Stabicraft

What Stabicraft does

Stabicraft Marine Limited is a privately held New Zealand manufacturer of aluminium trailerable boats, founded in 1987 in Invercargill by Paul Adams and Bruce Dickens. The company pioneered and remains defined by its Aluminium Positive Buoyancy Chambered hull — individually sealed air- and water-tight aluminium chambers that allow a flooded boat to remain on the surface — and has extended that platform through layered innovations including Closed Cell Baffling, Arrow Pontoons, the Gamechaser Transom, and Wing Style Coamings. The current product range spans 4.42m entry-level rigs through 8.37m offshore centre cabins across style series (Explorer, Fisher, Frontier, Supercab, Ultracab, Ultra Centrecab, Treker), offered in three package tiers — Adventure (entry-level unpainted), Sportfish (mid-tier) and Profish (fully-loaded premium). May 2025 added 2050 Frontier, 2350 Ultra Centrecab and 2350 Ultracab WT to the lineup.

Name

Stabicraft

Legal name

Stabicraft Marine Limited

Website

https://stabicraft.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Stabicraft Marine Limited is a New Zealand-based manufacturer of aluminium trailerable boats, founded in 1987, serving recreational and commercial boaters globally through its patented Positive Buoyancy Chambered hull platform and an international dealer network.

Ownership category

akta.pro rank

Product category

Aluminum Recreational Boats

NAICS

Boat Building (336612), Ship and Boat Building (3366)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Recreational Fishing & Sportfishing Boat Manufacturing (IMAJAEAH)

akta.pro secondary industries

Semi-Custom & Series Production Yacht Manufacturing (IMAJAEAM), Day Cruiser, Bowrider & Runabout Manufacturing (IMAJAEAI)

Keywords

• Aluminum fishing boats
• Marine boat manufacturing
• Aluminum chambered hulls
• Offshore fishing boats
• Trailerable boat builder

Headquarters

HQ city

Invercargill

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Aluminium Boat Sales: Core revenue from manufacturing and selling aluminium chambered boats through dealer network. Boats are sold in various model configurations and package levels (Adventure, Sportfish, Profish). Revenue is primarily one-time hardware sales with customisation options.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Stabicraft manufactures and sells a full range of aluminium chambered boats (4.42m to 8.37m) built around its patented Aluminium Positive Buoyancy Chambered hull technology for fishing, family, and adventure boating. The boats are sold in Adventure, Sportfish, and Profish package configurations with extensive customisation, distributed through an international tiered dealer network and supported by an owners centre, warranty programme, branded merchandise, and the StabiX amphibious sub-brand.

Product overview

Stabicraft is a New Zealand-based manufacturer of aluminum chambered boats, founded in 1987. The company produces a comprehensive range of trailerable aluminum fishing and adventure boats from 4.42m to 8.37m, built with their signature Aluminium Positive Buoyancy Chambers for safety and stability. The product lineup includes multiple style series: Explorer (entry-level), Fisher (family fishing), Frontier (adventure), Supercab (hardtop cabin), Ultracab (walk-thru cabin), Ultra Centrecab (lean-forward windscreen), and Treker (adventure). Key innovations include Life Ring Protection (individually sealed air chambers), Arrow Pontoons, Closed Cell Baffling, and Gamechaser Transom. The company also supports customers through the Stabi Owners Centre (warranty, video guides, events) and operates StabiX as a separate brand focused on amphibious technology. Manufacturing facilities are located in Invercargill, New Zealand and Port Angeles, Washington, USA, with boats distributed through an international dealership network.

Differentiator

Problem solved

Functional benefit

Brands

• StabiX: An independent company led by Stabicraft co-founder Paul Adams, focused on amphibious boating technology and borderless innovation at a bespoke level. Operates at www.stabix.nz

Products and services

• 1450 Explorer Entry-level 4.42m aluminium fishing boat designed for rivers, lakes, and shoreline exploration, featuring exceptional space, ergonomics, stability, and performance for hunting, sightseeing, and fishing activities.
• 1450 Frontier Compact 4.77m aluminium adventure boat with enhanced features for versatile outdoor use including fishing and wilderness activities.
• 1550 Fisher 4.64m aluminium fishing boat with walk-through windscreen, ideal for family fishing and versatile use in coastal waters.
• 1550 Frontier Compact aluminium boat in the Frontier style series designed for fishing and outdoor adventures with practical features for versatile recreational use.
• 1850 Supercab 5.70m offshore-capable aluminium boat with hardtop cabin designed for serious fishing in larger waters and harsher conditions.
• 1850 Fisher 5.61m redesigned aluminium fishing boat with wide-body hull and walk-through windscreen offering more beam, stability, space, bow access, and 150L fuel capacity for offshore and family fishing.
• 2050 Supercab 6.3m aluminium offshore fishing boat with hardtop cabin providing enhanced protection and capability for serious offshore anglers.
• 2050 Treker Adventure-focused 6.3m aluminium boat in the Treker style series designed for versatile outdoor exploration across diverse conditions.
• 2050 Frontier Centre console fishing platform in the Frontier style series with 6m+ deck space, a raised casting platform doubling as 600L storage, a configurable centre console, and lockable rod storage accommodating 2.5m (8ft) rods.
• 2100 Supercab 6.4m aluminium offshore fishing boat offering a generous cockpit and hardtop protection for extended offshore use.
• 2250 Ultracab WT 6.85m walk-thru cabin boat in the Ultracab WT style series featuring a large forward-raking cabin; recognised as the most internationally awarded boat in Stabicraft's history, including a 2021 Red Dot Product Design Award.
• 2250 Ultra Centrecab Versatile 6.85m aluminium boat in the Ultra Centrecab style series featuring a centre cabin design for enhanced visibility and fishing capability.
• 2350 Supercab 7m offshore fishing boat built on the proven Supercab performance hull offering enhanced features for serious offshore applications.
• 2350 Ultra Centrecab 7m offshore fishing boat with full walkaround deck space, large cabin volume enabled by lean-forward glass, and multiple transom options supporting all fishing types, all built on the proven Supercab performance hull.
• 2350 Ultracab WT 7m full-width cabin Ultracab WT style series boat with unparalleled bow access via an innovative central door and extensive cabin and deck accessory options, available in Adventure, Sportfish, and Profish package configurations.
• 2500 Ultracab XL 7.62m extended-cabin aluminium boat with seating for six, sleeping for four, lockable rear cabin bulkhead with large glass panels, designed for long adventures and overnight stays.
• 2750 Ultra Centrecab 8.37m aggressive offshore aluminium boat featuring a lean-forward Ultra windscreen providing 33% more cabin space, 360-degree walk-around access, 500L fuel capacity, and capability for serious offshore and overnight fishing.
• Stabi Warranty Comprehensive manufacturer warranty programme backed by 33+ years of manufacturing confidence, supported by the international dealership network for warranty service and claims.
• StabiX Amphibious Boats Independent venture spun out by Stabicraft co-founder Paul Adams in 2020 to design and deliver bespoke amphibious boat technology under a borderless-innovation positioning.

