Pleasington Golf Club

What Pleasington Golf Club does

Pleasington Golf Club Limited is a private members golf club founded in 1891 in Pleasington, Lancashire, England, operating as a company limited by guarantee (Company Number 12504899). Its core asset is an 18-hole championship heathland course measuring over 6,500 yards from the blue tees, which has hosted Open Championship Qualifying on 12 occasions and is ranked in Golf Monthly's Top 200 UK & Ireland Courses for 2023/24 and 2026/27 following a £1 million renovation under the 'Good2Great' strategy led by architect Ken Moodie. The club operates a multi-revenue model combining recurring membership subscriptions (7 Day at £1,741/year, 6 Day, Weekday, Junior, Student, Country, and Corporate tiers with joining fees of £1,000-£2,500), usage-based green fees (£50-£100 depending on season), society and corporate golf day packages, a Professional Shop stocking Taylormade, Callaway, Mizuno, Titleist, Ping, and Cobra hardware, catering and event hosting for up to 150 guests, and golf coaching and custom fitting services.

The club's commercial operations are supported by an integrated technology stack including Intelligent Golf for tee-time booking, Golf Genius for open competition management, Foresight Sports launch monitors and SAM Putt Lab technology in the Swing Studio and Putting Lab, and the OnForm app for coaching video feedback. New Generation Golf, a team of four PGA Professionals led by Steve Hamer, delivers coaching, custom fitting, simulator hire, and the #N-GAGE junior development programme on-site, while the Rawlinson brothers (Michael and Chris) operate the restaurant, bar, and event catering under a partnership established in April 2021. The club's customer base spans individual members, visiting golfers (leveraging proximity to the M6/M65 corridors and three Open Championship venues), golf societies, corporate clients, and women and junior participants enrolled in R&A Charter-aligned development programmes. Non-golf revenue is generated through on-site office tenants including PGA England and Wales (North) and Phoenix Feeds. The Management Board, chaired by Nick Wright with General Manager Mark Bleasdale overseeing day-to-day operations, runs a flat governance structure typical of UK private members clubs, with no external equity ownership.

Name

Pleasington Golf Club

Legal name

Pleasington Golf Club Limited

Website

https://pleasington-golf.co.uk

Company type

Private

Founded year

1891

Operating status

Operating

Headcount range

11–50 employees

Short description

Pleasington Golf Club is a private members golf club in Lancashire, England, operating an 18-hole championship heathland course and serving members, visiting golfers, societies, and corporate clients via subscriptions, green fees, retail, coaching, and event hosting.

Ownership category

akta.pro rank

Product category

Golf Club Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Clubs & Club Fitting Retail (CRAMAGAA), Golf Equipment Repair, Regripping & Customization Services (CRAMAGAK)

Keywords

• Golf club memberships
• Golf course operations
• Pga golf coaching
• Corporate golf events
• Golf society packages

Headquarters

HQ city

Blackburn

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Green Fee Revenue: Visitor green fees charged for 18-hole rounds, with seasonal pricing (summer £80-£100, winter £50). County Card discounts available. Member guest rates at reduced pricing.
2. Membership Subscriptions: Annual and monthly direct debit membership subscriptions across multiple tiers: 7 Day (£1,741), 6 Day (£1,523), Weekday (£1,207), Junior, Student, Country, Overseas, Corporate, and Social categories. Joining fees apply for new members.
3. Professional Shop Sales: Retail sales of golf equipment, apparel, and accessories through on-site pro shop. Stocking major brands including Taylormade, Callaway, Mizuno, Titleist, Ping, Cobra. Services include custom fitting, club alterations, regripping, and equipment rental.
4. Catering and Events: Restaurant, bar, and terrace services operated by catering partners Rawlinson brothers. Function hosting for weddings, parties, business meetings up to 150 guests. Society packages including food and beverage.
5. Vouchers and Gift Products: Sale of green fee vouchers (£50, £100), 2-ball (£200), 4-ball (£360), and twilight (£240) vouchers through online store. Event tickets such as Spring Plants talk at £5.
6. Society and Corporate Golf Days: Package-based bookings for groups of 12+ players including various catering options. Summer packages from £75-£110.90 per person, winter from £50-£85.90 per person.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Pleasington Golf Club operates a private 18-hole championship heathland golf course in Lancashire, UK, providing golf memberships, visitor green fees, PGA professional coaching, an on-site pro shop, a restaurant and bar, and event hosting for corporate, society, and private functions. The club supplements course access with stay-and-play packages, open competitions, simulator hire, and an indoor swing and putting studio equipped with Foresight Sports and SAM Putt Lab technology.

