Auburn Chamber of Commerce

What Auburn Chamber of Commerce does

The Auburn Chamber of Commerce (legal name: Auburn Area Chamber of Commerce) is a 501(c)(6) non-profit membership organization founded in 1906, headquartered at 1103 High Street, Suite 100, Auburn, California. It serves as the recognized business association for the Auburn trade area in Placer County, representing local businesses, employers, and civic stakeholders through advocacy, networking, and community programming. The Chamber is led day-to-day by Chief Executive Officer Michele Tuggle and presided over by Board President Manouch Shirvanioun, with a staff of 11-50 employees supporting operations.

The Chamber operates a multi-product service platform for its members. Core offerings include recurring networking events (Power Lunches, Mixers, Ribbon Cuttings), a tiered membership structure with annual dues ranging from $75 to $5,500, the Leadership Auburn civic-leadership development program priced at $950 per participant, and the annual Auburn's Family Fourth celebration incorporating the Duck Derby fundraiser — the Chamber's flagship community event. Long-tenured members such as Roper's Jewelers (member since 1956) demonstrate deep retention across the membership base. Operational technology is built around the GrowthZone membership management platform, which handles member applications, directory listings, and event registration.

Revenue mechanics are diversified across four streams: tiered membership dues, event sponsorships (notably Family Fourth/Duck Derby sponsors including Sutter Health, Heritage Roost, Auburn Toyota, and local hospitality/banking partners), tuition from Leadership Auburn, and advertising/editorial revenue from the Chamber's relationship with Explore Auburn Magazine and the Auburn Journal. The Chamber cross-promotes content via its Explore Auburn Magazine partnership and the Auburn Journal, distributing member visibility into regional Placer County readership. There is no public disclosure of audited financials, member counts, or annual budget in the available input data.

Name

Auburn Chamber of Commerce

Legal name

Auburn Area Chamber of Commerce

Website

https://auburnchamber.net

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

11–50 employees

Short description

The Auburn Chamber of Commerce is a 120-year-old non-profit business association in Auburn, California, serving local businesses through tiered memberships ($75-$5,500), networking events, the Leadership Auburn civic program, and the annual Family Fourth/Duck Derby community event.

Ownership category

akta.pro rank

Headquarters

HQ city

Auburn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership fees at multiple tiers (President's Circle $5,500, Partner $1,650, Executive $440, Standard $275, Non-Profit $170, Enterprise $75, Personal $75) providing directory listings, networking, referrals, and advertising opportunities
2. Event Sponsorships: Sponsorship revenue from signature events including Auburn's Family Fourth, Leadership Auburn, and Celebrate the Community, with various sponsorship tiers at different price points
3. Event Registration Fees: Fees for Leadership Auburn program ($950 tuition), Power Lunches ($25 members/$30 non-members), Leadership Auburn graduation celebration ($60 per guest), and Duck Derby tickets (5 ducks for $30 or 10 ducks for $50)

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

The Auburn Area Chamber of Commerce is a membership-based non-profit organization founded in 1906 that serves businesses and professionals in the greater Auburn, CA area. It sells tiered annual memberships (ranging from $75 Personal/Enterprise up to $5,500 President's Circle) that bundle a business directory listing, networking referrals, advertising discounts, event sponsorship opportunities, and access to recurring events such as Power Lunches, Evening Mixers, and Ribbon Cuttings. Its complementary paid offerings include the Leadership Auburn leadership-development program ($950 tuition) and signature community celebrations such as Auburn's Family Fourth with the Duck Derby, with the underlying operations powered by the GrowthZone ChamberMaster platform.

Product overview

The Auburn Chamber of Commerce operates as a membership-based business organization offering a suite of interconnected programs and services. Its core offerings include an Online Business Directory, tiered Chamber Memberships (ranging from $75-$5,500 annually), the Leadership Auburn educational program, and regular networking events (Power Lunch, Networking Mixers, Meddlers Forum, Ribbon Cuttings). The Chamber organizes major community events including Auburn's Family Fourth celebration with Duck Derby, and the Celebrate the Community dinner. Additional services include a Job Board, Hot Deals marketplace, Government Affairs advocacy, Community Calendar, and the Think Auburn First shop-local program. The platform is powered by GrowthZone CMS for member management and event registration.

