Rosie Sugden
- Company typePrivate
- Founded2011
- HeadquartersScottish Borders, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Rosie Sugden firmographics
Firmographics- Name
- Rosie Sugden
- Legal name
- Rosie Sugden
- Website
- https://rosiesugden.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Rosie Sugden industry classification
Industry- Product category
- Luxury Cashmere Knitwear and Accessories
- NAICS
- Apparel Accessories and Other Apparel Manufacturing (3159), Apparel Accessories and Other Apparel Manufacturing (31599)
- SIC
- Retail-Apparel & Accessory Stores (5600), Knit Outerwear Mills (2253)
- akta.pro primary industry
- Luxury Accessories (Belts, Scarves, Hats, Small Leather Goods) (CRAAAFAE)
- akta.pro secondary industries
- Luxury Scarves, Gloves & Cold-Weather Accessories (CRAKAEAF), Luxury Womenswear (CRAAAFAG)
Keywords
Where Rosie Sugden is headquartered
LocationHeadquarters
- HQ city
- Scottish Borders
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Rosie Sugden business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Others
Revenue model
- Cashmere Product Sales: One-time purchase of cashmere accessories and garments including baby bonnets, blankets, bootees, cardigans, bed socks, gloves, ear warmers, turbans, and hoods. Products range from £15 to £230.
- Digital Gift Cards: Digital gift cards sold in denominations of £40, £50, £60, £75, £100, £250, £500, and £750. No additional processing fees.
- Personalisation Services: Embroidery service for personalisation of cardigans, bonnets, and blankets for £10 per item.
- Gift Wrapping: Gift wrapping service available for £5, including signature gift box and handwritten note with personalised message.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Baby products (blankets, bonnets, bootees, cardigans) |
| Unit Pricing | Pay-as-you-go | Accessories (gloves, turbans, ear warmers, hoods) |
| Unit Pricing | Pay-as-you-go | Bed socks and loungewear |
| Unit Pricing | Pay-as-you-go | Children's knitwear |
| Other | Pay-as-you-go | Digital Gift Cards |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Rosie Sugden product offering
Product offeringCore offering
Rosie Sugden designs and sells luxury cashmere knitwear and accessories, all knitted and hand-finished in Scotland using SFA-certified cashmere. The range spans women's accessories (ear warmers, gloves, hoods, scarves, turbans, mittens), a baby collection (bonnets, bootees, cardigans, blankets, leggings, gift sets), children's knitwear, and cashmere bed socks for women, men, and children, augmented by personalisation embroidery, gift wrapping, digital gift cards, and corporate gifting services.
Product overview
Rosie Sugden is a Scottish cashmere fashion brand offering a unified portfolio of luxury knitwear and accessories. The core offering spans women's accessories (ear warmers, gloves, hoods, scarves, turbans, mittens), a comprehensive baby collection (bonnets, bootees, cardigans, blankets, leggings, gift sets), children's knitwear (cardigans, beanies, mittens, scarves), and cashmere bed socks for all ages. The brand augments its product range with add-on services including personalisation (embroidery for names/initials), gift wrapping, and corporate gifting solutions. A digital gift card program supports gifting occasions. All products are designed and knitted in Scotland using responsibly sourced cashmere.
Differentiator
Problem solved
Functional benefit
Products and services
- Women's Cashmere Accessories Women's accessories including ear warmers, gloves, hoods, scarves, turbans, and mittens made from ultra-soft Scottish cashmere, designed for fashion-conscious women seeking distinctive colours and lasting quality.
- Baby Cashmere Collection Baby knitwear including bonnets, bootees, cardigans, blankets, leggings, and gift sets crafted from the finest Scottish cashmere for newborns and infants, designed for parents and gift-givers seeking soft, hypoallergenic, keepsake-quality clothing for delicate baby skin.
- Children's Cashmere Collection Children's knitwear for ages up to 5, featuring cardigans, beanies, mittens, and scarves designed as mini versions of adult favourites, made in Scotland from the finest cashmere.
- Cashmere Bed Socks Luxurious cashmere bed socks for women, men, and children, knitted in the Scottish Borders from the finest cashmere for everyday comfort and warmth.
- Cashmere Hot Water Bottles Cashmere-covered hot water bottles for warmth and comfort, complementing the loungewear category.
- Digital Gift Card Digital gift cards available in denominations of £40, £50, £60, £75, £100, £250, £500, and £750 for gift giving, with no additional processing fees.
- Personalisation Service Embroidery service allowing customers to add names or initials to cardigans, bonnets, and blankets for £10 per item for a personalised keepsake.
- Gift Wrapping Service Signature gift box wrapping service for £5, including a handwritten note with personalised message.
