Women's Resource Center of Northern Michigan

What Women's Resource Center of Northern Michigan does

Women's Resource Center of Northern Michigan (WRCNM) is a 501(c)(3) nonprofit social services organization founded in 1977 and headquartered in Petoskey, Michigan, serving five northern Michigan counties (Antrim, Charlevoix, Cheboygan, Emmet, and Otsego). The organization provides trauma-informed services to survivors of domestic abuse, sexual assault, stalking, and human trafficking, including a 24-hour crisis line, emergency Safe Home shelter, counseling, advocacy, forensic interviews through the Children's Advocacy Center, and crime victim compensation assistance. All survivor services are delivered at no cost regardless of gender, sexuality, race, ethnicity, disability, or socioeconomic status. Beyond crisis services, WRCNM operates the Children's Learning Center and Great Start Readiness Program preschool, Educational and Employment Services in partnership with North Central Michigan College, primary prevention education (including the Respect 101 Toolkit and Speakers Bureau), and a Children's Advocacy Center that coordinates with child protective services, law enforcement, prosecutors, and tribal partners.

The organization's revenue model is diversified across individual donations, public and private grants (VOCA, VAWA STOP, foundation grants), two Gold Mine Resale Shop thrift stores (100% of proceeds fund programs), planned giving and endowed funds held at two community foundations, special events (Women Can/Women Do luncheons in four counties, Tribute Awards, 100 Men Campaign), and corporate "shop with purpose" partnerships. The technology footprint is limited to standard nonprofit management tools: a WordPress-based website with qgiv-powered online donations, social media presence on Facebook, Instagram, and YouTube, and 24/7 phone-based crisis intake. WRCNM holds CARF accreditation (since 1995), a Five Star Quality Rating for early childhood programs, and MDVPTB Exemplary Program Designation, and is governed by a 15-member Board of Directors under Executive Director Gail Kloss (since May 2015). The organization is currently executing the Empowering Bright Futures capital campaign to consolidate seven programs into a newly acquired 14,356 square foot Petoskey facility, with a multi-million dollar annual budget and 51-100 employees.

Name

Women's Resource Center of Northern Michigan

Legal name

Women's Resource Center of Northern Michigan, Inc.

Website

https://wrcnm.org

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

51–100 employees

Short description

Women's Resource Center of Northern Michigan is a 501(c)(3) nonprofit founded in 1977 that provides free trauma-informed domestic abuse, sexual assault, and children's advocacy services, plus early childhood education, to survivors across five northern Michigan counties from its Petoskey headquarters.

Ownership category

akta.pro rank

Product category

Domestic Violence and Sexual Assault Support Services

NAICS

Individual and Family Services (6241), Temporary Shelters (624221), Community Housing Services (62422), Child and Youth Services (62411)

SIC

Services-Social Services (8300)

akta.pro primary industry

Domestic Violence & Abuse Support Services (BPAGAEAD)

akta.pro secondary industries

Protection, Child Protection & Gender-Based Violence (GBV) Response (BPAGAAAG), Family & Community Support Services (Case Management, Referrals) (EDAJAIAK), Social-Emotional Learning (SEL) Programs & Supports (EDAJAIAC)

Keywords

• Domestic violence services
• Sexual assault support
• Emergency shelter services
• Violence prevention education
• Survivor advocacy services

Headquarters

HQ city

Petoskey

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Individual Donations and General Donations: Unrestricted individual donations provide flexible funding to cover program expenses not fully funded by grants. Donations can be made online, by mail, or through various giving vehicles including monthly sustaining gifts.
2. Gold Mine Resale Shop Revenue: Two Gold Mine Resale Shop locations sell donated clothing, furniture, household items, and books. 100% of store proceeds support WRCNM programs and services.
3. Planned Giving and Estate Gifts: Bequests, securities, personal property, real estate, retirement distributions, life insurance benefits, and percentage of assets donations. Endowed funds held at Petoskey-Harbor Springs Area Community Foundation and Charlevoix County Community Foundation.
4. Grant Funding: Public and private grants including state and federal grants such as VOCA (Victims of Crime Act) grants, Violence Against Women Act (VAWA) STOP grants, and CETA grants historically. Foundation grants support various programs.
5. Special Events and Campaigns: Women Can/Women Do luncheons held in four counties, Tribute Awards biennial event, 100 Men Campaign ($100 memberships), and various fundraising events throughout the year.
6. Shop with Purpose Partnerships: Local businesses donate percentages of sales or host benefit events. Includes Ward and Eis Gallery (2% of annual sales), McLean and Eakin Booksellers (10% earmark program), and others.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Women's Resource Center of Northern Michigan (WRCNM) is a 501(c)(3) nonprofit social services agency providing free, comprehensive trauma-informed services to survivors of domestic abuse, sexual assault, stalking, and human trafficking across five northern Michigan counties. Core offerings include 24/7 crisis intervention, Safe Home emergency shelter, confidential counseling, medical/legal/housing advocacy, children's educational programs, early childhood learning, forensic interviews through the Children's Advocacy Center, and prevention education. The organization supplements its social services with revenue from two Gold Mine Resale Shop thrift stores, fundraising events, and community partnerships.

