What Autohaus Rostock Ost does

Autohaus Rostock Ost GmbH is a privately held authorized Volkswagen and Volkswagen Nutzfahrzeuge dealership headquartered in Rostock, Germany, operating two physical locations within the Rostock metropolitan area (Autohaus Rostock Ost and Autohaus Werftdreieck). Founded in 1991 and managed by Geschäftsführer Sebastian Schuffenhauer, the company employs 101-250 people and serves the Mecklenburg-Vorpommern region. Its core business spans the full vehicle lifecycle: new Volkswagen passenger and commercial vehicle sales, certified and used vehicle sales (including young used EVs), factory-trained service and maintenance using genuine VW parts, fleet management for commercial customers (Fuhrpark-Service, UVV inspections, KEP-Leistungszentrum), financing and leasing through Volkswagen Bank, insurance products, and Rent-a-Car via Volkswagen Financial Services' Euromobil brand. The dealership also holds specialized designations including VW California Profi Partner for camper vans and operates motorhome rental and accessory rental services.

The underlying technology is a conventional WordPress-based content management system with integrated dealer inventory management, online financing application tools, and third-party integrations including Google Analytics, Google Tag Manager, the Zubehör-Navigator accessory catalog (Dr. Schnell & Dr. Hensel GmbH), OpenStreetMap for directions, and the Volkswagen We / MyVolkswagen customer portal. The company maintains a multi-channel digital presence via its own website, Facebook, Instagram, and WhatsApp Business.

The business model combines one-time transactional revenue (new and used vehicle sales) with recurring service revenue (maintenance, parts, fleet contracts), transaction-fee revenue (financing commissions, Rent-a-Car, insurance), and minor affiliate revenue (THG quota referrals via co2.auto). Pricing varies by vehicle listing; promotional financing rates such as 1.49% are offered on selected used vehicles. The customer base is segmented between individual retail consumers (primary) and commercial/fleet operators (secondary), with no publicly disclosed revenue figures or external investment.

Name

Autohaus Rostock Ost

Legal name

Autohaus Rostock Ost GmbH

Website

https://vw-rostock.de

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

Autohaus Rostock Ost is a privately held authorized Volkswagen and Volkswagen Commercial Vehicles dealer in Rostock, Germany, operating two locations that provide new and used vehicle sales, certified service, fleet management, financing, and rentals to retail and commercial customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Rostock

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New vehicle sales: Sale of new Volkswagen passenger vehicles and Volkswagen commercial vehicles (Nutzfahrzeuge). Revenue generated per vehicle transaction with manufacturer-supplied inventory.
2. Used vehicle sales: Sale of pre-owned vehicles including trade-ins, certified used cars, and annual vehicles (Jahreswagen). Both retail and wholesale channels.
3. Service and maintenance: Vehicle servicing, repairs, inspection services, and maintenance using genuine Volkswagen parts and accessories.
4. Parts and accessories sales: Sale of genuine Volkswagen parts and accessories, including online accessory shop and accessory rental services.
5. Financing and insurance products: Vehicle financing arrangements (Volkswagen Bank/Leasing GmbH), insurance products, and trade-in/vehicle purchase services.
6. Rent-a-Car / Vehicle rental: Short-term vehicle rental through Volkswagen Financial Services / Euromobil partnership.
7. Accessory rental: Rental of vehicle accessories such as roof boxes, bicycle carriers, and base carriers at daily rates.
8. THG Quote referral: Referral of electric vehicle owners to co2.auto platform for THG quota certification, earning referral fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Autohaus Rostock Ost is an authorized Volkswagen and Volkswagen Nutzfahrzeuge (commercial vehicles) dealership based in Rostock, Germany. The company sells new and pre-owned passenger and commercial vehicles, provides manufacturer-grade servicing and repairs using genuine parts, and offers financing, leasing, insurance, trade-in, and short-term rental products. It also runs a dedicated fleet/key-account program for commercial operators and a VW California Profi Partner camper-van specialty service.

