CounterPath
- Company typePublic
- Founded2002
- HeadquartersVancouver, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What CounterPath does
CounterPath Corporation, headquartered in Vancouver, Canada, was a publicly traded (NASDAQ: CPAH, TSX: PATH) developer of software-based unified communications (UC) and Voice over Internet Protocol (VoIP) solutions, serving more than 600 service-provider, OEM, and enterprise customers globally with deployments exceeding 20 million UC clients and 375,000 platform users. Its product portfolio centered on the Bria softphone family (Bria Solo, Bria Teams, Bria Enterprise, and Bria Mobile) and the Stretto Platform / Stretto Collaboration Platform, which together provide white-label-ready SIP/VoIP clients, contact-center softphones, and UCaaS building blocks certified to interoperate with more than 30 third-party VoIP, PBX, and UC platforms.
The company monetized primarily through software licensing, OEM/SDK embedding, and multi-year service-provider platform contracts (e.g., a five-year Vodafone Fiji deal covering ~700,000 consumers, a Honeywell Smart Talk OEM partnership, and large deployments with UniVista, Genesis, and Comwave). Quarterly revenue progressed from $4.0M in Q4 FY2020 to $3.4M in Q1 FY2021 and $3.6M in Q2 FY2021, implying double-digit YoY growth in the 33-42% range and an annualized run-rate in the low-to-mid teens of millions USD. Headcount was 51-100 per firmographic records, with go-to-market focused on direct sales to large service providers and channel partners rather than SMB self-serve.
On March 1, 2021, CounterPath was acquired by Alianza in an all-cash take-private transaction valued at approximately $25.7 million ($3.49 per share), terminating its standalone public-company operations. Prior to that, the company had been working to regain NASDAQ compliance (achieved June 2020) and had tapped equity markets for working capital, including a ~$1.0M private placement in June 2020 and an at-the-market facility of approximately $5.0M in August 2020.
CounterPath firmographics
Firmographics- Name
- CounterPath
- Legal name
- CounterPath Corporation
- Website
- http://www.counterpath.com
- Company type
- Public
- Founded year
- 2002
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
CounterPath industry classification
Industry- Product category
- Unified Communications Softphones
- NAICS
- Software Publishers (5132)
- SIC
- Telephone Communications (No Radiotelephone) (4813)
- akta.pro primary industry
- Voice Calling (VoIP) Apps (BPAMACAC)
- akta.pro secondary industry
- Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)
Keywords
Where CounterPath is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
CounterPath business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription - SaaS Model: Annual and monthly subscription-based pricing for Bria Solo, Teams, and Enterprise. Bria Solo at $2.95/user/month (annual), Bria Teams at $4.95/user/month (annual). Bria Mobile at $0.99/user/month.
- Channel Partner Resale: Recurring revenue from channel partners who resell Bria solutions. Partners purchase licenses and resell to end customers, generating recurring margins for the company.
- API/SDK Licensing: Revenue from Bria Desktop API licensing for developers and OEMs who integrate Bria functionality into their applications.
- White-label/OEM Solutions: Custom-branded Bria solutions sold to service providers and enterprises. Revenue generated through enterprise agreements and custom development fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Bria Solo - For Individual Users |
| Subscription | Annual | Bria Teams - For Small-Medium Sized Businesses |
| Subscription | Multi-year contract | Bria Enterprise - Fully Featured UC for Enterprises |
| Subscription | Monthly | Bria Mobile - Subscription-based softphone for iOS and Android |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels6 records
CounterPath product offering
Product offeringCore offering
CounterPath develops and sells SIP-based VoIP softphone software under the Bria brand and operates the Stretto cloud platform for unified communications and collaboration. The product portfolio spans Bria Solo for individuals, Bria Teams for small and medium businesses, and Bria Enterprise for large organizations, plus a Bria Desktop API for developer and CRM integration. Solutions run on Windows, Mac, iOS, and Android and interoperate with major IP-PBX and VoIP platforms.
Product overview
CounterPath (now part of Alianza) offers a unified communications platform built around its Bria softphone family and Stretto Platform. The portfolio includes three main softphone tiers: Bria Solo for individual users, Bria Teams for SMBs with team messaging capabilities, and Bria Enterprise for large organizations with advanced management and security features. Supporting these are the Stretto Platform modules for centralized provisioning, call analytics, and security/encryption. The Bria Desktop API enables developer integration with third-party applications like CRMs. Legacy products include X-Lite (now rebranded as Bria Solo) and Bria 5. All solutions support desktop (Windows, Mac) and mobile (iOS, Android) platforms and are interoperable with market-leading VoIP providers, IP-PBX systems, and call platforms.
