Eifel Tourism
Eifel Tourismus GmbH is the publicly-funded destination marketing organization for the German Eifel region, operating the eifel.info tourism portal, booking systems, and EIFEL brand licensing program across ten districts in North Rhine-Westphalia, Rhineland-Palatinate, and Belgium.
- Company typePrivate
- Founded2000
- HeadquartersPrüm, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Eifel Tourism does
Eifel Tourismus GmbH is the official destination marketing organization for the Eifel region in western Germany, founded on July 3, 2000, and headquartered in Prüm, Germany (registered at Wittlich HRB 32284). It operates as a publicly-funded private limited company (GmbH) serving tourists, regional businesses, and local tourism organizations across ten Eifel districts spanning North Rhine-Westphalia, Rhineland-Palatinate, and the German-speaking community of Belgium. The organization is led by Managing Director Wolfgang Reh and governed by a Supervisory Board chaired by Markus Ramers, Landrat of Kreis Euskirchen.
The company's core product is the multi-language eifel.info destination portal, supplemented by a destination.one-powered Digitaler Reiseführer progressive web app, the deskline booking system, the eifel.teejit.io partner e-learning platform, and the Digitales Eifel-Magazin editorial property. Technology integrations include Outdooractive for route data, booking.com and Regiondo for bookings, Google Analytics/Tag Manager, OpenStreetMap, and reCAPTCHA. The proprietary EIFEL Framework, developed with public funding, anchors the digital platform stack and supports Open Data content distribution. Eifel Tourism is also a project partner in the Tourismus Data Intelligence Initiative NRW (TDII), positioning it within the German tourism AI ecosystem.
Revenue is generated through four principal streams: mandatory recurring marketing contributions from local tourism organizations and regional businesses; EIFEL brand licensing fees across four sub-labels (Arbeitgeber, Gastgeber, Produzent, Energie) managed by Regionalmarke Eifel GmbH; fee-based corporate communications services (Unternehmensreportage at €850, audio podcast at €1,600, video reportage at €6,500); and merchandise/book sales via eifel-shop.com. The company is publicly financed through EU programs (REACT-EU, Interreg V, EFRE) and the states of NRW and Rhineland-Palatinate, with no private equity or venture capital involvement. The protected EUIPO trademark (No. 015237472) underpins the brand licensing economy.
Eifel Tourism firmographics
Firmographics- Name
- Eifel Tourism
- Legal name
- Eifel Tourismus GmbH
- Website
- https://eifel.info
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Eifel Tourismus GmbH is the publicly-funded destination marketing organization for the German Eifel region, operating the eifel.info tourism portal, booking systems, and EIFEL brand licensing program across ten districts in North Rhine-Westphalia, Rhineland-Palatinate, and Belgium.
- Ownership category
- akta.pro rank
Eifel Tourism industry classification
Industry- Product category
- Tourism Marketing Services
- NAICS
- Convention and Visitors Bureaus (561591), Travel Agencies (561510), Tour Operators (56152)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH)
- akta.pro secondary industries
- Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH), Outdoor Adventure Tour Operators (Hiking, Rafting, Climbing, Safari) (THAAAAAE), Tours, Activities & Experiences Booking (HSACAKAF)
Keywords
Where Eifel Tourism is headquartered
LocationHeadquarters
- HQ city
- Prüm
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Eifel Tourism business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Marketing Contributions: Marketing fees paid by local tourism organizations and businesses within the Eifel region. These are mandatory contributions from tourism partners and local tourism organizations that fund the marketing activities of Eifel Tourismus GmbH.
- Brand Licensing (Markennutzung): Licensing fees from businesses and organizations using the EIFEL brand/logo. License fees from brand users (Markennutzer) who pay for the right to use the protected Eifel trademark.
- Corporate Communications Services: Fee-based services including company reportages, video productions, and podcasts for businesses. Pricing: €850 for text/image package, €1,600 for audio podcast, €6,500 for video reportage.
