Alazraki Network
Alazraki Network is a Mexico City-based, family-led full-service advertising and marketing agency founded in 1977, offering integrated digital, creative, media, and content services to enterprise clients including Coca-Cola, Netflix, Grupo Modelo, Telmex, and Televisa across Mexico.
- Company typePrivate
- Founded1977
- HeadquartersMexico City, Mexico
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Alazraki Network does
Alazraki Network is a Mexico City-based, full-service advertising and marketing agency founded in 1977 and operated as a privately held, family-led firm. The agency provides integrated communications services spanning advertising, digital marketing, graphic design, photography, content production, media planning, and business counseling to enterprise clients across beverages (Coca-Cola, Grupo Modelo, Jumex, Philip Morris), telecommunications (Telmex, Telcel), media and entertainment (Televisa, Netflix, Claro Video), hospitality (Hilton, City Express), transportation (ADO), insurance (Seguros Atlas), and nonprofit sectors (Cruz Roja). Its 'Atypical' sub-brand formalizes a methodology emphasizing horizontal team structures, storydoing, integrated ALT+Digital/Creatividad+Medios/Comunicación+Contenidos delivery, and data-driven decision making via KPIs and behavioral analytics.
The agency's core offering is organized into network verticals including Data Science, New Media, E-Sports, Advertising, Entertainment, Government, Digital, and an internal R&D unit (πR). Its 'Atypical Team' structure emphasizes full involvement of senior area heads on accounts, and an 'Everywhere office' approach. Alazraki Entertainment operates as a distinct subsidiary under Gary Alazraki focused on content and entertainment production. No proprietary technology platform, software product, patents, or AI/ML assets are disclosed; the underlying technology stack appears to consist of standard agency tooling and a self-described data-driven methodology rather than a built product.
Alazraki generates revenue through customized, quote-based enterprise engagements (pricing is not publicly disclosed), distributed via direct sales to large brands and corporations, primarily within Mexico. Its headquarters are located in the Lomas de Chapultepec business district of Mexico City, and the firm employs 101-250 people. There are no public funding rounds, M&A activity, or external investors; ownership and leadership remain concentrated within the Alazraki family and long-tenured executives. The agency claims national and international creativity awards, though specific figures, revenue, and operating metrics are not publicly disclosed.
Alazraki Network firmographics
Firmographics- Name
- Alazraki Network
- Legal name
- Alazraki Network
- Website
- https://alazraki.com.mx
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Alazraki Network is a Mexico City-based, family-led full-service advertising and marketing agency founded in 1977, offering integrated digital, creative, media, and content services to enterprise clients including Coca-Cola, Netflix, Grupo Modelo, Telmex, and Televisa across Mexico.
- Ownership category
- akta.pro rank
Alazraki Network industry classification
Industry- Product category
- Advertising Services
- NAICS
- Advertising Agencies (54181), Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)
- akta.pro secondary industry
- Brand Campaign & Integrated Communications Agencies (MPAAAAAC)
Keywords
Where Alazraki Network is headquartered
LocationHeadquarters
- HQ city
- Mexico City
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Alazraki Network business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Distribution channels1 record
Marketing channels1 record
Alazraki Network product offering
Product offeringCore offering
Alazraki Network is a full-service advertising and marketing agency offering integrated communication solutions that combine Alt+Digital, Creatividad+Medios, and Comunicación+Contenidos. The agency delivers advertising, photography, digital marketing, graphic design, content production, and business counseling to enterprise brand clients across industries.
Product overview
Alazraki Network is a full-service advertising and marketing agency operating as a unified brand with its 'Atypical' sub-brand representing its distinctive methodology. The agency combines ALT+Digital, Creatividad+Medios, and Comunicación+Contenidos into an integrated offering. The network spans multiple service verticals including Data Science, New Media, E-Sports, Advertising, Entertainment, Government, and Digital services. The Atypical approach emphasizes horizontal team structures, storydoing for brand impact, behavioral and data-driven communication feedback, and KPIs as core operational principles.
Differentiator
Problem solved
Functional benefit
Products and services
- Alazraki (Full-service Advertising Agency) Full-service advertising and marketing agency offering integrated communication solutions combining digital, creativity, media, and content strategies for enterprise brands across industries.
- Atypical Methodology Distinctive agency approach characterized by atypical team structure, horizontal knowledge organization, storydoing methodology, and data-driven communication strategies focused on generating brand impact rather than mere discourse.
Companies that use Alazraki Network
Customer profileNamed customers12 records
Segments1 record
Ideal customer profiles1 record
Alazraki Network technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Alazraki Network partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered minor.
- La CosteñaminorBrand partnership for marketing and advertising services. La Costeña is a major Mexican food consumer goods company.
- JumexminorBrand partnership for marketing and advertising services. Jumex is a leading Mexican juice and beverage company.
