Seattle Smiles Dental

What Seattle Smiles Dental does

Seattle Smiles Dental is a privately held, single-location general dental practice headquartered at 1325 4th Avenue, Suite 1230 in downtown Seattle, Washington, owned and operated by Dr. Jenny Nguyen, DDS. The practice delivers comprehensive dental care across six service categories — general (exams, cleanings, pediatric dentistry, periodontal treatment), restorative (crowns, bridges, veneers, fillings, dentures, implants), preventive (fluoride, sealants, nightguards, oral cancer screening), specialty (Botox for migraines/TMJ, Invisalign, laser frenectomy for tongue-ties and lip-ties, sedation dentistry, oral surgery, endodontics, TMJ and sleep apnea treatment), cosmetic (whitening, porcelain veneers, gum reshaping, cosmetic contouring), and technology services (digital impressions, digital X-rays, intraoral camera). Its underlying technology stack consists of conventional digital dental hardware rather than a software platform: the iTero Element 2 scanner for 3D intraoral imaging, a Light Scalpel CO2 laser (manufactured in Bothell, Washington) used for soft-tissue procedures including frenectomies, digital X-ray sensors that reduce radiation 80–90% versus film, intraoral cameras for visual documentation, and Invisalign's 3D modeling software for clear-aligner case design.

The business operates on a hybrid revenue model combining fee-for-service point-of-sale collection, out-of-network insurance billing submitted on behalf of patients, and an in-house Dental Membership Plan with five monthly subscription tiers (Adult $63, Adult Plus $74, Child $55, Perio 3 $92, Perio 4 $108) that auto-renews via credit/debit card and offers 100% coverage on preventive care plus 15% discounts on other services. The customer base is comprised of individual patients of all ages — infants through nursing home residents — including a specialization in tethered-oral-tissues (tongue-tie/lip-tie) cases in infants, children, and adults, with referral relationships to pediatricians, lactation consultants, and the Lytle Center. Go-to-market is direct-to-consumer through a single physical office (the GTM source states Monday through Friday coverage, though the office-location field lists Monday only with Tuesday–Thursday closed, an internal inconsistency in the data), a website with educational blog content, Facebook and Instagram presence, Yelp/Google reviews, and a refer-a-friend program. The practice is out-of-network with dental insurers, preserving fee flexibility and avoiding insurer-driven fee ceilings.

Name

Seattle Smiles Dental

Legal name

Seattle Smiles Dental

Website

https://seattlesmilesdental.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Seattle Smiles Dental is a privately held, single-location general and specialty dental practice in downtown Seattle owned by Dr. Jenny Nguyen, DDS, serving individual patients of all ages with preventive, restorative, cosmetic, and specialty services including Invisalign, Botox, laser frenectomy, and sedation dentistry.

Ownership category

akta.pro rank

Product category

General Dentistry

NAICS

Offices of Dentists (62121)

SIC

Services-Health Services (8000)

akta.pro industry

PRIMARYHLABAAAE

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

SECONDARYHLABAAAB

Restorative General Dentistry (Fillings/Crowns/Bridges)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

SECONDARYHLABAAAI

Membership/Subscription & Direct-Pay General Dentistry Practices

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

SECONDARYHLABAFAE

Aesthetic/Cosmetic Restorative Dentistry (Smile Design)

Healthcare & Life Sciences/Dental Care Services/Prosthodontics & Restorative Specialty

Keywords

• General dentistry services
• Cosmetic dental treatments
• Restorative dental care
• Preventive dental services
• Orthodontic treatment

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Dental Service Fees: Traditional fee-for-service dental care including exams, cleanings, restorative procedures (fillings, crowns, bridges, veneers, implants, dentures), specialty services (Botox, Invisalign, sedation, oral surgery, endodontics), and preventive care. Payment collected at time of service with insurance billing assistance provided.
2. Dental Membership Plan: Monthly subscription-based membership plans offering preventive care at 100% coverage with 15% discounts on all other services. Includes Adult Plan ($63/month), Adult Plus Plan ($74/month), Child Plan ($55/month), Perio 3 Plan ($92/month), and Perio 4 Plan ($108/month). Auto-renewing monthly payments via credit/debit card.
3. Insurance Billing: Accepts most dental insurance plans (out-of-network) and submits claims on behalf of patients. Collects coinsurance, copayments, and deductibles at time of service.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Seattle Smiles Dental is a single-location, full-service dental practice in downtown Seattle that provides general, restorative, preventive, cosmetic, and specialty dental treatments to patients of all ages, from infants to seniors. The practice is led by Dr. Jenny Nguyen and supports its services with digital dental technology including iTero digital impressions, digital X-rays, intraoral cameras, and a CO2 laser. It also offers an in-house Dental Membership Plan for uninsured patients, with monthly subscription tiers covering preventive care and offering discounts on other services.

Product overview

Seattle Smiles Dental is a general dental office offering a comprehensive range of dental services. The practice operates as a single-location dental clinic rather than a platform architecture, providing services organized into six main categories: General Services (exams, cleanings, pediatric care), Restorative Dentistry (crowns, bridges, implants, veneers), Preventive Care (fluoride, sealants, nightguards), Specialty Services (Invisalign, Botox, sedation, oral surgery, endodontics, TMJ, sleep apnea), Cosmetic Dentistry (whitening, veneers), and Technology Services (digital impressions, digital X-rays, laser dentistry, intraoral camera). The practice also offers an in-house Dental Membership Plan subscription for uninsured patients. All services are provided at a single Seattle location by Dr. Jenny Nguyen and her team.

