I Magredi

What I Magredi does

I Magredi (legal entity: Cantina I Magredi) is a family-owned Italian winery founded in 1968 by Otello Tombacco and currently operated by the Tombacco family in Domanins, in the province of Pordenone, Friuli Venezia Giulia. The company produces DOC Friuli Grave wines within the Natura 2000 protected Magredi territory, a 43,000-hectare Special Conservation Area. The product portfolio spans still white wines (Chardonnay, Friulano, Sauvignon, Pinot Grigio, Ribolla Gialla, Traminer Aromatico), still red wines (Merlot, Cabernet Sauvignon, Cabernet Franc, Refosco dal Peduncolo Rosso, Divinotello), and sparkling wines including Prosecco DOC and Metodo Classico Brut, alongside bag-in-box formats and pre-packaged gift sets. Two sub-brands — Ca' Lisetta and Michelangelo — extend the sparkling line. Production runs on a modern facility equipped with pneumatic presses, temperature-controlled fermentation, centrifuges, and filtration systems, supplemented by a 240,000+ kWh/year photovoltaic system and phytodepuration wastewater treatment; the firm is SQNPI-certified for sustainable vineyard management.

The business model is direct-to-consumer with three transaction-based revenue streams: (1) wine product sales through the owned e-commerce storefront imagredi.com, with credit card (PayPal/Stripe), bank transfer, and cash-on-delivery payment options, free shipping above €99 across Italy and a €7.90 flat rate otherwise, plus international shipping to Austria, Germany, USA, and Switzerland; (2) paid on-site wine tasting experiences priced €12-€20 per person across three packages; and (3) custom bottle personalization (label printing for weddings, corporate events, hospitality) with a 6-bottle minimum. Unit prices for 0.75L bottles range from €8.90 to €19.30; bag-in-box (3-5L) from €31.90 to €37.90; multi-bottle gift packages up to €82.20.

Customer segments are predominantly individual Italian wine consumers seeking DOC Friuli Grave wines, supplemented by wine tourists, event planners seeking personalized bottles, and a small hospitality business segment. Distribution is overwhelmingly owned-channel (e-commerce + on-site tastings + toll-free phone sales), with e-commerce operations outsourced to GP Hub Srl. Since the 1990s, I Magredi has operated as part of the Valdo group — a strategic alliance between the Bolla and Tombacco families providing access to Prosecco Superiore DOCG commercial infrastructure. Recent capital investment includes a 2018-2024 facility expansion and modernization program and a 2022 EU PSR 2014-2020 co-funded capex project covering storage, automation, refrigeration, and an additional 110 kWp photovoltaic installation at the San Giorgio della Richinvelda production site.

Name

I Magredi

Legal name

Cantina I Magredi

Website

https://imagredi.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

Cantina I Magredi is a family-owned Italian winery producing DOC Friuli Grave wines from vineyards in the Natura 2000 Magredi territory, selling direct-to-consumer via its e-commerce platform to individual wine consumers across Italy and select international markets.

Ownership category

akta.pro rank

Product category

Wine Production

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (445320)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Producer-Owned Retail & Bottle Shops (On-site) (THAFALAL), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Italian wines
• DOC Friuli Grave
• Wine production
• Wine e-commerce
• Wine tasting experiences

Headquarters

HQ city

Domanins

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wine Product Sales: Direct-to-consumer sales of still wines, sparkling wines, and Bag in Box products through the company's e-commerce platform. Products are shipped across Italy and internationally. Revenue is generated per transaction with prices ranging from €8.90 to €19.30 per bottle, with package deals available up to €82.20.
2. Wine Tasting Experiences: Paid tasting experiences offered at the winery, including guided tastings of local wines paired with regional food products. Offerings include Amore a Prima Vista (€12, 3 wines), Sapori Divini (€17, 3 wines with charcuterie), and Amore Vita & Vino (€20, 5 wines with full tasting).
3. Customized Bottle Personalization: Custom label printing and application service for special occasions (weddings, birthdays, anniversaries, corporate events). Bottles are available in Bordeaux or Magnum formats with minimum order of 6 bottles. Creates premium revenue opportunity for both private and business customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

I Magredi is a family-owned Italian winery producing and selling DOC Friuli Grave wines — still whites, still reds, and sparkling wines — in 0.75L bottles, with additional Bag in Box formats (3L and 5L), pre-packaged gift boxes, and custom-labeled bottles for special occasions. Distribution is conducted primarily direct-to-consumer through the imagredi.com e-commerce storefront with home delivery across Italy and select international destinations (Austria, Germany, Switzerland, USA). The winery also generates revenue from on-site tasting experiences at the Domanins facility, priced €12–€20 per person.

