Southwest Wisconsin Technical College

What Southwest Wisconsin Technical College does

Southwest Wisconsin Technical College (operating as "Southwest Tech") is a public two-year technical college established on July 1, 1967, and headquartered at 1800 Bronson Boulevard, Fennimore, Wisconsin. It is chartered under Wisconsin state law as a technical college district governed by an elected District Board, serving a 3,800 square-mile territory spanning Crawford, Grant, Iowa, Lafayette, Richland and portions of Dane, Green, Sauk, and Vernon counties. The institution delivers associate-degree programs, technical diplomas, apprenticeships, continuing education, and GED/HSED services across healthcare, automotive, trades, business, and technology disciplines, anchored by specialized facilities — a Health/Science Center with a Human Patient Simulator (HPS) Lab and Auto-Tutorial Lab (ATL), an Ag/Auto Building, a Child Care Center, and a Public Safety Complex — funded in part by a $31.9 million capital referendum approved in 2008.

The college operates a horizontally-segmented model serving two principal customer sets: prospective students from the district's 30 K-12 public school districts plus adult learners (primary), and regional employers seeking workforce solutions (secondary). Student recruitment is event-driven through campus tours and K-12 outreach, with an admissions-led funnel supported by six academic advisors and Career Development Facilitators. Distribution combines on-campus instruction at Fennimore, distance education under SARA for interstate reach, and outreach centers across the district. The technology stack is built on Schoology (LMS), Microsoft Office 365 and SharePoint, TeamViewer remote support, Zoom, and the MySWTC student portal, supplemented by the Charger Tech 360 1:1 laptop program.

Revenue mechanics follow the standard Wisconsin Technical College System structure: tuition and fees, recurring state funding, local property tax levies from district residents, and federal grants (Pell, Federal Work-Study). Pricing is not publicly disclosed. Marketing is conducted through the college website, Facebook, YouTube, X, Instagram, campus events, and K-12 outreach. The institution reports no acquisitions, funding rounds, or external investment; it is publicly funded and Board-governed with current executive leadership under President Dr. Jeremy Pickard.

Name

Southwest Wisconsin Technical College

Legal name

Southwest Wisconsin Technical College

Website

https://swtc.edu

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

1–10 employees

Short description

Southwest Wisconsin Technical College (Southwest Tech) is a public two-year technical college in Fennimore, Wisconsin, chartered under state law to deliver associate degrees, technical diplomas, apprenticeships, and continuing education to students across an eight-county, 3,800 square-mile district.

Ownership category

akta.pro rank

Product category

Technical and Vocational Education

NAICS

Junior Colleges (6112), Technical and Trade Schools (61151), Apprenticeship Training (611513)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Technical Community Colleges (Applied/CTE-Focused) (EDAHADAD)

akta.pro secondary industries

Rural/Regional Community Colleges (EDAHADAK), Cooperative Education (Co-op) Technical Universities (EDAHAEAF)

Keywords

• Technical college education
• Associate degree programs
• Workforce training
• Apprenticeship programs
• Continuing education

Headquarters

HQ city

Fennimore

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Tuition and Fees: Revenue from student tuition and program fees for technical college education leading to associate degrees and technical diplomas
2. State Funding: Operational funding from the Wisconsin Technical College System state funding
3. Federal Grants and Student Aid: Federal financial aid programs including Pell Grants and Federal Work-Study funding

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Southwest Wisconsin Technical College (Southwest Tech) is a public two-year technical college that delivers associate degree programs, technical diplomas, apprenticeships, and continuing education across healthcare, business, technology, and skilled trades. It also provides community services such as GED/HSED preparation, public safety training, business and industry workforce training, child care, and testing center services, supported by campus facilities in Fennimore, Wisconsin and outreach across an 11-county district.

