Oak Farm Vineyards

What Oak Farm Vineyards does

Oak Farm Vineyards is a family-owned and operated estate winery located on a 70-acre property in Lodi, California, with vineyard history tracing to 1860 and current operations under the Panella family since they purchased the property in 2004. The estate grows 14 grape varieties across approximately 60 acres of vineyards, producing premium estate wines (Albariño, Barbera, Cabernet Franc, Cabernet Sauvignon, Chardonnay, Fiano, Gewürztraminer, Malbec, Petit Verdot, Primitivo, Sauvignon Blanc, Zinfandel, and Bordeaux-style blends) as well as a value-oriented sub-brand called Tievoli. Dan Panella (Director of Winemaking) and Heather Panella (General Manager) lead the operation as co-owners alongside a small team (11-50 employees), with consulting winemaker Chad Joseph and winemaker Marilia Nimis.

The business runs a hybrid direct-to-consumer and wholesale model. Direct channels include the on-site tasting room, daily breakfast/brunch/lunch dining, Historical Legacy Tours ($35/person), Sunday Night Dinners ($55/person, seasonal), three private event venues (Barrel Room up to 120 guests, Private Club Room 11-40 guests, Historic Barn up to 200 guests), ticketed concerts, and the Circle of Friends Wine Club, which offers three quarterly subscription tiers ($95-$145, $145-$195, $245-$350 per quarter). Wholesale distribution covers 35+ U.S. states via approximately 20 named state distributors (including Southern Glazers, Lieber Brothers, Romano Beverage) and 9+ international markets (Belgium, Denmark, Germany, Japan, Netherlands, Canada, South Korea, Taiwan, UK) through regional partners and the Vin-de-Cal International broker.

Revenue is generated across five streams: direct wine sales (DTC and e-commerce), recurring wine club subscriptions, on-site food and beverage service, private event hosting, and ticketed experiences including an AmaDouro Douro River wine cruise hosted by Dan Panella. The company markets through its own website, social media (Facebook, Instagram, X, YouTube), email newsletter, the wine cruise, on-site events, and trade/industry channels including accolades sheets and Wine Enthusiast ratings. Oak Farm Vineyards competes on heritage property, estate-grown diversity, on-site experiential programming, and multi-tier distribution rather than on price or scale, with no external institutional ownership, no funding rounds, and no disclosed revenue.

Name

Oak Farm Vineyards

Legal name

Oak Farm Vineyards

Website

https://oakfarmvineyards.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Oak Farm Vineyards is a family-owned estate winery in Lodi, California, producing 14 grape varieties across 60 acres and selling through a tasting room, wine club, dining, private events, and wholesale distribution to 35+ U.S. states and 9+ countries.

Ownership category

akta.pro rank

Product category

Estate Winery and Wine Production

NAICS

Grape Vineyards (111332), Wineries (312130), Wineries (31213), Fruit and Tree Nut Farming (1113)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Agricultural Production-Crops (100)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Grape Growing & Canopy Management (In-Season Vineyard Operations) (AFAGAJAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Bars (CRANACAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Estate wine production
• Wine club membership
• Wine tasting experiences
• Vineyard hospitality services
• Direct-to-consumer wine

Headquarters

HQ city

Lodi

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales (Direct-to-Consumer): Direct wine sales through estate tasting room, wine club shipments, and e-commerce shipping to customers in 35+ U.S. states and internationally. Includes red wines (Cabernet Sauvignon, Barbera, Zinfandel, etc.) and white wines (Chardonnay, Albariño, Sauvignon Blanc, etc.).
2. Wine Club Membership: Quarterly subscription wine club (Circle of Friends) with three tiers (4, 6, or 12 bottles per quarter). Members receive discounts on purchases, complimentary tastings, access to member-only events, and invitations to quarterly Pick-Up Parties.
3. Food & Beverage Service: On-site dining experiences including breakfast, brunch, and lunch served daily. Sunday Night Dinner series (seasonal, April-October). Shareables menu and specialty drinks. Tasting fees waived with bottle purchase.
4. Private Events & Experiences: Private event hosting including weddings, corporate events, and celebrations in venues: Barrel Room (up to 120 guests), Private Club Room (11-40 guests), Historic Barn (up to 200 guests). Also offers Historical Legacy Tours at $35/person.
5. Ticketed Events: Concert tickets (e.g., Ike and Martin at $35/person), wine cruise packages (Douro River 7-night cruise hosted by Dan Panella), and special events like Father's Day experiences.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Oak Farm Vineyards is a family-owned estate winery in Lodi, California that grows 14 grape varieties on 60 acres and produces, sells, and ships premium estate wines (reds, whites, and named blends) plus a value-oriented Tievoli sub-brand. The winery complements its wine production with a hospitality business that includes a tasting room, daily dining (breakfast, brunch, lunch), Sunday Night Dinners, Historical Legacy Tours, a quarterly Circle of Friends Wine Club, and private events hosted in the Barrel Room, Private Club Room, and Historic Barn (built 1862).

Product overview

Oak Farm Vineyards is a family-owned estate winery in Lodi, California offering a diverse portfolio of 14 grape varieties across two wine labels: premium Estate Grown wines (Albariño, Barbera, Cabernet Franc, Cabernet Sauvignon, Chardonnay, Fiano, Gewürztraminer, Malbec, Petit Verdot, Primitivo, Sauvignon Blanc, Zinfandel, and blends like Genevieve, The Corset, and Raffaele) and the value-oriented Tievoli series. The winery complements its wine production with experiential services including guided tasting bar experiences, dining (breakfast, brunch, and lunch), Historical Legacy Tours, Sunday Night Dinners, and East Patio tastings. Events programming includes Thursday night music, the annual Christmas Stroll, car shows, and Douro River cruises. The Circle of Friends Wine Club offers three membership tiers for quarterly wine shipments with perks. Private event venues include the Barrel Room (up to 120 guests), Private Club Room (11-40 guests), and Historic Barn (up to 200 guests).

