GO-2B AG
GO-2B AG provides product data management software (FurniData), mobile sales apps (FurniMobile), automated print production (FurniPrint), and online kitchen planning tools (design@web) for kitchen, bathroom, and upholstered furniture manufacturers and retailers, primarily in DACH markets. It claims 90% penetration among German/Swiss kitchen manufacturers and operates as a brand under Cyncly.
- Company typePrivate
- Founded2011
- HeadquartersGütersloh, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What GO-2B AG does
GO-2B AG is a German B2B software company headquartered in Gütersloh that provides product data management (PIM/PDM) solutions for the furniture industry. Its core platform, FurniData, manages complex variant-rich product catalogs for kitchen, bathroom, and upholstered furniture manufacturers, using the industry-standard IDM (Industry Data Model) format and integrating bidirectionally with customer ERP systems. Around this core, GO-2B has built an integrated product suite: FurniPrint for automated print production of sales brochures and catalogs, FurniMobile for tablet-based sales apps (including the Polster-Konfigurator for upholstered furniture and 3D configurators for kitchens and bathrooms), and design@web, an online kitchen planner that reaches approximately 7 million end customers annually. The company also operates cat@web, the DCC-certified master data server that distributes authorized IDM data to trade partners and software houses.
GO-2B serves enterprise customers primarily in DACH (Germany, Austria, Switzerland), claiming 90% penetration among kitchen furniture manufacturers in Germany and Switzerland, with named customers including Schüller, Naber, Pelipal, Polipol, XXX Lutz (58-store deployment), Ballerina, Pronorm, Samsung, Nolte, Rolf Benz, W. Schillig, and Musterring. The business is a mix of subscription recurring revenue (minimum 12-month term, monthly billing), perpetual licenses with separate maintenance contracts, and professional services for data capture, training, and implementation. The company is a subsidiary of Compusoft Deutschland AG, which in September 2022 merged into Cyncly (formed from the Compusoft + 2020 combination), giving GO-2B access to a parent group of 2,300+ employees and a channel network spanning 14 countries and 100+ countries of customer reach. GO-2B's strategic position rests on its certified partnership with the DCC standards body and its incumbency in the DACH kitchen manufacturer's data infrastructure.
GO-2B AG firmographics
Firmographics- Name
- GO-2B AG
- Legal name
- GO-2B AG
- Website
- https://go-2b.de
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GO-2B AG provides product data management software (FurniData), mobile sales apps (FurniMobile), automated print production (FurniPrint), and online kitchen planning tools (design@web) for kitchen, bathroom, and upholstered furniture manufacturers and retailers, primarily in DACH markets. It claims 90% penetration among German/Swiss kitchen manufacturers and operates as a brand under Cyncly.
- Ownership category
- akta.pro rank
GO-2B AG industry classification
Industry- Product category
- Furniture Industry Product Information Management Software
- NAICS
- Software Publishers (51321), Computer Systems Design and Related Services (54151)
- akta.pro primary industry
- Database/Application Data Layer Modernization (DB migration, ORM, caching) (BPAEAFAL)
Keywords
Where GO-2B AG is headquartered
LocationHeadquarters
- HQ city
- Gütersloh
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
GO-2B AG business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Subscriptions (Abonnement): Subscription-based access to software including updates, content, and support during contract period. Minimum 12-month initial term, auto-renews. Monthly or annual billing.
- Software Licenses (Lizenz): Perpetual license for software use with separate maintenance contract required. Non-exclusive, non-transferable rights.
- Professional Services: Consulting, training, data entry, data clearing, certification, and implementation services tailored to customer needs.
- Maintenance and Support: Software updates, content updates, and technical support. Must be purchased separately for licensed software. 10% processing fee for reactivation after lapse.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Software Subscription (Abonnement) with minimum 12-month term |
| One time/ perpetual license | Multi-year contract | Software License (Lizenz) with separate maintenance contract |
| Other | Pay-as-you-go | Professional Services (Schulung, Beratung, Konfiguration) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
GO-2B AG product offering
Product offeringCore offering
GO-2B AG provides product data management software and services for the furniture industry, centered on its FurniData Product Information Management (PIM) system. Its offerings include FurniMobile tablet apps for sales support, FurniPrint for automated print production, a 3D Konfigurator, design@web online kitchen planning, and the cat@web master data server for IDM data distribution to trade partners.
Product overview
GO-2B AG offers a unified product data management ecosystem for the furniture industry, centered around FurniData as the core Product Information Management (PIM) system. The platform integrates with ERP systems and provides specialized modules including FurniPrint for automated print production, FurniMobile for mobile sales configuration apps, and design@web for internet-based kitchen planning. Additional offerings include the cat@web master data server for IDM data distribution, custom configurators for complex products, and comprehensive data management consulting services. The company serves kitchen, bathroom, and upholstery furniture manufacturers and retailers with cross-media product data solutions.
Differentiator
Problem solved
Functional benefit
Brands
- FurniData: Central product information management system (PIM) for managing product data for cross-media deployment including brochures, catalogs, web applications, and apps.
- FurniPrint
- FurniMobile
- design@web
Products and services
- FurniData Central Product Information Management (PIM) system that maintains a single product data record for cross-media use, with bidirectional ERP integration, supporting brochures, catalogs, web, and mobile output.
- FurniMobile Tablet and smartphone application platform for the furniture industry enabling product configuration, sales consultation, pricing, and ordering, including the Polster-Konfigurator for upholstered furniture.
- FurniPrint
- 3D Konfigurator
- design@web
- cat@web IDM master data server operated by GO-2B as a certified DCC partner, providing authorized users with access to product data and automatic update notifications.