Differentiator

Problem solved

Functional benefit

Brands

• Leadership Auburn: A premier program that highlights the inner-workings of the Auburn area, meeting monthly from September through June.
• Think Auburn First

Quantifiable outcome

• Member since 1956 - Roper's Jewelers has maintained membership for 70 years
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Old Town PizzaminorGTM or Marketing PartnerLocal restaurant featured as event sponsor and member, providing venue support for chamber networking events.
• Sutter HealthminorGTM or Marketing PartnerSutter Auburn Faith Hospital is a chamber member and event sponsor supporting community health initiatives and events.
• GrowthZonecoreTechnology or IntegrationWebsite platform provider powering member management, event registration, directory listings, and communications through their ChamberMaster platform.
• Arthur Murray Dance Studios AuburnminorGTM or Marketing PartnerStar Spangled sponsor for the 2026 Family Fourth celebration.
• Pioneer Community EnergyminorGTM or Marketing PartnerStar Spangled sponsor for the 2026 Family Fourth celebration.
• Recology Auburn PlacerminorGTM or Marketing PartnerStar Spangled sponsor for the 2026 Family Fourth celebration.
• Robinson Sand & GravelminorGTM or Marketing PartnerStar Spangled sponsor for the 2026 Family Fourth celebration.
• TGH AviationminorGTM or Marketing PartnerStar Spangled sponsor for the 2026 Family Fourth celebration.
• American Red CrossminorGTM or Marketing PartnerSparkler sponsor for the 2026 Family Fourth celebration.
• Auburn RotaryminorGTM or Marketing PartnerSparkler sponsor for the 2026 Family Fourth celebration.
• River Valley Community BankminorGTM or Marketing PartnerSparkler sponsor for the 2026 Family Fourth celebration.
• Tri Counties BankminorGTM or Marketing PartnerSparkler sponsor for the 2026 Family Fourth celebration.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• BNI (Business Network International): Membership-based business referral organization with weekly structured networking meetings — directly comparable value proposition (visibility, referrals, networking) sold via recurring dues, competing for the same SMB member wallet.
• Roseville Area Chamber of Commerce: Neighboring Placer County chamber with the same mission, member demographic, and event-driven GTM. Highly comparable as a directly competing local chamber in an adjacent market within the same county.

Regional players

• Auburn Community Foundation: Local philanthropic organization serving the Auburn area; complementary to Chamber activities (Leadership Auburn program overlap) and competes for local civic engagement and grant funding attention.
• Placer County Visitors Bureau: Regional tourism promotion body serving the same geography; partners with Auburn Chamber on 'Explore Auburn Magazine' and tourism marketing. Comparable in destination-marketing function but focused on tourism rather than general business advocacy.

Broad incumbents

• U.S. Chamber of Commerce: National federation of chambers and business associations. Auburn Chamber members are downstream constituents of the U.S. Chamber's federal advocacy; comparable in mission but operates at national policy scale.
• Sacramento Metro Chamber of Commerce: Larger regional chamber serving the broader Sacramento metro area, including Auburn's commuter market. Operates with similar membership tiers, advocacy, and signature event model but at a substantially larger geographic and membership scale, making it the closest comparable in business model and category.
• California Chamber of Commerce: State-level chamber advocating for California businesses through policy, networking, and education. Same membership-organization model but operating at a statewide advocacy and policy scale rather than local networking.
• Greater Sacramento Economic Council: Regional economic development organization covering the Sacramento region including Placer County. Comparable in economic development and government affairs advocacy, though at a regional scale with corporate recruitment focus rather than SMB membership services.

Emerging players

• SCORE: Nonprofit small business mentoring and education network offering free workshops and mentorship — overlaps with Leadership Auburn's professional development function and competes for entrepreneur mindshare, though as a free alternative.
• Local First (Independent Business Alliance): National network of independent business alliances running shop-local campaigns analogous to Auburn's 'Think Auburn First' program. Comparable mission of supporting local business visibility against national chains.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@auburnchamber4843
• Facebookfacebook.com/AuburnChamberofCommerce
• LinkedInlinkedin.com/company/auburn-old-town-gallery-llc
• Instagraminstagram.com/auburnchamberofcommerce
• Xx.com/auburncachamber

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auburn Chamber of Commerce