True House

What True House does

True House is a full-service structural building components manufacturer that designs, engineers, produces, and delivers wood trusses, wall panels, floor cassettes, I-joists, and engineered lumber packages to residential construction customers. The company was founded in 1984 as TrueTruss, rebranded to True House around its 40th anniversary in 2024, and is headquartered in Jacksonville, Florida. It operates three manufacturing plants — in Jacksonville FL, Crescent City FL, and Sanford NC — and serves volume home builders across four markets: Orlando, northeast Florida, south Georgia, and North Carolina. Barry Dixon serves as CEO and President; Parker Dixon serves as Vice President, reflecting continued family ownership. The company is a member of the BeLit Inc. family of companies, which includes sister brands in design, technology, and construction services.

The company's production technology centers on the Randek AutoEye automated truss manufacturing system — deployed at the Crescent City plant and described as the only installation of its kind in the U.S. — combined with a Building Information Modeling (BIM)-driven collaborative design process that produces a digital twin of each project. This integration supports data-driven takeoffs reported at approximately 98% accuracy and enables pre-drilled I-joists coordinated with MEP trades. The product portfolio is organized into three core lines: Structural Components (roof and floor trusses, wall panels, floor cassettes), Building Materials (engineered I-joists, lumber, connectors, pre-cut framing packages), and Customized Design (headers, floors, walls, stairs, and bracing).

True House generates revenue through one-time B2B sales of custom-manufactured components and building materials, priced via project-specific quotations rather than published tiers. Distribution is direct to construction jobsites via the company's own delivery fleet, and customer acquisition is driven by an enterprise field sales motion targeting volume home builders, supplemented by industry association memberships (SBCA, FHBA, NEFBA, FCMA, LMC, NFIB, FBMA) and a light digital presence on LinkedIn, Facebook, and Instagram. The company has no public financials, no outside funding rounds, and no announced M&A; growth to date appears to be funded organically out of operating cash flow.

Name

True House

Legal name

True House Inc.

Website

https://truehouse.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

True House designs, engineers, and manufactures custom wood trusses, wall panels, floor cassettes, I-joists, and engineered framing packages for residential construction. It serves volume home builders across Florida, Georgia, and North Carolina from three manufacturing plants, using BIM-integrated design and Randek AutoEye automated production.

Ownership category

akta.pro rank

Product category

Wood Truss and Structural Component Manufacturing

NAICS

Engineered Wood Member Manufacturing (321215), Prefabricated Wood Building Manufacturing (321992), Veneer, Plywood, and Engineered Wood Product Manufacturing (3212)

SIC

Prefabricated Wood Bldgs & Components (2452), Millwood, Veneer, Plywood, & Structural Wood Members (2430)

akta.pro primary industry

Wood Trusses, I-Joists & Framing Components (IMADADAD)

akta.pro secondary industries

Mass Timber Panels & Components (DLT, NLT, Hybrid Panels) (IMAMACAG), Residential Modular & Prefabricated Home Construction (IMAFABAF)

Keywords

• Wood truss manufacturing
• Structural building components
• Offsite construction solutions
• Framing package supply
• Engineered wood products

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Structural Component Manufacturing: One-time sale of custom-manufactured structural components including roof trusses, floor trusses, wall panels, and floor cassettes to volume home builders. Components are designed, engineered, manufactured, and delivered to precise specifications.
2. Building Materials Sales: Sale of engineered wood products including I-joists, lumber, structural connectors, and optimized pre-cut lumber packages along with jobsite delivery services.
3. Customized Design Services: Custom manufactured components and structural systems for residential construction projects including headers, floors, walls, stairs, and bracing, with job site delivery included.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

True House manufactures custom wood trusses and structural framing packages for home builders, including roof and floor trusses, wall panels, floor cassettes, engineered I-joists, lumber, and structural connectors. The company integrates design, engineering, manufacturing, and jobsite delivery into a full-service offsite construction offering, using Building Information Modeling (BIM) and the Randek AutoEye automated truss system to produce made-to-order framing packages.

Product overview

True House is a full-service truss and structural components manufacturing company offering a unified portfolio of offsite construction solutions. The core offerings include Structural Components (roof and floor trusses, wall panels, floor cassettes manufactured with the Randek AutoEye system), Building Materials (engineered wood products, I-joists, lumber, connectors), and Customized Design services (specialty components, bracing, headers, stairs). These products integrate through BeLit's collaborative design process using Building Information Modeling (BIM), enabling data-driven takeoffs up to 98% accurate and seamless coordination from digital construction to manufacturing and delivery. The company serves volume home builders, single-family, custom, and multifamily builders across Orlando, northeast Florida, south Georgia, and North Carolina.

Differentiator

Problem solved

Functional benefit

Products and services

• Structural Components

Quantifiable outcome

• Data-driven take-offs approaching 98% accuracy
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• BeLit Inc.coreStrategic or Co-development PartnerTrue House is a member of the BeLit family of companies. BeLit was founded with a vision for revolutionizing the homebuilding process. True House is directly connected with building innovation, design, engineering and framing companies including Apex Technology, True Design Studios, and Turnkey Construction/Service Offsite Solutions.
• SBCA ComponentsminorOthersIndustry association membership for structural building component manufacturers.
• Florida HBA (FHBA)minorOthersFlorida Home Builders Association membership providing industry representation and networking.
• NEFBAminorOthersNortheast Florida Builders Association membership for regional industry connection.
• FCMAminorOthersFlorida Construction Materials Association membership for industry representation.
• LMCminorOthersLMC (Lumber Manufacturers Council) association membership for building materials industry connection.
• NFIBminorOthersNational Federation of Independent Business membership for small business advocacy.
• FBMAminorOthersFlorida Building Materials Association membership for industry representation.
• Apex TechnologycoreTechnology or IntegrationAs a BeLit company, True House is directly connected with Apex Technology (part of the BeLit family), providing technology integration within the building process.
• True Design StudioscoreStrategic or Co-development PartnerAs a BeLit company, True House is directly connected with True Design Studios for building design and engineering solutions.
• Service Offsite SolutionscoreStrategic or Co-development PartnerAs a BeLit company, True House is connected with Service Offsite Solutions for installation and framing services.
• RandekcoreTechnology or IntegrationTrue House uses the Randek AutoEye truss system at the Crescent City plant - described as the only company in the U.S. using this high-performance system for truss manufacturing.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses5 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TrueHouseFL
• LinkedInlinkedin.com/company/16099047
• Instagraminstagram.com/truehousefl

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about True House