AEMFLO and CDL-SJ

What AEMFLO and CDL-SJ does

AEMFLO e CDL-SJ is a non-profit business association operating in São José, Santa Catarina, Brazil, comprising two affiliated entities: AEMFLO (Associação Empresarial da Região Metropolitana de Florianópolis) and CDL-SJ (Câmara de Dirigentes Lojistas de São José). The association serves micro-entrepreneurs (MEI), small and medium businesses, and employees of member companies in the Greater Florianópolis region, providing a portfolio of services including business networking, professional training, member benefits, and event infrastructure. CDL-SJ was founded in 1999 (the firmographics record cites 1984 for the broader combined entity) and operates from an 8,500 square meter headquarters across eight floors on BR-101.

The revenue model is multi-stream and primarily subscription-based, anchored by membership fees (R$22/month for MEI and R$55/month for other businesses) and supplemented by course and training fees (R$200–R$869 per course), space rental (R$60–R$450/hour across auditoriums, training rooms, coworking, podcast and production studios), and affiliate revenue from partner benefits (health plans, dental plans, meal vouchers, insurance, retirement, credit services). The go-to-market is community-led and event-driven: NEX networking groups (segment-exclusive, based on FACISC methodology) generate referrals and measurable business outcomes (R$300 thousand reported from initial meetings), while courses, workshops, and social events serve as both acquisition channels and revenue streams.

Core "products" are programmatic rather than technological: structured training (PlaneMPE for micro/small business management), the NEX networking program, Espaço Conecta 360 innovation hub (auditoriums, coworking, podcast studio), AEMFLOMED medical clinic consortium, and a wide portfolio of resold/partnered benefit services (Bee Benefícios, Bradesco, SulAmérica, Unimed, Dentalprev, iFood Benefícios, SPC Brasil, Equifax/Boa Vista, COOPREV, CDL Prev, Kavida, Linquei, Sicredi, Chevrolet, Pratique Academia). Technology is not core to the offering — the association operates a WordPress-based website and uses WhatsApp as the primary member-communication channel, with no proprietary software, AI product, or developer-facing platform. There is no externally disclosed revenue, ARR, or burn data; the organization is governed by an elected board (Cintia Pieri inaugurated as President for the 2026–2028 term on October 27, 2025).

Name

AEMFLO and CDL-SJ

Legal name

AEMFLO e CDL-SJ

Website

https://aemflo-cdlsj.org.br

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

AEMFLO e CDL-SJ is a non-profit business association in São José, Santa Catarina, Brazil, serving micro, small, and medium enterprises with membership subscriptions, business networking (NEX), professional training, event space rental, and resold member benefits.

Ownership category

akta.pro rank

Headquarters

HQ city

São José

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Fees: Monthly subscription fees from member companies. MEI (micro-entrepreneurs) pay R$22/month, other companies pay R$55/month. This provides recurring revenue base from associated businesses.
2. Course and Training Fees: Revenue from professional development courses and workshops offered to members and non-members. Courses range from R$200 to R$869, with discounts for members. Additional revenue from in-company training programs.
3. Space Rental: Revenue from renting facilities including rooms for up to 80 people, auditoriums for up to 200, event halls for up to 350, and coworking spaces. Hourly rates from R$60 to R$450 depending on space.
4. Member Benefits and Partnerships: Revenue generation through partnerships with health plans, dental plans, meal benefits (iFood), insurance, and other business services offered to members with negotiated rates.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

AEMFLO and CDL-SJ is a non-profit business association providing membership-based services to micro, small, and medium enterprises in the Greater Florianópolis region. Its core offerings include recurring membership subscriptions (R$22-55/month), professional training courses and workshops, business networking through the NEX exclusive-by-sector groups, member benefits (health/dental plans, meal vouchers, insurance), and physical event venue rentals at its 8,500 sqm São José headquarters.

Product overview

AEMFLO and CDL-SJ is a business association offering a comprehensive portfolio of services for businesses in São José, Santa Catarina. The organization provides business management solutions (PlaneMPE, AEMFLO e CDL-SJ Tech), training and courses (leadership, Excel, sales, emotional intelligence, NR-1 compliance), venue rental (Espaço Conecta 360 with auditorium, meeting rooms, podcast/production studios, coworking), employee benefits (iFood, health/dental insurance, meal vouchers, gym memberships), financial services (credit facilities, insurance, pension planning), and business networking (NEX program). The association serves as a one-stop shop for micro, small, and medium enterprises, combining training, benefits, networking, and physical infrastructure services.

