Old Town Pizza Co
- Company typePrivate
- Founded2018
- HeadquartersElgin, Illinois, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Old Town Pizza Co firmographics
Firmographics- Name
- Old Town Pizza Co
- Legal name
- Old Town Pizza Co.
- Website
- https://oldtownpizzaco.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Old Town Pizza Co industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Restaurants and Other Eating Places (72251), Restaurants and Other Eating Places (7225), Full-Service Restaurants (722511)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Family-Style Restaurants (THAFACAC)
- akta.pro secondary industry
- Ethnic & Regional Cuisine Restaurants (THAFACAD)
Keywords
Where Old Town Pizza Co is headquartered
LocationHeadquarters
- HQ city
- Elgin, Illinois
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Old Town Pizza Co business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Food and Beverage Sales: Revenue generated from the sale of pizza (deep dish and thin crust), pasta, sandwiches, salads, and beverages across three physical restaurant locations in the Chicagoland area.
- Catering Services: Catering revenue from events of any size, with dedicated catering menus for each location. Customers can contact nearest location to book catering for parties and events.
Go-to-market motion1 record
Distribution channels6 records
Marketing channels3 records
Old Town Pizza Co product offering
Product offeringCore offering
Old Town Pizza Co. operates a multi-location pizza restaurant business in the Chicagoland area (Lombard, Naperville, Schaumburg), serving deep dish and thin crust pizza, pasta, sandwiches, salads, and beverages for dine-in, carryout, delivery, and catering. The company also provides event catering services for parties and gatherings of all sizes.
Differentiator
Problem solved
Functional benefit
Products and services
- Pizza
- Pasta Italian pasta dishes complementing the pizza menu, available at all locations for dine-in, takeout, and delivery.
- Sandwiches Variety of sandwiches offered as part of the food menu at all three restaurant locations.
- Salads Fresh salads available as side items or meal options across all locations.
- Catering Services Catering services for events of any size, with location-specific catering menus for both large and small party catering. Customers can contact the nearest location to book catering.
Companies that use Old Town Pizza Co
Customer profileSegments2 records
Ideal customer profiles2 records
Old Town Pizza Co technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Old Town Pizza Co partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- ChowNowcoreChowNow is an online ordering platform partner that enables customers to place orders for the Lombard location. The platform provides integrated ordering functionality directly linked from the Old Town Pizza Co website.
- ArrowPOScoreArrowPOS is the online ordering platform integrated for the Naperville location. This point-of-sale and online ordering system allows customers to place orders online for the Naperville restaurant.
- Slice LifeminorSlice Life is an online ordering platform used for the Schaumburg location, providing menu visibility and online ordering capabilities for local customers.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Old Town Pizza Co competitors and assessment
Company assessmentDirect peers
- Lou Malnati's Pizzeria: Chicago deep-dish pizza chain with multiple suburban locations across the Chicagoland area. Direct competitor on deep dish style, dine-in/takeout/delivery model, and suburban footprint — operating in the same market with overlapping customer base.
- Giordano's: Iconic Chicago stuffed deep-dish pizza chain with restaurants across Chicagoland. Direct competitor on deep dish style, full Italian menu (pizza, pasta, salads), dine-in/takeout/delivery, and catering services.
- Rosati's Pizza: Chicago-area pizza franchise with deep dish and thin crust offerings plus a full Italian menu. Closely comparable as a multi-location suburban pizza chain offering dine-in, carryout, delivery, and catering.
Regional players
- Burt's Place: Single-location Chicago-area deep dish pizzeria founded by a former Pequod's pizzaiolo. Competes in the same Chicago deep-dish niche but with much smaller scale.
- Pequod's Pizzeria: Chicago-area pizzeria known for its caramelized deep dish, with locations across Chicagoland suburbs. Competes for the same deep-dish pizza customer in overlapping suburban geographies.
Broad incumbents
- Domino's Pizza: Largest pizza chain in the U.S. with nationwide delivery/carryout. Competes for delivery and takeout pizza share in the same suburban Chicago trade areas but with very different scale and value positioning.
- Papa John's Pizza: National pizza chain competing for delivery and carryout share in the same Chicagoland suburbs. Overlaps on core pizza product and online ordering but with significantly larger scale and marketing budget.
- Pizza Hut: Major national pizza chain with dine-in, carryout, and delivery. Competes across suburban Chicago locations for pizza share though its dine-in footprint has shrunk versus delivery focus.
Emerging players
- MOD Pizza: Fast-casual pizza chain with build-your-own model. Adjacent competitor for casual pizza occasions, with a different service model (fast casual) but overlapping suburban customer base and category.
- Marco's Pizza: Growing U.S. pizza franchise with multiple suburban locations. Comparable as a multi-location pizza chain expanding in suburban markets with dine-in/takeout/delivery and catering offerings.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Old Town Pizza Co social profiles
Digital presenceOld Town Pizza Co financial estimates
Financial estimateRevenue estimate
Valuation estimate
Old Town Pizza Co leadership team
Management profileNumber of profiles
Profiles2 records
Old Town Pizza Co funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Old Town Pizza Co M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Old Town Pizza Co
What does Old Town Pizza Co do?
Old Town Pizza Co. operates a multi-location pizza restaurant business in the Chicagoland area (Lombard, Naperville, Schaumburg), serving deep dish and thin crust pizza, pasta, sandwiches, salads, and beverages for dine-in, carryout, delivery, and catering. The company also provides event catering services for parties and gatherings of all sizes.
Is Old Town Pizza Co a public or private company?
Old Town Pizza Co is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Old Town Pizza Co founded?
Old Town Pizza Co was founded in 2018. It employs 11 to 50 people.
Where is Old Town Pizza Co based?
Old Town Pizza Co is headquartered in Elgin, Illinois, United States, in the North America region.
How does Old Town Pizza Co make money?
Two revenue lines are on record. Food and Beverage Sales are the primary driver. The others are catering Services.
Who are Old Town Pizza Co's main competitors?
Direct peers on record are Lou Malnati's Pizzeria, Giordano's and Rosati's Pizza. Regional players are Burt's Place and Pequod's Pizzeria. Broad incumbents are Domino's Pizza, Papa John's Pizza and Pizza Hut. Emerging players are MOD Pizza and Marco's Pizza.
Does Old Town Pizza Co have an API?
No public API is recorded for Old Town Pizza Co.
What industry is Old Town Pizza Co in?
Old Town Pizza Co's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFACAC, Family-Style Restaurants, with a secondary code of THAFACAD, Ethnic & Regional Cuisine Restaurants. Its NAICS code is 72251 and its SIC code is 5812.