Owner
Owner.com provides an AI-driven vertical SaaS platform that enables independent restaurants to grow direct online ordering, branded mobile apps, loyalty programs, marketing automation, and AI-powered phone and marketing agents.
- Company typePrivate
- Founded2018
- HeadquartersPalo Alto, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Owner does
Owner.com, Inc. (operating as Owner) is a venture-backed vertical SaaS company founded in 2018 by Adam Guild and Dean Bloembergen and headquartered at 530 Lytton Avenue, Palo Alto, California. The company provides an AI-driven platform for independent restaurants that combines an AI-optimized website builder, online ordering engine, branded iOS/Android mobile app, loyalty and rewards engine, email/SMS marketing automation, no-commission delivery, online catering, and an operator-facing mobile app and kitchen tablet. The platform integrates natively with Square and Clover POS systems and via Otter with Toast and Lightspeed, processing payments through Stripe. In 2025-2026 the company layered AI Phone Ordering (a conversational voice agent that takes orders, sends them to the kitchen, and enrolls callers into loyalty) and Grader (described as the world's first AI CMO for restaurants) on top of the core platform.
The business model is a monthly subscription priced at $249 (Flex) or $499 (Flat), with a 5% per-order restaurant fee on Flex and a 5% guest order support fee on every order across both plans; billing is month-to-month with no contracts. Pricing and packaging are marketed as the only month-to-month offering in restaurant tech. Go-to-market is hybrid: demo-led direct sales with free 20-minute demos, inside sales teams led by CRO Kyle Norton with BDR/AE roles in Toronto and remote US, a product-led growth loop anchored by the free AI Grader tool, and a Partnerstack referral partner program for agencies and consultants. Marketing channels include blog/SEO content, paid social (Instagram/TikTok/Facebook/YouTube), ChatGPT/AI search optimization, direct mail, and earned media in Forbes, TechCrunch, WSJ, Bloomberg, Fortune, and Fast Company.
As of May 2025 the company reported 10,000+ restaurant customers, 60M+ consumers reached, $1B+ in cumulative sales driven for local restaurants, 100-200 employees scaling to 200, and a $1B post-money valuation following a $120M Series C co-led by Meritech and Headline. Owner is rated #1 restaurant software on G2 and Capterra and was named to Forbes' Next Billion-Dollar Startups 2024.
Owner firmographics
Firmographics- Name
- Owner
- Legal name
- Owner.com, Inc.
- Website
- https://owner.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Owner.com provides an AI-driven vertical SaaS platform that enables independent restaurants to grow direct online ordering, branded mobile apps, loyalty programs, marketing automation, and AI-powered phone and marketing agents.
- Ownership category
- akta.pro rank
Owner industry classification
Industry- Product category
- Restaurant Marketing and Online Ordering Software
- NAICS
- Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Digital Goods, Subscriptions & Gift Card Marketplaces (BPAMAGAG)
Keywords
Where Owner is headquartered
LocationHeadquarters
- HQ city
- Palo Alto
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Owner business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Supply Chain
Revenue model
- Subscription - Flex Plan: $249/month base subscription plus a 5% restaurant fee per order. Lower fixed cost, scales with sales. Special rates for multi-location accounts. Month-to-month, no contracts.
- Subscription - Flat Plan: $499/month flat subscription with no additional restaurant fees on orders. Recommended for restaurants doing $5K+/month in online sales. Includes all features.
- Transaction Fee (Flex Plan): 5% restaurant fee applied to each order under the Flex plan; usage-based component layered on top of the base subscription.
- Guest Order Support Fee: 5% order support fee paid by the guest on every order, covering fulfillment and customer service. Charged on both Flex and Flat plans.
- Delivery Fee Pass-Through: Flat delivery fee passed through to restaurants with no markup; third-party drivers cost ~$7 per delivery, billed directly to the restaurant.
- Referral Partner Commissions: Partnerstack-powered referral partner program that pays commissions to agencies and consultants who refer restaurants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Flex: $249/month + 5% per-order restaurant fee; ideal for restaurants wanting lower fixed cost that scales with sales. |
| Subscription | Monthly | Flat: $499/month with no additional restaurant fees; best for restaurants doing $5K+/month in online sales. |
| Usage-based | Pay-as-you-go | Flex plan layered fee: 5% per-order restaurant fee on top of base subscription. |
Go-to-market motion6 records
Distribution channels6 records
Marketing channels12 records
Owner product offering
Product offeringCore offering
Owner.com provides an AI-driven, all-in-one SaaS platform for independent restaurants that bundles AI-optimized website building, online ordering, branded mobile apps, loyalty, marketing automation, delivery, catering, AI phone ordering, and POS integrations into a single month-to-month subscription priced at $249-$499 per month. The platform replaces marketplace-delivery commissions, dated websites, and fragmented marketing tools to drive direct, profitable first-party sales for mom-and-pop restaurants.
