Benefytt Technologies
Benefytt Technologies was a Tampa-based operator of consumer health insurance marketplaces and agency technology platforms, formerly NASDAQ-listed (BFYT) but now delisted with an inactive corporate domain.
- Company typePrivate
- Founded2020
- HeadquartersTampa, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
Benefytt Technologies firmographics
Firmographics- Name
- Benefytt Technologies
- Website
- https://benefytt.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Benefytt Technologies was a Tampa-based operator of consumer health insurance marketplaces and agency technology platforms, formerly NASDAQ-listed (BFYT) but now delisted with an inactive corporate domain.
- Ownership category
- akta.pro rank
Where Benefytt Technologies is headquartered
LocationHeadquarters
- HQ city
- Tampa
- HQ country
- United States
- HQ region
- North America
Markets served
Benefytt Technologies business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Benefytt Technologies product offering
Product offeringCore offering
Benefytt Technologies operates health insurance marketplaces that connect consumers with insurance carriers, agency technology systems used by insurance agents and brokers, and benefits administration platforms for back-office enrollment and policy management. The company facilitates the marketing, sale, and servicing of health insurance products across digital channels.
Differentiator
Problem solved
Functional benefit
Companies that use Benefytt Technologies
Customer profileIdeal customer profiles3 records
Benefytt Technologies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Benefytt Technologies competitors and assessment
Company assessmentDirect peers
- eHealth: Public online health insurance marketplace (NASDAQ: EHTH) selling Medicare, ACA, and ancillary health plans directly to consumers. Operates the same lead-to-bind marketplace model described in Benefytt's short description and is the most direct functional comparable.
- GoHealth: Direct-to-consumer health insurance marketplace (formerly NASDAQ: GOCO) focused on Medicare and ACA. Comparable to Benefytt in customer acquisition channels, carrier relationships, and call-center-driven sales motion.
- HealthMarkets: Large multi-carrier insurance agency distributing health, Medicare, and supplemental products through a national agent network. Comparable to Benefytt as a non-carrier agency/brokerage intermediating between consumers and carriers.
- Policygenius: Online insurance marketplace distributing life, health, and disability products. Comparable to Benefytt in digital-first marketplace model and product mix.
- Quotacy: Online insurance brokerage focused on life and health products. Comparable to Benefytt as an online marketplace channel but smaller and narrower in scope.
- Health Insurance Innovations (HII): Technology-driven supplemental health insurance distributor that was historically linked to Benefytt's corporate lineage. Closely comparable in product mix (short-term medical, supplemental) and technology-enabled distribution model.
- SelectQuote: Public D2C insurance distributor (NYSE: SLQT) selling life, health, and supplemental products through a call center model. Directly comparable in distribution approach and product mix to Benefytt's marketplace business.
Broad incumbents
- MediaAlpha: Public customer acquisition platform (NYSE: MAX) for insurance carriers, including health. Operates upstream of Benefytt's marketplace in the value chain, providing a comparable view of insurance customer acquisition economics.
- EverQuote: Public online insurance marketplace (NASDAQ: EVER) operating across multiple lines including health. Comparable to Benefytt as a lead-generation and marketplace platform, but broader (auto, home, life) and less health-specialized.
Emerging players
- Lemonade: Public insurtech (NYSE: LMND) using a digital-first, AI-driven model to sell insurance. Comparable to Benefytt only at the technology-enabled distribution layer; overlaps on platform approach but differs by being a carrier itself and primarily in P&C.
Market position
Customer concentration
Benefytt Technologies social profiles
Digital presenceBenefytt Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Benefytt Technologies leadership team
Management profileNumber of profiles
Profiles1 record
Benefytt Technologies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Benefytt Technologies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Benefytt Technologies
What does Benefytt Technologies do?
Benefytt Technologies operates health insurance marketplaces that connect consumers with insurance carriers, agency technology systems used by insurance agents and brokers, and benefits administration platforms for back-office enrollment and policy management. The company facilitates the marketing, sale, and servicing of health insurance products across digital channels.
When was Benefytt Technologies founded?
Benefytt Technologies was founded in 2020. It employs 501 to 1,000 people.
Where is Benefytt Technologies based?
Benefytt Technologies is headquartered in Tampa, United States, in the North America region.
Who are Benefytt Technologies's main competitors?
Direct peers on record are eHealth, GoHealth, HealthMarkets, Policygenius, Quotacy, Health Insurance Innovations (HII) and SelectQuote. Broad incumbents are MediaAlpha and EverQuote. Lemonade is listed as an emerging player.
Does Benefytt Technologies have an API?
No public API is recorded for Benefytt Technologies.