zLabels
- Company typePrivate
- Founded2009
- HeadquartersBerlin-friedrichshain, Germany
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
zLabels firmographics
Firmographics- Name
- zLabels
- Legal name
- zLabels GmbH
- Website
- https://zlabels.de
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
zLabels industry classification
Industry- Product category
- Private Label Fashion
- NAICS
- Clothing and Clothing Accessories Retailers (45811), Shoe Retailers (45821)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651), Retail-Shoe Stores (5661)
- akta.pro primary industry
- Fast Fashion & Trend-led Apparel Retail (CRAAABAH)
- akta.pro secondary industries
- Apparel Sourcing, Buying Houses & Trading Companies (CRAAAAAN), Fashion & Accessories Marketplaces (CRAFABAA), Men’s Apparel Retail (CRAAABAC), Luxury & Designer Footwear (CRAAACAI)
Keywords
Where zLabels is headquartered
LocationHeadquarters
- HQ city
- Berlin-friedrichshain
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
zLabels business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Private Label Fashion Sales: zLabels generates revenue through its portfolio of owned fashion brands (Anna Field, Even&odd, Friboo, FullSTop, Kiomi, Mint&berry, Pier one, Twintip, Your turn, Zalando Essentials, Zign) sold exclusively through the Zalando e-commerce marketplace. Revenue comes from product sales to consumers via the Zalando platform.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
zLabels product offering
Product offeringCore offering
zLabels develops and manages a portfolio of 11 owned fashion sub-brands spanning women's, men's, and children's apparel, footwear, and accessories. All brands are sold exclusively through the Zalando online marketplace via direct 'Buy Online' links. The company handles brand design, positioning, and supply chain management, while Zalando provides the e-commerce infrastructure, logistics, and customer service.
Product overview
zLabels is a fashion brand management company operating as a subsidiary of the Zalando Group, based in Berlin. The company manages a portfolio of eleven fashion sub-brands spanning women's, men's, children's, and footwear categories: Anna Field (women's fashion), even&odd (youth fashion), Friboo (children's footwear), FullSTop (children's shoes), KIOMI (contemporary menswear and womenswear), mint&berry (vintage-inspired women's fashion), Pier one (modern classics), Twintip (adventure lifestyle for women), YOUR TURN (millennial menswear), Zalando Essentials (wardrobe basics), and Zign (leather footwear and accessories). Each brand operates independently targeting distinct demographics while sharing zLabels' central supply chain management, ethical standards, and sustainability initiatives.
Differentiator
Problem solved
Functional benefit
Brands
- Anna Field: A one-stop destination for women who want fun and feminine fashion at the best possible price, covering footwear, accessories, seasonal staples, and statement apparel.
- even&odd
- Friboo
- FullSTop
- Kiomi
- mint&berry
- Pier one
- Twintip
- Your turn
- Zalando Essentials
- Zign
Products and services
- Anna Field
Quantifiable outcome
- 28% improvement in failure rate for critical chemical parameters compared to 2016
- +2 more outcomes
Companies that use zLabels
Customer profileSegments3 records
Ideal customer profiles3 records
zLabels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
zLabels partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Better Cotton Initiative (BCI)coreMember of BCI which exists to make global cotton production better for people who produce it, better for the environment, and better for the sector's future. zLabels aims to source 15% of total cotton volume as Better Cotton by end of 2018, rising to 30% in 2019.
- Better Work Program (ILO)coreReceived 'Partner' member status from the International Labor Organization (ILO) Better Work Program, focusing on improving working conditions in supply chains.
- Social and Labor Convergence ProjectminorParticipates in this industry initiative to drive improvements through collaboration with other brands, organizations, trade unions, and NGOs.
- Sustainable Apparel Coalition (SAC)coreMember of SAC and submitted first results to the SAC's Higg Index to benchmark environmental and social performance against other leading brands.
- Ethical Trading Initiative (ETI)minorJoined two ETI working groups in Mauritius and Turkey to drive improvements in labor practices.
- Leather Working GroupminorMember of the Leather Working Group which rates tanneries under Gold, Silver, and Bronze system. Working with five strategic tanneries to improve environmental standards.
- MADE-BYminorReceiving training and consulting on sustainable fashion topics including recycled materials, wet processing, and trims. Using MADE-BY's Environmental Benchmark for Fibres.
- University of Santiago de CompostelaminorAcademic partner providing advice on sustainability topics and supporting restricted substances list updates and standards review.
- PETAminorCollaborating with PETA on vegan strategy rollout across zLabels brand portfolio. Won PETA Germany Vegan Fashion Award 2017.
- CanopyminorPartnering with non-profit organization Canopy to work towards eliminating sourcing of wood pulp from ancient and endangered forests across the supply chain.
