River & Sea Marine

What River & Sea Marine does

River & Sea Marine Supply, Inc. is a privately held powersports and marine dealership headquartered in Soldotna, Alaska, operating from a single location at 45015 B K Beach Rd. Founded in 1981, the company sells new and pre-owned boats, outboard motors, ATVs/UTVs, snowmobiles, marine electronics, trailers, and related apparel and accessories. It holds authorized dealer relationships with Yamaha outboards (2HP to 300HP), BRP brands (Can-Am, Ski-Doo, Lynx), Garmin marine electronics, Hewescraft and Willie Boats, and KLIM powersports apparel. The business operates as a traditional brick-and-mortar dealer serving outdoor recreation enthusiasts and commercial marine users in Alaska's Kenai Peninsula.

The dealership generates revenue across four streams: (1) vehicle and outboard motor sales (one-time unit sales), (2) parts and accessories (OEM parts plus branded gear), (3) service and maintenance for powersports and marine equipment, and (4) financing pass-through via institutional partners. Pricing is set on a per-unit basis, with most new units quoted on request and limited price transparency online. The technology stack consists of the Dealer Spike website platform, which provides inventory search, online quote requests, trade-in valuation, and parts finder functionality, supplemented by an eBay marketplace storefront for secondary reach.

The go-to-market motion is direct-to-consumer at the physical dealership location, supplemented by e-commerce. The company employs 1-10 people and serves individual recreational and small commercial customers in Alaska. There are no disclosed institutional investors, no parent company, no acquisition history, and no public listing. Ownership appears closely held, consistent with a small family-operated dealer.

Name

River & Sea Marine

Legal name

River & Sea Marine Supply Inc.

Website

https://riverandseamarine.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1–10 employees

Short description

River & Sea Marine is a privately held powersports and marine dealership in Soldotna, Alaska, selling Yamaha outboards, BRP vehicles, Garmin electronics, boats, and apparel to outdoor recreation and marine customers across Alaska's Kenai Peninsula.

Ownership category

akta.pro rank

Product category

Powersports and Marine Dealership

NAICS

Boat Dealers (441222), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)

SIC

Ship & Boat Building & Repairing (3730), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Boat & Personal Watercraft (PWC) Retail (CRAMAIAA)

akta.pro secondary industries

Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB), Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI)

Keywords

• Marine equipment sales
• Powersports vehicle dealership
• Boat and outboard retail
• Marine electronics dealer
• Snowmobile and ATV sales

Headquarters

HQ city

Soldotna

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle and Outboard Motor Sales: Sales of new and pre-owned powersports vehicles including boats, ATVs, UTVs, snowmobiles, and outboard motors. The dealer carries Yamaha outboard motors, Hewescraft boats, Willie Boats, Can-Am vehicles, Ski-Doo snowmobiles, Lynx snowmobiles, and Garmin marine electronics.
2. Parts and Accessories: Sales of OEM parts, accessories, and gear including KLIM apparel. Parts finder tool available for locating specific components.
3. Service and Maintenance: Service department providing maintenance and repair services for powersports vehicles and marine equipment.
4. Financing Services: Financing options available for vehicle and equipment purchases through partnerships with financial institutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

River & Sea Marine Supply, Inc. is a powersports and marine dealership that sells new and pre-owned boats, outboard motors, ATVs, side-by-sides, snowmobiles, marine electronics, trailers, OEM parts, and related apparel/accessories, and provides maintenance and repair services for those vehicles. The dealership operates from its Soldotna, Alaska location as an authorized retailer for brands such as Yamaha, Can-Am, Ski-Doo, Lynx, Garmin, Hewescraft, Willie Boats, and KLIM.

Product overview

River & Sea Marine is a powersports and marine dealer offering a diverse portfolio of outdoor recreational products. The core offering centers on Yamaha outboard motors (ranging from 2HP portable models to 300HP offshore V6 engines) and marine electronics from Garmin. Additional product lines include Can-Am ATVs and SSVs, Ski-Doo and Lynx snowmobiles, KLIM apparel and gear, and boats from Willie Boats and Hewescraft. Boat trailers round out the accessory offerings. The company operates as a traditional brick-and-mortar dealer in Soldotna, Alaska.

