One Dance UK

What One Dance UK does

One Dance UK is the national support organisation for the UK dance sector, registered as a Company Limited by Guarantee in England and Wales and a registered charity (Charity No. 801552). Founded in 1982 and headquartered at Dance Hub in Birmingham, it operates as a membership-based body serving dance professionals, educators, organisations, and young people across the United Kingdom. Its core offering centres on tiered membership that provides access to 100+ on-demand video learning resources, a wellbeing package add-on (including 24/7 GP access, counselling, and legal/financial advice), consultancy and CPD training, and advertising or promotional opportunities.

The organisation's product portfolio includes the Dance Education Resources library (lesson plans, CPD snippets, teaching guides from EYFS to Key Stage 4), two publications (ONE Magazine and HOTFOOT Magazine, the latter focused on Dance of the African Diaspora), an EDI programme, a Careers Hub and job board, a Professionals Directory, an Advocacy programme, and a gift shop selling merchandise and dance publications. There is no proprietary technology platform; distribution is through the onedanceuk.org website, email newsletters, social media, events, and webinars.

Revenue is generated through a diversified mix: recurring membership subscriptions, one-time merchandise and publication sales, advertising and sponsorship (including exclusive rates for members), charitable donations from individuals, trusts, foundations, and public funders, and gift memberships. The organisation is funded as a charity rather than through equity, with key institutional partners including Royal Ballet & Opera, V&A Museum, Arts Council England, Trinity Laban, and EDI-focused bodies such as Gendered Intelligence and Activity Alliance.

Name

One Dance UK

Legal name

One Dance UK

Website

https://onedanceuk.org

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

One Dance UK is the national membership-based support organisation for the UK dance sector, serving professionals, educators, organisations, and young people with resources, CPD, publications, EDI programmes, and advocacy from its Birmingham headquarters.

Ownership category

akta.pro rank

Product category

Arts Sector Membership Organization

NAICS

Dance Companies (71112)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

Keywords

• Dance sector support
• Professional dance membership
• Dance education resources
• Dance advocacy services
• Dance sector charity

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Subscriptions: Annual membership providing access to resources, CPD, networking opportunities, promotional tools, and consultancy services for dance professionals and organizations.
2. Merchandise and Gift Shop: Sale of greeting cards, t-shirts, and publications including the Dance Teaching and Learning book and Fit to Dance 2 report.
3. Sponsorship and Advertising: Advertising and promotional opportunities offered to members, with exclusive rates for website and magazine advertising. Partnership opportunities available for organizations.
4. Donations and Fundraising: Charitable donations from individuals, trusts, foundations, and public funders to support the organization's work across the dance sector.
5. Gift Memberships: Gift memberships sold as presents for dance-loving individuals, providing year-long access to member benefits.

Pricing tiers

Distribution channels4 records

Marketing channels6 records

Core offering

One Dance UK is the national membership-based support organization for the UK dance sector, delivering membership subscriptions that provide access to 100+ on-demand video learning resources, CPD and training, a wellbeing package (GP access, counselling, legal/financial advice), advertising/promotional opportunities, publications (ONE Magazine, HOTFOOT Magazine), an EDI programme, a Careers Hub, and a Gift Shop selling dance-related merchandise and publications.

Product overview

One Dance UK is the national support organisation for the UK dance sector, offering a membership-based platform with a comprehensive suite of resources, publications, and professional services. The core offering centers on membership programs providing access to 100+ on-demand video learning resources, wellbeing packages (including 24/7 GP access and counselling), and advertising opportunities. The portfolio includes Dance Education Resources (lesson plans, CPD snippets, teaching guides), ONE Magazine and HOTFOOT Magazine (Dance of the African Diaspora publication), EDI Programs with inclusive culture guidance, a Careers Hub and job board, an Advocacy program, a Professionals Directory, and a Gift Shop for merchandise and dance publications. The organization operates primarily as a membership organization rather than a software platform.

