What EMS Distribution does

EMS Distribution B.V. is a privately held Dutch distribution company, organized as a B.V. (Besloten Vennootschap) under Dutch law, headquartered at Modemstraat 1, 1033 RW Amsterdam. The company operates as the exclusive distributor in the Benelux region (Netherlands, Belgium, Luxembourg) of CounterPath's Bria unified communications product line. From its Amsterdam base it serves approximately 200 channel partners spanning the small-to-medium business (MKB) and enterprise (grootzakelijk) segments, supported by its own in-house commercial and technical teams. The go-to-market is entirely indirect: EMS Distribution does not sell directly to end customers but recruits and enables IT and telecom resellers, providing them with sales support and lead generation from inbound inquiries.

The underlying technology is CounterPath's Bria softphone suite, centrally managed through the CounterPath Stretto multi-tenant platform. The product portfolio comprises Bria Enterprise Desktop softphone (€3.75/month per seat with Outlook integration and PBX connectivity), Bria Enterprise Smartphone softphone (€3.25/month per seat for iOS and Android), the Bria Softphone SDK for partners building custom client applications, and add-on modules including Bria Collaboration Virtual Meeting Rooms (€9.95/month, supporting up to 200 concurrent participants with HD audio/video, screen sharing, dial-in, and integrated instant messaging). All Bria solutions are designed as PBX-agnostic, connecting to virtually any on-premise or hosted telephone system, with the Collaboration module providing a workaround for PBX environments that lack native video protocol support.

EMS Distribution earns revenue through recurring monthly subscriptions paid by channel partners, who in turn resell Bria softphone and collaboration services to their own end customers. No revenue figures, headcount, funding history, ownership structure, management team, awards, patents, or certifications are publicly disclosed. The latest documented product activity dates to 2020, when the CounterPath Stretto platform and the Bria Enterprise online collaboration module were launched, marking the most significant recent product-surface expansion in the company's observable history.

Name

EMS Distribution

Legal name

EMS Distribution B.V.

Website

https://emsdistribution.nl

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

EMS Distribution B.V. is a privately held Amsterdam-based company that serves as the exclusive Benelux distributor of CounterPath's Bria unified communications softphone line. It supports approximately 200 SMB and enterprise channel partners with commercial, technical, and lead-generation services.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Subscription-based softphone licensing: Monthly recurring subscription fees for Bria Enterprise softphone solutions across desktop and mobile platforms. Desktop pricing at €3.75/month and smartphone at €3.25/month.
2. Collaboration platform subscription: Monthly subscription for Virtual Meeting Room and collaboration features at €9.95/month, supporting unlimited HD audio/video conferences

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

EMS Distribution B.V. is the exclusive Benelux distributor of CounterPath's Bria unified communications product line, supplying Bria Enterprise desktop and mobile softphones, Bria Collaboration (Virtual Meeting Rooms), and the multi-tenant CounterPath Stretto management platform to approximately 200 channel partners serving SMB and enterprise customers. The company generates recurring subscription revenue and supports partners with commercial and technical teams and lead generation.

Product overview

EMS Distribution serves as the exclusive Benelux distributor for CounterPath, offering the Bria softphone product line as a unified communications platform. The core portfolio consists of Bria Enterprise softphones (available for Desktop at €3.75/month and Smartphone at €3.25/month) and the Bria Softphone SDK, all managed through the CounterPath Stretto multi-tenant platform. Add-on collaboration modules include Bria Collaboration (Virtual Meeting Rooms with audio/video conferencing for up to 200 participants at €9.95/month) and integrated Instant Messaging. The Bria solutions are PBX-agnostic, connecting easily to any on-premise or hosted telephone system.