Differentiator

Problem solved

Functional benefit

Brands

• NEX: Business networking group program for generating business opportunities among member companies.
• Conecta 360
• PLANEMPE
• AEMFLOMED

Products and services

• Business Association Membership Monthly membership subscription for businesses providing access to NEX networking groups, training course discounts, member benefits (health/dental/meal/insurance), Espaço Conecta 360, and partner discounts. MEI micro-entrepreneurs pay R$22/month, other businesses pay R$55/month.
• NEX Business Networking Program Exclusive business networking program with sector-segmented groups based on FACISC methodology. Each group contains only one company per business segment to drive mutual referrals. Generated approximately R$300 thousand in business among participants from initial meetings.
• Professional Training Courses and Workshops Catalog of professional development courses and workshops covering sales techniques, leadership, Excel/Power BI, emotional intelligence, regulatory compliance (NR-1), and other business skills. Pricing ranges from R$200 to R$869 with member discounts of approximately 20-30%. Satisfaction ratings range from 4.62 to 4.96 out of 5.
• In-Company Training (Cursos Incompany) Customized corporate training delivered at the client's site or at AEMFLO facilities for member companies and their employees.
• PLANEMPE - Management Program for Micro and Small Enterprises Management training program exclusively for micro and small business owners covering strategic, financial, commercial, and HR areas. Free for member companies, 16 hours of training (e.g., 13-21/08/2026 cohort).
• Event Venue Rental (Espaço Conecta 360 and Auditoriums) Venue rental services including Espaço Conecta 360 (coworking from R$60/day, podcast studio from R$75/hour, production studio from R$60/hour, Arena from R$137.50), Auditório Térreo (up to 200 people from R$262.50/hour), Mini-auditório (up to 80 from R$170/hour), training rooms (up to 55 from R$86.75/hour), Espaço Gourmet (up to 64 from R$200/hour). Member discounts available.
• Contrata Mais São José Job portal connecting employers with candidates in the São José region, featuring vacancy listings and resume management for member companies.
• Employee Benefits and Partner Services Bundle Bundled employee benefits and business services offered to member companies through negotiated partner agreements with health/dental insurers (Unimed, Bradesco, SulAmérica, Select, Uniodonto, Dentalprev), meal voucher providers (iFood, Ticket, UTIL), credit bureaus (SPC Brasil, Equifax-Boa Vista), pension plans (COOPREV, CDL Prev), insurance (Kavida), fitness (Pratique Academia), and digital services (Certificado Digital, XML-NF-e, Linquei Cloud Storage).

Quantifiable outcome

• R$300 thousand in business generated among NEX participants from initial meetings
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered core and minor.