Differentiator

Problem solved

Functional benefit

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Royal Ballet & OperacoreStrategic or Co-development PartnerOne Dance UK has partnered with Royal Ballet & Opera for content creation including 'In Conversation' webinars exploring topics such as 'Why Dance Matters' and examining the Royal Ballet's 'Create and Dance' programme. These collaborations aim to highlight the value of dance in education and promote inclusive, exciting dance teaching practices.
• V&A MuseumcoreStrategic or Co-development PartnerPartnership with V&A Museum for dance residency programmes including the 'Movement, Choreography and Community' Young People's Programme. One Dance UK hosts job listings for V&A curator positions and collaborates on dance-related content and resources.
• Trinity Laban Conservatoire of Music and DanceminorGTM or Marketing PartnerPartnership for advertising and promotional opportunities. Trinity Laban promotes its programmes including the CertHE Dance and Children & Young People's activities through One Dance UK channels. One Dance UK also lists teaching positions at Trinity Laban.
• Arts Council EnglandcoreStrategic or Co-development PartnerArts Council England is referenced as a key resource provider for EDI guidance. Their resources on equality action plans are promoted through One Dance UK's EDI programme. One Dance UK also references ACE-funded projects such as the 'Move to be Moved' intergenerational dance project.
• Gendered IntelligenceminorStrategic or Co-development PartnerPartnership to develop and promote the Gendered Intelligence Trans Resource List, providing resources on trans inclusion for the dance sector. This collaboration supports One Dance UK's EDI commitment to inclusivity.
• Activity AllianceminorStrategic or Co-development PartnerPartnership for disability inclusion resources. Activity Alliance's resources on inclusive marketing, communications, and workforce practices are referenced in One Dance UK's 'Considering Difference - Making Dance Accessible' project.
• Stopgap Dance CompanyminorStrategic or Co-development PartnerPartnership for inclusive dance resources. Stopgap Dance Company's IRIS inclusive dance syllabus and training programmes are referenced in accessibility resources. Joint work on disability advocacy and inclusive practice in dance.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dance/USA: Dance/USA is the national service organization for the professional dance field in the United States, supporting a broad membership of companies, artists, and educators. It is the closest international analogue to One Dance UK's national dance sector support mandate.
• Dance City: Dance City is one of England's National Dance Agencies, providing development, creation, and presentation support for dance in the North East. It is directly comparable to One Dance UK as a publicly-supported dance sector development and support organization, although operating at a regional rather than national level.
• Ausdance: Ausdance is Australia's national advocacy and support body for dance, serving artists, educators, and organizations. It is directly comparable to One Dance UK in role and function — a national peak body supporting the country's dance sector.
• National Dance Council of America: The NDCA is a US national governing body for dance, focused on standardization, education, and certification. Comparable to One Dance UK as a national dance sector support and standards organization, though with greater emphasis on competitive dance.
• Dance East: Dance East is a National Dance Agency based in Ipswich supporting dance artists, audiences, and participation across the East of England. Comparable to One Dance UK as a publicly-funded dance development organization, though regionally focused rather than national in scope.
• Dance Umbrella: Dance Umbrella is a London-based international dance presenting organization and biennial festival. It is a UK dance sector support peer to One Dance UK, with overlapping audiences and shared sector advocacy goals, although its primary focus is presentation rather than education.
• Dance4: Dance4 is an international dance artist development organization based in Nottingham. It is a peer in the sense of being a publicly-funded UK dance development body focused on artist support, residencies, and sector development — closely aligned with One Dance UK's mandate.
• The Place: The Place is a London-based contemporary dance producing house and performance venue, home to London Contemporary Dance School. It overlaps with One Dance UK in supporting the development and visibility of UK contemporary dance professionals and audiences.
• Yorkshire Dance: Yorkshire Dance is a regional dance development organization supporting the dance sector across Yorkshire. Directly comparable to One Dance UK as a membership-style and publicly-supported dance sector support body, with overlapping missions around CPD, advocacy, and sector development.
• Canadian Dance Assembly: The Canadian Dance Assembly is a national service organization supporting the Canadian dance sector, with members including companies, artists, and educators. Directly comparable to One Dance UK as a national dance sector membership and advocacy body.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/onedanceuk
• Facebookfacebook.com/onedanceuk
• LinkedInlinkedin.com/company/one-dance-uk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about One Dance UK