Differentiator

Problem solved

Functional benefit

Products and services

• Yamaha Outboard Motors Yamaha outboard motors from 2HP to 300HP sold through the dealership, including XTO Offshore, F-series, and T-series models, targeted at boat owners in Alaska for recreational, fishing, and commercial marine use.
• Hewescraft Boats Aluminum fishing and utility boats from Hewescraft, including Ocean Pro, Pacific Cruiser, Pacific Explorer, Pro V, and Sea Runner models, sold for recreational fishing and utility use in Alaska.
• Willie Boats Aluminum fishing boats from Willie Boats in Classic, Fuzion, Legend, and Predator models, sold for recreational and commercial fishing applications.
• Can-Am ATVs and Side-by-Sides Can-Am ATVs and side-by-side vehicles (SSVs) from BRP, including Commander, Defender, Maverick, Outlander, and Renegade models, for off-road recreation, hunting, and utility work.
• Ski-Doo Snowmobiles Ski-Doo snowmobiles from BRP in Freeride, Grand Touring, Renegade, Skandic, and Summit models for deep snow, mountain, and trail riding in Alaska.
• Lynx Snowmobiles Lynx snowmobiles from BRP sold as a complementary BRP-brand offering alongside Ski-Doo for cold-weather and snow use.
• Garmin Marine Electronics Garmin marine electronics for navigation and fishing, including chartplotters, fishfinders, Panoptix sonar, radar, transducers, VHF & AIS, and antennas & sensors, sold to boat owners in Alaska.
• KLIM Powersports Apparel KLIM powersports apparel including boots, bibs, jackets, shirts, pants, headwear, and gloves for outdoor adventure and snowmobile/ATV riding.
• Boat Trailers Boat trailers available through dealership inventory for transporting boats purchased at the store.
• OEM Parts and Accessories OEM parts, accessories, and gear for Yamaha, Can-Am, Ski-Doo, Garmin, and other carried brands, with an OEM parts finder tool to locate specific components for vehicle maintenance and repair.
• Service and Maintenance Service department providing maintenance and repair for powersports vehicles, boats, and marine equipment, staffed by experienced powersports professionals.
• Vehicle Financing Financing arrangements made available through partner financial institutions for the purchase of vehicles, outboard motors, and other equipment sold at the dealership.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and major.

• YamahacoreChannel Partner/ Reseller/ DistributorAuthorized Yamaha and Yamaha Marine dealer offering Yamaha outboard motors ranging from 2HP to 300HP, including XTO Offshore, F series, and T series models. Stock includes 21 Yamaha units across various horsepower ratings.
• Can-Am (BRP)coreChannel Partner/ Reseller/ DistributorAuthorized Can-Am dealer offering ATVs and side-by-side vehicles (SSV) including Commander, Defender, Maverick, Outlander, and Renegade models.
• Ski-Doo (BRP)coreChannel Partner/ Reseller/ DistributorAuthorized Ski-Doo dealer offering snowmobiles including Freeride, Grand Touring, Renegade, Skandic, and Summit models.
• Lynx (BRP)coreChannel Partner/ Reseller/ DistributorAuthorized Lynx dealer offering snowmobiles alongside Ski-Doo products in the BRP snowmobile lineup.
• GarminmajorChannel Partner/ Reseller/ DistributorDealer for Garmin marine electronics including chartplotters, fishfinders, radar, transducers, VHF & AIS, and Panoptix systems.
• HewescraftmajorChannel Partner/ Reseller/ DistributorDealer for Hewescraft boats including Ocean Pro, Pacific Cruiser, Pacific Explorer, Pro V, and Sea Runner models.
• Willie BoatsmajorChannel Partner/ Reseller/ DistributorDealer for Willie Boats including Classic, Fuzion, Legend, and Predator models.
• KLIMmajorChannel Partner/ Reseller/ DistributorDealer for KLIM powersports apparel including jackets, bibs, boots, gloves, headwear, shirts, and pants.

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• Bass Pro Shops: National outdoor and marine retail giant selling boats, motors, ATVs, fishing gear, and marine electronics. Overlapping product categories with River & Sea Marine but operating at massive scale with destination-store economics and proprietary Tracker boat brand.
• Cabela's: Outdoor recreation retailer (now part of Bass Pro) selling boats, ATVs, snowmobiles, and marine accessories. Comparable product mix but national footprint and broader hunting/fishing focus rather than marine specialization.

Direct peers

• West Marine: Largest U.S. specialty marine supplies retailer with stores nationwide and an e-commerce site. Directly comparable in marine retail — selling outboards, electronics, parts, and accessories — though at materially larger scale and broader geographic footprint.
• MarineMax: Largest U.S. recreational boat and marine dealer with locations across the country. Directly comparable business model — multi-brand new/used boat and marine equipment sales, plus service and financing — although at far greater scale than River & Sea Marine.
• RideNow Powersports: Multi-brand powersports dealership group selling ATVs, UTVs, snowmobiles, and personal watercraft from major OEMs. Directly comparable in product mix, authorized dealer model, and full-service (sales + service + financing) approach.
• Defender Industries: Long-established marine supplies retailer with strong e-commerce channel, selling marine electronics, safety gear, parts, and accessories. Comparable in marine parts/accessories retailing and OEM partnerships (Garmin, etc.).

Others

• Boat Trader: Largest online boat marketplace connecting buyers and sellers. Adjacent rather than competitive — River & Sea Marine competes against the listings that appear on Boat Trader but does not pay it as a primary channel.
• Yamaha Motor USA: Manufacturer of the outboard motors, snowmobiles, and ATVs that River & Sea Marine sells under authorized dealer agreement. Not a competitor but the primary upstream supplier whose continued authorization underpins the dealer's marine business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/riverandseamarine
• LinkedInlinkedin.com/company/river-and-sea-marine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about River & Sea Marine