MModern Marketing

What MModern Marketing does

MModern Marketing Ltd is a privately held Salesforce consulting boutique founded in April 2013 and headquartered at 3230 Yonge St., Toronto, with a secondary office in Christ Church, Barbados. The firm specializes exclusively in the Salesforce Marketing Cloud ecosystem, covering Marketing Cloud Account Engagement (formerly Pardot), Next Gen Marketing Cloud (Marketing Cloud Growth/Advanced), Data 360 (formerly Data Cloud), and Salesforce CRM/Agentforce Sales. Its service portfolio comprises four professional-services offerings: Implementation Services, Instructor-Led Training, Ongoing Marketing Support, and Marketing Strategy Services, each delivered on a time-and-materials basis following a complimentary 30-minute discovery consultation booked via Calendly.

The business operates with a small core team led by CEO & Founder Yvette Montague, supported by a Senior Technical Lead, a CRM Technical Lead, and an Executive Account Administrator. Revenue is generated through project-based engagements, with implementations typically running 1-3 weeks and training engagements 2-4 weeks billed hourly per session rather than per attendee. The firm segments its market vertically across primary verticals (financial services, IT, professional services, marketing agencies) and secondary verticals (non-profit, healthcare, insurance, general contractors, engineering & construction), pursuing mid-market and enterprise clients. Distribution is consultation-driven direct sales supplemented by white-label channel partnerships with Salesforce Training (since 2013) and Galvin Technologies (since 2018), plus joint webinar activity with partners such as Greenkey Digital (2025).

The firm pivoted in December 2015 to focus exclusively on Pardot, then expanded in January 2024 to add Data Cloud and Marketing Cloud Growth (now Next Gen Marketing Cloud), reflecting continued alignment with Salesforce's product roadmap. Cumulative disclosed scale is 47+ completed projects across 20+ clients as of June 2018; no current revenue, funding, or headcount figures are publicly disclosed.

Name

MModern Marketing

Legal name

MModern Marketing Ltd

Website

https://mmodernmarketing.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

MModern Marketing Ltd is a privately held Toronto-based Salesforce Marketing Cloud consulting boutique, delivering implementation, training, and ongoing support services for Marketing Cloud Account Engagement, Next Gen Marketing Cloud, Data 360, and Agentforce Sales to mid-market and enterprise clients.

Ownership category

akta.pro rank

Product category

Marketing Automation Consulting

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810)

SIC

Services-Advertising (7310)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

akta.pro secondary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

Keywords

• Salesforce consulting
• Marketing Cloud implementation
• Pardot consulting
• Marketing automation services
• Salesforce training

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Implementation Services: Comprehensive technical setup and configuration of Marketing Cloud environments, typically spanning 1-3 weeks from kickoff to fully configured account ready for campaign use
2. Instructor-Led Training: Live online training sessions spanning 2-4 weeks, offered as structured workbook-based or working-session style training, with recordings included. Billed hourly per session rather than per attendee
3. Ongoing Support and Consulting: Continuous support for feature reviews, new staff onboarding, marketing activities guidance including engagement programs, list building, scoring updates, and strategic consulting for lead generation and campaign optimization. Time and materials billing
4. Marketing Strategy Services: Strategic consulting to improve lead generation, sales conversion, donor and membership campaigns, fundraising efforts, and volunteer engagement

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

MModern Marketing is a Salesforce consulting firm that delivers implementation, training, ongoing support, and marketing strategy services for the Salesforce Marketing Cloud ecosystem. Its offerings cover Marketing Cloud Account Engagement (formerly Pardot), Next Gen Marketing Cloud (Marketing Cloud Growth/Advanced), Data 360 (formerly Data Cloud), and supporting Salesforce CRM/Agentforce Sales capabilities, with engagements typically running 1–3 weeks for implementation and 2–4 weeks for training.

Product overview

MModern Marketing is a Salesforce-focused consulting and services firm offering a portfolio of implementation, training, and ongoing support services for the Salesforce Marketing Cloud ecosystem. The core service offerings consist of Implementation Services (technical setup and configuration of Marketing Cloud Account Engagement/Pardot or Next Gen Marketing Cloud), User Training (instructor-led training covering system navigation, campaigns, scoring, segmentation, and reporting), and Ongoing Marketing Support (continuous strategic and technical assistance for marketing operations). The company specializes in supporting organizations through the full lifecycle from initial implementation to optimized ongoing use of Salesforce marketing automation platforms including Marketing Cloud Account Engagement, Next Gen Marketing Cloud, and Data 360.