- Eifel Shop Sales: Revenue from selling maps, books, and branded merchandise through the eifel-shop.com platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Unternehmensreportage (Company Reportage) |
| One time/ perpetual license | Pay-as-you-go | Audio-Podcast Package |
| One time/ perpetual license | Pay-as-you-go | Video Reportage Package |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Eifel Tourism product offering
Product offeringCore offering
Eifel Tourismus GmbH is the official destination marketing organization for the Eifel region, operating the multi-language eifel.info tourism portal that provides destination information, accommodation search, and experience bookings. The company markets the Eifel as a nature-based destination defined by volcanic landscapes, the Nationalpark Eifel, and the UNESCO Global Geopark. In parallel, it manages the EIFEL brand licensing program, partners with local tourism organizations and the Zukunftsinitiative Eifel network, and sells branded merchandise and corporate communications services.
Product overview
Eifel Tourism GmbH operates a comprehensive multi-platform tourism ecosystem for the Eifel region. The core product is the eifel.info destination platform (www.eifel.info), a multi-language tourism portal offering hiking, cycling, nature experiences, and accommodation bookings. Supporting this are the Digitaler Reiseführer PWA (progressive web app with QR code access), the deskline booking system for reservations, and the eifel.teejit.io e-learning platform for partner training. The company also maintains the Digitales Eifel-Magazin digital magazine, the Eifel-Shop merchandise store, the EIFEL Award recognition program, and the EIFEL Markennutzung brand licensing system. Additional services include corporate reporting (Unternehmensreportage) for business PR and the Pressecenter for media communications. The Qualitätsmanagement Eifel platform supports partner quality standards.
Differentiator
Problem solved
Functional benefit
Brands
- Eifel.info: Official tourism portal for the Eifel region offering vacation planning, accommodation search, hiking, cycling, nature experiences, and booking services.
- Eifel-SHop
- Entdecke Eifel
- Eifel-Magazin
- Standort Eifel
- Wirtschaft Eifel
Products and services
- Eifel.info Tourism Platform
Quantifiable outcome
- Over 100 crime novels set in the Eifel region have been published since 1988, creating significant cultural tourism draw
- +1 more outcomes
Companies that use Eifel Tourism
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Eifel Tourism technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability2 records
Feature3 records
Eifel Tourism partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, major and minor.
- Rheinland-Pfalz TourismuscoreState tourism organization for Rhineland-Palatinate. Eifel Tourism operates as a partner in regional tourism marketing, with RLP Gold Markenpartner status. Supported by Ministry for Economic Affairs, Transport, Agriculture and Viniculture of Rhineland-Pfalz.
- Tourismus NRW (NRW Tourismus)coreState tourism organization for North Rhine-Westphalia. Eifel Tourism collaborates on destination marketing and participates in NRW-wide tourism initiatives including the Tourismus Data Intelligence Initiative (TDII).
- Interreg V EMR (European Macroregional)majorEU Interreg V program for the Eifel-Ardennes region. Eifel Tourism participates in RANDO-M project for cross-border cycling and hiking tourism. Funded projects include Grenzen.los Roermond-Luxembourg and Kaiser.Genuss Aachen-Trier.
- Zukunftsinitiative Eifel (ZIE)coreUmbrella organization for 10 Eifel districts across NRW and Rhineland-Palatinate plus German-speaking community of Belgium. Dachmarke (umbrella brand) coordinating regional development, culture, tourism, and economic initiatives. Awards EIFEL Award annually.
- Regionalmarke Eifel GmbHcoreOperates the four-color EIFEL quality brand for certified regional products and services. Founded 2005, funded by license fees from brand users. Manages quality certification for EIFEL Arbeitgeber, EIFEL Energie, EIFEL Gastgeber, and EIFEL Produzent labels.
- LEADER Eifel-ArdennenminorEU rural development program. LEADER forums and initiatives support local development projects in Eifel Ardennes cross-border region.
- destination.one GmbHcoreDigital platform provider for the progressive web app (PWA) digital travel guide. Provides digital infrastructure for the discover.eifel.info portal featuring maps, tours, excursion destinations, and gastronomy listings.
- shapefruit AGminorCommunication and advertising agency specializing in tourism. Responsible for technical implementation and design of the tourism.eifel.info website.
- Eifel-Touristik Agentur NRW e.V.minorLocal tourism marketing organization in NRW, with dedicated meeting service support through Eifel Tourismus GmbH.
- EWIV Eifel-Ardennen MarketingminorEuropean Economic Interest Grouping (EEIG) for cross-border Eifel-Ardennes marketing activities.