Product overview

Autohaus Rostock Ost is a multi-brand automobile dealership offering new and used vehicles primarily under Volkswagen and Volkswagen Nutzfahrzeuge brands. The company operates as a full-service dealership providing vehicle sales (Neuwagen, Jahreswagen, Gebrauchtwagen), comprehensive maintenance and repair services, vehicle financing and insurance products, and fleet management for business customers. Additional services include motorhome rental, accessory sales and rental, and specialized programs for commercial vehicles including the VW California Profi Partner designation. The business operates across two locations in Rostock and serves both retail and commercial customers through integrated digital and physical channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Volkswagen Neuwagen Sale of new Volkswagen passenger vehicles at manufacturer recommended retail price, including electric ID. series models, for private and business buyers.
• Volkswagen Nutzfahrzeuge Sale of new Volkswagen commercial vehicles including transporter vans, camper vans, and light commercial vehicles for fleet and business buyers.
• Gebrauchtwagen (Used Vehicles) Sale of pre-owned vehicles including certified used cars with warranty, annual vehicles, and young used electric vehicles across multiple brands.
• Service und Wartung Vehicle maintenance, inspection, and repair services performed by factory-trained technicians using genuine Volkswagen parts and accessories.
• VW California Profi Partner Specialized sales and service program for VW California camper vans including dedicated technical expertise and rental services.
• Fuhrpark-Service Fleet management services for business customers including UVV vehicle inspections, fleet maintenance scheduling, and operational support.
• Zubehörshop (Accessory Shop) Online and in-store shop for genuine Volkswagen vehicle accessories, parts, and camping equipment.
• Zubehörverleih (Accessory Rental) Rental service for vehicle accessories including roof boxes, base carriers, and bicycle carriers at daily rates with on-site mounting instruction.
• KFZ-Versicherung (Auto Insurance) Motor vehicle insurance products offered through an online sales channel in cooperation with insurance partners.
• Finanzierung und Leasing Vehicle financing and leasing products arranged through Volkswagen Bank GmbH and Volkswagen Leasing GmbH with monthly installments and promotional rates.
• Inzahlungnahme und Ankauf (Trade-In and Vehicle Purchase) Trade-in appraisal and direct vehicle purchase services for customers' existing vehicles.
• KEP-Leistungszentrum (Courier/Express/Parcel Service Center) Specialized service center for courier, express, and parcel (KEP) operators providing tailored commercial vehicle services.
• Rent-a-Car (Euromobil) Short-term vehicle rental services offered on-site through the Euromobil brand operated by Volkswagen Financial Services.
• Großkunden Konzept (Key Account Program) Specialized business customer program with dedicated fleet management consultation and bulk procurement support for large commercial accounts.
• Wohnmobil Vermietung (Motorhome Rental) Motorhome and camper-van rental service offered through wohnmobil-rostock.de as an external rental channel.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Volkswagen AGcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Volkswagen passenger vehicles and Volkswagen Nutzfahrzeuge commercial vehicles. Receives vehicle supply, marketing support, technical training, genuine parts, and manufacturer warranty backing.
• Volkswagen Financial Services / EuromobilcoreChannel Partner/ Reseller/ DistributorProvides Rent-a-Car services on-site using the Euromobil brand and Volkswagen Financial Services vehicle rental fleet. Also facilitates vehicle financing and leasing products.
• co2.autominorGTM or Marketing PartnerTHG quota (Treibhausgasminderungsquote) certification referral partner. Refers electric vehicle customers to co2.auto for annual CO2 bonus registration and quota certification.
• Facebook (Meta)minorGTM or Marketing PartnerSocial media platform for brand presence, customer engagement, and marketing content distribution. Social plugin integration on the dealer website.
• AutoSpa RostockminorStrategic or Co-development PartnerCar wash and auto spa service provider operating from or in partnership with the dealership location, offering vehicle cleaning and detailing services.

Scale indicators1 record

Recent moves5 records

Expansion highlights6 records

Direct peers

• Senger Gruppe: German multi-brand automotive dealer group with a strong VW presence, operating full-service dealership sites, fleet services, and authorized service. Closely comparable business model and mix of B2B and B2C revenue.
• Rosier Gruppe: German multi-brand auto dealer group operating new and used vehicle sales, workshops, and fleet services. Comparable in service orientation and authorized-brand franchise model.
• Feser-Graf Group: Large authorized Volkswagen dealer group in Germany operating multiple full-service showrooms with new and used vehicle sales, service, fleet, and financing. Directly comparable to Autohaus Rostock Ost in franchise model, service scope, and customer mix.
• AVAG Holding: Austrian-based automotive dealer group operating multi-brand dealerships, service centers, and fleet services across the DACH region. Comparable in scale, dealership operations, and authorized-brand model.
• Hahn Gruppe: German automotive dealer group operating multi-brand full-service dealerships, fleet management, and used vehicle programs. Highly comparable authorized-franchise dealership model with regional concentration.
• Aschoff Gruppe: German automotive dealer group operating VW and other authorized franchises with full-service sales, service, and fleet operations. Comparable regional dealership footprint and service depth.
• Glinicke Gruppe: German automotive dealer group with VW franchise exposure and full-service operations including sales, service, fleet, and financing. Directly comparable authorized dealership model at regional scale.

Broad incumbents

• AutoScout24: Germany's largest online vehicle marketplace serving both consumers and dealers across new and used vehicles. Relevant as the dominant digital channel whose listings and leads drive dealer funnel economics.
• Volkswagen AG: The OEM whose passenger and commercial vehicle franchises are the dealer's core revenue base. Relevant as the manufacturer whose brand allocation, agency-model experiments, and EV roadmap most directly shape this dealership's economics.
• mobile.de: Major German online vehicle marketplace operated as part of the Adevinta/eBay Classifieds group, providing dealer-facing listing and lead-generation tools. Comparable as the principal online channel reshaping dealer acquisition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/autohausrostock

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autohaus Rostock Ost