Differentiator

Problem solved

Functional benefit

Products and services

• General Dentistry Services Core dental services including comprehensive exams, routine cleanings, pediatric dentistry, and periodontal (gum disease) treatment for patients of all ages.
• Restorative Dentistry Restorative procedures including bridges, crowns, veneers, fillings, dentures, partial dentures, and dental implants to repair or replace damaged and missing teeth.
• Preventive Care Preventive treatments including silver diamine fluoride, custom nightguards, fluoride treatment, dental sealants, and oral cancer screening and biopsy.
• Cosmetic Dentistry Cosmetic procedures including teeth whitening, porcelain veneers, gum reshaping, cosmetic contouring, teeth bonding, and porcelain crowns to improve smile aesthetics.
• Invisalign Orthodontics Clear aligner orthodontic treatment using 3D modeling and custom-fabricated aligners (typically 18-30 aligners worn about two weeks each, with treatment lasting roughly 12-18 months) to straighten teeth, with a selfie-based smile simulation through Invisalign's digital platform.
• Botox Treatment
• Laser Frenectomy (Tongue-Tie and Lip-Tie Treatment) CO2 laser frenectomy procedures for tongue-ties and lip-ties in infants, children, and adults, using the Tongue Range of Motion Ratio (TRMR) classification system for adults, with Dr. Nguyen having performed hundreds of such procedures.
• Sedation Dentistry Sedation options for anxious patients, including nitrous oxide (laughing gas) and oral sedation, to enable comfortable completion of dental procedures.
• Dental Implants Surgical placement of dental implants with crown and abutment restoration to replace missing teeth.
• Sleep Apnea and Anti-Snore Devices Custom-made oral appliances (TAP3, EMA) for the treatment of snoring and obstructive sleep apnea.
• Teeth Whitening
• Endodontics (Root Canal Treatment)
• Oral Surgery (Extractions)
• TMJ / TMD Treatment
• Cold Sore Laser Treatment
• Dental Membership Plan

Quantifiable outcome

• Savings of $100 to $300 on annual preventive care through membership plan
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Lytle CenterminorStrategic or Co-development PartnerPartnership with Lytle Center for referral of infants requiring tongue tie and lip tie evaluation and treatment. Dr. Nguyen was recommended by the Lytle Center for frenectomy services for a newborn patient with latching issues.
• Union Gospel MissionminorOthersCommunity partnership for providing dental care to underserved populations through Union Gospel Mission charitable dental programs.
• Seattle/King County ClinicminorOthersCommunity partnership providing dental care through the Seattle/King County Clinic, a large-scale free healthcare clinic event.
• Invisalign (Align Technology)coreTechnology or IntegrationCertified Invisalign provider. Dr. Nguyen and Dr. Asmeret are both trained and certified in Invisalign treatment. The practice uses digital impressions sent to Invisalign for custom aligner fabrication. Offers selfie-based smile simulation through Invisalign's digital platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Pacific Dental Services: Major DSO supporting hundreds of general and specialty dental practices with modern technology stacks and integrated specialty care. Directly comparable to Seattle Smiles Dental in its multi-specialty, technology-forward offering, but at vastly greater scale.
• Heartland Dental: Largest US dental support organization backing thousands of dentist-owned offices across general, restorative, and specialty care. Comparable as a scaled operator in the same ambulatory dental services category, although it provides back-office support rather than direct patient-side ownership.
• Smile Brands Inc. DSO providing non-clinical support to hundreds of affiliated dental practices including general, orthodontic, and specialty care. Comparable business model backing multi-location practices with similar service breadth.
• Aspen Dental: National DSO brand operating a large network of independently branded dental offices offering general, restorative, and cosmetic services to walk-in and new-patient heavy markets. Comparable in core service mix, though Aspen operates predominantly in underserved markets rather than urban cores like Seattle.
• Jefferson Dental & Orthodontics: Multi-location dental group practice offering general, orthodontic, and specialty care with an emphasis on accessibility and insurance acceptance. Comparable in full-service model and insurance-billing operations, though geographically focused in Texas rather than the Pacific Northwest.

Emerging players

• Tend Dental Studios: Tech-forward, design-driven dental startup operating modern urban studios offering general, cosmetic, and orthodontic services. Comparable in targeting urban professionals with a premium, technology-forward patient experience, though Tend is a venture-backed multi-city operator.

Others

• MB2 Dental Solutions: Dental partnership organization (DPO) affiliated with thousands of dentist-owned practices across the US, providing business and operational support while preserving clinical autonomy. Relevant as a potential acquirer/partner pathway for an independent owner-operator like Seattle Smiles Dental seeking scale without ceding clinical control.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pages/Seattle-Smiles-Dental/431611466921246
• Instagraminstagram.com/seattlesmilesdental/?hl=en
• LinkedInlinkedin.com/company/jennifer-nguyen-dds-pllc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seattle Smiles Dental