• FACISC (Federação das Associações Empresariais de Santa Catarina)coreStrategic or Co-development PartnerFACISC is the federation of business associations in Santa Catarina. AEMFLO and CDL-SJ uses FACISC's NEX methodology for their networking groups. FACISC provides regional scale, support, and framework for the association's activities.
• SEBRAEcoreStrategic or Co-development PartnerSEBRAE (Brazilian Support Service for Micro and Small Enterprises) is a partner in the CMDE (Conselho Municipal de Desenvolvimento Econômico) and provides support for small business development programs.
• ACATE (Associação Catarinense de Empresas de Tecnologia)coreStrategic or Co-development PartnerACATE represents technology companies and participates in the CMDE (Conselho Municipal de Desenvolvimento Econômico) alongside AEMFLO and CDL-SJ.
• SindusconcoreStrategic or Co-development PartnerSinduscon (Construction Industry Union) is a member of the CMDE (Conselho Municipal de Desenvolvimento Econômico) working with AEMFLO and CDL-SJ on economic development initiatives.
• iFood BenefíciosminorGTM or Marketing PartneriFood meal benefit program offered to member companies with zero joining and administration fees for associated companies in Greater Florianópolis.
• SPC BrasilminorGTM or Marketing PartnerSPC Brasil credit protection service available to members for business credit checks and customer verification.
• Equifax - Boa VistaminorGTM or Marketing PartnerCredit bureau and business intelligence services offered through the partnership with Boa Vista (Equifax) for member companies.
• UnimedminorChannel Partner/ Reseller/ DistributorUnimed health plans (UNIFLEX) offered exclusively to members with negotiated rates.
• Bradesco Saúde e OdontominorChannel Partner/ Reseller/ DistributorBradesco health and dental insurance plans offered to member companies with exclusive conditions.
• SulAméricaminorChannel Partner/ Reseller/ DistributorSulAmérica health and dental plans offered to members with negotiated rates.
• UniodontominorChannel Partner/ Reseller/ DistributorUniodonto dental plans available to members.
• DentalprevminorChannel Partner/ Reseller/ DistributorDentalprev dental plan offered to members.
• Select SaúdeminorChannel Partner/ Reseller/ DistributorSelect health plan option available to members.
• Ticket (Refeição/Alicativo)Channel Partner/ Reseller/ DistributorTicket meal and food benefit vouchers offered to member companies.
• iFood BenefíciosminorChannel Partner/ Reseller/ DistributoriFood meal and food benefits with 300,000+ restaurant and market partners, accepted with Elo card, 100% PAT compliant, zero joining fee for associated companies.
• Pratique AcademiaminorGTM or Marketing PartnerGym membership discounts offered to members as part of employee benefits package.
• COOPREV - Previdência CooperativaminorChannel Partner/ Reseller/ DistributorCooperative pension and retirement planning services offered to member companies.
• CDL PrevminorChannel Partner/ Reseller/ DistributorCDL Prev pension and retirement planning solution available to members.
• Certificado DigitalminorGTM or Marketing PartnerDigital certificate services offered to members for business document signing and compliance.
• KavidaminorGTM or Marketing PartnerBusiness and personal life insurance planning services offered to members.
• Sicredi MaquininhaminorGTM or Marketing PartnerReduced rate card machine services offered through Sicredi for member businesses.
• Metronorte (Chevrolet)minorGTM or Marketing PartnerChevrolet vehicle discounts available to members through Metronorte dealership.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• BNI (Business Network International): Global referral-based business networking organization operating in Brazil. Directly comparable to the NEX program with structured chapter-based networking generating member-to-member business referrals, though operating as a for-profit franchise model.

Direct peers

• CDL Florianópolis: Sister CDL organization serving the adjacent Florianópolis market in the same Santa Catarina region. Offers nearly identical membership, training, and networking services for the same SME customer base, making it the closest direct comparable.
• FCDL/SC (Federação das CDLs de Santa Catarina): State federation that aggregates Santa Catarina CDLs including CDL-SJ itself. Provides shared services, advocacy, and coordination across regional CDL chapters with directly comparable member offerings and business model.
• Facisc (Federação das Associações Empresariais de Santa Catarina): State-level federation of business associations in Santa Catarina and confirmed NEX methodology provider to AEMFLO/CDL-SJ. Operates a structurally similar model aggregating regional associations and providing shared services and advocacy.
• ACATE (Associação Catarinense de Empresas de Tecnologia): Santa Catarina's technology business association and confirmed CMDE partner. Provides similar membership, networking, and training services but focused on the tech sector, with comparable scale and headquartered in the same Florianópolis region.

Broad incumbents

• LIDE (Grupo de Líderes Empresariais): Premium business leadership organization in Brazil operating exclusive CEO and executive networking groups. Comparable GTM motion of community-led growth and exclusive networking, but focused on enterprise-level members rather than micro and small businesses.
• SEBRAE/SC: Regional arm of Brazil's federal small business support service, also a confirmed strategic partner. Operates as a much larger, federally funded entity providing overlapping training and consulting services to the same micro and small business segment.

Others

• Câmara Brasil-Portugal de Comércio e Indústria: Brazilian chamber of commerce providing business association services including networking and training to its members. Operates a similar association model but with a bilateral trade focus rather than regional SME support.

Regional players

• SINDUSCON (Sindicato da Indústria da Construção Civil): Construction industry union that participates alongside AEMFLO/CDL-SJ in the CMDE. Serves a specific industry vertical with similar association structure, member services, and training offerings but focused narrowly on construction.
• ACIJ (Associação Empresarial de Joinville): Major business association in Joinville, Santa Catarina, serving the same SME and corporate member base with comparable membership tiers, training programs, and networking services in a different but nearby regional market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/aemfloecdldesj
• LinkedInlinkedin.com/company/aemflo-cdl-sj

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AEMFLO and CDL-SJ