PivoTrac
PivoTrac is a Dalhart, Texas ag-tech company that sells remote monitoring hardware and software for center pivot irrigation systems through regional resellers in Texas, Idaho, and Kansas, serving individual growers and small farm operations.
- Company typePrivate
- Founded-
- HeadquartersDalhart, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What PivoTrac does
PivoTrac is a privately held, for-profit ag-tech company headquartered in Dalhart, Texas, that builds and sells remote monitoring hardware and software for center pivot irrigation machines. The company's product is a telematics-style monitoring unit that attaches to pivots and surfaces machine status and irrigation data to growers through a web-based dashboard branded the "Rain Page," hosted at pivotrac.com/pivrain3. Based on employee count (1-10) and absence of disclosed financials, PivoTrac operates as a micro-cap hardware-plus-software business serving the US irrigated agriculture market rather than as a venture-backed platform company.
The core technical product is the telemetry-to-web pipeline: a pivot-mounted device feeds operational data into a web dashboard that the grower can log into to view irrigation and equipment status. The website's primary public surface is a login page plus the Rain Page interface (a pivot grouping / status display served via the pivotrac.com/pivrain3 path), suggesting the data layer is browser-facing rather than exposed as APIs to third parties. Beyond this monitoring layer, no additional modules — fertigation control, variable-rate irrigation, agronomy analytics, or yield mapping — are evidenced in the input.
PivoTrac monetizes through sale of monitoring hardware (and presumably associated service or data access) via a regional reseller channel rather than direct sales. The contact information published on pivotrac.com lists independent resellers covering distinct irrigated geographies: Lonestar Ag (Texas), Blue Circle Irrigation (Idaho), Robert Barker, and Full Circle Irrigation LLC. This channel model lets PivoTrac reach individual growers and small farm operations across the Texas Panhandle, Idaho, and Kansas without the overhead of a direct sales force, and it implies a customer base composed predominantly of independent farmers and small ag operators rather than large institutional growers.
PivoTrac firmographics
Firmographics- Name
- PivoTrac
- Website
- https://pivotrac.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PivoTrac is a Dalhart, Texas ag-tech company that sells remote monitoring hardware and software for center pivot irrigation systems through regional resellers in Texas, Idaho, and Kansas, serving individual growers and small farm operations.
- Ownership category
- akta.pro rank
PivoTrac industry classification
Industry- Product category
- Agricultural IoT / Irrigation Monitoring Software
- akta.pro primary industry
- Irrigation Control & Automation (Controllers, Valves, Sensors, IoT) (AFAAACAF)
- akta.pro secondary industries
- Sprinkler & Center-Pivot/Lateral-Move Systems (AFAAACAB), Monitoring, Metering & Flow Measurement (Meters, Pressure/Flow Gauges, Telemetry) (AFAAACAK), Irrigation Monitoring & Sensors (Flow/Pressure Meters, Soil Moisture, Water Quality Sensors) (AFABAHAJ)
Keywords
Where PivoTrac is headquartered
LocationHeadquarters
- HQ city
- Dalhart
- HQ country
- United States
- HQ region
- North America
Markets served
PivoTrac business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel
Distribution channels4 records
PivoTrac product offering
Product offeringCore offering
PivoTrac provides a remote monitoring platform for center pivot irrigation machines, enabling agricultural users to track irrigation activity and rainfall data through a web-based interface. The platform includes a login-protected dashboard and a "Rain Page" feature, with customer support delivered via a network of regional channel partners and resellers across the U.S. Southwest.
Product overview
PivoTrac offers an irrigation tracking platform, evidenced by its 'Rain Page' feature and partnerships with regional irrigation equipment dealers. The available source data is limited to a login page and contact information, insufficient to fully characterize the product portfolio architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- PivoTrac Irrigation Monitoring Platform Authenticated web platform that lets agricultural users monitor the operational status and activity of their center pivot irrigation equipment. Targeted at individual farmers and small farming operations in the U.S. Southwest.
- PivoTrac Rain Page Public rainfall-tracking web page tied to the PivoTrac monitoring platform, providing users with rainfall data relevant to their irrigated fields. Targeted at the same grower audience as the main monitoring platform.
