Custom Jigs & Spins

What Custom Jigs & Spins does

Custom Jigs & Spins, Inc. is a privately held, family-run fishing tackle manufacturer founded in 1978 and headquartered in Coralville, Iowa. The company designs, produces, and distributes ice fishing and open water fishing lures across four brand umbrellas: the flagship Custom Jigs & Spins® brand (ice jigs, tungsten jigs, soft plastics, spoons, accessories), BFishn™ Tackle (Authentx plastics, precision jigs, blade baits), The Worm Factory™ (hand-poured scented worms), and Flu Flu® Lures (hand-tied jigs). Core technical differentiators include proprietary glow-in-the-dark paint systems (Glow Brite, Wonderglow, Mega Glow, VertiGlo), tungsten-alloy jigs (heavier than lead for faster fall rates and fish detection), a paint-free eye design for smooth knot tying, a horizontal precision ball head configuration, and the proprietary Slender Spoon flutter action. All lures are hand or airbrush painted with super-hard finishes, hand-soldered, and assembled with premium components from Mustad, Owner, VMC, and Japanese hook manufacturers.

The company sells primarily direct-to-consumer through a BigCommerce storefront offering US and Canadian Dollar pricing, complemented by an independent retail tackle store network discoverable via a store locator. Product prices range from $1.60 for individual jigs up to $84.95 for premium tungsten kits, with a catalog of more than 2,500 size, color, and style combinations. Revenue mechanics are a one-time unit-purchase model across individual SKUs and bundled kits, with apparel and accessories as secondary streams. Customer acquisition relies on direct e-commerce, organic social media (Facebook, Instagram, Twitter, YouTube), email newsletters, and an extensive Pro-Staff program of professional tournament anglers who provide product development input and endorsement-driven word-of-mouth marketing.

Customer segments are horizontally segmented by use case: ice fishing enthusiasts (primary), open water/summer anglers, tournament anglers, and freshwater gamefish anglers, with no enterprise, B2B, or institutional customer base. The company operates from a single Coralville, Iowa facility with 11-50 employees under the continuous leadership of President Bob Gillispie, with no disclosed external institutional investors, funding rounds, acquisitions, or public listing.

Name

Custom Jigs & Spins

Legal name

Custom Jigs & Spins, Inc.

Website

https://customjigs.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Custom Jigs & Spins is a family-run, Coralville, Iowa-based fishing tackle manufacturer founded in 1978 that designs and sells handcrafted ice fishing and open water fishing lures, tungsten jigs, spoons, and soft plastics directly to recreational and tournament anglers through e-commerce and retail.

Ownership category

akta.pro rank

Product category

Ice Fishing Tackle

akta.pro primary industry

Bait, Chum & Livewell Supply Retail (CRAMALAK)

Keywords

• Ice fishing jigs
• Tungsten fishing tackle
• Ice fishing spoons
• Soft plastic baits
• Fishing lure manufacturing

Headquarters

HQ city

Coralville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Finished Lure Sales: Direct sales of finished fishing lures including ice jigs, tungsten jigs, spoons, and soft plastics through e-commerce and retail channels. Products sold individually and in multi-piece kits.
2. Tackle Kits: Bundled multi-product kits offering cost savings over individual purchases, including complete fishing setups with multiple lures, accessories, and storage solutions.
3. Accessories: Supplementary products including tackle storage boxes, fishing rods, and apparel items sold alongside core lure products.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Custom Jigs & Spins is a family-run manufacturer that handcrafts and sells premium ice fishing jigs, tungsten jigs, spoons, soft plastic baits, and accessories under four sub-brands (Custom Jigs & Spins, BFishn Tackle, The Worm Factory, and Flu Flu Lures). Products are sold individually and in multi-piece kits through the company's BigCommerce e-commerce storefront and through independent retail tackle stores across North America. The portfolio spans more than 2,500 size, color, and style combinations targeting recreational and tournament ice anglers as well as open water summer anglers.

Product overview

Custom Jigs & Spins is a family-run fishing tackle manufacturer with over 30 years of experience producing ice fishing and open water fishing lures. The product portfolio consists of multiple sub-brands including the core Custom Jigs & Spins brand (ice fishing jigs, tungsten jigs, soft plastics, spoons, and accessories), BFishn Tackle (soft plastics, precision jigs, blade baits), The Worm Factory (hand-poured scented worms), and Flu Flu Lures (hand-tied jigs). Key product lines include the legendary Demon jig series, Slender Spoon and Pro Series Slender Spoon, tungsten jigs (Chekai, JaJe, Glazba, Wolfinkee, Tutso, Majmun), Rat Finkee, Authentx Plastics (Moxi, Pulse-R, Ringworm, Paddletail), and VertiGlo/Mega Glow Demon variants. The company also offers ice fishing kits, accessories like the Pro Finesse Drop Chain and Finesse Spring Rod, and branded clothing. Products use high-quality components including Mustad, Owner and Japanese hooks with hand or airbrush painted finishes.