Product overview

Pleasington Golf Club operates as a single golf club venue offering an 18-hole championship heathland course as its core product, complemented by professional coaching services (New Generation Golf), a well-stocked pro shop, and golf simulator hire. The club provides various green fee voucher products for visitor play, hosts prestigious golf competitions including the Pleasington Putter and East Lancs 1891 Scratch Trophy, and offers membership packages ranging from 7-day full access to weekday-only and junior/student rates. Additional revenue streams include restaurant and bar facilities, event hosting, stay-and-play packages with partnered hotels, and corporate golf day packages for businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Championship Golf Course 6,500+ yard championship heathland course recently renovated under the Good2Great strategy, hosting Open Championship Qualifying on 12 occasions and ranked in Golf Monthly Top 200 UK & Ireland Courses.
• Swing Studio (Custom Fitting & Coaching) Indoor coaching and custom fitting facility using Foresight Sports launch monitor technology, the same technology used on professional tours, for performance coaching and club fitting.
• Putting Lab Indoor putting analysis studio using SAM Putt Lab technology measuring 27 putting stroke parameters with high-speed camera, used for coaching and putter fitting (including Evnroll Putters).
• New Generation Golf PGA Coaching Team of 4 PGA Professionals offering 1:1 lessons, group coaching, short game clinics, course management days, and custom fitting using Foresight Sports and SAM Putt Lab technology.
• Professional Shop On-site golf retail store stocking Taylormade, Callaway, Mizuno, Titleist, Ping, and Cobra hardware plus apparel from J.Lindeberg, Adidas, Footjoy, and Ecco; includes workshop for club alterations, loft/lie checks, and same-day re-gripping.
• Golf Simulator Hire Swing Studio available for hire to play virtual courses from around the world, pricing £25 (1 hour), £45 (2 hours), £60 (3 hours), split between up to 4 people.
• Restaurant and Bar Daily restaurant, bar and terrace with views across the golf course, run by catering partners Michael and Chris Rawlinson; offers breakfast, daily menu, bar menu, and the signature 'Sir Loin' steak royale.
• Event and Function Hosting Clubhouse facilities for weddings, parties, business meetings, and funerals for up to 150 guests, with a private boardroom-style room for up to 16 people overlooking the course.
• Corporate Golf Days Corporate golf day packages including 18-hole course access, driving range, practice nets, putting green, and catering options for client entertainment and staff rewards.
• Golf Society Packages Society and group golf packages for 12+ players with four menu tiers (A-D); Summer 2026 from £75-£110.90 per person, Winter 2026/27 from £50-£85.90 per person.
• Stay and Play Packages Golf break packages with partnered hotels including Mercure Blackburn Dunkenhalgh Hotel & Spa (£99 B&B with code PGCBB), Northcote Manor, Hampton by Hilton, and Stanley House Hotel & Spa.
• 7 Day Membership Full access membership with unlimited daily play and competition entry; £1,741 annual or £146 monthly direct debit; £2,500 joining fee; currently has waiting list for 2026.
• 6 Day Membership Play Sunday to Friday with competition access (Ladies Tuesday mornings, Gents Thursday afternoons); £1,523 annual or £127 monthly; £1,500 joining fee.
• Weekday Membership
• Junior and Intermediate Memberships Junior (13 and under: £123; 14-17: £177) and Intermediate (ages 18-29: £578-£1,623) membership pathway available only to current members for progression to adult membership.
• Student Membership Student rate of £478 annually or £40 monthly, available to existing members entering full-time further or higher education.
• Country and Overseas Memberships Country (40+ miles from club: £490 annual) and Country Overseas (£429 annual) memberships for members of another club; cannot play in competitions without board authorization.
• Social Membership £75 annual social membership for former playing members, providing clubhouse and terrace access only.
• Corporate Membership Corporate membership packages and sponsorship opportunities; pricing available on enquiry.
• Green Fee Vouchers Gift vouchers in £50 and £100 denominations, plus 2-ball (£200), 4-ball (£360), and twilight 4-ball (£240) vouchers available through the online store.
• Pleasington Putter Competition Annual women's golf competition established in 1982 attracting elite county and international players; awards WAGR points and has produced multiple professional golfers.
• East Lancs 1891 Scratch Trophy 72-hole scratch medal competition played across Pleasington and Clitheroe Golf Clubs with combined prize pot exceeding £4,000; offers R&A World Amateur Golf Ranking points and Northern Order of Merit rankings.
• Open Competitions Calendar of open golf competitions including Senior Opens, Junior Opens, Fourball Team events, and Pro-Am tournaments held throughout the year and booked via Golf Genius.
• #N-GAGE Junior Golf Programme Modern junior golf development programme operated by New Generation Golf using innovative skill tests and structured learning to develop junior golfers.