Product overview
Owner.com is a single unified AI-driven platform for independent restaurants (and, over time, other local businesses) — described internally as Shopify for local business owners. Rather than selling point tools, Owner delivers a tightly integrated system in which the core Owner.com Platform bundles together the Restaurant Website Builder with AI, Restaurant SEO, Online Menu, Reviews Engine, Listings Management, Online Ordering, Smart Upsells, Delivery, Catering, AI Phone Ordering, Branded Restaurant App, Automatic Marketing (including Email & SMS Marketing and Push Notifications), Loyalty & Rewards, the Owner App, Reporting & Analytics, Kitchen Tablet, and POS Integrations (Square, Clover, Toast, Lightspeed via Otter). Layered on top are newer AI products including Grader (an AI CMO for restaurants) and AI Executives chatbots. The platform is offered via two monthly subscription plans (Flex and Flat) with no long-term contracts, and Owner runs continuous A/B tests across the system to optimize each property for the outcome of profitable sales growth.
Differentiator
Problem solved
Functional benefit
Brands
- Grader: AI CMO product for restaurants that aims to automate marketing functions typically performed by large teams; described as the world's first AI CMO for restaurants.
Products and services
- Owner.com Platform Unified AI-driven SaaS subscription for independent restaurants combining AI-optimized website, online ordering, branded mobile app, loyalty, automated marketing, delivery, catering, AI phone ordering, and POS integration to drive direct first-party sales. Sold as month-to-month subscriptions: Flex ($249/month + 5% per-order restaurant fee) and Flat ($499/month with no per-order fees), plus a 5% guest order support fee on every order.
- Grader (AI CMO for Restaurants) AI-powered Chief Marketing Officer product that automates restaurant marketing functions, scores each restaurant's website health, and drives growth opportunities for independent restaurant operators on the Owner platform.
Quantifiable outcome
- Restaurants grow website traffic by 30%+ within 30 days on average
- +9 more outcomes
Companies that use Owner
Customer profileNamed customers38 records
Segments4 records
Ideal customer profiles3 records
Owner technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability18 records
Feature12 records
Owner partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core - native pos integration, core - pos integration, integration - pos aggregator, core - payment processor, core - listings & seo, core - listings, core - analytics, core - referral program and strategic comparator / talent source.
- Squarecore - native pos integrationNative POS integration; online orders flow straight to Square POS without manual re-entry. No extra hardware needed; integration is included free with Owner subscription.
- Clovercore - native pos integrationNative POS integration; online orders flow into Clover POS with no extra hardware or fees.
- Toastcore - pos integrationPOS integration supported via Otter; online orders route into Toast POS without extra hardware.
- Lightspeedcore - pos integrationPOS integration supported; part of Owner's 'works with many POS systems' list alongside Toast.
- Otterintegration - pos aggregatorOtter is the integration platform Owner uses to connect to many POS systems (e.g., Toast, Lightspeed) beyond the native Square and Clover integrations.
- Stripecore - payment processorStripe is Owner's third-party payment processor; Payment Information for restaurant orders is processed and governed by Stripe's Privacy Policy. Owner does not collect, store, or process Payment Information directly.
- Google Business Profilecore - listings & seoOwner's listings management syncs restaurant information across Google Business Profile, Yelp, TripAdvisor, Apple Maps, Bing, and many more directories to keep NAP consistent and SEO strong.
- Yelpcore - listingsOwner's listings management keeps restaurant information consistent across Yelp as part of its local SEO stack.
- TripAdvisorcore - listingsOwner's listings management keeps restaurant information consistent across TripAdvisor as part of its local SEO stack.
- Apple Mapscore - listingsOwner's listings management keeps restaurant information consistent across Apple Maps as part of its local SEO stack.
- Bingcore - listingsOwner's listings management keeps restaurant information consistent across Bing as part of its local SEO stack.
- Google Analyticscore - analyticsOwner uses Google Analytics as an analytics service to collect and process certain analytics data; also uses cookies/pixels for personalization and advertising.
- Partnerstackcore - referral programHosts Owner's referral partner program (owner.partnerstack.com) - enables agencies and consultants to refer restaurants to Owner and earn commission.
