Urban Effects Cabinetry
Urban Effects Cabinetry, a brand within the MasterBrand Cabinets LLC family, designs and distributes frameless kitchen, bath, and whole-home cabinetry through an authorized dealer network serving residential homeowners and builders across the United States and Canada.
- Company typePrivate
- Founded2008
- HeadquartersSpringfield, United States
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Urban Effects Cabinetry does
Urban Effects Cabinetry is a privately held cabinetry brand founded in 2008 and operating from Springfield, United States, as part of the MasterBrand Cabinets LLC family. The company designs, manufactures, and distributes frameless kitchen and bath cabinetry for residential applications, with secondary use cases across laundry rooms, mud rooms, living spaces, and basement bars. Its core product offering consists of more than 35 door styles, a materials catalog, a range of paints, stains, and textured finishes, and dedicated storage solutions, with a custom color service layered on top for personalized design.
The company has no proprietary software platform or disclosed technology stack; its digital surface consists of a marketing website that hosts an Inspiration Gallery, downloadable brochures, warranty documentation, a Budget Calculator, and scheduling for Design Assistance consultations with in-house designers. These tools serve as top- and mid-funnel content, while the actual transaction is executed through authorized dealers who provide sales consultation and installation.
Revenue is generated through one-time cabinetry sales transacted via this dealer network, with project-specific quote-based pricing that varies by door style, materials, finishes, and customization. The primary customer segment is residential homeowners undertaking renovation or new construction projects, with home builders and remodelers acting as a secondary channel. Urban Effects serves the United States and Canadian markets and operates as a subsidiary brand within MasterBrand Cabinets LLC, one of the largest cabinet manufacturers in North America, from which it derives manufacturing scale, procurement leverage, and distribution infrastructure.
Urban Effects Cabinetry firmographics
Firmographics- Name
- Urban Effects Cabinetry
- Legal name
- MasterBrand Cabinets LLC
- Website
- https://urbaneffects.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Urban Effects Cabinetry, a brand within the MasterBrand Cabinets LLC family, designs and distributes frameless kitchen, bath, and whole-home cabinetry through an authorized dealer network serving residential homeowners and builders across the United States and Canada.
- Ownership category
- akta.pro rank
Urban Effects Cabinetry industry classification
Industry- Product category
- Residential Cabinetry
- NAICS
- Wood Kitchen Cabinet and Countertop Manufacturing (33711)
- SIC
- Household Furniture (2510)
- akta.pro primary industry
- Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA)
- akta.pro secondary industries
- Cabinet Installation (New & Replacement) (HSAPAIAC), Kitchen & Bath Installation & Project Services (Retail + Install) (CRAIAFAH), Custom Cabinet Design & Build (HSAPAIAA)
Keywords
Where Urban Effects Cabinetry is headquartered
LocationHeadquarters
- HQ city
- Springfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Urban Effects Cabinetry business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Cabinetry Product Sales: Urban Effects Cabinetry generates revenue through the sale of custom and semi-custom cabinetry products. Customers purchase cabinetry through dealer channels for residential applications including kitchens, bathrooms, and other home spaces.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom Cabinetry |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Urban Effects Cabinetry product offering
Product offeringCore offering
Urban Effects Cabinetry designs, manufactures, and distributes frameless kitchen, bathroom, and whole-home residential cabinetry through an authorized dealer network. The product portfolio includes 35+ door styles, multiple material constructions, a selection of paints, stains, and textured finishes, and storage organization solutions for kitchens, bathrooms, laundry rooms, mud rooms, living spaces, and basement bars. The company also offers a Custom Color Cabinetry service for personalized color matching, supported by design assistance consultations, a budget calculator tool, and warranty coverage.
Product overview
Urban Effects Cabinetry is a cabinetry product portfolio offering a unified collection of customizable kitchen and whole-home cabinetry solutions. The core offering consists of door styles (35+ options), materials, finishes (paints, stains, textured finishes), and storage solutions. These core products are complemented by custom color cabinetry services for personalized designs. The company also provides supporting services including a Budget Calculator for project cost estimation, Design Assistance with professional consultation, Cabinet Care Guides for maintenance, Warranty coverage, Remodeling Tips, What to Expect guidance, Meet with a Designer consultations, and an Inspiration Gallery for design ideas. All products are available throughout the United States as part of the MasterBrand Cabinets family.
Differentiator
Problem solved
Functional benefit
Products and services
- Frameless Kitchen & Bath Cabinetry Frameless kitchen, bathroom, and whole-home cabinetry products configurable with 35+ door style options, multiple material constructions, a range of paints, stains, and textured finishes, and storage organization solutions. Sold through authorized dealers for residential renovation and new construction projects across the United States and Canada.