- European Clothing Action Plan (ECAP)minorParticipating in ECAP with minimum target of 10% in carbon, water, and waste savings by 2019 through switching to sustainable fabrics.
- Textile ExchangeminorMember of Textile Exchange, using their Preferred Fiber & Materials Market Report to inform sourcing decisions.
- TÜVminorTesting and certification partner supporting review and update of restricted substances standards.
- Bureau VeritasminorTesting and certification partner supporting restricted substances list review and standards updates.
- Impactt LimitedminorIndependent partner in Factory Improvement Programme (FIP) spanning seven programs across eight countries.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
zLabels competitors and assessment
Company assessmentDirect peers
- About You: About You is a Hamburg-based fashion marketplace operating private label and partner brands with similar Gen Z / millennial target customer and trend-led positioning. Direct European digital fashion peer with overlapping customer demographic.
- ASOS: ASOS operates both a marketplace and a portfolio of own brands targeting similar 20-something fashion-conscious consumers at accessible prices. Closest peer in operating a hybrid marketplace-plus-private-label model in European e-commerce.
- Boohoo Group: Boohoo operates multiple fast-fashion brands (Boohoo, PrettyLittleThing, Nasty Gal, Debenhams) targeting similar young, trend-conscious consumers with affordable price points. Comparable multi-brand digital-first fashion strategy, though with stronger UK focus.
- Bestseller: Bestseller operates a portfolio of European fast-fashion private label brands (Vero Moda, Jack & Jones, Only, Pieces) distributed through Zalando and other marketplaces. Directly comparable multi-brand private label portfolio sold heavily through Zalando's marketplace.
Regional players
- New Look: New Look is a UK-headquartered fast-fashion retailer operating a single brand with similar accessible-price positioning and trend-led women's/men's apparel. Comparable on price point and demographic, though single-brand vs zLabels' portfolio model.
Broad incumbents
- Next plc: Next operates a portfolio of own brands and third-party labels through its platform and Total Platform model targeting similar accessible fashion consumers. Comparable brand-management approach with multi-channel distribution strategy.
- Mango: Mango operates multiple fashion lines (Woman, Man, Kids, Teen) as a vertically integrated Spanish fashion brand targeting accessible trend-forward fashion. Comparable multi-line fashion brand strategy and European market focus.
- H&M Group: H&M Group operates multiple fashion brands (H&M, COS, Monki, Weekday, Arket, & Other Stories) sharing centralized supply chains and sustainability programs. Closest analog to zLabels' multi-brand private label portfolio model with shared sustainability investments.
- Inditex: Inditex operates the world's largest fast-fashion private label portfolio (Zara, Bershka, Pull&Bear, Massimo Dutti, Stradivarius) with vertically integrated global supply chains. Directly comparable multi-brand private label strategy at massive scale, though operating proprietary retail rather than marketplace distribution.
Emerging players
- Shein: Shein is a global ultra-fast-fashion marketplace with private label and third-party brands competing directly on accessible price points and trend velocity. Key competitive threat to zLabels' accessible-price positioning across European markets.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
zLabels social profiles
Digital presencezLabels compliance and trust
Trust signalCompliance8 records
zLabels financial estimates
Financial estimateRevenue estimate
Valuation estimate
zLabels leadership team
Management profileNumber of profiles
Profiles5 records
zLabels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
zLabels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about zLabels
What does zLabels do?
zLabels develops and manages a portfolio of 11 owned fashion sub-brands spanning women's, men's, and children's apparel, footwear, and accessories. All brands are sold exclusively through the Zalando online marketplace via direct 'Buy Online' links. The company handles brand design, positioning, and supply chain management, while Zalando provides the e-commerce infrastructure, logistics, and customer service.
Is zLabels a public or private company?
zLabels is a private company. It is classified as corporate owned and is currently operating.
When was zLabels founded?
zLabels was founded in 2009. It employs 11 to 50 people.
Where is zLabels based?
zLabels is headquartered in Berlin-friedrichshain, Germany, in the Europe region.
How does zLabels make money?
One revenue line is on record: private Label Fashion Sales.
Who are zLabels's main competitors?
Direct peers on record are About You, ASOS, Boohoo Group and Bestseller. New Look is listed as a regional player. Broad incumbents are Next plc, Mango, H&M Group and Inditex. Shein is listed as an emerging player.
Does zLabels have an API?
No public API is recorded for zLabels.
What industry is zLabels in?
zLabels's product category is Private Label Fashion. Its primary akta.pro industry code is CRAAABAH, Fast Fashion & Trend-led Apparel Retail, with a secondary code of CRAAAAAN, Apparel Sourcing, Buying Houses & Trading Companies. Its NAICS code is 45811 and its SIC code is 5600.