Prie Winery

Name

Prie Winery

Legal name

PRIE Winery

Website

https://priewinery.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Boutique Winery

NAICS

Wineries (312130)

SIC

Beverages (2080)

akta.pro industry

PRIMARYCRADAIAB

Wine & Sparkling Wine Wineries & Brands

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Alcoholic Beverages (Beer, Wine, Spirits) Manufacturing & Brands

SECONDARYTHAFALAE

Wineries & Vineyards (Tasting Rooms)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Breweries, Wineries & Distilleries (Taprooms/Tasting Rooms)

SECONDARYTHAJAGAD

Wine Tastings & Vineyard/Winery Tours

Travel & Hospitality/Tours, Attractions & Experiences/Food & Drink Experiences (Culinary Tours, Tastings, Cooking Classes)

Keywords

• Boutique winery production
• Wine club memberships
• Wine tasting experiences
• Private event venues
• Organic vineyard farming

Headquarters

HQ city

Lodi

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wine Sales: Direct bottle and glass sales of wines including Cabernet Franc, Grenache, Mencia, Petit Sirah, Counoise, Cabernet Sauvignon, Mourvedre, Zinfandel, and Spanish blends. Sales through tasting room and wine club shipments.
2. Wine Club Memberships: Recurring subscription model with four tiers (Sidekick 2 bottles/15% off, Collector 4 bottles/20% off, Hoarder 6 bottles/25% off, Oooooh 12 bottles/30% off). Members receive free tasting, exclusive releases, early access, and event invitations.
3. Event Hosting: Private event bookings for celebrations, weddings, birthdays, and corporate retreats. Three venue areas (Olive Patio, Panoramic Crushpad, and Vineyard) can accommodate groups from 15 to over 100 guests.
4. Tasting Fees: Tasting experiences with group pricing, including 1-hour standard tastings and 1.5-hour group tastings. 20% gratuity added for groups of 15 or more.
5. Food Service: Curated food menu featuring locally sourced artisanal cheeses, cured meats, olives, and crackers. Items include Solo box ($16), Peeps box ($25), individual cheese and meat plates ($4-$15).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Prie Winery is a family-owned boutique winery that produces and sells estate-grown, organic and biodynamically farmed wines from its Lodi and Kelseyville (Red Hills AVA) vineyards. Its products span current releases, aged library wines, and pre-release futures of old-world style varietals (Cabernet Franc, Grenache, Mencia, Petit Sirah, Counoise, Mourvedre, Zinfandel, and Spanish blends). The winery operates a direct-to-consumer tasting room and a four-tier subscription wine club, complemented by private event hosting and music events.

Product overview

Prie Winery is a small, family-owned winery in Lodi, California offering a portfolio of old-world style wines. The core products are their wine releases (current wines, library wines, and futures/upcoming releases) featuring varietals like Cabernet Franc, Grenache, Mencia, and Petit Sirah from their Lodi and Kelseyville vineyards. Wine club memberships (Sidekick, Collector, Hoarder, Oooooh) provide tiered subscriptions with increasing bottle quantities and discount levels. The winery also offers venue rentals for events through their Event Spaces (Olive Patio, Panoramic Crushpad, Vineyard), a Season Pass for summer music events, and a Peckish food menu featuring locally sourced artisanal cheeses and cured meats.

Differentiator

Problem solved

Functional benefit

Products and services

• Current Wine Collection

Quantifiable outcome

• California's first Mencia release in 2017
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Rick Moore ConstructionminorOthersWeb development and construction support for the winery. Rick Moore provided web services and construction assistance during the establishment of the winery property.
• WMB Architects (Gerardo Espinosa)minorStrategic or Co-development PartnerArchitectural services for winery design and development. Gerardo Espinosa at WMB Architects provided email contact ([email protected]) for architectural consultation.
• Gabriel CeballosminorOthersCreative design services for the winery. Contact at [email protected] for design work.
• Crosstown 5coreGTM or Marketing PartnerLive music band featured at PRIE's annual block party events. 3rd Annual Block Party scheduled for May 30 with Crosstown 5. Joint marketing partnership for music events and summer season pass programs.

Scale indicators2 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Turley Wine Cellars: California boutique winery specializing in old-vine Zinfandel and lesser-known varietals like Mourvedre and Petite Sirah. Comparable niche varietal focus, DTC mailing list model, and small-batch ethos, though Turley has significantly broader wholesale distribution and recognition than PRIE.
• Tablas Creek: Paso Robles estate winery that pioneered Rhone varietals in California using biodynamic and regenerative farming. Direct peer in niche varietal pioneering, sustainability positioning, and DTC club/tasting room model, though at considerably larger scale than PRIE.
• Bokisch Vineyards: Lodi-based boutique winery specializing in Spanish and Iberian varietals including Garnacha, Monastrell, and Albariño. Highly comparable to PRIE's pioneering of Mencia and Prieto Picudo and small-production DTC model in the same Lodi AVA.
• Oak Farm Vineyards: Lodi boutique estate winery with tasting room, wine club, and event venue offerings highly analogous to PRIE's. Both target D2C tasting room customers in Lodi and offer estate-grown wines, with Oak Farm operating somewhat larger hospitality facilities.
• St. Amant Winery: Small family-owned Lodi winery specializing in Portuguese and Iberian varietals including Touriga and Tinta Cao. Direct comparable to PRIE's Iberian varietal focus, boutique scale, and DTC tasting room business model within the same AVA.

Broad incumbents

• Bonterra Organic Vineyards: California's leading organic wine brand, based in Mendocino County. Comparable for organic and regenerative farming positioning, though Bonterra operates at much larger scale and broader national distribution than PRIE's boutique Lodi operation.
• Frog's Leap: Napa Valley estate winery widely recognized as a California pioneer of organic, dry-farmed, and regenerative viticulture. Direct peer in sustainability positioning and estate-grown philosophy, though Frog's Leap operates at much larger scale and higher price points than PRIE.
• Benziger Family Winery: Sonoma County family winery and Biodynamic farming pioneer with tasting room and wine club model. Comparable sustainability positioning and family DTC approach, though at significantly larger production scale and broader distribution than PRIE.

Regional players

• McManis Family Vineyards: Family-owned Lodi winery with sustainable farming practices and broad varietal range. Comparable as another multi-generational Lodi family operation with DTC emphasis, though McManis operates at significantly larger production scale than PRIE.
• LangeTwins Family Winery: Multi-generational family-owned winery based in Lodi, California. Operates at much larger scale than PRIE but shares the Lodi AVA footprint, family-operated ethos, DTC focus, and commitment to sustainable farming practices, making it a natural benchmark for PRIE's potential scaling path.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/prie-winery

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prie Winery