MTI Financial Advisors

Name

MTI Financial Advisors

Legal name

MTI Financial Advisors, Inc.

Website

https://mtifinancial.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Financial Planning–Led RIAs (FSAAACAB)

akta.pro secondary industries

Registered Investment Advisor (RIA) Wealth Management (FSAEABAA), Advisory Portfolio Management (Non-Discretionary) (FSAAABAD)

Keywords

• Financial advisory services
• Retirement planning
• Investment management
• Estate planning
• Wealth management

Headquarters

HQ city

Edina

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advisory Services (Fee-Based): Provides fiduciary advisory services on a fee-for-service basis, allowing advisors to focus on clients' goals rather than their own financial benefit. This is the primary revenue model for investment advice and financial planning services.
2. Commission-Based Products: In some situations and for certain products, a commission-based relationship is in the client's best interest. This includes various investment and insurance products where commissions are earned on sales.
3. Securities Services: Securities offered through Cetera Wealth Services, LLC, member FINRA/SIPC. Advisory services offered through Cetera Investment Advisers, LLC, a registered investment adviser.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

MTI Financial Advisors is an independent fee-based financial advisory firm registered through Cetera Wealth Services that delivers fiduciary financial planning, investment management, retirement planning, education savings funding, tax-deferred investing, risk management/insurance analysis, wealth transfer and estate planning, and corporate retirement plan services. Engagements are centered on building a personal advisor relationship in the Edina, MN office, supported by vendor-provided planning, reporting, and client portal tools.

Product overview

MTI Financial Advisors operates as a unified financial advisory firm offering a comprehensive suite of integrated services. The core offering combines Advisory Services with Financial Planning to provide holistic guidance. Supporting services include Investments (stocks, bonds, mutual funds, ETFs, REITs, alternatives, annuities, structured products), Retirement Accounts (IRAs, Roth IRAs, 401(k)/403(b) plans), Education Savings Accounts (529 plans, UTMA/UGMA), Tax Deferred Investments (annuities), Risk Management (life, long-term care, disability insurance), Corporate Retirement Services (business retirement plans), and Wealth Transfer/Estate Planning. All services are delivered by licensed advisors operating in a fiduciary capacity.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Planning

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Cetera Wealth Services, LLCcoreChannel Partner/ Reseller/ DistributorSecurities offered through Cetera Wealth Services, LLC, member FINRA/SIPC. This is the primary channel through which MTI Financial Advisors offers investment products and services to clients.
• Cetera Investment Advisers, LLCcoreChannel Partner/ Reseller/ DistributorAdvisory services offered through Cetera Investment Advisers, LLC, a registered investment adviser. Provides the regulatory and compliance framework for MTI's advisory business.
• Investment Diversified Services (IDS)minorOthersBoth founders Douglas Morey and Salah Tarraf previously worked together at Investment Diversified Services (IDS) before founding MTI Financial Advisors in 1988. This was a prior employment relationship that led to the founding of the firm.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Wealth Enhancement Group: Plymouth, MN-based independent RIA offering comprehensive financial planning, retirement, estate, and tax services to individuals and small businesses — same Midwest footprint and HNW/retiree target segments as MTI, but at significantly greater scale.
• Carson Group: Nebraska-based advisor support platform providing compliance, technology, and practice management to independent financial advisors offering holistic planning services — comparable business model to MTI's independent advisory practice.
• Hightower Advisors: RIA partnership platform serving HNW individuals, families, and institutions with wealth management, financial planning, and retirement services — comparable advisory business model and target client base to MTI.
• Mariner Wealth Advisors: National independent RIA serving HNW individuals and families with comprehensive financial planning, investment advisory, tax, and estate services — same fiduciary, fee-based model and similar client segments as MTI.
• Creative Planning: Large national RIA providing fee-based fiduciary financial planning, investment management, estate, and retirement services to individuals and families — directly comparable service model and target segments, but operating at materially greater scale.

Broad incumbents

• Raymond James Financial: Large diversified financial services firm offering wealth management, investment advisory, retirement planning, and insurance to individuals and small businesses — overlaps MTI's service catalog but operates at much greater scale across multiple channels.
• LPL Financial: Largest independent broker-dealer in the U.S., providing custody, compliance, and technology infrastructure to thousands of independent RIAs — analogous affiliation role to Cetera for MTI but at substantially greater scale.
• Edward Jones: National broker-dealer/advisory franchise serving individuals, retirees, and small businesses with investment, retirement, and financial planning services — directly competes for MTI's pre-retiree and small-business segments through thousands of branch offices.

Others

• Cetera Financial Group: MTI's listed parent operating company and broker-dealer affiliate through which securities and advisory services are offered — not a competitor, but the infrastructure and regulatory host whose economics, technology, and compliance framework directly shape MTI's operating model.

Emerging players

• Vanguard Personal Advisor Services: Hybrid digital-plus-human advisory service from a low-cost incumbent targeting retirees and mass-affluent investors with investment advice and planning — competes for the same retiree and pre-retiree segments as MTI but at materially lower fee points and with significant brand reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MTI-Financial-Advisors-487248034657161
• LinkedInlinkedin.com/company/mti-financial-advisors

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MTI Financial Advisors