goHUNT
goHUNT is a US-based direct-to-consumer hunting platform serving Western big-game hunters with a proprietary mapping and draw-odds research product, a paid Insider membership community, and a curated premium-brand gear storefront.
- Company typePrivate
- Founded2013
- HeadquartersLas Vegas, United States
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What goHUNT does
goHUNT (branded "GOHUNT // The Hunting Company") is a US-based, direct-to-consumer hunting platform serving Western US big-game hunters pursuing elk, mule deer, and antelope. The company combines a proprietary mapping and research software product with a curated e-commerce storefront and a paid Insider membership community, all operated from Las Vegas with 51-100 employees and founded in 2013.
The core technology stack is the GOHUNT Maps platform, delivered via web and a companion iOS/Android mobile app. It layers state-by-state hunting data — Road Density, Wildfire, Weather, Unit Profiles with enhanced user commenting — over downloadable offline satellite imagery, and integrates a Predictive Draw Odds engine (launched February 2025) that forecasts the probability of drawing specific hunting tags from historical application data. A Point Tracker Tool allows hunters to log and manage preference points and harvests across multiple states and species.
goHUNT's business model is a hybrid of subscription and retail. The Insider membership is an annual subscription that unlocks advanced mapping, draw odds research, point tracking, and community content via a self-serve sign-up flow on gohunt.com. Revenue is also generated by reselling third-party premium hunting brands (CRISPI, Stone Glacier, Kifaru, Cutter, Tricer, Ultraview, Kapture Gear) and increasingly by selling proprietary branded product such as the GOHUNT Atmosphere Jacket. Customer acquisition is driven by a deep SEO content library of state-by-state hunting strategy guides and gear reviews, a $1,000-for-4-referrals Insider referral program, social media, email, and the GOHUNT mobile app. Ownership, funding history, and revenue are not disclosed in the source data.
goHUNT firmographics
Firmographics- Name
- goHUNT
- Legal name
- GOHUNT
- Website
- https://gohunt.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- goHUNT is a US-based direct-to-consumer hunting platform serving Western big-game hunters with a proprietary mapping and draw-odds research product, a paid Insider membership community, and a curated premium-brand gear storefront.
- Ownership category
- akta.pro rank
goHUNT industry classification
Industry- Product category
- Hunting Technology & Gear
- NAICS
- Pet and Pet Supplies Retailers (45991)
- SIC
- Fishing, Hunting And Trapping (900)
- akta.pro primary industry
- Hunting, Shooting Sports & Archery Retail (CRAMABAK)
Keywords
Where goHUNT is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Markets served
goHUNT business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Marketing or Sales, Personnel, Operations, Technology or R&D, Supply Chain
Revenue model
- Insider Membership Subscription: Recurring subscription tier providing access to advanced maps, draw odds research, point tracker, unit profiles, and Insider-only content. Sign-up flow directs users to /user/register?plan=insider.
- Hunting Gear Retail: Direct sale of third-party and proprietary hunting gear (CRISPI boots, Stone Glacier apparel, Cutter stabilizers, Tricer bipods, Kifaru packs, Ultraview scopes, Kapture Gear digiscoping) via gohunt.com storefront.
- Referral Program: Member referral incentive offering $1,000 reward for bringing in 4 referred friends, generating new member acquisition through existing Insider community.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Insider membership tier with advanced mapping, draw odds research, and community tools |
| Unit Pricing | Pay-as-you-go | Individual hunting gear products (boots, apparel, packs, optics, stabilizers) |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
goHUNT product offering
Product offeringCore offering
goHUNT operates a hunting platform that combines proprietary GOHUNT Maps with layered geographic data (Road Density, Wildfire, Weather), an ML-driven Predictive Draw Odds engine, a Point Tracker Tool, and Unit Profiles with enhanced commenting. Around this software platform, goHUNT runs an annual Insider membership subscription and a curated direct-to-consumer e-commerce storefront selling premium third-party and proprietary hunting gear for Western US big game hunters.