Differentiator

Problem solved

Functional benefit

Brands

• BFishn™ Tackle: B FISH N Tackle crafts high quality lures including Authentx plastics, precision jigs, blade baits, and jig kits that have been refined over many years and field-tested before release.
• The Worm Factory™
• Flu Flu® Lures

Products and services

• Custom Jigs & Spins Brand Ice Fishing Lures The flagship line of ice fishing jigs and lures including hard body lures, tungsten ice fishing jigs, soft body lures, ice fishing plastics, and ice fishing accessories. Hand or airbrush painted with super-hard finish using high-quality Mustad, Owner, and Japanese hooks. Sold to recreational and tournament ice anglers.
• BFishn Tackle Brand

Quantifiable outcome

• 30+ years in business with proven track record
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• MustadcoreTechnology or IntegrationPremium hook supplier used exclusively in Custom Jigs & Spins products. Mustad hooks are described as ultra-sharp and are featured on Demon Jigging Spoons with Mustad Red hooks for added attraction.
• OwnercoreTechnology or IntegrationPremium hook manufacturer supplying Owner hooks for tungsten jigs including the Majmun and Chekai models. Owner hooks are described as super-sharp and used for full hook bend during hook sets.
• Japanese Hook ManufacturerscoreTechnology or IntegrationHigh-quality Japanese hooks used in lure construction as part of the company's commitment to using only the highest quality raw materials.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Acme Tackle Company: Acme Tackle is a direct peer and one of the largest US manufacturers of ice fishing spoons and jigging lures, including the iconic Kastmaster. They compete directly with Custom Jigs & Spins in jigging spoons, tungsten jigs, and ice fishing accessories, sold through the same independent tackle shop and sporting goods retail channels.
• HT Enterprises: HT Enterprises is a direct peer in the ice fishing tackle space, manufacturing ice jigs, tungsten jigs, and accessories under brands like Clam and HT Ice. They share Custom Jigs & Spins' core customer base and are sold through overlapping independent tackle shop distribution.
• JB Lures: JB Lures is a smaller direct peer specializing in premium hand-painted tungsten ice fishing jigs. They compete in the same niche of tournament-grade tungsten jigs and Pro-Staff-driven marketing that Custom Jigs & Spins has built with its Chekai, JaJe, Glazba, and Tutso product lines.
• Bay de Noc Lure Company: Bay de Noc Lure Company is a direct peer in the ice fishing spoon and jig category, famous for the Swedish Pimple and other classic ice fishing spoons. The company sells through similar retail tackle shop and DTC channels, and competes head-to-head with Custom Jigs & Spins' Slender Spoon and Demon Jigging Spoon lines.
• Northland Fishing Tackle: Northland Fishing Tackle is a closely comparable direct peer — a family-owned manufacturer specializing in ice fishing jigs, tungsten jigs, spoons, and forage-matching soft plastics for panfish, walleye, and trout. Like Custom Jigs & Spins, Northland targets tournament and serious recreational ice anglers with premium, USA-relevant product positioning.
• PK Lures: PK Lures (also known as PK Fishing) is a direct peer and well-known manufacturer of ice fishing jigs and tungsten lures, particularly for walleye and panfish. Their product line, distribution model, and tournament-focused positioning closely mirror Custom Jigs & Spins' core ice fishing business.

Broad incumbents

• Pure Fishing: Pure Fishing is a portfolio company of Sycamore Partners that owns dozens of fishing tackle brands including Berkley, Abu Garcia, and Stren. As a broad incumbent, Pure Fishing has the scale and retail relationships to compete aggressively with Custom Jigs & Spins across all fishing categories.
• Rapala VMC Corporation: Rapala is the dominant global fishing lure and tackle manufacturer, with broad product lines spanning ice fishing, open water, hard baits, and accessories. As a broad incumbent, Rapala competes with Custom Jigs & Spins across multiple categories (Rapala Jigging Rap, VMC hooks) but at much larger scale through global distribution.

Regional players

• Clam Corporation: Clam Corporation is a Minnesota-based ice fishing brand primarily known for ice fishing shelters, but also sells rods, jigs, and accessories. As a regional US ice fishing specialist, Clam is comparable through shared target customer (serious ice anglers) and shared seasonal demand patterns, though its core product is shelters rather than lures.

Emerging players

• Tackle HD: Tackle Industries/Tackle HD is an emerging smaller-brand player in premium ice fishing jigs and tungsten lures. They compete in a similar product category and target serious ice anglers with hand-painted, US-made jigs — overlapping with Custom Jigs & Spins' premium positioning but at a smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/CustomJigsSpins
• YouTubeyoutube.com/c/CustomJigsSpinsInc
• Facebookfacebook.com/CustomJigs
• Instagraminstagram.com/customjigsspins

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Custom Jigs & Spins