Product overview

Women's Resource Center of Northern Michigan is a nonprofit social services agency offering a coordinated portfolio of programs organized as core service lines and revenue-generating initiatives. The core services include: Domestic/Dating Abuse Services (advocacy, Safe Home shelter, crisis intervention, safety planning, support groups) and Sexual Assault Services providing confidential counseling and advocacy regardless of when assault occurred. Children's programs include the Children's Advocacy Center (forensic interviews and multi-disciplinary coordination) and Children's Learning Center/Preschool (early childhood education for ages 2½ to 5). Educational and Employment Services include career guidance, scholarships, Working Wardrobe, and the JEWEL mentorship program in partnership with North Central Michigan College. Prevention Education encompasses the Respect 101 Toolkit for schools, Speakers Bureau, and community outreach. The 24-hour Help and Information Line provides continuous crisis support. Revenue-generating programs include two Gold Mine Resale Shops (100% of proceeds fund services) and fundraising events (Women Can/Women Do luncheons, Tribute Awards, 100 Men Campaign). A major Capital Campaign (Empowering Bright Futures) is underway for a centralized facility in Petoskey.

Differentiator

Problem solved

Functional benefit

Products and services

• Domestic/Dating Abuse Services

Quantifiable outcome

• 100% of survivors served showed increased knowledge of their rights as crime victims and available legal options
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Eight partnerships are on record, tiered core and notable.

• North Central Michigan CollegecoreStrategic or Co-development Partner · 1 July 1981Ongoing partnership since 1981 providing Educational and Employment Services on the NCMC campus. WRCNM maintains an office on campus where career services, academic advising, and scholarship programs are delivered to students. Contact: (231) 348-6699.
• Ward and Eis GallerynotableGTM or Marketing PartnerSupports survivor services through contribution of 2% of all annual sales, 100% of proceeds from sale of book 'The Magpie Papers' by Don Ward and Jennifer Eis, and 20% of all sales on two Saturdays in December. Has donated over $104,500 total over 35 years.
• McLean and Eakin BooksellersnotableGTM or Marketing PartnerAllows customers to earmark 10% of purchases for philanthropic endeavors. Holds The Giving Tree each holiday season providing books for children at the Safe Home.
• Oleson's Food StoresnotableGTM or Marketing PartnerPre-Thanksgiving Dollar Drive in Petoskey and Charlevoix to raise funds for food items at Safe Home. Also participates in receipt collection program where Oleson's awards checks based on points from submitted receipts.
• Little Traverse Bay Bands of Odawa IndianscoreStrategic or Co-development PartnerWRCNM maintains relationship with Survivor Outreach Services to be more culturally aware in serving indigenous survivors. Native-specific resources provided including Power and Control Wheels for Native Americans.
• North Country Community Mental HealthnotableStrategic or Co-development PartnerLocal mental health provider. To access services call 877-470-7130. 24-Hour crisis helpline: 877-470-4668.
• McLaren Northern MichigannotableStrategic or Co-development PartnerHealthcare provider partnership for health-related services and information for clients.
• Michigan Coalition to End Domestic and Sexual ViolencecoreStrategic or Co-development PartnerState coalition providing information on domestic violence and sexual assault programs available in specific areas of Michigan.

Scale indicators10 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Safe Horizon: Largest victim services nonprofit in the U.S. offering domestic violence, sexual assault, and human trafficking support including shelters, hotlines, and advocacy. Comparable to WRCNM as a multi-service survivor support agency with Safe Home equivalent and 24/7 crisis line.
• Salvation Army Thrift Stores: National nonprofit operating thrift retail locations funding adult rehabilitation and community programs. Comparable to Gold Mine Resale Shop as a competing thrift operator in the same geographic market.

Regional players

• Turning Point, Inc. Michigan-based domestic violence and sexual assault services agency providing shelter, counseling, and advocacy. Operates in a different region of Michigan but follows the same CARF-accredited, trauma-informed service model as WRCNM.
• Domestic Violence Shelter & Services (DVS): Regional shelter and services nonprofit providing confidential advocacy, counseling, and emergency shelter for survivors. Closely comparable in service portfolio and Catholic Charities/Haven-type integration with child advocacy services.
• Women's Center for Advancement: Regional domestic violence and sexual assault services agency providing shelter, counseling, and advocacy. Comparable as a similarly sized multi-county nonprofit with shelter, counseling, and child advocacy programs.
• YWCA Northern Michigan: Regional YWCA serving northern Michigan with domestic violence and sexual assault services, safe housing, and advocacy. Most geographically overlapping peer operating in adjacent counties within the same state regulatory environment.

Others

• Michigan Coalition to End Domestic and Sexual Violence (MCEDSV): Statewide coalition that supports and represents WRCNM's program work. Peer as an ecosystem coordinator and policy advocate for the same survivor population; referenced by WRCNM as a Core strategic partner.
• Child Advocacy Centers of Michigan: Statewide chapter of Child Advocacy Centers of America supporting multi-disciplinary teams serving child abuse victims. Direct peer to WRCNM's Children's Advocacy Center forensic interview program.
• National Network to End Domestic Violence (NNEDV): National social change organization dedicated to creating a social, political, and economic environment in which violence against women no longer exists. Comparable in mission and policy advocacy focus on the same population.
• Goodwill Northern Michigan: Regional nonprofit operating thrift retail stores whose proceeds fund job training and community programs. Direct business model peer to WRCNM's Gold Mine Resale Shop revenue operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCW_8pR2gBtZFKgvzBjzj9Kw
• Facebookfacebook.com/WomensResourceCenterOfNorthernMichigan
• Instagraminstagram.com/wrcnm

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Women's Resource Center of Northern Michigan