`ZAD

What `ZAD does

ZAD Fashion Inc., operating as ZAD Wholesale Fashion Jewelry, is a U.S.-based wholesale distributor of fashion jewelry and accessories founded in 1986 and based in Beaverton. The company sells necklaces, bracelets, anklets, earrings, rings, and an extended accessories/apparel range (blue light blocker eyeglasses, bucket hats, bandanas, bags, scarves, sunglasses, watches, Kurta blouses, hair accessories, and more) to retailers operating physical boutiques and online stores worldwide. The assortment is organized into 35+ themed collections such as Celestial, Chakra, Dried Flower, Zodiac, Tarot, Mushroom, and seasonal lines, totaling 483+ active SKUs, with products certified Lead, Nickel and Cadmium Free under U.S. state requirements and CPSIA.

The technical footprint centers on an X-Cart e-commerce storefront at zadwholesalejewelry.com that gates pricing behind registered wholesale accounts and supports wishlist, shopping cart, and account management functionality. Order economics include a $150 minimum opening order with no reorder minimum, Net 30 terms for credit-approved accounts, credit card processing (Visa, MasterCard, Discover, AmEx), a 1.5% per month finance charge on past-due balances, UPS Ground shipping with freight waived on U.S. backorders over $75, and a 90-day merchandise credit return policy. A toll-free 1-800 sales line backs the online channel, with email marketing used for new arrivals and updates; the site does not advertise a mobile app, public API, or third-party marketplace presence.

ZAD's go-to-market is sales-led wholesale, executed via direct e-commerce and phone, with revenue generated one transaction at a time at SKU-level wholesale prices. There is no evidence of subscription, marketplace, advertising, or licensing revenue. The company is privately held under ZAD Fashion Inc. (U.S. corporation), with no disclosed external investors, parent company, subsidiaries, M&A activity, or publicly identified management team in the supplied materials. Geographic reach is claimed global but operationally U.S.-centric, with no overseas offices or third-party distributors disclosed.

Name

`ZAD

Legal name

ZAD Fashion Inc.

Website

https://zadwholesalejewelry.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

ZAD Fashion Inc. is a U.S. wholesale supplier of fashion jewelry and accessories, founded in 1986, selling necklaces, bracelets, earrings, rings, themed collections, and select apparel to retailers globally via its B2B e-commerce platform.

Ownership category

akta.pro rank

Product category

Wholesale Fashion Jewelry

NAICS

Jewelry Retailers (45831)

SIC

Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Fashion/Costume Jewelry Manufacturing (CRAKAIAB)

akta.pro secondary industry

Fashion/Costume Jewelry Retail (CRAKAGAB)

Keywords

• Wholesale fashion jewelry
• Fashion jewelry supplier
• Wholesale necklaces bracelets earrings
• Retail jewelry displays
• CPSIA compliant jewelry

Headquarters

HQ city

Beaverton

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Fashion Jewelry Sales: B2B wholesale revenue from selling fashion jewelry to retailers. Products sold include necklaces, bracelets, anklets, earrings, rings, and accessories. Single transaction model per order with optional Net 30 terms for credit-approved customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

ZAD is a wholesale supplier of fashion jewelry and related accessories, selling necklaces, bracelets, earrings, rings, anklets, and apparel/accessories items to retailers worldwide. The company distributes trend-driven fashion jewelry organized into 35+ themed collections, plus jewelry display fixtures, with minimum opening orders of $150 and optional Net 30 credit terms. Sales are processed through a wholesale-only e-commerce storefront with account-gated pricing as well as phone-based ordering support.

Product overview

ZAD is a wholesale fashion jewelry supplier operating since 1986, offering a comprehensive portfolio of fashion jewelry products to retailers. The product line includes necklaces (short, long, layered, and men's styles), bracelets (bangles, cuffs, stretch, wrap, and clasp varieties), anklets, earrings (dangle, hoop, and post styles), rings (fashion, men's, and stacking rings), and accessories (eyewear, bags, scarves, hats, hair accessories, watches, and more). ZAD also offers themed collections such as Dried Flower Jewelry, Celestial Jewelry, Chakra Jewelry, Genuine Stone Jewelry, and various holiday and lifestyle-themed collections. The company provides jewelry display fixtures and programs for retail merchandising, along with clearance products. As a B2B wholesale supplier, ZAD serves retailers with a focus on trend-driven fashion jewelry for every season.

