.
- Robertson's (Premier Foods): Robertson's is another Premier Foods-owned UK jam brand, historically famous for its "Gold Medal" marmalade. Directly competes with Stute in UK preserves retail, with comparable product range and pricing tier, making it a key head-to-head competitor for UK grocery shelf space.
- Hartley's (Premier Foods): Hartley's is the UK market-leading jam and marmalade brand owned by Premier Foods, stocked across all major UK grocers. It is Stute's closest direct competitor in UK preserves, competing head-to-head for the same shelf space and consumer occasion in strawberry, raspberry, and marmalade segments.
- Bonne Maman (Andros Group): Bonne Maman is a premium fruit preserves brand owned by French group Andros and sold globally through major retailers. Directly competes with Stute in the jams and conserves category across UK grocery and international export markets, with overlapping fruit-preserve product portfolios and similar premium positioning.
- Sun-Pat (Premier Foods): Sun-Pat is Premier Foods' UK peanut butter brand and a direct competitor to Stute's peanut butter range. Both brands compete for the same UK grocery shelf space in peanut butter, with similar positioning and price points targeting mainstream consumers.
Broad incumbents
- Innocent Drinks: Innocent Drinks is the leading UK smoothies and juice drinks brand, majority-owned by Coca-Cola. It is the most relevant peer to Stute's juice drinks range in UK grocery, with overlapping distribution and a similarly health-positioned consumer base.
- Ferrero (Nutella): Ferrero's Nutella is the global category leader in hazelnut chocolate spreads. Stute launched its No Sugar Added Hazelnut Chocolate Spread in 2018 as a direct lower-sugar alternative, putting it in competitive overlap with Ferrero in the chocolate spreads aisle across UK and export markets.
- Tropicana (PepsiCo): Tropicana is PepsiCo's global juice drinks brand and a category-defining player in fruit juices. Relevant to Stute as a competitor in the UK juice drinks category and broader fruit-based beverages, though Tropicana operates at much larger scale across mainstream retail and foodservice channels.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
Stute Foods social profiles
Digital presenceStute Foods compliance and trust
Trust signalCompliance7 records
Stute Foods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stute Foods leadership team
Management profileNumber of profiles
Profiles3 records
Stute Foods funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stute Foods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stute Foods
What does Stute Foods do?
Stute Foods manufactures and supplies a portfolio of food and drink products from its privately-owned Bristol factory, including juice drinks (1L and 1.5L), No Sugar Added jams and marmalades, traditional conserves and marmalades, smooth and crunchy peanut butters, No Sugar Added hazelnut chocolate spread, and BWaffle ambient snack products. The company's proprietary No Sugar Added recipe, developed over 45 years ago, produces preserves containing 90% less sugar than ordinary jams.
Is Stute Foods a public or private company?
Stute Foods is a private company. It is classified as family owned and is currently operating.
When was Stute Foods founded?
Stute Foods was founded in 1969. It employs 11 to 50 people.
Where is Stute Foods based?
Stute Foods is headquartered in Bristol, United Kingdom, in the Europe region.
How does Stute Foods make money?
Two revenue lines are on record. Food and Drink Products are the primary driver. The others are export Sales.
Who are Stute Foods's main competitors?
Pip & Nut is listed as an emerging player. Direct peers are Wilkin & Sons (Tiptree), Duerr's, Robertson's (Premier Foods), Hartley's (Premier Foods), Bonne Maman (Andros Group) and Sun-Pat (Premier Foods). Broad incumbents are Innocent Drinks, Ferrero (Nutella) and Tropicana (PepsiCo).
Does Stute Foods have an API?
No public API is recorded for Stute Foods.
What industry is Stute Foods in?
Stute Foods's product category is Fruit Preserves and Spreads Manufacturing. Its primary akta.pro industry code is CRADAHAB, Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks), with a secondary code of AFAFABAC, Juice & Nectar Production (Including Juice Drinks). Its NAICS code is 3113 and its SIC code is 2033.