Product overview
goHUNT (branded "GOHUNT // The Hunting Company") is a single platform-plus-modules hunting companion combining (1) a core e-scouting/mapping product (GOHUNT Maps and its mobile app), (2) research and decision-support modules (Draw Odds, Predictive Draw Odds, Unit Profiles, Point Tracker), and (3) an Insider membership that unlocks the full research and planning experience. Around this software platform, goHUNT also operates a curated retail storefront selling third-party and proprietary hunting gear (e.g., Tricer RP Bipod, Kifaru 44 Mag Pack, CRISPI boots, Stone Glacier apparel, GOHUNT Atmosphere Jacket, Cutter stabilizers) and produces editorial content such as Application Strategy guides and gear reviews. The platform modules feed the planning workflow: GOHUNT Maps provides the spatial layer and offline access, Draw Odds and Predictive Draw Odds model the probability of drawing a tag, Unit Profiles deliver state-by-state research with enhanced commenting, and the Point Tracker centralizes preference-point management.
Differentiator
Problem solved
Functional benefit
Products and services
- GOHUNT Platform Central gohunt.com web platform that brings together e-scouting, draw research, gear retail, and editorial content for Western US hunters, exposing an Insider membership tier via a Join Now flow and member login.
- GOHUNT Maps Mapping and e-scouting tool that lets hunters visualize terrain, water sources, wildfires, road density, weather, and other layers; supports downloading state layers and offline satellite maps for use without cell service.
- GOHUNT Mobile App Mobile companion to GOHUNT Maps that supports offline satellite downloads, weather, Road Density, Wildfire layers, and visual pin capture for in-field and on-the-go hunt planning, available on iOS and Android.
- Insider Membership Recurring annual subscription tier providing access to advanced GOHUNT Maps layers, draw odds research, Point Tracker, Unit Profiles with enhanced commenting, and Insider-only content; self-serve enrollment at gohunt.com/user/register?plan=insider.
- GOHUNT Atmosphere Jacket Midlayer garment designed for high-exertion hunts, sold through the goHUNT storefront as an own-brand apparel product.
Quantifiable outcome
- $1,000 paid to members for referring 4 new Insider members
Companies that use goHUNT
Customer profileSegments4 records
Ideal customer profiles2 records
goHUNT technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature9 records
goHUNT partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship and core.
- CRISPIflagshipCRISPI hunting boots are now available at GOHUNT, signaling a flagship distribution relationship between goHUNT and the CRISPI premium boot brand. The partnership places CRISPI footwear on the goHUNT storefront as a curated offering for Western US hunters.
- Stone GlacierflagshipNew Stone Glacier Gear: Early Season Apparel Built for Bowhunters, indicating a flagship distribution partnership that brings Stone Glacier's early-season apparel to the goHUNT storefront for bowhunters and backcountry hunters.
- CuttercoreCutter Bow Stabilizers are featured on goHUNT, indicating a core distribution partnership for archery accessories on the goHUNT storefront.
- TricercoreTricer RP Bipod is featured across multiple goHUNT content pieces, indicating a core distribution relationship for shooting accessories on the goHUNT storefront.
- KifaruflagshipKifaru 44 Mag Hunting Pack is featured on goHUNT, indicating a flagship distribution partnership for premium backcountry hunting packs on the goHUNT storefront.
- UltraviewcoreUltraview Slider 2 is featured on goHUNT, indicating a core distribution relationship for archery/digiscoping optics on the goHUNT storefront.
- Kapture GearcoreKapture Gear Digiscoping System is featured on goHUNT, indicating a core distribution relationship for digiscoping/digiscoping accessories on the goHUNT storefront.
- Insider Members (referral community)core"Bring 4 friends, get $1,000" referral program engages existing Insider members as marketing partners who drive new member acquisition through word-of-mouth.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
goHUNT competitors and assessment
Company assessmentDirect peers
- HuntStand: HuntStand provides hunting maps, property data, and hunting planning tools across multiple US states with a subscription model - directly comparable to goHUNT's Maps + Insider subscription. It targets the same multi-state DIY hunter with similar layered map features and premium pricing.