Quantifiable outcome

• Golf Monthly Top 200 UK & Ireland ranking places Pleasington in premier 6-7% of golf courses in the UK
• +1 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Rawlinson Brothers (Michael & Chris)coreStrategic or Co-development Partner · 1 April 2021Catering partners operating since April 2021. Currently operating The Royal Oak at Riley Green and The Pickened Goose in Barton. Bring high standards of service and food, continuing tradition of excellence at Pleasington.
• Farleys SolicitorscoreGTM or Marketing PartnerFull-service Lancashire law firm and proud sponsors of Pleasington Golf Club. Provides legal services across corporate, commercial, employment, family, personal injury, property, and sports law. Multiple team members are keen golfers who can be met at the club.
• Fogartys Insurance Services LimitedcoreGTM or Marketing PartnerFamily-run insurance business based in Cherry Tree, Blackburn, and proud sponsor of Pleasington Golf Club. Offers referral program where vouchers are donated to the club for each customer who mentions their Pleasington membership.
• Seneca PartnerscoreGTM or Marketing PartnerAward-winning specialist SME investment business and sponsor of the East Lancs 1891 Scratch Trophy. Founded in 2010 with headquarters in Northwest England, managing over £100 million in tax-advantaged investments.
• New Generation GolfcoreStrategic or Co-development PartnerTeam of 4 PGA Professionals operating the Professional Shop at Pleasington since October 2016. Provides coaching, custom fitting, simulator hire, and junior development (#N-GAGE Programme). Part of Foremost Buying Group.
• Essential Industrial ServicesminorGTM or Marketing PartnerLeading supplier of MRO products and related services within North West England. Tee sponsor.
• DSF BearingsminorGTM or Marketing PartnerSponsor of the Open 4 Man Team competition held on Wednesday 3rd June 2026.
• This is DigitalminorGTM or Marketing PartnerSponsor of the Senior Open 4 Man Team competition held on Monday 6th July 2026.
• Justin Rose | The Telegraph | Junior Golf ChampionshipminorGTM or Marketing PartnerSponsor of the Junior Open competition held on Wednesday 12th August 2026.
• BowkerminorGTM or Marketing PartnerBowker Motor Group - tee sponsor and sponsor of Open Four Man Team competition.
• Clitheroe Golf ClubcoreStrategic or Co-development PartnerPartner club in the East Lancs 1891 Scratch Trophy - a 72-hole competition across both prestigious East Lancashire courses with combined prize pot of over £4,000.
• Mercure Blackburn Dunkenhalgh Hotel & SpacoreGTM or Marketing Partner4-star hotel and spa on 17 acres of Lancashire parkland, offering exclusive B&B rate of £99 per twin room for Sunday nights when quoting code 'PGCBB'. Part of Stay & Play package offerings.
• PGA England and Wales (North)minorStrategic or Co-development PartnerProfessional Golfers' Association regional body based at Pleasington Golf Club since March 2018, occupying converted office space in clubhouse.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Howley Hall Golf Club: Members parkland course near Leeds, West Yorkshire. Comparable in scale, society-day focus, and North-of-England premium positioning, but serving a different catchment than Pleasington's Lancashire/M65-corridor market.

Direct peers

• Ganton Golf Club: Highly-ranked English inland course in North Yorkshire with strong Open-qualifying history and elite amateur event hosting. Comparable to Pleasington in championship pedigree, premium green-fee pricing, and visitor-oriented revenue mix.
• Formby Golf Club: Highly-ranked private members heathland-style course in Merseyside, regularly in the UK & Ireland Top 100. Comparable to Pleasington in visitor green-fee pricing, championship conditioning, and elite amateur event hosting in the North West.
• Royal Birkdale Golf Club: Private members golf club in Southport, Merseyside, ~40 minutes from Pleasington. One of The Open Championship rota venues and a leading heathland-style links course in the North West — directly comparable championship pedigree, membership model, and visitor green-fee structure.
• West Lancashire Golf Club: Members links club near Liverpool with a championship pedigree (hosted The Amateur Championship and Curtis Cup). Closely comparable to Pleasington in membership tiers, visitor play, and society-day operations in the regional market.
• Royal Lytham & St Annes Golf Club: Private members club in Lancashire hosting The Open on multiple occasions. Direct regional peer to Pleasington with comparable membership and visitor play model, championship conditioning, and Open-qualifying pedigree in the same catchment area.
• Royal Liverpool Golf Club (Hoylake): Private members links club in Hoylake, Merseyside, also ~40 minutes from Pleasington. Open Championship rota venue offering direct comparable membership tiers, visitor green fees, and championship conditioning standards in the same North-West market.
• Hillside Golf Club: Private members links course in Southport regularly ranked in the UK Top 50. Comparable to Pleasington in Open-qualifying hosting history, society-day business, and competitive positioning within the North-West premium golf market.
• Clitheroe Golf Club: Private members club in Lancashire that is already a formal partner of Pleasington via the East Lancs 1891 Scratch Trophy. Closely comparable in size, membership tiers, society packages, and Lancashire heathland positioning.

Broad incumbents

• Sunningdale Golf Club: Premier private members heathland club in Surrey consistently ranked Top 5 in England. Comparable in club structure, technology-led coaching infrastructure, and high-end corporate/membership economics — though at significantly larger scale and prestige tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PleasingtonGolf
• Facebookfacebook.com/pleasingtongolf1891

Revenue estimate

Valuation estimate

Number of profiles

Profiles24 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pleasington Golf Club