MobilityApps™

What MobilityApps™ does

MobilityApps™ (legal entity Mobility Apps Corp S de RL de CV) is a private Mexican software company headquartered in Toluca that builds and implements the MasterSuite platform, an integrated ecosystem of mobile and cloud applications for sales execution, distribution, last-mile delivery, point-of-sale execution, B2B/B2C commerce, field service, and field data collection. The company targets mid-to-large enterprises across Latin America, with documented deployments in 14 countries (Mexico, Guatemala, Honduras, Nicaragua, Costa Rica, Panama, El Salvador, Colombia, Ecuador, Peru, Chile, Argentina, Brazil, and the United States) and reference customers spanning consumer goods, manufacturing, distribution, agriculture, healthcare, and food & beverage (e.g., Darnel Group, Grupo DIPO, Johnson & Johnson, Tide, Jose Cuervo, Ajover, Prosalud, Tonnino, Bocadeli, Agri-Corp). The platform is built on a microservices architecture with cloud-native deployment across AWS, Azure and Google Cloud, deep pre-built ERP integrations (PeopleSoft, SAP R/3 ECC 6.0), and IoT-enabled last-mile tracking.

MobilityApps monetizes primarily through quote-based SaaS subscriptions (annual billing) for MasterSuite modules — SalesApp, MarketApp, DeliveryApp, eCommerce, ServiceApp, RelationApp, and FieldApp — bundled through a central omnichannel console, complemented by professional services for implementation, ERP integration, and customization. Distribution is exclusively direct via enterprise field sales with a consultative "Agenda una Demo" (Book a Demo) motion; no reseller or marketplace channels are disclosed. The founder, Alvaro Becerra R., serves as CEO & General Manager; no further executive bench, board, capital structure, funding history, or M&A activity is disclosed. The company claims 25+ years of specialization in Order-to-Cash and Lead-to-Cash processes, 11,650+ users, 185 mobilized brands, and operational scale of 608,175 POS, 875,347 assets supervised monthly, 1.2M orders/month and 1.3M deliveries/month.

Name

MobilityApps™

Legal name

Mobility Apps Corp S de RL de CV

Website

https://mobilityappsinc.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

MobilityApps™ is a Mexican SaaS company that builds MasterSuite, an integrated mobile and cloud platform for field sales, distribution, last-mile delivery, point-of-sale execution, and B2B/B2C commerce, targeting mid-to-large enterprises across 14 Latin American countries and the United States with deep ERP integrations (PeopleSoft, SAP).

Ownership category

akta.pro rank

Product category

Field sales force automation and omnichannel commerce software

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA)

Keywords

• Field sales automation
• Order-to-cash software
• Last-mile delivery software
• Omnichannel commerce platform
• Mobile execution solutions

Headquarters

HQ city

Toluca

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Platform Subscription: MobilityApps generates revenue primarily through SaaS subscription fees for their MasterSuite platform applications. Pricing is quote-based and tailored to enterprise requirements, typically involving per-user or enterprise-level licensing.
2. Professional Services: Implementation, consulting, and integration services to deploy MasterSuite solutions, including ERP integrations (PeopleSoft, SAP) and system customization.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

MobilityApps™ designs, manufactures (develops), and implements mobile and cloud software applications specializing in field sales force automation, distribution management, B2B/B2C eCommerce, and last-mile delivery execution. Its flagship product, the MasterSuite platform, is an integrated omnichannel ecosystem composed of modular applications (SalesApp, MarketApp, DeliveryApp, eCommerce, ServiceApp, RelationApp, FieldApp) that digitize the Order-to-Cash and Lead-to-Cash cycles for enterprises across Latin America. The company sells this enterprise SaaS platform with associated implementation, integration (e.g., PeopleSoft, SAP), and customization services.

Product overview

MobilityApps™ offers the MasterSuite, an integrated ecosystem of mobile and omnichannel business applications designed to cover the entire commercial and logistics cycle — from lead-to-cash and order-to-cash — for enterprises operating across Latin America and beyond. The platform is built around six core products: SalesApp (AI-powered field sales force automation), MarketApp (in-store execution and merchandising), DeliveryApp (last-mile logistics with real-time tracking), and eCommerce (B2B/B2C digital commerce), supplemented by ServiceApp (field service and collections), RelationApp (long-term relationship management), and FieldApp (dynamic field data collection). All modules connect through a Central Console that consolidates real-time data, KPIs, and omnichannel operations into a single view, supporting multi-company, multi-currency, multi-language, and multi-channel deployments.

