Make One

What Make One does

Make One (legal entity Vetor Importador e Distribuidor LTDA, CNPJ 30.119.262/0001-30) is a Brazilian beauty and personal care product importer and distributor founded in 2013 and headquartered at Avenida W2, Qd. CHC, Lt. 17, Sítios Santa Luzia, Aparecida de Goiânia, Goiás. The company assembles and distributes a diversified catalog of affordable beauty products — professional and daily-use hair brushes, makeup sponges (Gold and Velvet Premium lines), false nails across multiple style families (Fast & Colors, Soft & Colors, Cat Eye, Baby Boomer, French & Matte), makeup brushes, nécessaires, hair accessories, manicure accessories, and dedicated lines for men and children — sold under multiple sub-brands including Gold, Illumina, Premium, Eu Amo Make, Deluxe, Essence, Glam, Trend, Versatti, Vibe, Stillo, and Flowers.

The product portfolio is anchored by proprietary-featured physical tools: ceramic-base anti-frizz hair brushes, anti-static bristle materials, extra-soft flexible detangling bristles designed to reduce breakage, and self-adhesive ABS-plastic false nails with PE/PET/solvent-acrylic adhesives. Pricing is not publicly disclosed on the website; individual SKUs are listed by reference numbers (e.g., MK8457, MK4330) and orders are taken via phone, WhatsApp, or contact form, indicating an assisted-sales model layered on top of e-commerce.

The go-to-market is a hybrid combining direct-to-consumer e-commerce at makeonebrasil.com.br, a wholesale sales-representative network ("Representantes") for retail and reseller distribution, retail partner points ("Onde Encontrar"), and phone/WhatsApp televendas. Marketing is concentrated on organic social media (Instagram, Facebook, TikTok under @makeonebrasil) plus a newsletter, with a small staff of 1-10 employees, no disclosed external funding, and operations limited to a single country (Brazil). The customer base is the mass-market Brazilian consumer seeking accessible beauty and personal care tools across age groups and genders.

Name

Make One

Legal name

VETOR IMPORTADOR E DISTRIBUIDOR LTDA

Website

https://makeonebrasil.com.br

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Make One (Vetor Importador e Distribuidor LTDA) is a Brazilian beauty and personal care importer and distributor, selling hair brushes, makeup sponges, false nails, and accessories to consumers and retailers across Brazil via e-commerce, wholesale reps, and partner retailers.

Ownership category

akta.pro rank

Product category

Beauty and Personal Care Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro industry

PRIMARYCRADANAC

Hand & Body Care (Lotions, Creams, Body Oils)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Consumer Fragrances & Personal Care Manufacturing (Non-cosmetic)

Keywords

• Beauty products wholesale
• Hair brushes
• Makeup sponges
• False nails
• Beauty accessories

Headquarters

HQ city

Goiânia

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: Make One sells its beauty and personal care products directly to consumers through its e-commerce website. The company operates as an importer and distributor (Vetor Importador e Distribuidor LTDA), selling finished goods including hair brushes, makeup sponges, false nails, cosmetics brushes, and toiletries to end consumers in Brazil.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Make One is a Brazilian importer and distributor of beauty and personal care products, operating under the legal entity Vetor Importador e Distribuidor LTDA. The company manufactures and distributes a broad portfolio of physical beauty products including professional and daily-use hair brushes, makeup sponges, false nails, makeup brushes, makeup bags (Nécessaires), hair accessories, manicure accessories, men's grooming products, and children's beauty items to consumers across Brazil through e-commerce, sales representatives, and partner retailers.

Product overview

Make One is a Brazilian beauty and personal care company offering a diverse portfolio of beauty products organized across multiple categories. The core offerings include extensive hair brush lines (professional aluminum/ceramic brushes, detangling brushes, and curl-specific brushes), makeup sponges under the Gold line and basic ranges, false nails in multiple styles (Fast & Colors, Soft & Colors, Cat Eye), makeup brushes under brands like Illumina and Premium, and Nécessaires (makeup bags) under sub-brands including Deluxe, Essence, Glam, and Trend. Additional product lines cover hair accessories, children's products, and men's grooming. The company operates as a physical products distributor, with a product catalog available through their e-commerce website.

