JoomPro
JoomPro is a B2B platform, part of Joom Group, that manages end-to-end imports from China for Brazilian e-commerce SMBs and mid-market sellers, covering supplier sourcing, quality control, freight, customs, and trade financing.
- Company typePrivate
- Founded2023
- HeadquartersFlorianópolis, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What JoomPro does
JoomPro, a subsidiary of Joom Group operating as JoomPro Brasil Ltda, is a B2B import management platform that enables Brazilian businesses to source wholesale products from China through a single integrated workflow. The platform connects buyers to a catalog of over 18 million SKUs from 130,000 Chinese suppliers across 3,700 categories and manages all eight steps of the import process: supplier search, quote requests, sample verification, product personalization, in-China quality control, international freight, customs clearance, and domestic delivery to the buyer's warehouse. Its headquarters is in Florianópolis, Brazil, and it supports ancillary services including RADAR Siscomex authorization assistance, image-based product search, and quality verification sampling.
The business model combines transaction-based fees on managed imports with a working-capital-intensive trade-financing offering. JoomPro operates a US$ 100 million credit program, funded internally, that allows Brazilian e-commerce sellers to receive merchandise first and pay after delivery, including 30/70 standard payment splits and extended 90-day terms on orders above R$ 250,000. In July 2026 the credit program launched with Mercado Livre sellers as the initial exclusive channel, with planned expansion to Amazon Brasil, Shopee, and Magalu during the year.
The primary customer segments are SMB and mid-market Brazilian e-commerce resellers operating on domestic marketplaces who lack the scale, supplier relationships, or regulatory knowledge to import directly from China. Distribution is direct-to-business via the joom.pro platform with self-service ordering, supplemented by content marketing (blog, YouTube, email) and PR coverage in Brazilian business media. Operational scale is evidenced by 387,523 shipments tracked on the platform's Mapbox-powered real-time logistics map and a reported 38% cost reduction for at least one SMB customer (VM Loja) versus their prior sourcing approach. The company is privately held, was founded in 2023 in Brazil, and operates with 11-50 employees.
JoomPro firmographics
Firmographics- Name
- JoomPro
- Legal name
- JoomPro Brasil Ltda
- Website
- https://joom.pro
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- JoomPro is a B2B platform, part of Joom Group, that manages end-to-end imports from China for Brazilian e-commerce SMBs and mid-market sellers, covering supplier sourcing, quality control, freight, customs, and trade financing.
- Ownership category
- akta.pro rank
JoomPro industry classification
Industry- Product category
- B2B Cross-Border Import / Wholesale Marketplace
- akta.pro primary industry
- Wholesale Dropship & Bulk Import/Export Sourcing Marketplaces (CRAFAHAO)
- akta.pro secondary industries
- Wholesale/B2B Generalist Marketplaces (CRAFAAAF), B2B / Invoice-Based BNPL (Trade Credit at Checkout) (FSAGAIAC)
Keywords
Where JoomPro is headquartered
LocationHeadquarters
- HQ city
- Florianópolis
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
JoomPro business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Supply Chain, Personnel
Revenue model
- Import service fees: Fees charged for managing the end-to-end import process including supplier negotiation, quality control, logistics, and customs clearance
- Trade financing: Financing program allowing sellers to receive merchandise first and pay after delivery, generating interest/fees on the credit extended
- Flexible payment processing: Payment processing for the 30% deposit and 70% balance structure, with extended payment terms for orders over R$ 250,000
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard payment structure with 30% deposit and 70% balance after delivery |
| Transaction based/ take rate | Multi-year contract | Extended payment terms for large orders over R$ 250,000 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
JoomPro product offering
Product offeringCore offering
JoomPro is a B2B import management platform based in Florianópolis, Brazil, that connects Brazilian businesses with over 130,000 Chinese suppliers offering 18 million+ products across 3,700 categories. The platform manages end-to-end import workflows including sourcing, quality control, logistics, customs clearance, and provides a US$ 100 million import financing program.
Product overview
JoomPro is a B2B import management platform that provides end-to-end wholesale purchasing and import services from China. The platform operates as a unified service with the Core B2B Import Platform as its main product, supplemented by features including image-based product search, quality verification with samples, product personalization services, RADAR Siscomex support, a US$ 100 million import financing program, customs clearance services, international freight management, quality control in China, flexible payment options, and Brazil local stock (Estoque no Brasil). The platform offers access to over 18 million products from 130,000 Chinese suppliers across 3,700 categories.
Differentiator
Problem solved
Functional benefit
Products and services
- JoomPro B2B Import Platform Self-service B2B digital platform enabling Brazilian businesses to source products from over 130,000 Chinese suppliers across 3,700 categories, with integrated quality control, logistics, and customs clearance for cross-border imports.
- JoomPro Import Financing Credit Program US$ 100 million credit program providing financing to Brazilian businesses for importing products from China through the JoomPro platform, addressing working capital needs for bulk import orders.
