Edina Soccer Club

What Edina Soccer Club does

Edina Soccer Club (ESC) is a community-based, private nonprofit competitive youth soccer organization founded in 1986 and headquartered in Edina, Minnesota, operating in affiliation with Edina Park & Recreation. ESC organizes competitive soccer teams for boys and girls across U7 through U19 age groups, fielding teams in US Club Soccer-governed leagues including TCSL, N1, and ECNL-RL, and participating in tournaments and travel events. Beyond core team programs, the club runs an indoor training portfolio from November through April comprising Age Group Training, TechPro technical training, and Futsal, plus year-round Goalkeeper Training marketed as the most comprehensive in Minnesota club soccer. Summer day camps (TechPro, Attacking/Scoring, Goalkeeper, Fun & Games, Tryout Prep) are offered at approximately $130 per session across June through August.

The product portfolio is supported by a structured backend: Playmetrics handles registration, scheduling, team rosters, and communications; MAT Assigning provides referee scheduling; Invicta Training Center delivers a Strength, Agility, and Quickness program; and Adidas and Soccer.com power uniform and fanwear ordering. Programs are delivered across a footprint of Edina facilities — Braemar Dome (primary indoor), Edina High School turf (outdoor), Lewis Park, Creek Valley, and Pamela Park Turf — plus partner locations for futsal (Calvary Church on France, ISLA). Additional member resources include age-appropriate development frameworks (5v5, 7v7, 9v9, 11v11), self-training plans, college recruiting resources (Top Drawer Soccer, US Club Soccer id2 program), and a youth referee development program paying $30–$80 per game.

Revenue is generated primarily through team registration fees (annual or seasonal, varying by age group), plus add-on indoor and summer programming, tournament and league participation fees shared among families, and uniform passthrough through the Adidas/Soccer.com channel. There is no publicly disclosed revenue; headcount is reported as 11–50. Customer acquisition is community-led: families are reached via word-of-mouth and the website, with player placement determined through annual July tryouts and registration managed online. Governance is by a volunteer Board of Directors led by President Brett Knappe, with operational leadership provided by Executive Director Leslie Iyer and Club Director Tom Kleczewski.

Name

Edina Soccer Club

Legal name

Edina Soccer Club

Website

https://edinasoccerclub.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Edina Soccer Club is a community-based, private nonprofit competitive youth soccer organization in Edina, Minnesota, founded in 1986. It serves U7–U19 players through team-based competitive play in US Club Soccer leagues (ECNL-RL, N1, TCSL), indoor training, summer camps, and a specialized Goalkeeper Training program.

Ownership category

akta.pro rank

Product category

Youth Soccer Clubs

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (713940), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Single-Sport Skill Academies (Soccer, Basketball, Tennis, etc.) (MPAKAJAB), Youth & Amateur Sports Tournaments (MPAGAMAF), Club Sports Programs (EDALAIAB)

Keywords

• Youth soccer training
• Competitive soccer clubs
• Youth sports programs
• Soccer player development
• Youth athletic coaching

Headquarters

HQ city

Edina

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Team Registration Fees: Annual or seasonal team fees paid by families for participation in competitive soccer programs. U8-U10 have separate fall and spring fees; U11-U14 and U15-U19 have annual fees paid upfront or in installments.
2. Indoor Training Programs: Fees for opt-in indoor training including Age Group Training, TechPro, Futsal, and strength/agility training through Invicta.
3. Summer Camps: Fees for day camps offered during summer months including TechPro Camps, Attacking/Scoring Camps, Goalkeeper Camps, Fun & Games Camps, and Tryout Prep Camps.
4. Tournament and League Fees: Additional fees for league play, tournaments, and travel events that are shared equally among team players.
5. Uniform Sales: Players purchase required uniforms (approximately $220 for full set) through Soccer.com partnership with Adidas.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Edina Soccer Club is a nonprofit, community-based competitive youth soccer club in Edina, Minnesota that provides year-round soccer programming for players aged U7 through U19. The club operates competitive teams, indoor training (age group, TechPro, Futsal), goalkeeper training, summer camps, and a referee program, and sells uniforms and branded merchandise to participating families.

Product overview

Edina Soccer Club is a community-based competitive soccer club founded in 1986 serving players from U7 to U19 in Edina, Minnesota. The organization offers a multi-tiered product portfolio centered on team-based competitive soccer programs that participate in TCSL, N1, and ECNL-RL leagues. Supporting the core team programs are specialized training offerings including Indoor Training (Age Group Training, TechPro, Futsal), comprehensive Goalkeeper Training, and Summer Soccer Camps (TechPro, Attacking/Scoring, Goalkeeper, Fun & Games, Tryout Prep). Additional services include College Soccer Resources, Self-Training Resources, and a Referee Program. The club uses Playmetrics for registration and team management, partners with Invicta for athletic performance training, and provides development programs (5v5, 7v7, 9v9, 11v11) structured by age group.