Differentiator

Problem solved

Functional benefit

Products and services

• Hair Brushes Extensive range of hair brushes including professional aluminum and ceramic brushes, detangling brushes, daily-use brushes, curl-specific brushes (Super Cachos, Viva Cachos), and specialty brushes for children. Features anti-frizz, anti-static, flexible bristle, and ergonomic designs.
• Makeup Sponges Facial sponges for makeup application including basic shapes (oval, round, triangle, exfoliating, floral) and premium Gold line (Gold 360°+, Gold Duoflat, Gold Soft Drop) and Velvet Premium. Suitable for liquid, cream, and powder makeup.
• False Nails False nails in multiple styles including Fast & Colors (with self-adhesive), Soft & Colors, Cat Eye (with light-reflecting effect), Baby Boomer, and French & Matte. Made from ABS plastic with PE, PET, and solvent acrylic adhesives, featuring easy application, extra gloss finish, and high fixation.
• Makeup Brushes Makeup brushes under multiple sub-brands including Premium, Illumina, Illumina Black, Essence, Eu Amo Make, and Gold. Includes Kabuki, blending, contouring, concealer, shadow, liner, and powder brush types.
• Makeup Bags (Nécessaires) Makeup bags and cases under multiple sub-brands: Deluxe, Essence, Flowers, Glam, Stillo, Trend, Versatti, and Vibe. Various sizes and features including waterproof materials, internal pockets, and zipper closures.
• Hair Accessories Hair care and styling accessories including elastics, hair clips, headbands, tiaras, tic-tac clips, combs, travel accessories, and professional styling accessories.
• Men's Grooming Line Men's grooming products including beard and mustache care items and hair styling products targeted at male consumers.
• Children's Beauty Products Children's hair accessories and personal care items including detangling brushes designed for kids and self-adhesive false nails for children.
• Puffs Powder puffs for makeup application including standard Puff and Premium Puff variants. Made from cotton with satin handles for comfort.
• Manicure Accessories Nail care and manicure accessories including professional cutlery, nail files, polishers, and nail decoration items.
• False Eyelashes False eyelash product lines including sub-brands Eu Amo Make, Gold, and Premium.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Direct peers

• Dailus: Brazilian beauty brand with strong presence in makeup tools, brushes, and accessories. Directly overlaps Make One's product mix and competes in the same Brazilian retail and e-commerce channels.
• Tangle Teezer: British detangling hair brush brand built on proprietary flexible-bristle technology. Directly comparable to Make One's Extra Soft & Flexible Bristles detangling brush with anti-breakage claims.
• Ruby Rose: Large Brazilian mass-market beauty brand offering affordable makeup, brushes, and accessories across the same retail channels as Make One in Brazil. Closest Brazilian direct competitor in product breadth, price band, and channel mix.
• Wet Brush: Mass-market detangling brush brand with IntelliFlex bristle technology. Comparable to Make One's anti-frizz and detangling brush SKUs across consumer and professional segments.
• Vult Cosméticos: Brazilian mass-market beauty brand with broad portfolio across makeup and accessories. Comparable to Make One on mass-market positioning, Brazilian-only distribution, and overlapping customer base.
• Beautyblender: Iconic premium makeup sponge brand with proprietary technology positioning. Direct category and product overlap with Make One's 'Gold' and 'Velvet' premium sponge lines, sharing the same end consumer and use case.

Emerging players

• E.M. Cosmetics (formerly RealHer): Emerging beauty tools and color cosmetics brand operating primarily through DTC and TikTok. Comparable to Make One as a small, social-native brand relying on short-form video and a broad, affordable product range.

Broad incumbents

• Sephora Collection: Owned beauty brand of Sephora spanning makeup brushes, sponges, and beauty accessories globally. Comparable on product category with far broader reach and brand recognition; offers a benchmark for premiumization and assortment expansion.
• Real Techniques: Global makeup brush and sponge brand owned by Spectrum Brands, sold through mass and DTC channels. Highly comparable to Make One's brush and sponge lines on product category and target consumer, but at much larger distribution scale.
• Kiss / imPRESS: Global leader in press-on false nails and beauty accessories. Directly competes with Make One's Unhas Postiças (Fast & Colors, Cat Eye, Baby Boomer) range on product, price, and channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/makeonebrasil
• Instagraminstagram.com/makeonebrasil
• TikToktiktok.com/@makeonebrasil

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Make One