Rolling Bones Outfitters

What Rolling Bones Outfitters does

Rolling Bones Outfitters (RBO) operates a membership-based marketplace that connects individual hunters with a globally distributed network of vetted outfitters, primarily serving a consumer audience of guided-hunt buyers rather than enterprise customers. The company is headquartered at 320 Ryan Road, Suite A, Spearfish, South Dakota, and currently lists adventures across at least seven countries spanning North America (USA, Mexico), Europe (Spain, Hungary), South America (Argentina), Oceania (New Zealand), and Africa (South Africa). Its core platform is a web-based member portal at rads.rollingbonesoutfitters.com that combines a hunt catalog, an applications service for U.S. state draw tags, a curated gear shop carrying premium brands (Leica, Zeiss, Leupold, Mystery Ranch, Kenetrek, Garmin, etc.), an educational courses offering (the RBO Adventure Precision Shooting Academy), and a "Hunt the World" podcast for top-of-funnel content.

The technology stack is a conventional web marketplace with a member dashboard, adventure planning and journey tracking tools, and an integrated booking flow. Differentiating features include the proprietary HuntX rating system (standardized 5-point scoring across lodging, food, and physical conditions), a Slam Tracker for species achievement management, an RBO Applications Map (RAM) for cross-state draw deadline visibility, and a Point Tracker Search Optimization tool. The Outfitter Partnership Program at rollingbones.com/outfitter functions as a supply-side onboarding channel, allowing third-party outfitters to list hunts subject to vetting standards, which lets RBO scale inventory without operating any physical camps.

RBO's business model rests on two revenue streams: annual membership subscriptions across three tiers (Silver at $100, Gold at $300, Platinum at $500) and hunt transaction economics, where member pricing is discounted approximately 10–15% versus non-member pricing, implying the platform captures spread via either commissions or direct margin. Higher tiers progressively bundle unlimited application services, family coverage, concierge dashboard consultations, trophy draw strategy, and travel itinerary customization. The audience is positioned as a horizontal persona — individual hunters seeking guided experiences across species and geographies — with the Platinum $500 tier providing the high-touch concierge service for premium trophy-hunt customers. No funding rounds, revenue figures, headcount, or management team information are disclosed in available source material.

Name

Rolling Bones Outfitters

Legal name

Rolling Bones Outfitters

Website

https://rollingbonesoutfitters.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

Rolling Bones Outfitters (RBO) is a membership-based marketplace that connects individual hunters with a vetted global network of outfitters across North America, Europe, South America, Oceania, and Africa, offering hunt bookings, draw application services, curated gear, and courses.

Ownership category

akta.pro rank

Product category

Hunting Outfitter Marketplace

NAICS

Hunting and Trapping (114210), Sporting Goods Retailers (45911)

SIC

Fishing, Hunting And Trapping (900), Retail-Apparel & Accessory Stores (5600)

akta.pro industry

PRIMARYTHAAAGAG

Equipment Rental & Outfitter Services (Camping Gear, Boats, Bikes, Mobility Aids)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/National Parks & Protected Area Visitor Services (Concessions, Guided Access)

SECONDARYCRAFADAJ

Sporting Goods & Outdoor Inventory-led Online Retailers

Consumer Products & Retail/E-commerce & Marketplaces/Online Retailers (Inventory-led)

SECONDARYCRAMAKAE

Hunting Accessories & Field Gear Retail (Calls, Decoys, Blinds, Game Cameras)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Hunting, Shooting & Archery Retail

Keywords

• Guided hunting adventures
• Hunting outfitter marketplace
• Membership-based bookings
• Hunting draw applications
• Outdoor gear retail

Headquarters

HQ city

Spearfish

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Membership Subscriptions: Annual membership fees ranging from $100 to $500 per year depending on tier. Silver, Gold, and Platinum tiers provide escalating access to hunt catalog, application services, and member-only pricing on adventures, gear, and courses.
2. Hunt Transaction Sales: Platform facilitates transactions between hunters and outfitters. Non-member prices shown are higher than member prices, suggesting the marketplace takes a commission or the membership model drives volume transactions.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Rolling Bones Outfitters operates a membership-gated online marketplace that aggregates vetted hunting outfitters worldwide and connects them with individual hunters for booking guided big-game, turkey, and upland hunts. The platform sells three annual membership tiers (Silver $100, Gold $300, Platinum $500) that unlock member pricing, state draw application services, hunt-planning tools, and personalized adventure advisor support. Adjacent direct offerings include an online gear catalog (brands such as Leupold, Garmin, Kenetrek, Mystery Ranch), and educational shooting courses including the RBO Adventure Precision Shooting Academy.

Product overview

Rolling Bones Outfitters (RBO) operates a membership-based hunting adventure marketplace connecting hunters with vetted outfitters worldwide. The platform architecture consists of tiered memberships (Silver at $100/yr, Gold at $300/yr, and Platinum at $500/yr) providing escalating access to the core offerings: a curated Adventures catalog spanning North America, Africa, Europe, South America, and New Zealand; a Gear Shop offering equipment from premium brands; and Courses including the RBO Adventure Precision Shooting Academy. Supporting features include the RBO Applications Map (RAM) for state draw management, Slam Tracker for achievement monitoring, Adventure Journey Tracker for booking workflow, and Point Tracker Search Optimization. The platform also enables qualified outfitters to list hunts through an Outfitter Partnership Program, creating a two-sided marketplace. A proprietary HuntX rating system provides standardized evaluation of hunt difficulty across lodging, food, and physical conditions.

