Applecart
Applecart is a Lagos-based ecommerce company founded in 2015 that delivers fresh fruits and cooking ingredients to Nigerian consumers' doorsteps, though its primary web domain is currently expired and parked.
- Company typePrivate
- Founded2015
- HeadquartersLagos, Nigeria
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Applecart firmographics
Firmographics- Name
- Applecart
- Website
- https://applecartng.com
- Company type
- Private
- Founded year
- 2015
- Headcount range
- 11–50 employees
- Short description
- Applecart is a Lagos-based ecommerce company founded in 2015 that delivers fresh fruits and cooking ingredients to Nigerian consumers' doorsteps, though its primary web domain is currently expired and parked.
- Ownership category
- akta.pro rank
Applecart industry classification
Industry- Product category
- Online Grocery Delivery
- NAICS
- Fruit and Vegetable Retailers (44523), Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Food and Beverage Retailers (445)
- SIC
- Retail-Grocery Stores (5411), Retail-Food Stores (5400)
- akta.pro primary industry
- Natural/Organic Grocery E-commerce & Delivery-Only Retail (CRAHAEAI)
- akta.pro secondary industries
- Produce Markets & Greengrocers (CRAHAHAA), Organic Produce & Farm Market Retail (CRAHAEAD)
Keywords
Where Applecart is headquartered
LocationHeadquarters
- HQ city
- Lagos
- HQ country
- Nigeria
- HQ region
- Africa
Markets served
Applecart business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Applecart product offering
Product offeringCore offering
Applecart operates an ecommerce platform that delivers handpicked fresh fruits and cooking ingredients directly to customers' doorsteps. The company is headquartered in Lagos, Nigeria and serves customers through online ordering, focusing on curated grocery items for household cooking needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Applecart Ecommerce Platform An online ecommerce platform that delivers handpicked, fresh fruits and cooking ingredients directly to customers' doorsteps in Lagos, Nigeria. Targeted at individual consumers seeking convenient access to fresh grocery items for home cooking.
- Fresh Fruits Delivery A product category within the Applecart platform offering handpicked fresh fruits delivered to customers' doorsteps. Targeted at individual consumers in Lagos who want fresh fruit for household consumption.
- Cooking Ingredients Delivery A product category within the Applecart platform offering cooking ingredients delivered to customers' doorsteps. Targeted at individual consumers in Lagos who need convenient access to cooking staples and ingredients.
Companies that use Applecart
Customer profileIdeal customer profiles1 record
Applecart technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Applecart competitors and assessment
Company assessmentDirect peers
- Konga: Nigeria-based general merchandise and grocery e-commerce platform with delivery capabilities. Comparable as a domestic online retailer selling food and household items to Lagos consumers.
- Gloo.ng: Nigerian e-commerce platform specializing in groceries, fresh produce, and household essentials with doorstep delivery. Same product mix and customer base as Applecart, though the company has had operational turbulence.
- Supermart.ng: Nigerian online grocery retailer delivering food, household, and fresh items to Lagos homes. Same category and last-mile delivery model as Applecart.
- Jumia: Pan-African e-commerce marketplace with a dedicated grocery and fresh-foods delivery vertical (Jumia Food) operating in Lagos. Directly comparable as an online platform delivering food items to Nigerian consumers' doorsteps.
- Pricepally: Nigerian online fresh-produce and grocery platform focused on group buying and home delivery in Lagos. Closely comparable business model focused specifically on fresh fruits, vegetables, and cooking ingredients.
Regional players
- Choppies: Southern African supermarket chain with grocery retail operations across multiple African countries. Comparable as a grocery retailer on the continent, though it operates physical-store-led rather than pure e-commerce model.
- Wasoko: East African (formerly Sokowatch) B2B e-commerce and last-mile delivery platform serving informal retailers with FMCG goods. Comparable as a tech-enabled delivery business targeting merchants, but based in Kenya and Tanzania rather than Nigeria.
- Twiga Foods: Kenya-based B2B fresh-produce distribution and delivery platform. Comparable business model of tech-enabled fresh-produce sourcing and last-mile delivery, but operating in East Africa rather than Nigeria.
Emerging players
- MarketForce: Africa-focused B2B and B2C retail distribution platform operating across Kenya, Nigeria, and other markets. Comparable as a tech-enabled distribution and delivery player targeting informal retailers and end consumers with FMCG and fresh items.
Broad incumbents
- Shoprite Holdings: South African-based large grocery retailer with stores in Nigeria and other African countries. Comparable as a major grocery retail operator serving African urban consumers, though it competes via physical supermarkets rather than delivery-only.
Market position
Customer concentration
Applecart social profiles
Digital presenceApplecart financial estimates
Financial estimateRevenue estimate
Valuation estimate
Applecart leadership team
Management profileNumber of profiles
Applecart funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Applecart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Applecart
What does Applecart do?
Applecart operates an ecommerce platform that delivers handpicked fresh fruits and cooking ingredients directly to customers' doorsteps. The company is headquartered in Lagos, Nigeria and serves customers through online ordering, focusing on curated grocery items for household cooking needs.
When was Applecart founded?
Applecart was founded in 2015. It employs 11 to 50 people.
Where is Applecart based?
Applecart is headquartered in Lagos, Nigeria, in the Africa region.
Who are Applecart's main competitors?
Direct peers on record are Konga, Gloo.ng, Supermart.ng, Jumia and Pricepally. Regional players are Choppies, Wasoko and Twiga Foods. MarketForce is listed as an emerging player. Shoprite Holdings is listed as a broad incumbent.
Does Applecart have an API?
No public API is recorded for Applecart.
What industry is Applecart in?
Applecart's product category is Online Grocery Delivery. Its primary akta.pro industry code is CRAHAEAI, Natural/Organic Grocery E-commerce & Delivery-Only Retail, with a secondary code of CRAHAHAA, Produce Markets & Greengrocers. Its NAICS code is 44523 and its SIC code is 5411.