Laudrup Vin

What Laudrup Vin does

Laudrup Vin A/S is a privately held Danish specialist wine retailer founded in 1993 by Per Buhl and football legend Michael Laudrup, headquartered in Skovlunde, Denmark, with an employee count in the 11-50 range. The company operates a dual-channel model consisting of a physical retail store at Mileparken 13 in Skovlunde and a Denmark-wide e-commerce platform (laudrup.dk), supported by home delivery partnerships with Danske Fragtmænd (business), Xpressen (day), and Burd (evening). The core product is a curated selection of wines from France, Italy, Spain, Portugal, Germany, Austria, New Zealand, USA, Australia, Chile, Argentina, and South Africa, spanning red, white, rosé, sparkling, dessert, and fortified styles, with sub-categories for organic/biodynamic, natural, non-alcoholic, and magnum-format wines. Pricing ranges from approximately 79 DKK (entry-level Talhas wines) to 1,200+ DKK (premium SKUs such as Te Mata Coleraine and Segonzac Cognac), with free shipping above 899 DKK and volume discounts on selected wines.

The company's business model is direct-to-consumer retail, augmented by higher-margin service revenue streams. Ancillary offerings include sommelier consultation, pre-curated tasting boxes (Smagekasse), the Laudrup Vinklub wine club loyalty program, a Laudrup Fine Wine sub-brand for premium/collector wines, and a recurring events program featuring weekly free Friday in-store tastings, themed tastings, winemaker's dinners, and corporate/private wine events at venues such as Bernstorff Castle and Søllerød Kro (priced at 995-1,695 DKK). The company also sells adjacent gastronomy products (olive oils, Marcona almonds, Gordal olives, sardines). Its curation is anchored by direct-sourcing relationships with named premium producers including Louis Latour, Mailly Champagne Grand Cru, Domaine Vacheron, Bodegas Muga, Marqués de Murrieta, Pio Cesare, FX Pichler, Van Volxem, Mount Eden Vineyards, Continuum, RAEN Winery, Scar of the Sea, and Dog Point Vineyard.

Revenue is not publicly disclosed and the company has no funding rounds, parent entity, or M&A activity on record. Geographic operations are restricted to Denmark with no international delivery, and the business appears to be founder-owned with no external investment indicated. The underlying technology is a standard e-commerce platform with inventory management for wine, spirits, and gastronomy products; no proprietary AI/ML, API, or integration capabilities are disclosed.

Name

Laudrup Vin

Legal name

Laudrup Vin A/S

Website

https://laudrup.dk

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Laudrup Vin is a Danish specialist wine retailer founded in 1993 by Per Buhl and Michael Laudrup, operating a Skovlunde retail store and Denmark-wide e-commerce platform, selling curated wines from global producers alongside sommelier service, a wine club, tasting events, and premium wine dinners.

Ownership category

akta.pro rank

Product category

Wine Retail

NAICS

Beer, Wine, and Liquor Retailers (445320), Beer, Wine, and Liquor Retailers (44532)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

akta.pro secondary industries

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Wine retail
• Online wine store
• Wine import
• Sommelier services
• Wine tastings

Headquarters

HQ city

Skovlunde

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Wine and Spirits Retail: Direct retail of wines, spirits, and gastronomy products through physical store and e-commerce platform. Revenue generated from product sales at various price points, from budget offerings (~79 DKK) to premium selections (1200+ DKK).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Laudrup Vin is a Danish wine retailer founded in 1993 that sells a curated selection of wines from dedicated producers around the world through both a physical store in Skovlunde and a nationwide e-commerce platform. The company complements its wine retail with sommelier advisory services, free weekly Friday wine tastings, hosted wine dinners, tasting boxes (Smagekasser), a wine club membership (Vinklubben), and a delicatessen/gourmet food offering.

Product overview

Laudrup Vin is a Danish wine retailer founded in 1993 by Per Buhl and Michael Laudrup, operating as an e-commerce platform for wines from global wine-producing regions. The core offering is online wine sales with various types (red, white, rosé, sparkling, dessert, fortified), supplemented by tasting boxes (smagekasser), wine events and dinners, a wine club (Laudrup Vinklub), and gastronomy products including olive oils and Spanish delicacies. The company differentiates through sommelier service, free Friday tastings, and a curated selection including organic, biodynamic, and natural wines. Additional services include delivery across Denmark with free shipping over 899 DKK, and click-and-collect at their Skovlunde location.