- Corporate Gifting Custom corporate gifting ranges for businesses, including bespoke product development and bulk orders for premium corporate gifting.
Quantifiable outcome
- Gold Award at Junior Design Awards 2025 for Baby & Children's Knitwear Collection
Companies that use Rosie Sugden
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Rosie Sugden technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Rosie Sugden partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Sustainable Fibre Alliance (SFA)coreRosie Sugden sources cashmere certified by the Sustainable Fibre Alliance (SFA), ensuring responsible and sustainable fibre sourcing practices.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Rosie Sugden competitors and assessment
Company assessmentDirect peers
- N Peal: London-based luxury cashmere brand founded in 1936, specialising in knitwear and accessories for men and women. Comparable premium cashmere positioning, similar accessory-led product mix, and DTC heritage brand model.
- Celtic & Co. British heritage brand specialising in cashmere, sheepskin, and knitwear with focus on natural fibres and craftsmanship. Comparable premium positioning, similar family/UK-based production emphasis, and DTC e-commerce with worldwide shipping.
- Toast (clothing): British heritage-inspired brand offering women's and children's knitwear, accessories, and home goods with craftsmanship focus. Comparable DTC model, similar children's knitwear offering, and premium natural-fibre positioning.
- Johnstons of Elgin: Heritage Scottish cashmere manufacturer and retailer founded in 1797, producing knitwear, accessories, and home goods from its Elgin mills. Direct competitor sharing Scottish craftsmanship heritage, similar product categories (accessories, knitwear), and DTC-plus-wholesale model.
- Hawick Cashmere Company: Scottish Borders-based cashmere manufacturer producing knitwear and accessories. Direct geographic peer sharing the same Scottish Borders manufacturing cluster, with comparable product categories and craftsmanship heritage.
- White + Warren: US-based cashmere brand offering scarves, knitwear, and accessories for women. Comparable product mix (scarves, gloves, sweaters), premium positioning, and DTC-driven model targeting gift and self-purchase occasions.
- Brora: British heritage cashmere and wool knitwear brand offering women's, men's, and children's cashmere pieces. Comparable product range, premium positioning, and DTC e-commerce model, with overlapping baby and women's accessories categories.
- Eric Bompard: French luxury cashmere knitwear brand producing premium scarves, sweaters, and accessories. Comparable European heritage positioning, similar cashmere-led product portfolio, and DTC plus department store distribution model.
Broad incumbents
- The White Company: UK-based multi-category luxury lifestyle brand offering cashmere knitwear and accessories alongside home, fragrance, and gifts. Larger incumbent with broader portfolio, retail store network, and overlapping cashmere accessory and gifting categories.
- Boden: British heritage-inspired clothing brand offering women's, men's, and children's knitwear including cashmere pieces. Comparable children's cashmere category and gifting occasions, but operates at much larger scale across multiple categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Rosie Sugden social profiles
Digital presenceRosie Sugden financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rosie Sugden leadership team
Management profileNumber of profiles
Profiles1 record
Rosie Sugden funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rosie Sugden M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rosie Sugden
What does Rosie Sugden do?
Rosie Sugden designs and sells luxury cashmere knitwear and accessories, all knitted and hand-finished in Scotland using SFA-certified cashmere. The range spans women's accessories (ear warmers, gloves, hoods, scarves, turbans, mittens), a baby collection (bonnets, bootees, cardigans, blankets, leggings, gift sets), children's knitwear, and cashmere bed socks for women, men, and children, augmented by personalisation embroidery, gift wrapping, digital gift cards, and corporate gifting services.
Is Rosie Sugden a public or private company?
Rosie Sugden is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rosie Sugden founded?
Rosie Sugden was founded in 2011. It employs 1 to 10 people.
Where is Rosie Sugden based?
Rosie Sugden is headquartered in Scottish Borders, United Kingdom, in the Europe region.
How does Rosie Sugden make money?
Four revenue lines are on record. Cashmere Product Sales are the primary driver. The others are digital Gift Cards, personalisation Services and gift Wrapping.
Who are Rosie Sugden's main competitors?
Direct peers on record are N Peal, Celtic & Co., Toast (clothing), Johnstons of Elgin, Hawick Cashmere Company, White + Warren, Brora and Eric Bompard. Broad incumbents are The White Company and Boden.
Does Rosie Sugden have an API?
No public API is recorded for Rosie Sugden.
What industry is Rosie Sugden in?
Rosie Sugden's product category is Luxury Cashmere Knitwear and Accessories. Its primary akta.pro industry code is CRAAAFAE, Luxury Accessories (Belts, Scarves, Hats, Small Leather Goods), with a secondary code of CRAKAEAF, Luxury Scarves, Gloves & Cold-Weather Accessories. Its NAICS code is 3159 and its SIC code is 5600.