- Shopifystrategic comparator / talent sourceOwner hired Shopify VP of Design Darrin Henein as Chief Design Officer. Owner positions itself as 'Shopify for local business owners' - Shopify is referenced on the careers page as a model and former employer of Owner's leadership.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
Owner competitors and assessment
Company assessmentDirect peers
- ChowNow: Commission-free online ordering platform for independent restaurants — the most direct overlap with Owner's positioning and value proposition. Targets the same SMB restaurant segment with a similar direct-ordering economic story.
- Toast: Publicly traded restaurant POS and technology platform offering online ordering, marketing, loyalty, payroll, and team management. Competes directly with Owner in online ordering, marketing automation, and restaurant websites, while also owning the POS layer Owner integrates with. Shalini Rao (Headline) previously led Toast's Series C.
- Olo: Publicly traded enterprise restaurant online ordering and delivery platform serving chains and large restaurant groups. Competes with Owner in direct online ordering and branded experiences, though Olo focuses on enterprise chains while Owner targets independent mom-and-pops.
- Popmenu: Restaurant website builder, online ordering, and marketing automation platform targeting independent restaurants. Overlaps directly with Owner's website builder, online ordering, and AI marketing modules.
- BentoBox (Fiserv): Restaurant website builder with online ordering, marketing, and catering tools, acquired by Fiserv in 2021. Directly competes with Owner in restaurant websites and direct ordering for independent restaurants, now backed by a major payments incumbent.
Broad incumbents
- Square for Restaurants (Block): POS and restaurant tools from Block (Square) that include online ordering, marketing, and loyalty. Owner integrates natively with Square; Block is a massive incumbent that can bundle comparable functionality with its POS at scale.
- Lightspeed Restaurant: POS platform with online ordering and restaurant management tools serving SMB and mid-market restaurants globally. Owner integrates with Lightspeed via Otter; competes as an alternative to Owner's marketing and ordering stack.
- DoorDash: Largest US third-party food delivery platform with DoorDash Storefront (direct ordering) and DoorDash Ads. Owner's core thesis — replacing 25–35% marketplace commissions — depends on restaurants shifting volume off DoorDash; Meritech's Alex Kurland led DoorDash's Series B.
Others
- Shopify: Publicly traded commerce platform for independent merchants and DTC brands. Owner explicitly positions itself as 'Shopify for local business owners' and hired Shopify VP of Design Darrin Henein as CDO; an aspirational comparator and talent source rather than a direct competitor in restaurants.
Emerging players
- Thanx: Restaurant loyalty, marketing automation, and guest-data platform that overlaps with Owner's Loyalty & Rewards, marketing automation, and customer-data modules for independent and mid-market restaurants.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Owner social profiles
Digital presenceOwner compliance and trust
Trust signalCompliance3 records
Owner financial estimates
Financial estimateRevenue estimate
Valuation estimate
Owner leadership team
Management profileNumber of profiles
Profiles12 records
Owner funding detail
Funding detailFunding overview
Funding rounds8 records
Investors18 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Owner M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Owner
What does Owner do?
Owner.com provides an AI-driven, all-in-one SaaS platform for independent restaurants that bundles AI-optimized website building, online ordering, branded mobile apps, loyalty, marketing automation, delivery, catering, AI phone ordering, and POS integrations into a single month-to-month subscription priced at $249-$499 per month. The platform replaces marketplace-delivery commissions, dated websites, and fragmented marketing tools to drive direct, profitable first-party sales for mom-and-pop restaurants.
Is Owner a public or private company?
Owner is a private company. It is classified as venture growth investor backed and is currently operating.
When was Owner founded?
Owner was founded in 2018. It employs 251 to 500 people.
Where is Owner based?
Owner is headquartered in Palo Alto, United States, in the North America region.
How does Owner make money?
Six revenue lines are on record. Subscription - Flex Plan is the primary driver. The others are subscription - Flat Plan, transaction Fee (Flex Plan), guest Order Support Fee, delivery Fee Pass-Through and referral Partner Commissions.
Who are Owner's main competitors?
Direct peers on record are ChowNow, Toast, Olo, Popmenu and BentoBox (Fiserv). Broad incumbents are Square for Restaurants (Block), Lightspeed Restaurant and DoorDash. Shopify is listed as an others. Thanx is listed as an emerging player.
Does Owner have an API?
No public API is recorded for Owner.
What industry is Owner in?
Owner's product category is Restaurant Marketing and Online Ordering Software. Its primary akta.pro industry code is BPAMAGAG, Digital Goods, Subscriptions & Gift Card Marketplaces. Its NAICS code is 449 and its SIC code is 5734.