Differentiator

Problem solved

Functional benefit

Brands

• Bria Enterprise: UC (Unified Communications) softphone solution for desktop, mobile, and enterprise communication
• Bria Collaboration
• Bria Softphone SDK

Products and services

• Bria Enterprise Desktop Softphone A software-based softphone application for Windows and Mac laptops and desktops that enables users to make and receive calls, send messages, and conduct video conferences, with Outlook integration and PBX connectivity. Priced at €3.75 per month. Sold through channel partners to SMB and enterprise customers.
• Bria Enterprise Smartphone App A mobile softphone application for iOS and Android devices providing full voice, video, and messaging functionality over WiFi, 3G, and 4G. Priced at €3.25 per month. Sold through channel partners to SMB and enterprise customers requiring mobile unified communications.
• Bria Collaboration (Virtual Meeting Rooms) Virtual Meeting Room solution providing unlimited HD audio and video conferencing for up to 200 simultaneous participants with screen sharing, instant messaging, and dial-in phone access. Priced at €9.95 per month. Sold through channel partners and used to add video collaboration to PBX environments that lack video protocol support.
• Bria Instant Messaging Integrated instant messaging functionality within the Bria platform, supporting one-on-one and group messaging, file sharing, and collaborative document editing. Sold as part of the Bria Collaboration offering to end customers via channel partners.
• Bria Softphone SDK A software development kit providing building blocks from CounterPath that enables partners to build custom softphone applications tailored to specific PBX requirements, available across multiple platforms from a single SDK. Sold through EMS Distribution to partners and developers.
• CounterPath Stretto Platform A centralized multi-tenant management platform enabling partners and resellers to provision, manage, and monitor all Bria softphone clients and customer accounts from a single dashboard, providing real-time device visibility and instant deployment of features. Sold to channel partners as the operational backbone for managing Bria deployments at scale.

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

One partnership is on record.

• CounterPathcoreChannel Partner/ Reseller/ DistributorEMS Distribution B.V. is the exclusive distributor of CounterPath in the Benelux. CounterPath is a publicly-traded Canadian communication software company known for the popular 'Bria' softphone and is the market leader in its segment. The partnership enables partners to manage all customers and softphones from the CounterPath Stretto platform.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Sherweb: North-American cloud aggregator/distributor focused on Microsoft, security and UCaaS solutions for MSPs and resellers. Comparable to EMS Distribution as a regional distributor of UC/collaboration suites with a partner-centric go-to-market model.
• EET Group: European value-added distributor of IT, communications and AV solutions with strong presence in the Nordics and broader EMEA. Comparable to EMS Distribution's regional value-add distribution of UC/communications software to resellers and system integrators.

Direct peers

• Westcon-Comstor: EMEA-focused value-added distributor of unified communications, networking and security solutions. Comparable to EMS Distribution because both operate as exclusive/specialist regional distributors of UC vendor portfolios, supporting resellers with central management platforms and partner programs.
• Pax8: Cloud-focused distributor serving managed service providers with UCaaS, collaboration and communications offers. Comparable to EMS Distribution's indirect-channel model and emphasis on simplifying multi-tenant management for partners.
• ALSO Group: Large European IT distributor with a dedicated UC and communications practice spanning the Benelux, DACH and Nordics. Comparable to EMS Distribution as a pan-European channel distributor of UC/communications software to SMB and enterprise resellers.
• Arrow Electronics (Arrow ECS): Global value-added distributor whose Enterprise Computing Solutions division resells unified communications and collaboration software to VARs and MSPs. Shares the EMS Distribution model of distributing UC vendor suites through channel partners with central provisioning tooling.
• Exclusive Networks: European specialist distributor focused on cybersecurity and cloud/UC vendors with strong channel partner programs. Comparable to EMS Distribution in acting as an exclusive or preferred regional distributor for niche enterprise software vendors.

Broad incumbents

• ScanSource: Large North-America-focused distributor of communications, collaboration and UCC solutions to resellers and service providers. Comparable as a UC distributor but much larger in scale and breadth than the Benelux-only EMS Distribution.
• TD SYNNEX: Global IT distributor formed by the merger of Tech Data and SYNNEX with significant UC/communications offerings. Comparable to EMS Distribution in channel-distribution model and SMB-to-enterprise reseller coverage, but at much greater scale.
• Ingram Micro: World's largest IT distributor offering unified communications, collaboration and cloud solutions through partner programs. Comparable to EMS Distribution as a UC/communications channel distributor but operating globally and across many product categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ems-distribution-b-v

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EMS Distribution