Differentiator

Problem solved

Functional benefit

Products and services

• Wine Retail Selection
• Tasting Boxes (Smagekasser)
• Free Friday Wine Tasting
• Wine Dinners and Wine Events
• Laudrup Wine Club (Vinklubben)

Named customers1 record

Segments1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core.

• Louis LatourcoreStrategic or Co-development PartnerFeatured wine house from Bourgogne, one of the prominent producers featured on the website with dedicated product pages.
• Mailly ChampagnecoreStrategic or Co-development PartnerFeatured Champagne house (Grand Cru), prominently featured producer on the website.
• Domaine VacheroncoreStrategic or Co-development PartnerFeatured Sancerre producer, prominent wine house featured on the website.
• Bodegas MugacoreStrategic or Co-development PartnerFeatured Rioja producer, prominently displayed on the website.
• Marqués de MurrietacoreStrategic or Co-development PartnerFeatured Rioja producer on the website.
• Pio CesarecoreStrategic or Co-development PartnerFeatured Piemonte (Barolo) producer, one of the selected wine houses.
• FX PichlercoreStrategic or Co-development PartnerFeatured Wachau (Austria) producer.
• Van VolxemcoreStrategic or Co-development PartnerFeatured Saar, Germany producer.
• Mount Eden VineyardscoreStrategic or Co-development PartnerFeatured California producer, one of the selected wine houses.
• ContinuumcoreStrategic or Co-development PartnerFeatured California producer on the website.
• RAEN WinerycoreStrategic or Co-development PartnerFeatured California producer on the website.
• Scar of the SeacoreStrategic or Co-development PartnerFeatured California producer on the website.
• Dog Point VineyardcoreStrategic or Co-development PartnerFeatured New Zealand producer.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Wine.com: Largest US online wine retailer with broad producer coverage, wine club, sommelier chat, and national delivery. Comparable as an e-commerce-led wine retailer layering expert guidance and curated selections on top of a wide catalog.
• Berry Bros. & Rudd: Historic UK fine wine merchant with curated producer relationships, premium/allocated bottlings, and sommelier-driven advice. Comparable in the premium-curated retailer positioning that Laudrup Vin targets through its Laudrup Fine Wine sub-brand.
• The Wine Society: UK member-owned wine club with curated producer sourcing and case-based ordering. Comparable because it pairs a curated wine selection with a membership/loyalty model very similar to Laudrup Vinklub.
• Majestic Wine: UK specialty wine retailer with physical stores, nationwide delivery, and in-store tasting/events. Closely comparable to Laudrup Vin in the multi-channel specialty wine retail model with curated producer relationships and experiential in-store service.
• Naked Wines: Online wine retailer operating on a customer-funded winery model with subscriptions and curated cases. Comparable for its online-first DTC wine retail model and membership/community structure, though it competes more on value than on sommelier-led curation.
• Laithwaites: UK online wine merchant with strong producer relationships, wine club subscription model, and curated case offers. Comparable because of its DTC wine-by-the-case focus, producer-direct sourcing, and subscription/club mechanics that mirror Laudrup Vinklub.

Regional players

• Vinmonopolet: Norwegian state monopoly for off-premise wine sales with curated stores and tasting events. Comparable as a Nordic specialty wine retailer with curated assortment and in-store experience, but operates as a state monopoly in a different country from Laudrup Vin.
• Systembolaget: Swedish state monopoly for retail wine and spirits sales with curated stores. Comparable as a Nordic wine/specialty retail concept, but is state-operated in a different country and not a direct competitor in Denmark.

Emerging players

• Vivino: Denmark-based wine community and marketplace app that helps consumers discover, review, and buy wine from retailers worldwide. Directly comparable because it targets the same Danish wine consumer and increasingly mediates online wine purchases, competing for the same DTC audience.

Broad incumbents

• Total Wine & More: Largest US specialty retailer of wine, beer, and spirits with massive physical footprint and broad assortment. Comparable as a broad incumbent in the same specialty alcohol retail category, though operating at much larger scale and broader assortment than Laudrup Vin.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LaudrupVin
• LinkedInlinkedin.com/company/laudrup-vin

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laudrup Vin