Quantifiable outcome

• Boats can remain afloat even when filled with water due to Aluminium Positive Buoyancy Chambers

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core.

• Webbe MarinecoreChannel Partner/ Reseller/ DistributorAustralia's leading boating specialists founded in 1971, operating as Elite Tier Stabicraft dealer. Based in Kirrawee, Sydney NSW with Director Ashley Faraj. Specialise in Stabicraft boats and Yamaha Outboards with personalised service from dealer principals.
• Richardson MarinecoreChannel Partner/ Reseller/ DistributorPremier Tier dealer in Warrnambool, Victoria Australia with over 10 years experience. Managing Director Edward Richardson. Complete one-stop marine shop offering new boats, motors, servicing, fabrication, electrical fit-out and fishing tackle. All boats powered by Suzuki Outboards.
• Northside Marine (Coomera)coreChannel Partner/ Reseller/ DistributorQueensland's most respected marine business with new Gold Coast Coomera dealership opening, strategically positioned in rapidly expanding marine corridor.
• Doc's MarinecoreChannel Partner/ Reseller/ DistributorFirst East Coast-based dealership in the United States, located in North Carolina. Key milestone in US market expansion.
• River & Sea MarinecoreChannel Partner/ Reseller/ DistributorNew Stabicraft dealership in Soldotna, Alaska, serving the adventurous Alaskan market.
• ITM (Independent Timber Merchants)coreGTM or Marketing PartnerElite ambassador Matt Watson associated with ITM Fishing show. ITM is a key retail partner supporting the fishing community and Stabicraft brand through ambassador programme.
• Suzuki MarinecoreGTM or Marketing PartnerSuzuki Marine partnered with Richardson Marine to host Suzuki Marine Wyndham Harbour Boat Show 2026. Co-marketing relationship for boat show events.
• Yamaha OutboardscoreGTM or Marketing PartnerYamaha is a key outboard motor partner, particularly through Webbe Marine which sells both Stabicraft boats and Yamaha Outboards together as complete packages.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Stessco: Australian aluminium boat producer with broad fishing and recreational lineup, competing for entry-level to mid-tier buyers that Stabicraft targets with its Frontier and Fisher ranges.
• Haines Hunter: Australian aluminium and fibreglass boat builder with deep offshore fishing-boat heritage, overlapping Stabicraft's Supercab/Ultracab-style offshore segment.
• Quintrex: Australia's largest aluminium boat manufacturer, producing fishing and recreational boats in the same size and price tiers as Stabicraft; competes head-to-head across Australian dealer networks.
• Surtees Boats: New Zealand-based aluminium fishing and leisure boat manufacturer directly competing with Stabicraft in the Australasian trailer-boat market, with similar size range and offshore capability focus.
• Formosa Boats: New Zealand-based aluminium boat manufacturer with heritage in heavy-duty offshore fishing hulls, comparable in build philosophy and target segment to Stabicraft.
• Extreme Boats: New Zealand aluminium boat manufacturer targeting the serious fishing and offshore segments with welded plate construction, comparable in positioning to Stabicraft's Profish/Sportfish packages.
• Whitewater Boats: New Zealand aluminium boat builder specialising in offshore fishing and family boats with similar size offerings, directly competing with Stabicraft in NZ and Australian markets.

Broad incumbents

• Lund Boats: Established North American aluminium fishing-boat manufacturer with broad dealer footprint; represents the incumbent competition Stabicraft faces as it scales US operations.
• Tracker Marine (Bass Pro Shops): Largest US aluminium fishing-boat brand distributed through Bass Pro Shops/Cabela's retail; a key incumbent competitor for US fishing-boat share that Stabicraft is targeting.
• Boston Whaler: Iconic US unsinkable boat brand (foam-filled hull construction) owned by Brunswick; comparable safety-led value proposition and brand-led positioning, though fibreglass rather than aluminium.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/StabicraftNZ
• Facebookfacebook.com/Stabicraft.Marine
• Instagraminstagram.com/stabicraft_marine

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stabicraft