Italmed

What Italmed does

Italmed is a Portuguese medical and hospital supplies distributor founded in 1995 and headquartered at Avenida D. João I, nº 488, 4435-208 Rio Tinto, Portugal. The company operates a WooCommerce-based e-commerce storefront at italmed.pt that distributes a broad catalog of medical products organized across seven main categories: diagnostic and treatment devices (blood pressure monitors, nebulizers, oximeters, thermometers), cardiology (electrodes, gels, recording papers), consumables (gloves, compresses, wound treatment), geriatrics (wheelchairs, hospital beds, mobility aids), incontinence (diapers, pads, bedding), hospital furniture, and orthopedics (neoprene supports, podiatry, limb braces).

The product portfolio combines third-party brands — Omron (blood pressure monitors and nebulizers), Veroval (thermometers and BP monitors), Thermomed (neoprene orthopedic supports), Seni (incontinence products) — with Italmed's own-brand consumables, most notably the Eletrodo Universal Italmed 1066 electrode for ECG and stress testing. The technology stack is a standard WooCommerce storefront with no disclosed API, SDK, integrations, or embedded software; the core technology differentiator is domain specialization in the Italmed-branded electrode product line.

Revenue is generated through one-time product transactions to two principal customer segments: institutional healthcare buyers (hospitals, clinics, nursing homes, and geriatric care facilities) served partly via phone-based inside sales, and individual consumers purchasing directly online for home care and rehabilitation. Pricing is unit-based with no subscription or volume tiers publicly displayed. The company employs 11 to 50 people, is privately held with no disclosed institutional investors or funding rounds, serves only the Portuguese domestic market, and shows no evidence of acquisitions, leadership changes, or regulatory actions in the input data.

Name

Italmed

Legal name

Italmed

Website

https://italmed.pt

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Italmed is a privately held Portuguese medical and hospital supplies distributor that sells diagnostic devices, cardiology accessories, orthopedic supports, incontinence products, and geriatric equipment to healthcare institutions and individual consumers through a WooCommerce e-commerce store and phone-based orders.

Ownership category

akta.pro rank

Product category

Medical Supplies Distribution

NAICS

Health and Personal Care Retailers (456), Other Health and Personal Care Retailers (45619)

SIC

Surgical & Medical Instruments & Apparatus (3841), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Health & Pharmacy Omnichannel (CRAFAEAK)

akta.pro secondary industry

Durable Medical Equipment (DME) & Home Health Distribution (CRAOAHAF)

Keywords

• Medical supplies retail
• Hospital equipment
• Orthopedic products
• Cardiology accessories
• Diagnostic devices

Headquarters

HQ city

Rio Tinto

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Direct e-commerce sales of medical and hospital supplies through their WooCommerce online store. Products include orthopedic supplies, geriatric equipment, cardiology accessories, incontinence products, diagnostic devices, and consumables. Revenue is generated through one-time product transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Italmed is a Portuguese distributor and online retailer of medical, clinical, and hospital supplies, offering its own Italmed brand alongside third-party brands (Oxama, Imperial Medical, MedidaPlus, Hospidex, Rontis, etc.). It commercializes diagnostic and treatment devices, cardiology products, consumables, geriatric equipment, incontinence products, hospital furniture, and orthopedic supplies through a WooCommerce-based e-commerce store. The company primarily serves healthcare providers while also supplying individual consumers.

Product overview

Italmed is a Portuguese medical and hospital equipment company operating as an e-commerce platform. Their product portfolio is organized into seven main categories: Diagnostic and Treatment Devices (aparelhos de diagnóstico e tratamento), Cardiology products, Consumables, Geriatrics, Incontinence care, Hospital Furniture, and Orthopedics. The offering includes their own branded products such as the Italmed 1066 Universal Electrode, as well as third-party brands including Omron blood pressure monitors (M7, M3, M2, M2 Basic) and nebulizers, Veroval devices (Duo Control, Compact, Arm, Wrist), Thermomed neoprene orthopaedic supports, Seni incontinence products, and Orthia podiatry items. The platform functions primarily as an online retail store for healthcare professionals and institutions, offering physical medical devices, consumables, and orthopaedic supplies without software integration capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Diagnostic and Treatment Devices (Aparelhos de Diagnóstico e Tratamento)

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• Quirumed: Iberian medical equipment and supplies retailer (Spain/Portugal) with an extensive online catalog of diagnostics, orthopedics, mobility, and consumables. Closely mirrors Italmed's e-commerce-led distribution model and product taxonomy.
• Hospitalar Lda: Portuguese distributor of medical, hospital, and clinical supplies serving healthcare providers and consumers. Direct competitor to Italmed in the Portuguese market with overlapping product categories (orthopedics, consumables, diagnostics).
• Medical Express: Portuguese medical and hospital equipment retailer operating online and via physical channels. Comparable to Italmed in target market (Portugal), assortment breadth (orthopedic, geriatric, diagnostic), and B2B/B2C customer mix.

Regional players

• Praxis Médica: Portuguese medical supplies distributor serving healthcare institutions. Comparable in domestic Portugal focus and B2B medical supply distribution, overlapping with Italmed's institutional customer segment.
• Medipreço: Portuguese pharmacy and health product retailer serving primarily the domestic market with both prescription-adjacent and consumer health products. Comparable to Italmed in Portuguese market focus and health-retail positioning.

Broad incumbents

• DocMorris: European online pharmacy and health product retailer operating across multiple countries. Comparable as a health-focused e-commerce retailer serving consumers, though with a stronger pharmacy/OTC orientation than Italmed.
• Hartmann Group: European medical products and hygiene solutions company whose brands (e.g., Veroval) Italmed resells. Comparable because Hartmann operates both as a manufacturer and a medical supply distributor across Europe, overlapping with Italmed's product categories.
• Owens & Minor: Large US/global medical supply distributor offering medical-surgical products, home healthcare, and supply chain services. Comparable business model to Italmed (medical product distribution) at vastly greater scale.
• Henry Schein: Global distributor of medical, dental, and veterinary supplies serving healthcare providers. Comparable to Italmed in product categories and customer base but operates at vastly larger scale and across multiple geographies.

Others

• Omron Healthcare: Manufacturer of blood pressure monitors, nebulizers, and other home medical devices that Italmed resells. Indirectly comparable as a participant in the same product categories, though Omron operates as a brand/manufacturer rather than a distributor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/italmed

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Italmed