Product overview

Southwest Wisconsin Technical College is a two-year technical college offering a portfolio of educational products and support services. The core educational offerings include associate degree programs and technical diplomas across healthcare, business, technology, and trades fields. These academic programs are supplemented by apprenticeship programs (like Pistons to Pathways) for work-based learning and continuing education for non-credit professional development. The college also provides comprehensive student support services including the Charger Tech 360 laptop program, Library Services with research databases, Health Programs Support featuring simulation labs (ATL and HPS Lab), Testing Center for entrance exams, Career Services with Handshake integration, and Student Employment opportunities. The institution operates as a unified college with these services integrated through its student portal (MySWTC), Schoology learning management system, and Microsoft-based email and collaboration tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Academic Programs Associate degree and technical diploma programs across multiple disciplines including healthcare, business, technology, and trades, designed for traditional and adult learners seeking career-focused postsecondary education.
• Apprenticeships Work-based learning programs connecting students with employers for hands-on paid training, including the Pistons to Pathways automotive technician apprenticeship.
• Continuing Education Non-credit courses and professional development offerings for lifelong learning and workforce skills upgrades, available to community members and working professionals.
• GED/HSED Services Preparation classes and testing for the General Educational Development (GED) test and Wisconsin High School Equivalency Diploma (HSED) credential, available to community members.
• Testing Center Standardized testing services for prospective students and the public, including HESI entrance exams for nursing programs and Accuplacer assessments.
• Business & Industry Training Customized workforce training and apprenticeship partnerships for regional employers addressing skilled worker shortages and tailored training needs.
• Public Safety Training Training programs for law enforcement, fire service, and emergency response personnel delivered at the campus Public Safety Complex.
• Child Care Center On-campus child care services for students, staff, and the broader community, operated out of the campus Child Care Center.
• Facility Rental Rental of campus facilities and event spaces to community organizations and external groups.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Gateway Technical College: A southeastern Wisconsin WTCS institution providing associate degrees, technical diplomas, and apprenticeships in similar trades and healthcare disciplines — directly comparable program portfolio.
• Fox Valley Technical College: A WTCS member offering associate degrees, diplomas, apprenticeships, and apprenticeship-style employer partnerships in technical and trade fields, directly comparable program portfolio.
• Milwaukee Area Technical College (MATC): The largest WTCS district offering the full catalog of associate degrees, technical diplomas, apprenticeships, and continuing education in trades, healthcare, and IT — broadest direct competitor within the same state system.
• Madison Area Technical College (Madison College): Another Wisconsin Technical College System institution offering associate degrees, technical diplomas, and apprenticeships across healthcare, trades, business, and technology. Comparable in mission and program mix, though much larger and based in Madison.
• Blackhawk Technical College: A WTCS district serving south-central Wisconsin with associate degrees, technical diplomas, apprenticeships, and continuing education — comparable regional technical college with overlapping program offerings.
• Moraine Park Technical College: A WTCS district providing associate degrees, technical diplomas, apprenticeship training, and continuing education for similar workforce-development outcomes — direct peer in mission and scale.
• Chippewa Valley Technical College: A WTCS peer in northwest Wisconsin delivering associate degrees, technical diplomas, and apprenticeship programs in healthcare, trades, business, and IT with a similar regional/rural footprint.
• Northeast Wisconsin Technical College (NWTC): A WTCS institution offering associate degrees, technical diplomas, apprenticeships, and employer-aligned training — comparable mission and program scope, though more urban Green Bay catchment.
• Northcentral Technical College: Central Wisconsin WTCS peer offering associate degrees and technical diplomas across trades, healthcare, and business, plus apprenticeship programs — directly comparable rural-anchored institution.
• Western Technical College (La Crosse): A nearby WTCS peer serving western Wisconsin with similar technical diploma, associate degree, and apprenticeship programs — directly comparable rural-anchored institution competing for similar students.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/swtc
• YouTubeyoutube.com/channel/UCkLi-yKPgF-tShaw-GW6eMQ
• Facebookfacebook.com/southwesttech
• Instagraminstagram.com/explore/locations/1032409575/southwest-wisconsin-technical-college
• LinkedInlinkedin.com/company/southwest-tech

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southwest Wisconsin Technical College