Differentiator

Problem solved

Functional benefit

Products and services

• Silver Membership Entry-level annual membership providing unlimited adventure plans, best-match identification, customized application dates and reminders, RBO Applications Map access, and member pricing on adventures, gear, courses, and rifles. Includes $45 per species per state application service for primary draws. Targeted at individual hunters beginning to plan multi-year hunts.
• Gold Membership Mid-tier annual membership ($300/year) including all Silver benefits plus unlimited individual application service for primary draws across unlimited states/species, one annual dashboard build consultation, personal adventure support specialist, Slam Tracker, RBO Hunt Expedition Layaway Plan, Adventure Journey Tracker, and State/Conservation Raffle Service. Targeted at active multi-state hunters.
• Platinum Membership Premium annual membership ($500/year) including all Silver and Gold benefits, family application service for 2 adults plus children under 18, all secondary draws, trophy draw strategy, two bi-annual dashboard consultations, Point Tracker optimization, customized travel itineraries, advisor pricing on select gear, species/regional gear list consultation, exclusive platinum monthly draws, priority cancellation list, 30% off all courses, and 5 state/conservation raffle services. Targeted at family and high-net-worth trophy hunters.
• Adventures (Hunting Expeditions) Curated marketplace of vetted guided hunting adventures across North America, Africa, Europe, South America, and New Zealand, covering species such as mule deer, whitetail, elk, turkey, desert bighorn sheep, ibex, red stag, fallow deer, Coues deer, African plains game, and upland birds. Bookable adventures include guided services, lodging, meals, and transportation at individually published prices.
• Gear Shop Online catalog of hunting gear and equipment from brands including Alps, Canis, Garmin, Kenetrek, Kings Camo, Leupold, Mystery Ranch, Zamberlan, Leica, Zeiss, and Peak Refuel. Includes upland game vests, outerwear, spotting scopes, binoculars, rangefinders, backpacks, footwear, and freeze-dried meals. Catalog viewing restricted to logged-in RBO members.
• Courses (RBO Adventure Precision Shooting Academy) Educational hunting training courses including the RBO Adventure Precision Shooting Academy Level 1, delivered in Nebraska and South Dakota. Targets hunters seeking skill development and certification. Platinum members receive 30% off course pricing.
• State Draw Application Service Administrative service for state hunting license drawings that assists members with applying for draw tags across multiple U.S. states. Scope varies by membership tier: Silver includes $45/species/state primary draws only; Gold includes unlimited primary draws; Platinum includes primary, secondary, family, trophy draw strategy, and conservation raffle services.
• Outfitter Partnership Program Channel program that enables qualified and vetted outfitters to list and sell their guided hunting adventures through the RBO marketplace. Provides access to RBO's member base, individualized booking support, and adventure advisor service for end customers.

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Vetted Outfitter NetworkcoreChannel Partner/ Reseller/ DistributorRolling Bones provides a marketplace for qualified, quality outfitters to sell their adventures. The company partners with outfitters who meet vetting standards to offer a curated catalog of hunting experiences globally.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bass Pro Shops: Bass Pro Shops is the dominant US sporting goods retailer with Cabela's, offering gear, lodges, and trip booking as part of a broad portfolio—an incumbent with overlapping gear shop and trip services.

Direct peers

• HuntNation: HuntNation operates a digital hunting platform with state draw application tools, gear shop, and educational content—an analogous membership/utility model targeting the same hunter persona.
• HuntTrip.com: HuntTrip is an online directory and booking platform for guided hunts across North America—a direct marketplace competitor focused on trip discovery and booking.
• GoHunt: GoHunt provides state-by-state draw application research, point optimization, and filtering tools for Western big game hunts—overlapping with RBO's RAM and Point Tracker features.
• RW Outfitters (Real World): RW Outfitters is a long-running hunting booking agency representing outfitters globally with personalized service—closely aligned with RBO's advisor-driven model.
• BookYourHunt: BookYourHunt is a global marketplace connecting hunters with outfitters across species and countries—the most direct head-to-head competitor to RBO's adventure marketplace core.
• BaseCamp Hunting: BaseCamp Hunting is a booking platform focused on connecting hunters with outfitters, particularly for Western big game—competing in the same adventure marketplace space.
• Outdoors International: Outdoors International is a hunting outfitter booking agency representing multiple operations worldwide with concierge-style booking support, paralleling RBO's marketplace and advisor model.

Emerging players

• HuntStand: HuntStand offers mapping, land access, and property data tools that intersect with RBO's hunting-planning workflow, though it competes more on land data than outfitter marketplace.
• OnX Hunt: OnX Hunt provides private/public land mapping and property data for hunters—adjacent to RBO's planning workflow, though more focused on land access than outfitter discovery.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rolling-bones

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rolling Bones Outfitters