Stilnovo

What Stilnovo does

Stilnovo, operating as StilnovoUSA, is a privately-held direct-to-consumer e-commerce retailer of mid-century and contemporary home furnishings based in Farmingdale, New York (Long Island). The company sells furniture, lighting, and decor across categories including living room, dining room, bedroom, outdoor, chandeliers, pendants, lamps, wall lighting, and decorative objects, with a curated 'Featured New and Trendy' collection sourced from global design trade shows.

The business is built on a Shopify-powered storefront at stilnovousa.com, with no public mobile app, no disclosed API or developer integrations, and no proprietary technology beyond standard e-commerce functionality. The company emphasizes over 100 years of combined warehouse distribution experience on its team, positioning itself as offering the personal service of a small operator with the fulfillment capacity to ship furniture at scale.

Go-to-market is direct-to-consumer only, with one-time transactional revenue on individual furniture and lighting purchases. Marketing is limited to organic social channels (Facebook and Instagram) and an email newsletter subscription, with no disclosed paid acquisition, B2B contracts, marketplace presence, or wholesale channel. Ownership, management team, headcount, and financial performance are not disclosed in the available source data, indicating a small, privately-held lifestyle retailer with limited external visibility.

Name

Stilnovo

Legal name

StilnovoUSA

Website

https://stilnovousa.com

Company type

Private

Operating status

Operating

Short description

StilnovoUSA is a privately-held, Farmingdale NY-based direct-to-consumer e-commerce retailer selling mid-century and contemporary furniture, lighting, and home decor to individual consumers via a Shopify storefront.

Ownership category

akta.pro rank

Product category

Home Furniture & Lighting Retail

NAICS

Furniture and Home Furnishings Retailers (4491), Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Home, Furniture & Decor DTC (CRAFACAE)

akta.pro secondary industry

Home, Furniture & Home Improvement Online Retailers (CRAFADAE)

Keywords

• Mid-century furniture
• Contemporary lighting
• Home decor
• Designer furniture
• Online furniture retailer

Headquarters

HQ city

Farmingdale

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel

Revenue model

1. Product Sales: One-time transaction revenue from selling furniture, lighting, and home decor products directly to consumers through their e-commerce platform.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

StilnovoUSA is a direct-to-consumer e-commerce retailer that sells mid-century and contemporary furniture, lighting, and home decor products through its own Shopify-powered online storefront at stilnovousa.com. The catalog spans living room, dining room, outdoor, and bedroom furniture, a full lighting line (chandeliers, pendants, table/floor/wall lamps, flush mounts), and decorative items such as clocks, wall art, mirrors, and cushions. Products are sourced from global trade shows and shipped directly from the company's warehouse distribution centers to U.S. consumers.

Product overview

StilnovoUSA is an e-commerce furniture and lighting retailer offering a curated portfolio of home furnishings across three main categories: Furniture (Living Room, Dining Room, Outdoor Furniture, and Bedroom categories), Lighting (Chandeliers, Pendant Lights, Table Lamps, Floor Lamps, Wall Lighting, and Flush Mounts), and Decor (Clocks, Coat Racks, Decorative Objects, Wall Art, Mirrors, and Pillows & Cushions). The company positions itself as bringing cutting-edge designs inspired by major trade shows worldwide, with over 100 years of warehouse distribution experience supporting their product quality and customer relationships.

Differentiator

Problem solved

Functional benefit

Products and services

• Furniture Furniture category encompassing Living Room (Sofas & Sectionals, Lounge Chairs, Coffee Tables, Side and End Tables), Dining Room (Bar Stools, Benches, Dining Chairs, Dining Tables), Outdoor Furniture (Outdoor Dining, Outdoor Living), and Bedroom (Beds, Dressers, Nightstands) products sold to individual consumers and homeowners through the StilnovoUSA e-commerce storefront.
• Lighting Lighting category including Chandeliers, Pendant Lights, Table Lamps, Floor Lamps, Wall Lighting, and Flush Mounts, sold to consumers and homeowners through the StilnovoUSA e-commerce storefront.
• Decor Home decor category including Clocks, Coat Racks, Decorative Objects, Misc Decor, Wall Art, Wall Decor, Mirrors, and Pillows & Cushions, sold to consumers and homeowners through the StilnovoUSA e-commerce storefront.
• Featured New and Trendy Collection Curated collection of the newest and trendiest furniture and decor items on the StilnovoUSA storefront, sourced from global trade shows and updated to deliver fresh designs year-round to consumers and homeowners.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Article: Article is a DTC modern furniture retailer offering mid-century and contemporary designs directly to consumers — the closest direct competitor to Stilnovo's positioning, with similar curated catalog and e-commerce-first model.
• Made.com: Made.com was a DTC contemporary furniture retailer (now part of Wayfair) with designer-led mid-century and modern collections sold direct to consumers — a comparable design-DTC model to Stilnovo.
• Castlery: Castlery is a DTC mid-century modern furniture brand with showrooms and online sales, targeting design-conscious consumers in a similar premium-but-accessible price band as Stilnovo.
• Room & Board: Room & Board is a contemporary American furniture retailer offering modern and mid-century designs to residential consumers, with strong design credibility — comparable in category and target customer to Stilnovo.
• Joybird: Joybird (La-Z-Boy owned) specializes in mid-century modern and contemporary furniture sold DTC online with a similar customization/custom-order experience to Stilnovo's curated approach.
• Kardiel: Kardiel is a DTC mid-century modern furniture brand with a curated online catalog and reproductions of designer classics, closely overlapping Stilnovo's design-led positioning.

Broad incumbents

• West Elm: West Elm (Williams-Sonoma) is a broader home furnishings retailer with a strong modern/mid-century assortment, omnichannel retail + DTC presence, and significantly larger scale than Stilnovo.
• CB2: CB2 (Crate & Barrel sister brand) is a modern home furnishings retailer with overlapping mid-century and contemporary lighting/decor — directly competitive in the lighting and decor categories Stilnovo carries.
• AllModern: AllModern is a Wayfair-owned online retailer specializing in modern and contemporary home furnishings, directly competing in Stilnovo's mid-century modern e-commerce niche but at much larger scale.
• Crate & Barrel: Crate & Barrel is a broad home furnishings retailer with a significant modern assortment spanning furniture, lighting, and decor — overlapping with all three of Stilnovo's core categories but at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/StilnovoUSA
• Instagraminstagram.com/stilnovousa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stilnovo