Relac.io

What Relac.io does

Edventure Capital GmbH is a privately held Go-to-Market (GTM) consulting and investment firm headquartered in Dachau near Munich, Germany, founded in 2016 by Edmund (Eddy) Frey. The firm was relaunched in 2024 as a full-time operation after operating as a side business during Frey's tenure in executive sales leadership roles at Adobe, SAP, and Spryker. Its core offering combines strategic GTM consulting with direct capital investment, packaged as a hybrid model that targets startup founders and scaleups (primary segment), established companies pursuing GTM transformation or international expansion, and investors needing GTM expertise for portfolio companies.

The firm's service portfolio spans vision and mission development, GTM strategy derivation, 3-year business planning with KPIs, rolling quarterly/monthly operational plans, sales and GTM organizational design, compensation planning, sales methodology, forecasting, and deal/QBR processes. On the investment side, Edventure offers strategic investments, seed and angel investments up to €50k (or equity-for-time), follow-up investments, fundraising support, and exit scenario support. Notable client and portfolio relationships include Spryker (where Frey served as CRO during its international scale-up), Ryte, Parloa, Demoboost, Diva-e, DemoUp Cliplister, Umwerk, Meta:Proc, Newton, Gründwerk, and Pflegedienst Treib, spanning enterprise software, SaaS, AI customer service, digital commerce, and healthcare services.

Revenue is generated through professional services fees from consulting engagements, workshops, coaching, and advisory retainers, supplemented by returns from equity positions in portfolio companies. Distribution is sales-led and founder-driven, leveraging direct B2B outreach, referrals, testimonials, and a newly launched CRO Community sub-brand (platform rolled out May 2025) designed to connect revenue leaders and serve as a top-of-funnel channel. Pricing is quote-based with custom engagement structures and is not publicly disclosed. The firm has no proprietary technology product; its primary assets are the founder's 30+ years of operating experience and a network of portfolio companies and CROs across the DACH and broader CEEMA region.

Name

Relac.io

Legal name

Edventure Capital GmbH

Website

https://relac.io

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Edventure Capital GmbH is a Munich-area GTM consulting and investment firm founded by Edmund Frey, combining hands-on sales strategy advisory with seed/angel equity investments for startup founders, scaleups, established companies, and investor portfolio companies across the CEEMA region.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

akta.pro secondary industries

Capital Raising Advisory (Debt/Equity/Private Capital) (BPAHADAG), Corporate Finance & Capital Advisory (BPAHADAB), Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG)

Keywords

• Go-to-market consulting
• Venture capital investment
• Strategic growth advisory
• Startup funding services
• Sales strategy consulting

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Go-to-Market Consulting Services: Revenue generated through strategic consulting engagements with founders, companies, and investors. Services include GTM strategy development, business planning, sales methodology design, and organizational consulting. Engagement models include workshops, coaching, and ongoing advisory relationships.
2. Investment Returns: Returns generated through equity investments in startups and scaleups. The firm makes strategic investments through seed funding, angel investments up to 50k€, and follow-up investments. Portfolio companies receive both capital and GTM expertise.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

The company provides Go-to-Market consulting and investment services to founders, established companies, and investors. Consulting engagements cover vision and mission development, GTM strategy, business planning, sales organization design, sales methodology, compensation planning, tech stack, forecasting, and deal/QBR processes. Investment offerings include strategic investments, seed and angel investments up to 50k€ (or equity for time), and follow-up investments in portfolio companies.

Differentiator

Problem solved

Functional benefit

Brands

• CRO Community: A community platform for CROs and Revenue Leaders launched in early 2025, featuring monthly live sessions and networking for professionals in the early phase of company building.

Products and services

• Strategic Investment Innovative solutions and targeted capital placements into portfolio companies, combined with GTM expertise. Targeted at startups and scaleups seeking capital and strategic GTM support.
• Seed and Angel Investment
• Follow-Up Investment
• Fundraising Support
• Startup Network Access
• Exit Scenario Support
• Go-to-Market Consulting Engagements

Quantifiable outcome

• Edventure contributed to Spryker's transformation from national to global enterprise player recognized by all major analysts as CRO
• +2 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Force Management: Revenue transformation consultancy providing sales methodology, enablement and GTM frameworks to B2B technology companies — comparable methodology-driven GTM advisory to Edventure's service portfolio.
• Winning by Design: Boutique GTM and sales consulting firm offering structured 'Blueprint' methodologies to SaaS founders and revenue leaders — directly overlapping with Edventure's GTM strategy, sales methodology and organizational design offerings.
• Predictable Revenue: Sales consulting and training firm helping B2B companies build outbound, SDR and sales operations functions — overlaps with Edventure's sales methodology and organizational design services.
• Stage 2 Capital: Go-to-market-focused venture firm that combines capital investment with operational GTM support for B2B SaaS founders — the closest peer to Edventure's hybrid consulting + seed/angel investment model.
• Pavilion: Membership community and learning platform for revenue and GTM leaders, with associated coaching and advisory — directly comparable to Edventure's CRO Community plus revenue-leader engagement model.

Emerging players

• SaaStr: Community, content and events business serving SaaS founders and revenue leaders, with adjacent advisory and consulting offerings — comparable audience and CRO/founder engagement to Edventure's community build.
• Bowery Capital: Early-stage B2B SaaS-focused investor that provides GTM support to portfolio companies — comparable hybrid capital-plus-advisory positioning to Edventure.
• Sales Assembly: Training and community platform for B2B sales and revenue professionals, with corporate training offerings — adjacent to Edventure's CRO Community and revenue-leader enablement.

Broad incumbents

• TOPO (Gartner): Research, advisory and consulting arm of Gartner focused on sales, marketing and GTM — a broader incumbent offering overlapping GTM benchmarking and advisory services to enterprise clients.

Regional players

• Value Inspiration: European (DACH-focused) consulting firm advising SaaS companies on pricing, value selling and GTM strategy — a regional peer with similar methodology-driven GTM advisory in Edventure's home geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Relac.io