Differentiator

Problem solved

Functional benefit

Brands

• MasterSuite™: The flagship integrated platform ecosystem combining SalesApp, MarketApp, DeliveryApp, eCommerce, ServiceApp, RelationApp, and FieldApp for comprehensive mobile execution and omnichannel management.
• SalesApp
• MarketApp
• DeliveryApp
• eCommerce
• ServiceApp
• RelationApp
• FieldApp

Products and services

• MasterSuite
• SalesApp AI-powered mobile application for field sales force automation that empowers sales representatives with real-time decision support for pricing, product selection, and order validation at the point of sale. For enterprise field sales teams in consumer goods, manufacturing, and distribution.
• MarketApp Mobile solution for in-store execution, merchandising, market studies, audits, negotiations, supervision, and point-of-sale management. For brand and retail execution teams managing promotional and merchandising activities at the point of sale.
• DeliveryApp Last-mile delivery management platform with real-time tracking, dynamic route optimization, multi-distribution-center allocation, CrossDocking, and third-party carrier management. For logistics and distribution operations teams managing complex delivery networks.
• eCommerce Secure digital commerce platform supporting both B2B and B2C sales with online payments and delivery tracking, integrated with the broader MasterSuite ecosystem for omnichannel commerce. For enterprises launching or expanding B2B portals and B2C storefronts.
• ServiceApp Field service and collections management application that optimizes work orders and field collections with execution precision using either in-house teams or third-party service agents, integrated via the MasterSuite central console. For field service and collections teams.
• RelationApp Long-term sales management application for managing contacts, quotes, and renewals with precision tracking and best-practice tools to optimize relationships and recurring revenue. For sales teams focused on account management and renewals.
• FieldApp Versatile field data collection application for dynamic surveys, censuses, and image capture adaptable to any sector and operational conditions. For field data collection teams across industries.

Quantifiable outcome

• +20% annual sales growth
• +6 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability7 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Darnel GroupcoreStrategic or Co-development PartnerFlagship case study customer and strategic partner. Darnel Group integrated their PeopleSoft ERP with MobilityApps MasterSuite to execute commercial combinations enabling +20% annual sales growth, 8,000 B2B clients, and 6,000 digitized references.
• Grupo DIPO S.A.coreStrategic or Co-development PartnerStrategic technology partner for over 9 years. Grupo DIPO integrated SAP R/3 ECC 6.0 with MasterSuite to optimize 250+ routes in Costa Rica, achieving +45% coverage increase and +80% return reduction.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Regional players

• VTEX: VTEX is a Brazilian-born enterprise B2B/B2C digital commerce platform serving LatAm and global retailers and brands. A LatAm regional player that competes with MobilityApps' eCommerce module, though VTEX is commerce-only and does not cover field execution or DSD.
• TOTVS: TOTVS is a leading Brazilian enterprise software company offering ERP, CRM, and vertical solutions for retail, manufacturing, and distribution across Latin America. A LatAm regional player with overlapping customer segments (CPG, distribution) and some field execution capability, though broader in scope than MobilityApps.
• Linx (now Stone Co.): Linx (now part of Stone Co.) is a Brazilian retail and omnichannel technology provider with ERP, POS, eCommerce, and supply chain solutions. A LatAm regional player serving similar CPG and retail customers with overlapping commerce and distribution management capabilities.

Broad incumbents

• AFS Retail Execution (now part of Oracle): AFS Retail Execution (acquired by Oracle) provides retail execution, trade promotion management, and field sales solutions for CPG companies globally. A larger incumbent offering overlapping capabilities to MobilityApps but as part of Oracle's broader retail cloud portfolio rather than specializing in LatAm field execution.
• Salesforce Field Service: Salesforce Field Service is a broad enterprise CRM and field service management platform with AI-powered scheduling, dispatch, and mobile worker capabilities. A larger incumbent with overlapping field execution functionality, but as part of a much wider CRM portfolio rather than a focused LatAm field execution specialist.

Direct peers

• WorkWave Route Manager: WorkWave provides field service management and route optimization software for distribution, logistics, and field service companies. Compares directly to MobilityApps' DeliveryApp with route planning, mobile worker tools, and last-mile delivery tracking capabilities.
• Repsly: Repsly is a field execution and retail merchandising platform used by CPG brands for store visits, photo reporting, and shelf data capture. Directly comparable to MobilityApps' MarketApp and SalesApp modules serving similar CPG/distribution customers with mobile-first execution workflows.
• StayinFront: StayinFront provides mobile CRM and field force automation solutions for the consumer goods industry, with retail execution, image recognition, and DSD capabilities. Directly overlaps with MobilityApps' MasterSuite platform in serving global CPG manufacturers and distributors with field sales automation.
• Pazo: Pazo is a retail execution and store audit platform serving CPG and consumer brands in emerging markets including India and Latin America. Directly comparable to MobilityApps' MarketApp for in-store execution, merchandising audits, and field data capture across distributed retail networks.
• Spring Global (formerly Spring Metrics): Spring Global provides mobile field sales and route accounting solutions for direct store delivery (DSD) operations in beverage, snack, and dairy industries. Directly comparable to MobilityApps' SalesApp and DeliveryApp for route-based sales, pre-sales, and delivery execution workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MobilityAppsInc
• LinkedInlinkedin.com/company/mobilityapps
• Facebookfacebook.com/mobilityappsinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MobilityApps™