- Datenmanagement (Data Management Services)
Quantifiable outcome
- 90% market share among kitchen furniture manufacturers in Germany & Switzerland
- +3 more outcomes
Companies that use GO-2B AG
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles5 records
GO-2B AG technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature5 records
GO-2B AG partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Compusoft / CynclycoreCompusoft (now Cyncly) is the parent company of GO-2B. Compusoft was founded in 1989 in Norway and operates in Germany through Compusoft Deutschland AG in Rimbach (Hessen). In September 2022, Compusoft + 2020 merged to form Cyncly, which now encompasses brands including GO-2B, Compusoft, Soft Tech, 3CAD, Promob, and others. Cyncly has 2,300+ employees and serves 70,000+ customers in 100+ countries.
- DCC (Daten Competence Center e. V.)coreGO-2B is a certified partner of DCC. DCC is a non-profit association promoting data communication for planning-intensive furniture. GO-2B provides the IDM master data server cat@web as a certified DCC partner. DCC coordinates standardization efforts for kitchen, bathroom, and upholstered furniture industries, including software companies and trade.
- RS MediaGroupminorRS MediaGroup provides marketing services, software solutions, and implementation support. Partnership involves consistent product presentation across print, online, and mobile channels - aligning with GO-2B's cross-media product data management approach.
- cat@web (DCC Master Data Server)corecat@web is the DCC master data server provided by GO-2B as a certified partner. All IDM data from manufacturers is available for authorized download by trade partners and software companies. Secured by username/password authentication. Enables automatic notification of data updates.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
GO-2B AG competitors and assessment
Company assessmentBroad incumbents
- Akeneo: Global SaaS PIM vendor offering multi-vertical product information management. Comparable to GO-2B's FurniData at the horizontal PIM layer, increasingly competing in furniture and home goods verticals.
- Stibo Systems: Enterprise PIM/MDM platform serving multiple verticals including manufacturing. A horizontal incumbent whose STEP platform competes with GO-2B's FurniData for product data management mandates at larger furniture enterprises.
- inRiver: Enterprise PIM platform supporting product data syndication across channels. Overlaps with GO-2B's cross-media catalog and master data capabilities at a horizontal layer.
- PTC (Windchill / Creo): Large PLM/IoT/AR vendor whose Windchill PLM and Configure-One CPQ products compete at the broader product data and configuration layer where GO-2B's FurniData and Konfigurator operate.
Direct peers
- IMOS AG: German provider of CAD/CAM and production software for the furniture and woodworking industry. Comparable to GO-2B as a German-headquartered vertical software specialist targeting furniture manufacturers with integrated data-to-production workflows.
- Configura Software AB: Swedish vendor of CET Designer, a 3D space-planning and configuration platform used by kitchen, bath, and furniture manufacturers and dealers globally. Directly comparable to GO-2B's 3D Konfigurator and design@web offerings in the same furniture-industry vertical with similar end-customer planning use cases.
- Cyncly (2020 brand): Sister brand under the same Cyncly parent group, providing kitchen and bathroom design/planning software (2020, Inspiration). Overlaps with GO-2B's FurniData, design@web, and Konfigurator in serving furniture manufacturers and dealers with similar product configuration needs.
- Microvellum: US-based CAD/CAM and product data management software for cabinet, furniture, and woodworking manufacturers. Closely comparable to GO-2B's FurniData PIM and Konfigurator capabilities, with similar customer profile of variant-rich manufacturers needing standardized product data.
Emerging players
- KBMax (Epicor CPQ): 3D product configurator and CPQ vendor now part of Epicor, with strong visualization and configuration capabilities. Comparable to GO-2B's Konfigurator and design@web for complex product configuration and quoting.
- Threekit: Cloud-native 3D product visualization and configuration platform with AI capabilities. Comparable to GO-2B's Konfigurator and design@web at the 3D/visual layer, with stronger modern technology stack positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
GO-2B AG social profiles
Digital presenceGO-2B AG compliance and trust
Trust signalCompliance1 record
GO-2B AG financial estimates
Financial estimateRevenue estimate
Valuation estimate
GO-2B AG leadership team
Management profileNumber of profiles
Profiles4 records
GO-2B AG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GO-2B AG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GO-2B AG
What does GO-2B AG do?
GO-2B AG provides product data management software and services for the furniture industry, centered on its FurniData Product Information Management (PIM) system. Its offerings include FurniMobile tablet apps for sales support, FurniPrint for automated print production, a 3D Konfigurator, design@web online kitchen planning, and the cat@web master data server for IDM data distribution to trade partners.
Is GO-2B AG a public or private company?
GO-2B AG is a private company. It is classified as corporate owned and is currently operating.
When was GO-2B AG founded?
GO-2B AG was founded in 2011. It employs 11 to 50 people.
Where is GO-2B AG based?
GO-2B AG is headquartered in Gütersloh, Germany, in the Europe region.
How does GO-2B AG make money?
Four revenue lines are on record. Software Subscriptions (Abonnement) is the primary driver. The others are software Licenses (Lizenz), professional Services and maintenance and Support.
Who are GO-2B AG's main competitors?
Broad incumbents on record are Akeneo, Stibo Systems, inRiver and PTC (Windchill / Creo). Direct peers are IMOS AG, Configura Software AB, Cyncly (2020 brand) and Microvellum. Emerging players are KBMax (Epicor CPQ) and Threekit.
Does GO-2B AG have an API?
No public API is recorded for GO-2B AG.
What industry is GO-2B AG in?
GO-2B AG's product category is Furniture Industry Product Information Management Software. Its primary akta.pro industry code is BPAEAFAL, Database/Application Data Layer Modernization (DB migration, ORM, caching). Its NAICS code is 51321.