Differentiator
Problem solved
Functional benefit
Brands
- Bria: Unified Communications softphone solution available for desktop and mobile devices (Windows, Mac, iOS, Android), enabling voice, video, and messaging communications.
- Stretto Platform
- Bria Solo
- Bria Teams
- Bria Enterprise
Products and services
- Bria Solo Unified Communications softphone for individual users, available on Windows, Mac, iOS, and Android. Combines voice and video calls with call control features and integrates with up to 5 VoIP service accounts.
- Bria Teams Unified communications solution for small and medium-sized businesses providing team voice, video, instant messaging, chat rooms, file sharing, and a centralized team management portal.
- Bria Enterprise Fully featured UC solution for enterprises with advanced management tools, presence and messaging, HD audio and video, and integration with the Stretto Platform for centralized provisioning and administration.
- Bria Mobile Subscription-based SIP softphone for Android and iOS that enables HD voice and video calls, messaging, and presence over Wi-Fi or cellular data networks.
- Bria Desktop API Developer API allowing third-party applications to control Bria for Mac and Windows softphone clients, enabling workflow automation, CRM integration, and custom application development.
- Hosted Stretto Collaboration Service Hosted cloud collaboration service for the SMB market including virtual meeting rooms and video conferencing.
- X-Lite Legacy softphone client previously offered as a free trial softphone for individual users, now rebranded as Bria Solo.
- Bria 5 Legacy Bria softphone version retained for users migrating from older CounterPath products.
- eyeBeam 1.5 Legacy CounterPath softphone product, discontinued.
Quantifiable outcome
- Revenue increased 34% to $3.6M in Q2 FY2021 compared to Q2 FY2020
- +3 more outcomes
Companies that use CounterPath
Customer profileNamed customers12 records
Segments7 records
Ideal customer profiles4 records
CounterPath technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
Feature6 records
CounterPath partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered minor, core and flagship.
- SpeechLogixminorPartnership to create XLogix Platform for Mac, Windows, Android and iOS. Enables intelligent routing for contact centers in Middle East, calling to 65+ countries using local numbers.
- TigerTMScoreJoint development of iConnect LITE - a custom-branded Bria solution for hospitality industry. Enables hotel guests to use smartphones as room phones via Wi-Fi or cellular connection, addressing COVID-19 concerns about room phone hygiene.
- Halo HealthcoreVoIP Softphone SDK and Stretto Platform enabling voice services for Halo Health's mobile clinical communication platform. Addresses healthcare communication needs with secure, compliant solutions.
- Vodafone FijiflagshipFive-year deal providing Bria mobile applications and Stretto Platform services to enable voice calling for up to 700,000 consumers across Fiji and neighboring islands.
- HoneywellcorePartnership to create Smart Talk - a UC software solution enabling mobile workers to connect using Honeywell handheld scanners and mobile devices. Integrates voice communication into retail, hospital, and distribution center workflows.
- AsteriskcoreIP-PBX interoperability partner. Bria softphones certified to work with Asterisk open-source PBX platform.
- FreePBXcoreIP-PBX interoperability partner. Bria solutions work seamlessly with FreePBX VoIP phone system platform.
- GenesyscoreBria certified for interoperability with Genesys customer experience and contact center solutions.
- AvayacoreBria softphones compatible with Avaya unified communications and contact center platforms.
- CiscocoreBria interoperability certified with Cisco communication and collaboration infrastructure.
- BroadSoft (Cisco)coreBria solutions work with BroadSoft (now part of Cisco) cloud UC platform.
- MicrosoftcoreBria integrates with Microsoft Outlook, Microsoft Dynamics CRM, and Microsoft Office for enhanced productivity.
- SalesforcecoreBria Desktop API integration with Salesforce CRM. Click-to-call, contact retrieval, and call logging capabilities.
- VoIP.mscoreCertified VoIP provider partner. Bria softphones tested and optimized for VoIP.ms service.
- e4minorApproved distributor of Bria Enterprise solutions to channel partners and businesses.
- EMS DistributionminorEuropean distributor for Bria solutions serving channel partners and MSPs.
- ProvuminorUK-based distributor for CounterPath products.
