Media

What Media does

Media Srl, operating as Media Servizi, is an Italian integrated communication and marketing services company headquartered in Comeana-Carmignano, Province of Prato, Tuscany, founded in 1984. The company provides a bundled service offering spanning physical direct mailing (address management, cellophaning, enveloping, multi-carrier shipping), multichannel digital marketing (email, SMS, online surveys, QR-code campaigns), B2B outbound telemarketing, digital printing, fidelity card and magnetic card production, e-commerce packaging and warehousing, and consulting. Its proprietary technology assets include Media@Survey (online survey creation and reporting platform), a QR-code campaign analytics system integrated with Google Analytics UTM parameters for personalized URL tracking, and a B2B telemarketing reporting system with funnel-stage KPI mapping. The company holds ISO 9001:2015 certification.

The business model is sales-led and primarily transactional, with revenue generated per mailing piece processed, per digital campaign or contact, per print run, and per telemarketing action, alongside project-based consulting engagements. Pricing is quote-based and not publicly disclosed; the company offers free initial consultations, assigns a dedicated project manager to each client, and bundles services into multi-year hybrid contracts. A core competitive lever is its partnership with Poste Italiane, which grants access to PostaTarget Basic and PostaTarget Creative preferential bulk-mailing tariffs reportedly 3x-7x lower than standard postal rates — access contingent on Media's ISO certification and Poste homologation.

Media serves three primary segments: private enterprises (SMEs to large corporates) for corporate communication and loyalty programs; public administration and local government entities for legally traceable postalization of tax notices (IMU, TARI, TASI) and EDI-compliant document management; and trade associations, unions, and ONLUS for membership and fundraising communications. Named customers include Confindustria, Coop, Conad, Save the Children, WWF, Confcommercio, CGIL, CISL, UIL, ACI, Confesercenti, CIA, Confartigianato, and LILT. The company is family-controlled (Lisei family, with Roberto Lisei as President and Jarba Lisei as Commercial Director), operates as a private limited company (Srl) with no external investors, and operates exclusively within Italy with no claimed international footprint.

Name

Media

Legal name

Media Srl

Website

https://mediaservizi.net

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Media Srl is an Italian integrated marketing services company providing direct mailing, multichannel digital marketing, digital printing, fidelity card production, packaging, and B2B telemarketing to private enterprises, public administrations, and nonprofit organizations across Italy.

Ownership category

akta.pro rank

Product category

Direct Marketing Services

SIC

Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Mailing, Inserting & Distribution Services (Addressing, Direct Mail, Kitting) (MPAJALAH)

akta.pro secondary industry

POD Fulfillment, Warehousing & Drop-Shipping Services (MPAJANAJ)

Keywords

• Direct mailing services
• Multichannel marketing
• Digital printing
• Postal campaign management
• Marketing consulting

Headquarters

HQ city

Comeana

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Mailing and Postalization Services: End-to-end physical mailing services including address management, printing, cellophaning, enveloping, and multi-carrier shipment for marketing campaigns and transactional communications. Revenue generated per shipment/piece processed.
2. Digital Marketing Services: Email marketing campaigns, SMS marketing, online surveys (Media@Survey), and telemarketing B2B services. Billed per campaign or per contact/action.
3. Digital Printing and Graphic Design: Corporate identity design, brochure, catalog, and magazine printing services; third-party periodical management. One-time project or recurring per print run.
4. Fidelity Card and Packaging Services: Design, personalization, and mass mailing of fidelity cards, magnetic stripe cards, badges, and e-commerce packaging and fulfillment services.
5. PA and Public Sector Consulting: Process consulting for public administration entities focused on communication optimization, tax notice management, postal cost reduction, and operational resource management.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Media Servizi provides integrated direct mailing, multichannel marketing, digital printing, and packaging services to businesses, public administrations, trade associations, and nonprofits across Italy. The company manages end-to-end postalization campaigns including address database cleansing, variable-data printing, cellophane wrapping, enveloping, and multi-carrier shipping, complemented by email/SMS marketing, B2B telemarketing, and the proprietary Media@Survey online survey platform. It acts as a one-stop outsourced communications partner handling everything from graphic design and printing to final-mile delivery and response tracking.

Product overview

Media is a communication and marketing services company based in Tuscany, Italy, offering an integrated suite of physical and digital communication services. The core offering consists of Direct Mailing (postalizzazione), Multichannel Marketing (email/SMS/newsletter), Telemarketing B2B, Digital Printing, Card & Fidelity programs, Packaging logistics, and Consulting services. The company also provides specialized services for Public Administration including tax document postalization (IMU, TARI, TASI) and government communication management. Media@Survey is a proprietary online survey and market analysis tool for customer satisfaction and lead generation. These services are offered as individual solutions or integrated campaigns, with the company emphasizing its 30+ years of experience and certified processes.

Differentiator

Problem solved

Functional benefit

Products and services

• Direct Mailing / Postalization Services End-to-end management of physical mail campaigns including address list acquisition and cleansing, variable-data printing, cellophane wrapping, enveloping, franking, and dispatch via Poste Italiane and other carriers, delivered to corporate clients, associations, and public administrations.

Quantifiable outcome

• PostaTarget costs approximately 7x less than Posta Prioritaria and 3x less than Posta 4
• +1 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

One partnership is on record.

• Poste ItalianecoreTechnology or IntegrationMedia Servizi has established partnership agreements with Poste Italiane that grant access to preferential postal tariff products including PostaTarget Basic and PostaTarget Creative. These agreements enable Media to offer clients postage rates 3x to 7x lower than standard rates. Media holds the required ISO quality certification and Poste homologation needed to access these preferential tariffs, which are not available to standard customers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Maggioli Group: Italian technology and services group specialized in solutions for municipalities and public administration, including tax-notice management and certified communications. Directly competes with Media in the postalization and PA-tax-notice postalization niche.
• Gruppo Rotolito: Italian printing and direct-mail production group offering catalogs, magazines, brochures, and direct-mail services to enterprise clients. Comparable on the commercial-printing and mailing-services side of Media's portfolio.
• Mail Boxes Etc. (MBE Italy): Franchise network in Italy providing mailing, printing, shipping, and multichannel marketing services to SMBs and consumers. Directly comparable business model — outsourced mailing and print services delivered through a national branch footprint.

Broad incumbents

• Poste Italiane: Italy's national postal operator and Media's most important supplier. Poste Italiane also offers bulk direct-mail services (PostaTarget) and competes upstream with Media for high-volume marketing-mail accounts — overlapping capability but as part of a much broader postal/financial/insurance portfolio.

Emerging players

• Lutech Group: Italian IT services and digital-transformation provider for enterprises and public sector. Comparable as a multi-channel digital/communication services vendor in the Italian SMB-and-PA segment, though with a stronger IT-services orientation than Media's mailing focus.

Others

• IGPDecaux: Italian out-of-home advertising and marketing-communications operator. Adjacent comparator as a large-scale Italian marketing-services provider, though its core product (OOH advertising) does not directly overlap Media's mailing business.

Regional players

• Halldis: Italian communications and marketing services company serving enterprises with multichannel campaigns and direct marketing. Comparable in service mix (mail, email, multichannel) and Italian SMB/mid-market focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/mediaservizi
• LinkedInlinkedin.com/company/media-srl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Media