Differentiator

Problem solved

Functional benefit

Products and services

• Competitive Team-Based Soccer Programs Year-round competitive youth soccer teams for players aged U7 through U19, forming the core offering of Edina Soccer Club. Players register for a team-based competitive environment with structured coaching.
• Indoor Training Program Indoor training offerings for Edina Soccer Club players, including age group training, TechPro training, and a Futsal program delivered during the indoor season. Aimed at youth players seeking offseason or weather-resilient training.
• Goalkeeper Training Specialized goalkeeper coaching led by a dedicated Lead Goalkeeper Coach, providing position-specific skill development for Edina Soccer Club goalkeepers across age groups.
• Summer Soccer Camps Seasonal summer camps hosted by Edina Soccer Club, offering concentrated soccer training and play opportunities for youth players during the summer break.
• Invicta SAQ Training Invicta SAQ (Speed, Agility, Quickness) training program offered as part of the club's training portfolio, focused on athletic development for soccer players.
• Referee Program Edina Soccer Club's referee development and MAT assigning program, supporting officials for club matches and developing referee talent within the community.
• Uniform and Branded Apparel Sales Sale of club uniforms and branded apparel to participating Edina Soccer Club players and families, typically tied to team registration.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Invicta Training CentercoreStrategic or Co-development PartnerESC partners with Invicta Training Center to provide strength, agility, and speed training as well as injury prevention for enrolled players. Invicta offers two 6-7 week sessions each indoor season for elementary, middle school, and high school players. All registration and billing is done directly with Invicta.
• AdidascoreChannel Partner/ Reseller/ DistributorESC has a long-standing partnership with Adidas dating back to the 1980s, providing official uniforms and branded apparel for players and fans through the Soccer.com fanwear store.
• Soccer.comcoreChannel Partner/ Reseller/ DistributorESC partners with Soccer.com, the world's largest soccer retailer, for uniform ordering and fanwear. Players receive ordering links and all uniform/merchandise purchases go through Soccer.com.
• US Club SoccercoreStrategic or Co-development PartnerESC is a member of US Club Soccer, participating in leagues (ECNL-RL, N1, TCSL) governed by US Club Soccer rules. ESC also participates in US Club Soccer National Cup events.
• MAT AssigningminorOthersESC uses MAT Assigning to hire and place paid, certified soccer referees at all ESC games. MAT Assigning handles referee recruitment, certification, and assignment coordination.
• Calvary Church on FranceminorOthersESC uses Calvary Church on France for indoor futsal training and gym access during the winter season (November-March).
• ISLAminorOthersESC uses ISLA school gym for indoor futsal training during the winter season.
• PlaymetricscoreTechnology or IntegrationESC uses Playmetrics as its primary member management and registration platform. All team registration, tryout registration, program enrollment, availability calendars, and team communications are managed through Playmetrics.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Salvo SC: Eagan, MN-based competitive youth club fielding teams from U7 through U19 in TCSL, NPL, and ECNL-RL; a direct regional competitor to ESC within the Minnesota soccer ecosystem.
• Concorde Fire: Atlanta-area elite youth soccer club offering comprehensive training, ECNL participation, and college recruiting support; comparable to ESC in its competitive pyramid and player-development focus.
• Shattuck-Saint Mary's Soccer: Residential and day soccer academy in Faribault, MN offering elite-level competitive development; comparable to ESC through its pipeline-to-college positioning and academy-style training.
• Minnesota Thunder Academy: A premier Minnesota-based competitive youth soccer club competing in elite leagues like ECNL and NPL; directly comparable to ESC as a regional competitor for elite Minnesota players.
• Solar Soccer Club: Dallas/Fort Worth-based elite youth soccer club competing in ECNL and other top leagues; comparable to ESC as a similarly positioned multi-tier competitive youth organization.
• STMA Soccer Club: St. Michael-Albertville, MN youth soccer club fielding competitive teams in regional and elite leagues; comparable to ESC as a fellow Minnesota competitive community club.
• Tonka Soccer Club: Minnetonka-area youth soccer club offering competitive development from U7 through U19; directly comparable to ESC by geography, age range, and league participation.
• Michigan Jaguars: Michigan-based elite youth soccer club with teams across age groups and league participation at top national tiers; comparable to ESC through its elite competitive positioning and player development.

Broad incumbents

• Players Development Academy (PDA): One of the largest and most established elite youth soccer organizations on the East Coast, with broader geographic reach and multi-location programming than ESC; relevant as an upper-bound peer in the elite club category.

Others

• US Club Soccer: National soccer sanctioning body that governs the leagues (ECNL-RL, N1, TCSL) and programs (id2) in which ESC participates; relevant as an ecosystem/partner rather than a competitor, providing the competitive framework ESC operates within.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/edinasoccerclub
• Facebookfacebook.com/edinasoccerclub
• LinkedInlinkedin.com/company/edina-soccer-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edina Soccer Club