Differentiator

Problem solved

Functional benefit

Products and services

• Implementation Services Technical setup and configuration of Marketing Cloud Account Engagement (Pardot) or Next Gen Marketing Cloud platforms, typically completed within 1–3 weeks of kickoff through a structured roadmap with prioritized tasks, status meetings, and a confirmed project timeline. Target buyers are mid-market and enterprise organizations implementing Salesforce Marketing Cloud.
• User Training Instructor-led, live online training spanning 2–4 weeks covering Salesforce Marketing Cloud system navigation, asset building, campaign setup, engagement studio, scoring, segmentation, reporting, and dashboard usage. Offered as structured workbook-based or working-session style training with recordings included, billed hourly per session rather than per attendee. Target learners are client marketing teams adopting Marketing Cloud.
• Ongoing Marketing Support Continuous time-and-materials support covering feature reviews, new staff onboarding, engagement programs, list building, scoring updates, strategic consulting, and report building for organizations already running on Salesforce Marketing Cloud.
• Marketing Strategy Services Strategic consulting services aimed at improving lead generation, sales conversion, donor and membership campaigns, fundraising efforts, and volunteer engagement for organizations operating within the Salesforce Marketing Cloud ecosystem.

Quantifiable outcome

• Implementation typically completed in 1-3 weeks from kickoff to fully configured account
• +2 more outcomes

Named customers3 records

Segments9 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Greenkey DigitalminorGTM or Marketing Partner · 28 July 2025Joint webinar partnership with Greenkey Digital for Marketing Cloud education. Partnered to present on the new Next Gen email builder available in all Marketing Cloud offerings in July 2025.
• Galvin TechnologiescoreChannel Partner/ Reseller/ Distributor · 1 June 2018Partnership with Galvin Technologies established in June 2018 for white-label Pardot and Marketing Cloud consulting services. Companies co-present at industry events and conduct joint product demos for Non-Profit Cloud users. Galvin Technologies resells/distributes MModern Marketing's expertise under their own brand for Pardot and Marketing Cloud services.
• Salesforce TrainingcoreChannel Partner/ Reseller/ Distributor · 1 April 2013White-labeled partnership arrangement where MModern Marketing offers CRM and marketing services under the Salesforce Training brand alongside their own brand. Services are delivered under dual branding to leverage Salesforce Training's market presence.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Persistent Systems: Persistent Systems is a long-standing Salesforce Global Strategic Consulting Partner with deep Marketing Cloud, Data Cloud, and Pardot expertise. They offer implementation, migration, and managed services comparable to MModern's portfolio.
• Perficient: Perficient is a digital consultancy with a substantial Salesforce Marketing Cloud practice delivering strategy, implementation, and analytics services. Comparable as a Salesforce-partner consultancy competing in the same RFP environments.
• Verndale: Verndale is a digital experience and marketing technology consultancy with a dedicated Salesforce Marketing Cloud practice serving mid-market and enterprise clients. Comparable as a specialist consultancy focused on MarTech platform implementations.
• Slalom: Slalom is a major Salesforce consulting partner with a dedicated Marketing Cloud practice, providing implementation, strategy, and managed services to mid-market and enterprise clients. Directly comparable as a Salesforce-focused consultancy competing for the same implementation and advisory engagements.
• UST Global: UST is a Salesforce Global Strategic Partner delivering Marketing Cloud, Commerce Cloud, and CRM implementation services to enterprise clients. Comparable as a large-scale Salesforce consultancy offering end-to-end marketing technology services.
• Simplus (Infosys): Simplus, now part of Infosys, is a Salesforce Platinum Consulting Partner specializing in Marketing Cloud, CPQ, and Quote-to-Cash implementations. Comparable as a Salesforce-specialist consultancy acquired for its platform implementation capabilities.
• Atrium: Atrium is a Salesforce consulting firm specializing in Sales Cloud, Marketing Cloud, and CRM implementations for high-growth and enterprise clients. Comparable as a focused Salesforce partner offering implementation and managed services.

Broad incumbents

• Accenture Song: Accenture Song is the marketing and creative arm of Accenture with a large Salesforce Marketing Cloud practice serving global enterprises. Comparable as a broad incumbent offering MarTech implementation as part of a larger transformation portfolio.
• Deloitte Digital: Deloitte Digital operates a global Salesforce practice delivering Marketing Cloud, Customer Data Platform, and martech implementations at enterprise scale. Comparable as a broad incumbent that overlaps on Salesforce engagements but with much wider service breadth.

Emerging players

• Galvin Technologies: Galvin Technologies is a Salesforce consulting partner offering Pardot and Marketing Cloud services with whom MModern has a white-label partnership. Comparable as an emerging Salesforce-focused consultancy addressing similar mid-market and non-profit segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mmodmarketing
• YouTubeyoutube.com/@mmodernmarketingltd
• LinkedInlinkedin.com/company/mmodern-marketing-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MModern Marketing