Product overview

I Magredi is a Friulian winery producing and selling DOC wines from the Grave del Friuli denomination. The product portfolio consists of three core wine categories (still whites, still reds, and sparkling wines) sold in 0.75L bottles, supplemented by bag-in-box formats for home use and pre-packaged gift boxes. The winery also offers custom label printing for personalized bottles and on-site tasting experiences. All products are distributed through a direct-to-consumer e-commerce platform that handles online sales and regional/national/international shipping.

Differentiator

Problem solved

Functional benefit

Brands

• Ca' Lisetta: Wine sub-brand producing Prosecco DOC Extra Dry and Moscato Rosa Spumante Dolce.
• Michelangelo

Products and services

• Vini Bianchi (White Wines)

Quantifiable outcome

• Over 240,000 kWh/year of renewable energy produced through photovoltaic system
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• European Union (PSR 2014-2020)minorOthers · 1 January 2022Co-funded project under the Rural Development Programme (PSR) 2014-2020 of the European Union. Type of intervention 4.2.1 'Investments for the transformation, commercialization and development of agricultural products' - Bando 2022, Application n. 24250091295. Project involves new storage tanks, wastewater treatment upgrades, automation systems, refrigeration replacement, and 110 kWp photovoltaic installation at San Giorgio della Richinvelda production site.
• Cantine Valdo (Valdo Group)coreStrategic or Co-development Partner · 1 January 1990Strategic partnership established in the 1990s between I Magredi and Cantine Valdo, bringing together the Bolla and Tombacco families. The collaboration is based on shared values of experience, passion for vineyards, and pursuit of excellence. I Magredi's entry into the Valdo group, a reference point for Prosecco Superiore DOCG production in Valdobbiadene, represents a natural evolution aimed at enhancing the authenticity of Friulian terroir and projecting I Magredi's unique identity toward new milestones.
• GP Hub SrlminorImplementation/ SI/ Consulting PartnerE-commerce platform partner responsible for operating the imagredi.com online store, order processing, shipping coordination, and customer support services. GP Hub Srl (P.IVA 04723360261) is based in Oderzo (TV) and handles the technical operation of the e-commerce storefront.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Others

• Marchesi de' Frescobaldi: Historic Italian family-owned wine group spanning multiple DOC regions with DTC, hospitality, and export operations; useful thematically as a model for scaling a family-controlled Italian wine estate.

Direct peers

• Bisol 1542: Valdobbiadene-based Prosecco Superiore DOCG producer with premium positioning and DTC; directly comparable via its Valdo-adjacent heritage, northeastern Italy location, and family ownership structure.
• Livio Felluga: Historic Friulian winery producing DOC Friuli wines with a strong terroir narrative and DTC emphasis; directly comparable in geography, appellation positioning, and premium family-owned mid-size scale.
• Bortolomiol: Family-owned Prosecco Superiore DOCG producer with strong DTC and international distribution; comparable to I Magredi as a mid-size, family-controlled northeastern Italian sparkling/still wine producer.
• Valdo (Cantine Valdo / Valdo Group): I Magredi's strategic partner and effectively its parent commercial vehicle; Valdo produces Prosecco Superiore DOCG and broader sparkling wines, making it the most directly comparable Friulian/Venetian winery, with shared distribution and family ownership history.
• Jermann Vigneti in Friuli: Premium Friulian winery with deep DOC Friuli/Venezia Giulia portfolio, white-wine focus, and DTC international reach; a benchmark for I Magredi's aspirational premium positioning within the same appellation system.

Broad incumbents

• Ruffino: Large established Italian wine producer with portfolio of regional DOC wines and DTC; useful benchmark for what scale looks like for an Italian DOC brand aspiring to international distribution.
• Zonin 1821: Multi-region Italian wine group producing across DOCs including Prosecco; illustrates the broad-incumbent path from a regional producer to a portfolio wine company.
• Cantine Riunite & Civ: One of Italy's largest wine cooperatives with Prosecco, DOC, and international brands; relevant incumbent comparable in Italian DOC production and export scale.

Regional players

• Cantine Rauscedo: Large Friulian cooperative producing DOC Grave and broader Friuli wines; comparable in geography and appellation but operates at materially larger scale than I Magredi.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/imagredi
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/i-magredi

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about I Magredi