Quantifiable outcome
- 38% cost reduction compared to previous year for VM Loja import operations
Companies that use JoomPro
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles1 record
JoomPro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
JoomPro partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and flagship.
- Mercado LivrecoreInitial marketplace partner for JoomPro's US$ 100 million credit program. Mercado Livre sellers can access the financing program to import products from China, receiving merchandise first and paying after delivery without immobilizing capital during manufacturing and transport periods.
- Amazon BrasilflagshipPlanned expansion partner for the credit program. Amazon Brasil sellers will gain access to JoomPro's import services and financing throughout 2026.
- ShopeeflagshipPlanned expansion partner for the credit program. Shopee sellers will gain access to JoomPro's import services and financing throughout 2026.
- MagaluflagshipPlanned expansion partner for the credit program. Magalu sellers will gain access to JoomPro's import services and financing throughout 2026.
- Joom GroupcoreParent company of JoomPro. JoomPro is part of the Joom Group and benefits from the group's technology infrastructure and platform ecosystem including JoomPulse and strategic sourcing services for large enterprises.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
JoomPro competitors and assessment
Company assessmentBroad incumbents
- Mercado Libre: Latin America's largest e-commerce marketplace and JoomPro's primary distribution partner. Comparable as the downstream channel where JoomPro's SMB customers sell; partially overlapping in serving Brazilian SMB merchants.
- Amazon Business: Amazon's B2B procurement arm serving SMB buyers globally, including Brazil. Comparable as a credit-enabled B2B purchasing platform that could overlap with JoomPro's downstream merchant base.
Emerging players
- Ankorstore: European B2B wholesale marketplace with embedded payment terms for independent retailers. Comparable in the marketplace-plus-trade-credit model JoomPro deploys in Brazil.
- Faire: Wholesale marketplace connecting independent brands and retailers with net-terms financing. Comparable business model combining curated marketplace discovery with embedded B2B trade credit to SMB retailers.
Direct peers
- Alibaba.com: The dominant global B2B cross-border sourcing marketplace connecting Chinese suppliers with international buyers. Directly comparable to JoomPro in supplier-buyer facilitation, though Alibaba does not localize end-to-end import services or trade credit for Brazilian SMBs at JoomPro's depth.
- Global Sources: Hong Kong-based B2B sourcing platform with deep verified-supplier relationships, serving international buyers importing from China and Asia. Comparable in supply-side aggregation model.
- 1688.com: Alibaba's domestic Chinese wholesale platform with the broadest catalog of Chinese manufacturers. Comparable as a Chinese wholesale sourcing source that JoomPro essentially curates and fronts for Brazilian buyers.
- Made-in-China.com: China-headquartered B2B sourcing marketplace with multi-million product listings and supplier verification. Directly competes for the same Brazilian buyers seeking Chinese wholesale goods.
- DHgate: Cross-border B2B marketplace with small-order support for Chinese exports. Comparable for serving SMB resellers with low-MOQ imports, though with weaker Brazil-specific localization.
Others
- Joom (parent platform): JoomPro's sister platform under Joom Group, an international cross-border e-commerce marketplace connecting Chinese suppliers with consumers. Comparable as a sister offering within the same parent ecosystem leveraging similar supplier relationships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
JoomPro social profiles
Digital presenceJoomPro financial estimates
Financial estimateRevenue estimate
Valuation estimate
JoomPro leadership team
Management profileNumber of profiles
JoomPro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JoomPro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JoomPro
What does JoomPro do?
JoomPro is a B2B import management platform based in Florianópolis, Brazil, that connects Brazilian businesses with over 130,000 Chinese suppliers offering 18 million+ products across 3,700 categories. The platform manages end-to-end import workflows including sourcing, quality control, logistics, customs clearance, and provides a US$ 100 million import financing program.
Is JoomPro a public or private company?
JoomPro is a private company. It is classified as corporate owned and is currently operating.
When was JoomPro founded?
JoomPro was founded in 2023. It employs 11 to 50 people.
Where is JoomPro based?
JoomPro is headquartered in Florianópolis, Brazil, in the Latin America region.
How does JoomPro make money?
Three revenue lines are on record. Import service fees are the primary driver. The others are trade financing and flexible payment processing.
Who are JoomPro's main competitors?
Broad incumbents on record are Mercado Libre and Amazon Business. Emerging players are Ankorstore and Faire. Direct peers are Alibaba.com, Global Sources, 1688.com, Made-in-China.com and DHgate. Joom (parent platform) is listed as an others.
Does JoomPro have an API?
No public API is recorded for JoomPro.
What industry is JoomPro in?
JoomPro's product category is B2B Cross-Border Import / Wholesale Marketplace. Its primary akta.pro industry code is CRAFAHAO, Wholesale Dropship & Bulk Import/Export Sourcing Marketplaces, with a secondary code of CRAFAAAF, Wholesale/B2B Generalist Marketplaces.