- TelmexminorTelecommunications brand partnership for marketing services. Telmex is a major Mexican telecommunications company.
- Claro VideominorEntertainment/streaming brand partnership. Claro Video is a Latin American video streaming service.
- Coca-ColaminorGlobal beverage brand partnership for marketing and advertising services.
- Grupo ModelominorBeer and beverage brand partnership for marketing services. Grupo Modelo is a major Mexican brewery.
- TelevisaminorMedia partnership for content and communications. Televisa is a major Mexican media conglomerate.
- NetflixminorEntertainment streaming brand partnership for marketing and brand collaborations.
- Philip MorrisminorTobacco company brand partnership for marketing and advertising services.
- Seguros AtlasminorInsurance company brand partnership for marketing services.
- ADOminorTransportation company brand partnership for marketing services. ADO is a major Mexican bus company.
- HiltonminorHospitality brand partnership for marketing services. Hilton is a global hotel chain.
- KidzaniaminorEntertainment and education brand partnership for experiential marketing.
- City ExpressminorHospitality brand partnership. City Express is a Mexican hotel chain.
- Cruz RojaminorHumanitarian organization partnership for social cause marketing and communications.
Scale indicators1 record
Recent moves1 record
Expansion highlights4 records
Alazraki Network competitors and assessment
Company assessmentDirect peers
- Ogilvy Mexico: Mexican arm of WPP's Ogilvy network offering integrated advertising, digital, and brand communications to enterprise clients. Directly comparable as a full-service agency serving similar enterprise brands in Mexico.
- DDB Mexico: Omnicom's DDB creative network in Mexico, offering brand advertising and integrated communications. Comparable full-service agency with similar enterprise client profile.
- McCann Mexico: IPG's McCann Worldgroup operation in Mexico, offering advertising, digital, and brand strategy. Directly comparable full-service agency competing for similar CPG, telco, and consumer brand accounts.
- Havas Mexico: Havas' Mexican operation providing integrated advertising, media, and digital services. Directly comparable full-service agency operating in the same Mexican market and competing for enterprise clients.
- BBDO Mexico: Mexican office of Omnicom's BBDO network providing creative advertising and integrated communications. Comparable as a multinational-network full-service agency competing for the same enterprise brand mandates in Mexico.
- MullenLowe SSP3 Mexico: Mexican operation of IPG's MullenLowe network, formed via merger with local agency SSP3. Comparable mid-sized integrated agency competing for similar enterprise accounts in Mexico.
- Leo Burnett Mexico: Publicis Groupe's Leo Burnett office in Mexico, a creative-led full-service agency. Comparable in creative positioning and enterprise client base, especially in CPG and beverages.
- Publicis Mexico: Mexican arm of Publicis Groupe delivering integrated creative, media, digital, and communications services. Comparable full-service agency targeting enterprise clients in the Mexican market.
- JWT Mexico (VML): Formerly J. Walter Thompson Mexico, now part of VML (WPP). Full-service creative and integrated agency with deep Mexican market presence serving enterprise CPG and consumer clients.
- Terán/TBWA\Mexico: TBWA's Mexican operation (historically associated with Terán), part of Omnicom, offering disruption-led creative and integrated advertising. Comparable as a multinational full-service agency serving enterprise clients in Mexico.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Alazraki Network social profiles
Digital presenceAlazraki Network financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alazraki Network leadership team
Management profileNumber of profiles
Profiles9 records
Alazraki Network funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alazraki Network M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alazraki Network
What does Alazraki Network do?
Alazraki Network is a full-service advertising and marketing agency offering integrated communication solutions that combine Alt+Digital, Creatividad+Medios, and Comunicación+Contenidos. The agency delivers advertising, photography, digital marketing, graphic design, content production, and business counseling to enterprise brand clients across industries.
Is Alazraki Network a public or private company?
Alazraki Network is a private company. It is classified as family owned and is currently operating.
When was Alazraki Network founded?
Alazraki Network was founded in 1977. It employs 101 to 250 people.
Where is Alazraki Network based?
Alazraki Network is headquartered in Mexico City, Mexico, in the Latin America region.
Who are Alazraki Network's main competitors?
Direct peers on record are Ogilvy Mexico, DDB Mexico, McCann Mexico, Havas Mexico, BBDO Mexico, MullenLowe SSP3 Mexico, Leo Burnett Mexico, Publicis Mexico, JWT Mexico (VML) and Terán/TBWA\Mexico.
Does Alazraki Network have an API?
No public API is recorded for Alazraki Network.
What industry is Alazraki Network in?
Alazraki Network's product category is Advertising Services. Its primary akta.pro industry code is BPAFAAAA, Integrated Advertising (Brand + Performance + Media), with a secondary code of MPAAAAAC, Brand Campaign & Integrated Communications Agencies. Its NAICS code is 54181 and its SIC code is 7311.