- Custom Color Cabinetry Personalized, customized cabinetry color service that allows customers to specify unique colors beyond the standard paint, stain, and textured finish options, enabling distinctive and personalized cabinetry designs for residential kitchens, bathrooms, and other living spaces.
Companies that use Urban Effects Cabinetry
Customer profileSegments2 records
Ideal customer profiles2 records
Urban Effects Cabinetry technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Urban Effects Cabinetry partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MasterBrand Cabinets LLCcoreUrban Effects Cabinetry is part of the MasterBrand Cabinets family of cabinetry brands. MasterBrand is one of the largest cabinet manufacturers in North America, providing manufacturing capabilities, distribution networks, and brand backing to Urban Effects.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Urban Effects Cabinetry competitors and assessment
Company assessmentDirect peers
- Diamond Cabinetry: Another MasterBrand sister brand focused on frameless and full-access cabinetry for kitchens and baths, distributed through dealers — directly comparable product, channel, and target customer as Urban Effects.
- Omega Cabinetry: A semi-custom cabinetry manufacturer offering full-access frameless cabinets through a dealer network; directly comparable on product type, customization depth, and distribution model.
- Fabuwood: An independent frameless cabinetry specialist selling through dealers across the US, with similar door style breadth, finish customization, and target homeowner segment as Urban Effects.
- Decora Cabinets: A frameless cabinetry brand with semi-custom and custom options distributed through authorized dealers, closely matching Urban Effects' positioning in the mid-market residential segment.
- KraftMaid: A sister cabinetry brand under the MasterBrand Cabinets umbrella, offering semi-custom kitchen and bath cabinetry through an authorized dealer network with similar mid-market positioning to Urban Effects.
- Kemper: A cabinetry manufacturer offering frameless and inset cabinets for kitchens and baths via dealers, with comparable customization and dealer-driven distribution to Urban Effects.
- Showplace Cabinetry: A semi-custom cabinetry producer serving residential remodel and new construction via dealers, with overlapping door style and finish options comparable to Urban Effects' catalog.
Emerging players
- CliqStudios: An online-direct cabinetry brand focused on frameless, semi-custom kitchen cabinets; an emerging channel that competes for the same homeowner segment via a different (DTC rather than dealer-led) model.
Broad incumbents
- MasterBrand Cabinets: The parent company of Urban Effects and the broader MasterBrand portfolio; operates as a major North American cabinet manufacturer with the scale, distribution, and brand portfolio that contextualize Urban Effects' positioning.
- American Woodmark: A publicly traded, large-scale manufacturer of kitchen and bath cabinetry sold through home centers and dealers, overlapping directly with Urban Effects on product category, channel, and customer segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Urban Effects Cabinetry social profiles
Digital presenceUrban Effects Cabinetry financial estimates
Financial estimateRevenue estimate
Valuation estimate
Urban Effects Cabinetry leadership team
Management profileNumber of profiles
Urban Effects Cabinetry funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Urban Effects Cabinetry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Urban Effects Cabinetry
What does Urban Effects Cabinetry do?
Urban Effects Cabinetry designs, manufactures, and distributes frameless kitchen, bathroom, and whole-home residential cabinetry through an authorized dealer network. The product portfolio includes 35+ door styles, multiple material constructions, a selection of paints, stains, and textured finishes, and storage organization solutions for kitchens, bathrooms, laundry rooms, mud rooms, living spaces, and basement bars. The company also offers a Custom Color Cabinetry service for personalized color matching, supported by design assistance consultations, a budget calculator tool, and warranty coverage.
Is Urban Effects Cabinetry a public or private company?
Urban Effects Cabinetry is a private company. It is classified as corporate owned and is currently operating.
When was Urban Effects Cabinetry founded?
Urban Effects Cabinetry was founded in 2008. It employs 251 to 500 people.
Where is Urban Effects Cabinetry based?
Urban Effects Cabinetry is headquartered in Springfield, United States, in the North America region.
How does Urban Effects Cabinetry make money?
One revenue line is on record: cabinetry Product Sales.
Who are Urban Effects Cabinetry's main competitors?
Direct peers on record are Diamond Cabinetry, Omega Cabinetry, Fabuwood, Decora Cabinets, KraftMaid, Kemper and Showplace Cabinetry. CliqStudios is listed as an emerging player. Broad incumbents are MasterBrand Cabinets and American Woodmark.
Does Urban Effects Cabinetry have an API?
No public API is recorded for Urban Effects Cabinetry.
What industry is Urban Effects Cabinetry in?
Urban Effects Cabinetry's product category is Residential Cabinetry. Its primary akta.pro industry code is CRAIAFAA, Kitchen Cabinets & Custom Millwork Showrooms, with a secondary code of HSAPAIAC, Cabinet Installation (New & Replacement). Its NAICS code is 33711 and its SIC code is 2510.