- BaseMap: BaseMap offers off-road and hunting-specific maps with property boundaries, public land overlays, and a subscription model. It competes with goHUNT Maps for the same Western hunter seeking layered public land and access data.
- HuntWise: HuntWise is a hunting app providing maps, weather, solunar data, and hunt planning tools with a subscription tier - directly comparable to goHUNT's mobile companion app and Insider platform for the same DIY hunter segment.
- onX Hunt: onX Hunt is the most direct competitor to goHUNT, offering a hunting-specific mapping platform with layered GPS data, property boundaries, and draw odds for Western US big game hunters. Both target the same DIY Western hunter with premium subscription tiers and overlap heavily on mapping functionality.
Emerging players
- MeatEater: MeatEater is a hunting-focused media brand producing content, podcasts, and gear with a strong Western hunter audience. Comparable as an emerging content-and-commerce brand competing for the same Western hunter's attention and discretionary spend as goHUNT's content library and Insider subscription.
- Public Land Concerns: Public Land Concerns is an emerging community-led platform providing Western hunter content and unit intel. Comparable as an emerging player in the same Western US DIY hunter content and community niche that goHUNT Insider membership serves.
Broad incumbents
- Sportsman's Warehouse: Sportsman's Warehouse is a multi-state US hunting and outdoor retail chain carrying firearms, gear, and apparel. Comparable as a broad hunting-focused incumbent whose retail assortment overlaps with goHUNT's curated hunting gear storefront.
- REI Co-op: REI is a major US outdoor co-op retailer selling hunting-adjacent apparel, packs, optics, and backcountry gear. Comparable as a broad outdoor incumbent whose backcountry gear and apparel assortment overlaps with goHUNT's Stone Glacier, Kifaru, and optics offerings.
- Bass Pro Shops: Bass Pro Shops is the largest US outdoor retailer (merged with Cabela's) selling hunting, fishing, and outdoor gear across hundreds of stores. Comparable as a broad incumbent in the same hunting retail and ecosystem category as goHUNT's storefront, but with much wider product breadth.
- Backcountry.com: Backcountry.com is a leading online outdoor and backcountry gear retailer selling apparel, packs, and technical equipment. Comparable as a broad online incumbent with overlapping product assortment in backcountry hunting gear sold on the goHUNT storefront.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
goHUNT social profiles
Digital presencegoHUNT financial estimates
Financial estimateRevenue estimate
Valuation estimate
goHUNT leadership team
Management profileNumber of profiles
Profiles3 records
goHUNT funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
goHUNT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about goHUNT
What does goHUNT do?
goHUNT operates a hunting platform that combines proprietary GOHUNT Maps with layered geographic data (Road Density, Wildfire, Weather), an ML-driven Predictive Draw Odds engine, a Point Tracker Tool, and Unit Profiles with enhanced commenting. Around this software platform, goHUNT runs an annual Insider membership subscription and a curated direct-to-consumer e-commerce storefront selling premium third-party and proprietary hunting gear for Western US big game hunters.
Is goHUNT a public or private company?
goHUNT is a private company. It is classified as unknown and is currently operating.
When was goHUNT founded?
goHUNT was founded in 2013. It employs 51 to 100 people.
Where is goHUNT based?
goHUNT is headquartered in Las Vegas, United States, in the North America region.
How does goHUNT make money?
Three revenue lines are on record. Insider Membership Subscription is the primary driver. The others are hunting Gear Retail and referral Program.
Who are goHUNT's main competitors?
Direct peers on record are HuntStand, BaseMap, HuntWise and onX Hunt. Emerging players are MeatEater and Public Land Concerns. Broad incumbents are Sportsman's Warehouse, REI Co-op, Bass Pro Shops and Backcountry.com.
Does goHUNT have an API?
No public API is recorded for goHUNT.
What industry is goHUNT in?
goHUNT's product category is Hunting Technology & Gear. Its primary akta.pro industry code is CRAMABAK, Hunting, Shooting Sports & Archery Retail. Its NAICS code is 45991 and its SIC code is 900.