Companies that use PivoTrac
Customer profileIdeal customer profiles1 record
PivoTrac technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PivoTrac partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights2 records
PivoTrac competitors and assessment
Company assessmentDirect peers
- CropX: CropX provides soil-sensor-based irrigation analytics and remote monitoring for pivots and drip systems, directly competing with PivoTrac's center-pivot monitoring niche and going upmarket with agronomic analytics.
- WiseConn: WiseConn offers IoT-based irrigation monitoring and automation for pivots and drip, with comparable channel-led GTM and overlapping target customers in the US Southwest and Latin America.
- AquaSpy: AquaSpy provides in-ground soil moisture probes and a cloud dashboard for irrigation decisions on pivots and drip, comparable to PivoTrac as a sensor-and-monitoring-led precision irrigation vendor.
- Hortau: Hortau sells soil-moisture-based irrigation scheduling and remote monitoring platforms for specialty and row crops; its telemetry-on-pivot positioning directly overlaps PivoTrac's value proposition.
- Rubicon Water: Rubicon Water delivers automated irrigation management hardware and software for large-scale pivots and surface systems; its telemetry-and-control positioning is directly comparable to PivoTrac's offering.
Broad incumbents
- John Deere (Operations Center): John Deere's Operations Center and See & Spray technology provide connected-farm infrastructure that increasingly encompasses irrigation partners; its dealer network rivals PivoTrac's reseller footprint.
- Valley Irrigation (Valmont Industries / AgSense): Valley is the largest US center-pivot manufacturer and bundles AgSense remote monitoring with its machines; it competes broadly with PivoTrac and can undercut via factory-installed telemetry.
- Trimble Agriculture: Trimble offers precision-agriculture software, GPS, and connected-farm platforms with irrigation-relevant modules; its broad portfolio overlaps PivoTrac at the farm-data and monitoring layer.
- Lindsay Corporation (FieldNET): Lindsay manufactures Zimmatic pivots and the FieldNET remote-monitoring platform, giving it both hardware distribution and integrated telemetry—a broad incumbent threat to standalone vendors like PivoTrac.
Regional players
- IRZ Consulting: IRZ provides irrigation scheduling and water-management advisory services across the US High Plains, overlapping PivoTrac's pivot-monitoring market but delivering consulting rather than hardware telemetry.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights4 records
Customer concentration
PivoTrac social profiles
Digital presencePivoTrac financial estimates
Financial estimateRevenue estimate
Valuation estimate
PivoTrac leadership team
Management profileNumber of profiles
PivoTrac funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PivoTrac M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PivoTrac
What does PivoTrac do?
PivoTrac provides a remote monitoring platform for center pivot irrigation machines, enabling agricultural users to track irrigation activity and rainfall data through a web-based interface. The platform includes a login-protected dashboard and a "Rain Page" feature, with customer support delivered via a network of regional channel partners and resellers across the U.S. Southwest.
Is PivoTrac a public or private company?
PivoTrac is a private company. It is classified as unknown and is currently operating.
When was PivoTrac founded?
PivoTrac was founded in -1. It employs 1 to 10 people.
Where is PivoTrac based?
PivoTrac is headquartered in Dalhart, United States, in the North America region.
Who are PivoTrac's main competitors?
Direct peers on record are CropX, WiseConn, AquaSpy, Hortau and Rubicon Water. Broad incumbents are John Deere (Operations Center), Valley Irrigation (Valmont Industries / AgSense), Trimble Agriculture and Lindsay Corporation (FieldNET). IRZ Consulting is listed as a regional player.
Does PivoTrac have an API?
No public API is recorded for PivoTrac.
What industry is PivoTrac in?
PivoTrac's product category is Agricultural IoT / Irrigation Monitoring Software. Its primary akta.pro industry code is AFAAACAF, Irrigation Control & Automation (Controllers, Valves, Sensors, IoT), with a secondary code of AFAAACAB, Sprinkler & Center-Pivot/Lateral-Move Systems.