What Skypaper does

Skypaper operates a consumer-facing mobile and web application that transforms user photos into physical postcards delivered worldwide. The core product, available on iOS, Android, and the web at skypaper.io, lets users capture or import photos, compose a personalized message, select one or more recipients, and pay to have the postcard physically printed and mailed. A distinctive feature is bulk mailing — supporting scenarios such as one postcard to 1,000 recipients, 1,000 postcards to one recipient, or 1,000 to 1,000 — which extends the service beyond individual gifting into light event and SMB use cases. Postcards are 15.2 × 10.9 cm, ship worldwide at an average of 3–5 working days, and are priced from €1.40 to €2.00 inclusive of postage.

The technology stack is intentionally lightweight: Stripe handles payments, Google Analytics for Firebase provides app analytics, Sentry handles error tracking, and Vultr hosts the infrastructure. There is no public API, SDK, or developer platform. The company was founded in 2016 by three French developers — Franck, Christopher, and Nicolas — originally as a side project to explore new development techniques. After a 2017 closed beta and a 2018 public beta, the service officially launched commercially in 2019. Skypaper is bootstrapped with no external funding rounds, no institutional investors, and no parent company, operating as SKYPAPER LTD registered in the United Kingdom (Altrincham) with day-to-day operations rooted in France.

The business model is a pure transaction-fee, pay-as-you-go credit-pack system. Users buy packs of 1, 5, 10, 20, or 50 credits at decreasing per-card prices (€2.00 down to €1.40), with one credit redeemable for one physical postcard. A referral/sponsorship program grants a free credit to both referrer and referee on the referee's first order, functioning as the primary organic acquisition lever. The customer base consists of individual consumers sending personal postcards for travel memories, occasions, and greetings; there is no enterprise or B2B segment disclosed.

Name

Skypaper

Legal name

SKYPAPER LTD

Website

https://skypaper.io

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Photo Postcard Service

NAICS

Greeting Card Publishers (513191)

SIC

Greeting Cards (2771)

akta.pro primary industry

Consumer Messaging Apps (BPAMACAA)

Keywords

• Photo postcard service
• Mobile postcard app
• Digital greeting cards
• Personalized mail delivery
• Photo printing service

Headquarters

HQ city

Mas-de-londres

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Credit pack sales: Users purchase credit packs to send postcards. Each credit equals one postcard. Larger packs offer lower per-card pricing, ranging from €2.00 down to €1.40 per card with volume discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Skypaper provides a mobile (iOS/Android) and web application that lets users capture or upload photos, add personalized text messages, select recipients, and pay to have physical postcards printed and mailed worldwide. Each credit corresponds to one postcard, priced from €1.40 to €2.00 depending on volume, with postage included and average delivery of 3-5 working days to 10+ countries. The platform also supports bulk mailing configurations up to 1,000 postcards to 1,000 recipients in a single order.

Product overview

Skypaper is a unified postcard sending service that operates through a web platform and mobile applications (iOS and Android). The core product enables users to capture or upload photos, compose personalized messages, and send physical postcards globally. The main offering consists of the Skypaper Service accessible via web and mobile apps, supplemented by discounted Credit Packs for bulk purchases and a Sponsorship/Referral Program for earning additional credits. Postcard size is 15.2 x 10.9 cm, with delivery times of 2-15 working days (average 3-5 days) and pricing from €1.40-2.00 per postcard depending on credit pack tier.

Differentiator

Problem solved

Functional benefit

Products and services

• Skypaper Service A photo-to-physical-postcard sending service that lets users capture or upload photos, write personalized messages, and have physical postcards printed and mailed to recipients worldwide. Postcard size is 15.2 x 10.9 cm, with delivery averaging 3-5 working days to 10+ countries. Designed for individual consumers for personal occasions, travel memories, greetings, announcements, and bulk mailings.
• Skypaper Mobile App (iOS) Native iOS application enabling users to capture photos, edit postcards, manage recipients, and order postcard shipments directly from an iPhone. Distributed globally via the Apple App Store.
• Skypaper Mobile App (Android) Native Android application enabling users to capture photos, edit postcards, manage recipients, and order postcard shipments directly from an Android device. Distributed globally via the Google Play Store.

Quantifiable outcome

• Average delivery time of 3-5 working days worldwide

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Scale indicators2 records

Expansion highlights3 records

Direct peers

• Postable: Online postcard service offering photo cards with bulk-send and address-book features; competes directly with Skypaper on the consumer photo-postcard workflow.
• Touchnote: London-based postcard app offering mobile photo-to-postcard delivery to global recipients; directly comparable to Skypaper on product, mobile UX, and international postal fulfillment.
• MyPostcard: Berlin-based consumer postcard app that lets users send personalized physical postcards from a smartphone to global recipients — the most direct head-to-head competitor to Skypaper's core mobile photo-to-postcard workflow.

Broad incumbents

• Lob: B2B programmatic direct-mail automation platform that prints and mails postcards at scale; uses the same print-and-mail infrastructure Skypaper relies on but targets an enterprise developer audience.
• Snapfish: Large consumer photo-printing platform offering postcards alongside a wide product catalog; comparable to Skypaper on the consumer photo-to-physical workflow but operates at much larger scale and product breadth.
• Artifact Uprising: Premium photo-print brand offering custom cards and postcards; serves a higher-end of the same market segment Skypaper addresses with photo-driven physical mail.
• Shutterfly: Established photo-cards and stationery brand offering personalized postcard prints; broad overlap with Skypaper's photo-to-postcard value proposition across consumer gifting occasions.

Emerging players

• Sincerely (Postagram): Mobile-first postcard sending app (originally Postagram) acquired by Sincerely; competes in the same mobile photo-to-print category targeting consumer occasions.
• Ink Cards: Custom photo card and postcard printing service with bulk options; overlaps with Skypaper's core photo-postcard offering, particularly on event and personal-occasion use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/skypaperio
• Facebookfacebook.com/SkyPaper.io
• Instagraminstagram.com/skypaper.io

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skypaper