Scale indicators3 records
Recent moves5 records
Expansion highlights6 records
Eifel Tourism competitors and assessment
Company assessmentDirect peers
- Allgäu GmbH: Regional DMO for the Allgäu region in southern Germany. Operates comparable destination platform, brand licensing program, and quality certification for regional businesses.
- Tourismusverband Franken e.V. Regional tourism association for Franconia (Franken) in Bavaria. Comparable DMO structure with destination portal, partner network, and quality brand for regional products.
- Schwarzwald Tourismus GmbH: Destination marketing organization for Germany's Black Forest region. Direct DMO peer running destination booking platforms, multi-channel marketing, and partner networks for outdoor tourism.
- Rheinland-Pfalz Tourismus GmbH: State DMO for Rhineland-Palatinate. Direct strategic partner with gold-tier brand partner status; comparable multi-platform destination marketing mandate.
- Tourismus NRW (NRW Tourismus): State-level tourism organization for North Rhine-Westphalia. Listed as a strategic partner of Eifel Tourismus; operates coordinated destination marketing across NRW including TDII initiative.
- Saarland Tourismus (Zentrale für Tourismus): Regional DMO for the Saarland, a German state with similar rural/proximity-to-urban-markets profile. Eifel Tourismus participates in cross-border Eifel-AR-Eifel networking with this region.
Others
- Regiondo GmbH: Booking platform provider used by Eifel Tourismus for experiences and activities bookings (alongside deskline). Comparable booking infrastructure used by many DMOs.
- Outdooractive AG: Outdoor activity platform and database provider integrated with Eifel Tourismus for trail/route content. Functions as technology partner and infrastructure layer for hiking and cycling content.
- destination.one GmbH: Digital platform provider for Eifel Tourismus's discover.eifel.info PWA travel guide. Provides destination portal infrastructure for German tourism organizations.
Broad incumbents
- Tourismus Marketing GmbH Baden-Württemberg: State tourism board for Baden-Württemberg with larger budget and broader portfolio. Comparable DMO function serving a different German state.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Eifel Tourism social profiles
Digital presenceEifel Tourism compliance and trust
Trust signalCompliance2 records
Eifel Tourism financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eifel Tourism leadership team
Management profileNumber of profiles
Profiles6 records
Eifel Tourism funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eifel Tourism M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eifel Tourism
What does Eifel Tourism do?
Eifel Tourismus GmbH is the official destination marketing organization for the Eifel region, operating the multi-language eifel.info tourism portal that provides destination information, accommodation search, and experience bookings. The company markets the Eifel as a nature-based destination defined by volcanic landscapes, the Nationalpark Eifel, and the UNESCO Global Geopark. In parallel, it manages the EIFEL brand licensing program, partners with local tourism organizations and the Zukunftsinitiative Eifel network, and sells branded merchandise and corporate communications services.
Is Eifel Tourism a public or private company?
Eifel Tourism is a private company. It is classified as corporate owned and is currently operating.
When was Eifel Tourism founded?
Eifel Tourism was founded in 2000. It employs 11 to 50 people.
Where is Eifel Tourism based?
Eifel Tourism is headquartered in Prüm, Germany, in the Europe region.
How does Eifel Tourism make money?
Four revenue lines are on record. Marketing Contributions are the primary driver. The others are brand Licensing (Markennutzung), corporate Communications Services and eifel Shop Sales.
Who are Eifel Tourism's main competitors?
Direct peers on record are Allgäu GmbH, Tourismusverband Franken e.V., Schwarzwald Tourismus GmbH, Rheinland-Pfalz Tourismus GmbH, Tourismus NRW (NRW Tourismus) and Saarland Tourismus (Zentrale für Tourismus). Others are Regiondo GmbH, Outdooractive AG and destination.one GmbH. Tourismus Marketing GmbH Baden-Württemberg is listed as a broad incumbent.
Does Eifel Tourism have an API?
No public API is recorded for Eifel Tourism.
What industry is Eifel Tourism in?
Eifel Tourism's product category is Tourism Marketing Services. Its primary akta.pro industry code is THAKABAH, Inbound/Local Retail Travel Agencies (Destination Booking Offices), with a secondary code of THAKAAAH, Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators). Its NAICS code is 561591 and its SIC code is 7990.