What Lundia Oy does

Lundia Oy is a Finnish family-owned modular design furniture manufacturer founded in 1948 and headquartered in Hyvinkää, Finland, operating under the family-held Sini-konserni (Sini Group). The company designs and produces solid pine wood furniture systems — primarily the Lundia Classic shelving range and the Lundia Fuuga modular line — alongside convertible beds (Lofty), lighting, mirrors (Knot), storage boxes (System), and accessories such as sofas and rattan-fronted cabinets. A defining technical feature is backwards compatibility: components manufactured today remain interchangeable with shelves built in the 1950s, which creates a multi-generational product ecosystem. Approximately 95% of production is domestic Finnish, executed by roughly 20 direct employees supplemented by subcontractors.

The company runs a hybrid go-to-market: direct-to-consumer e-commerce through lundia.fi with a self-serve VividWorks-powered 3D planning tool; a flagship retail and design-consultation showroom (Lundia Freda) in Helsinki; a network of authorized Finnish retailers (Haa-Palat, Finnish Design Shop, Lo Spazio, etc.); dedicated B2B project sales for interior designers, hotels, restaurants, retail stores and corporate offices; and international distributors in Denmark (Boss Company ApS), Austria (FinnsideAUT) and Germany (Ikarus). Unit-pricing ranges from approximately €18 (dividers) to €6,489 (make-up stations), with free delivery on orders over €150, a 15% first-purchase newsletter discount, a designer-discount program, paid installation, and free design consultation.

Revenue derives primarily from one-time furniture sales, replacement parts and accessories (including continued supply for vintage 1950s-1980s Lundia pieces), and project-led B2B service work. Distribution reaches 28 European countries via the webshop, with the brand marketed as 'Libra' in Canada, the US and the UK. Lundia has remained privately held since founding, with no external funding, M&A, or IPO activity in the disclosed materials.

Name

Lundia Oy

Legal name

Lundia Oy

Website

https://lundia.fi

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

11–50 employees

Short description

Lundia Oy is a Finnish family-owned modular design furniture manufacturer founded in 1948, producing solid pine wood shelving, storage, beds and lighting systems for consumers and B2B clients across 28 European countries.

Ownership category

akta.pro rank

Product category

Furniture Manufacturing

NAICS

Nonupholstered Wood Household Furniture Manufacturing (337122), Showcase, Partition, Shelving, and Locker Manufacturing (337215), Office Furniture (including Fixtures) Manufacturing (3372)

SIC

Household Furniture (2510), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540), Retail-Furniture Stores (5712)

akta.pro primary industry

Flat-Pack & Modular Furniture Assembly (IKEA, Wayfair, etc.) (HSAGAHAA)

akta.pro secondary industries

Custom Built-Ins (Shelving, Entertainment Centers, Mudrooms) (HSAPAIAH), Kitchen & Bath Accessories & Hardware (Pulls, Hinges, Organizers) Retail (CRAIAFAI)

Keywords

• Modular wood furniture
• Scandinavian design furniture
• Solid pine shelving
• Custom furniture manufacturing
• Finnish design furniture

Headquarters

HQ city

Hyvinkää

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Furniture Sales: One-time purchase of modular furniture products including shelving systems (Classic, Fuuga), storage solutions, beds (Lofty), lighting, and accessories. Revenue generated through e-commerce, retail stores, and dealer network.
2. Design and Consultation Services: Free design service for customers, with professional installation services available for purchase. B2B project management and consultation for offices, hotels, restaurants, and public spaces.
3. Parts and Accessories: Replacement parts, additional components, and accessories for existing Lundia furniture systems. Backwards compatibility with vintage Lundia products from 1950s onwards.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Lundia Oy designs, manufactures, and sells modular solid wood furniture and lighting, built around the Lundia Classic shelving system (backwards-compatible with parts from the 1950s) and the Lundia Fuuga modular system. The company produces shelves, drawers, doors, partitions, beds, storage boxes, mirrors, and lighting made primarily from sustainably sourced Finnish solid pine wood, with nearly 95% domestic production in Hyvinkää, Finland. Products are sold through e-commerce, the Freda showroom in Helsinki, authorized retailers, international distributors, and a B2B project sales channel.

Product overview

Lundia Oy is a Finnish family-owned furniture company established in 1948, specializing in Scandinavian design furniture and lighting. The company operates a unified product ecosystem built around modular, solid wood furniture systems. The core product lines include Lundia Classic (the flagship modular shelving system), Lundia Fuuga (modern multifunctional modules), Lundia Lofty (convertible beds), and Lundia System (handmade storage boxes). These are complemented by Lundia Knot (designer mirrors), Lundia Valaisimet (lighting collection), and various sub-collections including Rottinkimallisto (rattan), Aaltolasimallisto (wave glass), and Moments. The company offers associated services including free design consultation, a 3D planning tool (VividWorks), transport/assembly services, and B2B project sales. All products are manufactured in Finland with approximately 95% domestic content, primarily using Finnish solid pine wood.