- WCS EuropeminorEuropean channel partner and distributor for Bria solutions.
Scale indicators14 records
Recent moves7 records
Expansion highlights5 records
CounterPath competitors and assessment
Company assessmentBroad incumbents
- RingCentral: RingCentral is a cloud UCaaS incumbent offering native voice, video, and messaging — competing with CounterPath's broader UC ambitions while offering far greater scale and a bundled softphone.
- Cisco (Webex): Cisco's Webex suite includes native softphone, video, and contact-center capabilities; CounterPath is certified to interoperate with Cisco/BroadSoft platforms and competes for the same UC buyers.
- Microsoft (Teams): Microsoft Teams bundles enterprise voice, video, and PBX replacement, representing the largest structural threat to standalone SIP softphone vendors like CounterPath in the enterprise market.
- Vonage (Ericsson): Vonage (now part of Ericsson) provides cloud communications APIs and UCaaS, competing with CounterPath in service-provider and enterprise VoIP use cases with broader portfolio depth.
- 8x8: 8x8 delivers cloud UCaaS and contact-center solutions with bundled softphone functionality — competing with CounterPath in mid-market and enterprise voice deployments at a much larger scale.
Direct peers
- Genesys: Genesys is a leading CCaaS platform where CounterPath Bria is certified for interoperability; both target contact-center agents with softphone and omnichannel capabilities.
- 3CX: 3CX is a direct competitor offering an IP-PBX with bundled softphone clients for Windows, Mac, iOS, and Android, competing head-to-head with CounterPath's Bria in the SMB and mid-market VoIP space.
- Mitel: Mitel provides on-premises and cloud UC/PBX solutions with integrated softphone clients serving enterprises, service providers, and contact centers — directly overlapping with CounterPath's Bria Enterprise positioning.
- Avaya: Avaya offers unified communications and contact-center platforms with certified softphone interoperability — CounterPath is explicitly certified for Avaya interoperability and competes for the same UC buyer.
Emerging players
- Zoiper: Zoiper is a SIP softphone client available across desktop and mobile, directly competing with Bria Solo/Teams at the individual-user and SMB tier with a developer-friendly licensing model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
CounterPath social profiles
Digital presenceCounterPath financial estimates
Financial estimateRevenue estimate
Valuation estimate
CounterPath leadership team
Management profileNumber of profiles
Profiles2 records
CounterPath funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CounterPath M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CounterPath
What does CounterPath do?
CounterPath develops and sells SIP-based VoIP softphone software under the Bria brand and operates the Stretto cloud platform for unified communications and collaboration. The product portfolio spans Bria Solo for individuals, Bria Teams for small and medium businesses, and Bria Enterprise for large organizations, plus a Bria Desktop API for developer and CRM integration. Solutions run on Windows, Mac, iOS, and Android and interoperate with major IP-PBX and VoIP platforms.
Is CounterPath a public or private company?
CounterPath is a public company. It is classified as corporate owned and is currently acquired.
When was CounterPath founded?
CounterPath was founded in 2002. It employs 11 to 50 people.
Where is CounterPath based?
CounterPath is headquartered in Vancouver, Canada, in the North America region.
How does CounterPath make money?
Four revenue lines are on record. Subscription - SaaS Model is the primary driver. The others are channel Partner Resale, API/SDK Licensing and white-label/OEM Solutions.
Who are CounterPath's main competitors?
Broad incumbents on record are RingCentral, Cisco (Webex), Microsoft (Teams), Vonage (Ericsson) and 8x8. Direct peers are Genesys, 3CX, Mitel and Avaya. Zoiper is listed as an emerging player.
Does CounterPath have an API?
Yes. The Bria Desktop API allows third-party applications to control Bria for Mac and Windows softphone clients. Developers can automate processes like answer, call and hang up calls, integrate via local websocket REST API, and build click-to-call, message sending, and contact retrieval functions. Already tested and in use with Salesforce, Microsoft Dynamics, SAP, Zoho and other CRMs. Sample code available on GitHub. Developer documentation is at support.counterpath.com/hc/en-us/articles/360037838034.
What industry is CounterPath in?
CounterPath's product category is Unified Communications Softphones. Its primary akta.pro industry code is BPAMACAC, Voice Calling (VoIP) Apps, with a secondary code of BPAFAFAK, Customer Service/Support CRM & Contact Center Platforms. Its NAICS code is 5132 and its SIC code is 4813.