Differentiator

Problem solved

Functional benefit

Products and services

• Wholesale Fashion Necklaces Wholesale fashion necklaces for retailers, including short (16-23 inch), long (24 inch+), layered, and men's necklaces in various styles and materials.
• Wholesale Fashion Bracelets Wholesale fashion bracelets for retailers, including bangles, bracelet sets, clasp bracelets, cuff bracelets, men's and unisex bracelets, stretch bracelets, and wrap and pull bracelets.
• Wholesale Fashion Earrings Wholesale fashion earrings for retailers, including dangle, hoop, and post earring styles.
• Wholesale Fashion Rings Wholesale fashion rings for retailers, including fashion rings, men's rings, ring sets/stacking rings, and toe rings.
• Wholesale Fashion Anklets Wholesale fashion anklets for retailers, offered in various styles.
• Wholesale Accessories & Apparel Wholesale fashion accessories and apparel for retailers, including blue light blocker eyeglasses, bucket hats, bandanas, bags, eyeglass holders, gifts, keychains, hair accessories, Kurta blouses, pins, scarves, sunglasses, tapestries, and watches.
• Wholesale Jewelry Displays & Fixtures Wholesale jewelry display programs and display fixtures for retailers to merchandise jewelry in-store.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Others

• Tundra: Tundra is a zero-commission B2B wholesale marketplace that competes with Faire for wholesale fashion jewelry buyers. Relevant to ZAD as an alternative go-to-market channel that may pressure traditional catalog-only wholesale models.
• Faire: Faire is a B2B wholesale marketplace that aggregates independent brands (including fashion jewelry makers) for retailer discovery. It is an enabling/competing channel for the same boutique buyers ZAD serves, and signals a structural shift in how wholesalers reach retailers.

Direct peers

• Stella & Dot: Stella & Dot is a fashion jewelry brand with a long-standing direct-selling wholesale model reaching boutiques and individual stylists. Comparable to ZAD on the wholesale distribution structure and themed/seasonal trend-driven fashion jewelry catalog.
• Paparazzi Accessories: Paparazzi Accessories is a mass-market wholesale fashion jewelry supplier selling $5 trending pieces to retailers and consultants. Comparable to ZAD in the low-priced fashion jewelry wholesale category, broad trend-driven catalog, and reliance on seasonal/themed drops.
• Sorrelli: Sorrelli is a wholesale fashion jewelry brand with a multi-decade history supplying themed collections (vintage-inspired, statement) to boutiques worldwide. Comparable to ZAD in customer base (small retailers), styling lens, and B2B wholesale model with strong thematic merchandising.
• Lionesse Jewelry: Lionesse Jewelry is a wholesale fashion jewelry company selling trend-forward collections to boutiques and online resellers, with a similar themed-merchandising approach and B2B account-based ordering. Operates in the same product/customer niche as ZAD.
• Bourbon and Bowtie Co: Bourbon and Bowtie Co is a wholesale fashion jewelry supplier offering themed, trend-driven collections to boutiques globally—directly mirroring ZAD's value proposition of curating seasonal themed catalogs for independent retailers with low minimum opening orders.
• INK + ALLOY: INK + ALLOY is a direct wholesale competitor operating a B2B fashion jewelry platform targeting boutiques and online retailers, with a similar multi-category catalog (necklaces, bracelets, earrings, rings) and themed collections. Its B2B model, account-gated pricing, and minimum-order structure are nearly identical to ZAD's.

Broad incumbents

• Kendra Scott: Kendra Scott is a major fashion jewelry lifestyle brand operating at scale across DTC, wholesale, and retail. Comparable to ZAD on category and trend-driven product philosophy, but at meaningfully greater scale, brand investment, and omnichannel reach that informs competitive context.
• BaubleBar: BaubleBar is a larger, more digitally native fashion jewelry retailer/brand that overlaps with ZAD's product categories and trend aesthetic. While primarily DTC, it competes for the same end consumer attention as ZAD's downstream retailer customers and signals the broader category dynamics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/zadjewelry
• Facebookfacebook.com/ZADFashion

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about `ZAD