Differentiator

Problem solved

Functional benefit

Brands

• Tievoli: Wine brand including Sauvignon Blanc, Red Blend, Cabernet Sauvignon, Zinfandel, Rosé, and Merlot varietals.
• Vapor Trail
• Genevieve
• Raffaele
• The Corset

Products and services

• Estate Grown Wines

Quantifiable outcome

• Wines awarded year after year for unique vintages

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Classic Wines of CaliforniacoreChannel Partner/ Reseller/ DistributorCalifornia state distributor for Oak Farm Vineyards wines. Contact: 800.692.5780. Primary distribution partner for the home state market.
• Lieber BrotherscoreChannel Partner/ Reseller/ DistributorDistribution partner for Florida, New Jersey, and New York markets. Located at 6851 Underhill Blvd. Ste. 235, Syosset, NY 11791.
• Ultimate DistributorscoreChannel Partner/ Reseller/ DistributorGeorgia state distributor. Located at 1376 Hills Place, Atlanta, GA 30318.
• Romano BeveragecoreChannel Partner/ Reseller/ DistributorIllinois state distributor. Located at 185 Industrial Dr, Elmhurst, IL 60126.
• Southern GlazerscoreChannel Partner/ Reseller/ DistributorOklahoma state distributor. One of the largest wine and spirits distributors in the U.S.
• AmaDourocoreStrategic or Co-development PartnerRiver cruise operator for the Douro River wine cruise (July 7-14, 2026). Oak Farm Co-Owner Dan Panella serves as hosted wine expert. 7-night cruise from Porto to Salamanca featuring vineyard tours, Port tastings, and food/wine pairings.
• L&L TravelminorChannel Partner/ Reseller/ DistributorTravel partner for Douro River wine cruise bookings. Contact: Willow Schulz at 209-423-2183 or [email protected].
• Vin-de-Cal InternationalcoreChannel Partner/ Reseller/ DistributorInternational broker representing Oak Farm Vineyards globally. Contact: Brent Shortridge, P.O. Box 10817, Napa, CA 94559, Tel: +1 707 224 4302.
• Artevino / NWW bvbacoreChannel Partner/ Reseller/ DistributorBelgian distributor. Located at Achterstraat 140, 2980 St. Antonius – Zoersel, Belgium.
• James Hocking Wine LimitedcoreChannel Partner/ Reseller/ DistributorUnited Kingdom distributor. Contact: +44 (0) 7470 524427.
• Stogies LoungeminorGTM or Marketing PartnerPop-up cigar lounge at Father's Day Experience. Provides premium cigars for the event at Oak Farm Vineyards.
• Pi BarminorGTM or Marketing PartnerPop-up whiskey cocktail bar at Father's Day Experience. Provides craft whiskey cocktails for the event at Oak Farm Vineyards.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Frog's Leap Winery: Family-owned Rutherford, Napa Valley estate winery focused on estate-grown wines, on-site dining, and hospitality-driven DTC. Comparable estate winery with diversified wine and hospitality revenue.
• Bogle Vineyards: Family-owned Clarksburg/Lodi-area winery with an estate vineyard program, diverse varietal portfolio, and major U.S. wholesale distribution. Similar family-run, estate-driven model with broad varietal range.
• Cakebread Cellars: Family-owned Napa Valley estate winery with estate-grown wines, tasting room and dining programs, and broad U.S. distribution. Comparable family-run, hospitality-rich estate model at a slightly larger scale.
• St. Amant Winery: Family-owned Lodi winery producing estate Zinfandel and Italian-varietal wines with tasting room and small-scale distribution. Direct estate-winery comparable in the same appellation.
• Michael David Winery: Lodi, California-based family-owned estate winery producing estate-grown wines with a large varietal portfolio and broad U.S. distribution. Closest direct comparable in Lodi for estate positioning, scale, and varietal breadth.
• Chateau Montelena Winery: Historic Napa Valley estate winery with estate-grown wines, on-site hospitality, and broad U.S./international wholesale. Comparable estate positioning with strong hospitality overlay and multi-channel distribution.
• Macchia Wines: Boutique Lodi winery specializing in Italian-varietal wines and estate-grown Zinfandel with DTC and limited wholesale. Comparable estate-grown, varietal-focused Lodi boutique positioning.
• Jessie's Grove Winery: Historic Lodi estate winery on century-old vines producing estate Zinfandel and Italian-varietal wines. Comparable estate vineyard heritage and Lodi appellation focus.

Broad incumbents

• Robert Mondavi Winery: Iconic Napa Valley estate winery offering estate-grown wines, premium tasting experiences, dining, and broad wholesale distribution. Larger incumbent with comparable hospitality-anchored DTC model and multi-channel distribution.

Others

• Visit Lodi Wine Country: Regional wine tourism and trade association for Lodi appellation wineries. Indirect but ecosystem participant relevant to Oak Farm's tasting room and DTC traffic acquisition.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/oakfarmvineyard
• YouTubeyoutube.com/channel/UCKTkygsgT7ou47eV09Ge5bQ
• Facebookfacebook.com/OakFarmVineyards
• Instagraminstagram.com/oakfarmvineyards
• LinkedInlinkedin.com/company/oak-farm-vineyards

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oak Farm Vineyards