Differentiator

Problem solved

Functional benefit

Brands

• Lundia Classic: Classic modular solid wood shelving system, the flagship product line since 1948, known for its adaptability and compatibility across generations.
• Lundia Fuuga
• Lundia System
• Lundia Lofty
• Lundia lighting
• Lundia Knot
• Moments

Products and services

• Lundia Classic Sturdy Finnish solid wood shelving system with timeless design, easy to assemble, dismantle, complement and adapt. The cherished design classic of Finnish homes, with Lundia Classic components compatible with parts from the 1950s to present.
• Lundia Fuuga Modern, multifaceted modular furniture system with modules of different depths (32cm and 45cm) that can be combined to create unique looks for living room, bedroom, nursery, or hallway, with various handles and leg options for individual customization.
• Lundia Lofty Minimalist yet robust bed made of durable Finnish solid wood that can be transformed into a bunk or loft bed with leg extensions, combining easily with other furnishings.
• Lundia System storage boxes Handmade storage boxes designed by interior architect Joanna Laajisto, designed to fit together and to fit Lundia Classic products, usable as stand-alone elements.
• Lundia Knot mirror Designer mirror by Reeta Laine, suitable for home, office or sauna environments, functioning as both a practical object and distinctive wall art.
• Lundia Lighting (Valaisimet) Award-winning handmade Finnish lighting collection designed by Jukka Korpihete, featuring sculpted forms for direct and indirect light, including ceiling fixtures (Tuike), floor lamps (Kajo), and additional designs (Liekki).
• Rottinkimallisto (Rattan collection) Classic Lundia shelf collection with lightweight rattan doors featuring Finnish roots and a partially transparent weave that maintains an airy feel while concealing contents.
• Aaltolasimallisto (Wave Glass collection) Display cabinet collection featuring wave glass design.
• Moments collection Collection designed for appreciating small moments, featuring design pieces for everyday inspiration.
• Hetki sofa collection Sofa collection offered by Lundia as part of its furniture range.
• Lundia Design Service (Suunnittelupalvelu) Free professional interior design planning service available at Lundia stores or via home visits, with no purchase obligation.
• 3D Design Tool Online 3D design tool (powered by VividWorks) allowing customers to design furniture to their exact needs, with price calculation and plan submission capabilities.
• Transport and Assembly Services (Kuljetus- ja asennuspalvelut) Transport and assembly services delivered by professional carriers, also assisting with relocations or supplementary installations of Lundia furniture.
• B2B Project Sales (Projektimyynti) Corporate and project sales service designing and implementing small and large furniture solutions for businesses, organizations, and public spaces, delivered through a dedicated B2B project sales team providing consultation, design assistance, and installation.

Quantifiable outcome

• Products designed to serve customers throughout their lifetime and pass to next generations
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Finnish Design ShopminorChannel Partner/ Reseller/ DistributorAuthorized retailer and showroom partner for Lundia products, providing additional retail presence in Finland.
• Boss Company ApS (Denmark)minorChannel Partner/ Reseller/ DistributorOfficial Lundia distributor for Denmark (operating as Lundia Danmark), expanding market presence in Scandinavian region.
• FinnsideAUT (Austria)minorChannel Partner/ Reseller/ DistributorOfficial Lundia agent for Austria, represented by Marianne Dobcak, expanding presence in Central European market.
• Ikarus (Germany)minorChannel Partner/ Reseller/ DistributorAuthorized retailer for Lundia products in Germany, providing market access in key European market.
• VividWorkscoreTechnology or IntegrationProvides Lundia's 3D design and planning software platform, enabling customers to design custom furniture configurations online. Technology partnership essential for self-serve sales motion.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• USM: Swiss modular furniture maker (USM Haller) serving residential and contract markets with configurable ball-joint systems - directly comparable in modular furniture, B2B project sales, and premium positioning.
• String Furniture: Swedish maker of modular wall-mounted and freestanding shelving systems (String Pocket, String System) - the closest direct competitor to Lundia Classic in Nordic modular wood-and-metal shelving for residential use.
• Artek: Finnish design furniture company (Stoll-Groenblom, Aalto heritage) owned by Vitra - direct Finnish peer in modernist Scandinavian furniture design with overlapping residential and contract customer base.
• Montana Furniture: Danish manufacturer of modular storage and shelving systems across 40+ colors and configurations - directly comparable product (configurable modular storage) with stronger furniture-retail distribution across Europe.
• Vitsoe: German/UK modular furniture maker known for Dieter Rams-designed 606 Universal Shelving System - directly comparable as a heritage modular-system brand built on lifetime-expandable components.

Broad incumbents

• HAY: Danish contemporary design furniture and accessories brand at larger scale - competes with Lundia for the design-conscious Nordic consumer across multiple furniture and lighting categories.
• Fritz Hansen: Danish premium design furniture maker (Arne Jacobsen, Poul Kjærholm) - directly comparable premium Nordic positioning though focused on chairs/tables rather than storage systems.
• Muuto: Danish contemporary Scandinavian design furniture brand - overlaps with Lundia Fuuga and lighting product lines for the design-conscious residential and contract customer.
• IKEA: Swedish global furniture giant with broad modular shelving lines (Kleppstad, Eket, etc.) - competes with Lundia Classic on accessible price points and overwhelming distribution scale, defining the mass-market alternative.

Others

• Finnish Design Shop: Largest Nordic online design retailer - Lundia is among the brands it stocks, making it both a channel partner and a competitive reference point for Lundia's own DTC ecommerce ambitions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/lundiafinland
• Xx.com/Lundiafi

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lundia Oy